It's not as hard as you think! We explain how to create a new brand from scratch, in 10 easy steps.
When a client approaches you to create a new brand identity for their product, service or event, things can seem a little bit daunting. But don't worry - all you need to do is apply all the skills you've built up in your design career in a slightly different way. To help you along, here are some expert tips on developing the perfect brand identity that will make both you and your client happy.
Who knows, come next year it might be your brand on the corner of every street...
Via Russ Merz, Ph.D.