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How to create a brand identity: 10 expert tips | Branding | Creative Bloq

How to create a brand identity: 10 expert tips | Branding | Creative Bloq | Small Business Marketing & SEO | Scoop.it

It's not as hard as you think! We explain how to create a new brand from scratch, in 10 easy steps.

 

When a client approaches you to create a new brand identity for their product, service or event, things can seem a little bit daunting. But don't worry - all you need to do is apply all the skills you've built up in your design career in a slightly different way. To help you along, here are some expert tips on developing the perfect brand identity that will make both you and your client happy.

Who knows, come next year it might be your brand on the corner of every street...


Via Russ Merz, Ph.D.
Suzen Pettit's insight:

Excellent reference for any startup business, this article not only includes how to create designs for your company, but the significance of how design attracts consumers.

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Russ Merz, Ph.D.'s curator insight, November 7, 2013 10:12 AM

Ten very useful guidelines for how to #create a #brand identity. Keep for future reference.

Small Business Marketing & SEO
Small Business Marketing & SEO
Is your website serving as an online business card? On page 9 of Google? Look no further to make your business, blogs, and websites noteworthy!
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Epic Content Marketing: A Musical Book Review

Epic Content Marketing: A Musical Book Review | Small Business Marketing & SEO | Scoop.it
I am a huge fan of Joe Pulizzi and all of his books and this new one, which knocks it out of the park, “Epic Content Marketing; How to tell A Different Story, Break Through the Clutter and Win More Customers by Marketing Less, so call this a tribute...
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You might want to sit down before viewing this. Don't say I didn't warn you!

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HUGE traffic strategy

google wants great new content to attract traffic to your website
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Monday Marketing Masters: The Best and the Smartest Branding Out There - Omaginarium

Monday Marketing Masters: The Best and the Smartest Branding Out There - Omaginarium | Small Business Marketing & SEO | Scoop.it
Welcome to Monday Marketing Masters,  a  new weekly series where I take a moment  out of my busy day to give a quick shout out to what I believe to be some of the best marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot […]
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Four Ways to Monetize Your Blog - YouTube

http://omaginarium.com Make money on your blog or website by creating a monetized blog using affiliate marketing, writing product or book reviews, using Goog...
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Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition

Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition | Small Business Marketing & SEO | Scoop.it
In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it has acquired digital video advertising tech firm mDialog.

Via Hannah du Plessis
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Understanding the Impact of Dwell Time on SEO by @neilpatel

Understanding the Impact of Dwell Time on SEO by @neilpatel | Small Business Marketing & SEO | Scoop.it
Being a smart SEO is not just about geeking out on technical details. Increasingly, SEO is less of a science and more of an art — the art of understanding your users and delivering exactly the kind of content they need and want.

Via Neil Ferree
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Neil Ferree's curator insight, June 11, 8:19 AM

Read this article to understand the different between what Neil Patel defines as Dwell Time versus Time on Site (visit duration) that we see used by Alexa and SimilarWeb site scoring metrics.


View my SlideShare Deck on how I compared 10 social media marketing sites using Alexa and SimilarWeb statistics comparing these sites by:


  • US Rank
  • Total Visits
  • Page Views
  • Bounce Rate
  • Time on Site


Before reading this article, I was equating Time on Site as Dwell Time when in fact, its similar but not the same.

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Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium

Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium | Small Business Marketing & SEO | Scoop.it
Want to monetize your Facebook Page? Facebook has ramped up its’ business mojo on the backs of the Facebook page owners. The time has come to Pay to Play
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15 Types of Content That Will Drive You More Traffic by Neil Patel

15 Types of Content That Will Drive You More Traffic by Neil Patel | Small Business Marketing & SEO | Scoop.it

Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog:
"Content marketing is more than writing blogs. Way more.
If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
Then, when your blog is established and purring along, try throwing in a new type of content.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:
- You don’t need to try all of these examples - different content types suit different brands in different ways.

- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.

- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.

- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.

Let's look at these 15 content types (here just is the list):
#1: Infographics
#2:  Meme
#3:  Videos
#4:  Guides
#5:  Book reviews
#6:  Opinion post (a.k.a. “Rant”)
#7:  Product reviews
#8:  How-to
#9:  Lists
#10: Link pages
#11: Ebook
#12: Case Study
#13: Podcast
#14: Interview
#15: Research and original data

Conclusion:
The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.

There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."

Each type is analyzed with more information, how to do it, things to keep in mind and useful external links.
Read full, long and interesting article here:
http://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/

 

 


Via Giuseppe Mauriello, Robert Smyka
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Mohammed ALAMI's curator insight, April 16, 6:51 AM

Content marketing is more than writing blogs. Way more.

Ariane Faure rédac web's curator insight, April 17, 1:02 AM

Top 15 des contenus à succès. 

dan's curator insight, April 21, 12:10 PM

#content

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3 Steps to Build a Social Media Marketing Sales Funnel

3 Steps to Build a Social Media Marketing Sales Funnel | Small Business Marketing & SEO | Scoop.it
Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product?

Via Neil Ferree
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Learn how to make the most from Google analytics; this article explains how crucial data can be for determining your marketing plans.

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Neil Ferree's curator insight, March 27, 9:17 AM

Event tracking gives you intel about button or link clicks, which is especially useful if customers have to go offsite to buy your product.


If you have a WordPress site, you can even install this plugin that automatically creates event tracking for you!

Dawn Matheson's curator insight, March 28, 7:18 AM

A funnel is something we can all understand, and Social Media Examiner uses that for the foundation of understanding how to untangle social for maximum benefit (aka "conversion"). ~ Terry

 

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8 Top Tips to Increase Blog Comments - Omaginarium

8 Top Tips to Increase Blog Comments - Omaginarium | Small Business Marketing & SEO | Scoop.it
here are my 8 top tips to increase blog comments. 1)Make sure your blog is spread out into various hot websites, emailed through an auto responder to subscribers and sent to news sites or forums that already have a vast community, such as your social media sites.
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5 Types of of Snack Size Content for Social Media Marketing Worth Considering

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Small Business Marketing & SEO | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums. Provide the entree first and the main meal second. So it is all about the temptation.

Via David Blundell
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This article gives insightful views on how to make your content as appealing as possible. Great read!

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Ryan DePoppe's curator insight, February 28, 7:44 PM

Snack size, perfect for social media. 

Gary Stevens's curator insight, March 2, 3:13 AM

Less is more. Some ideas on producing web content for audiences that have increasingly shorter attention spans.

Debra Hess Norris's curator insight, March 16, 7:44 AM

Helpful advice.... brevity is necesary.

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How to Maximize Your Web Exposure for 2014

Start the new year off on the right foot by getting familiar with online marketing's latest tactics! See the full content on Omaginarium.com!
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Facebook Tweaks That Effect You; Link Share Posts Do the Trick - Omaginarium

Facebook Tweaks That Effect You; Link Share Posts Do the Trick - Omaginarium | Small Business Marketing & SEO | Scoop.it
The latest Facebook tweak for your Facebook Business pages: less text status updates, and more images and link-shares= more exposure and engagement. We hope.
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Will It Blend, Viral Video Series Genius

This campaign ties for first place in my book, tying with the Charmin Sit or Squat campaign that launched the Monday Marketing Masters (let’s just call it the MMM) series. I’ve mentioned this campaign before because I am in such awe of it, but it is definitely worthy of its’ own blog dedication. Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”. Talk about content!
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Hellman's Takes the Mayo With the Hellman's Recipe Cart - Omaginarium

Hellman's Takes the Mayo With the Hellman's Recipe Cart - Omaginarium | Small Business Marketing & SEO | Scoop.it
Outfitted with a touchscreen device, the company completed a month long beta trial of the ‘Hellman's Recipe Cart’- a super jacked up shopping cart that does the thinking for you
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I'll Have Organic Traffic Vs. Pay-Per-Click Please - Omaginarium

I'll Have Organic Traffic Vs. Pay-Per-Click Please - Omaginarium | Small Business Marketing & SEO | Scoop.it
Why Organic traffic you ask? Not only is it easy on the wallet, but ensures your audience on your content quality. Learn the details here, and don't disqualify pay-per-click ( PPC) altogether, but learn how to spend your money wisely
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How To Make Money by Growing Your List - YouTube

http://omaginarium.com http://omaginehealth.com Suzen Pettit from Omaginarium gives 7 sure fire strategies for list building and getting qualified leads comi...
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6 Easy Ways to Get Traffic to Your Website or Blog - YouTube

Suzen Pettit from http://Omaginarium.com offers 6 easy ways to get folks to go to your website or blog and convert to a sale, including creating good content...
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I'll Have the Organic Traffic Vs. Pay-Per-Click Please - Omaginarium

I'll Have the Organic Traffic Vs. Pay-Per-Click Please - Omaginarium | Small Business Marketing & SEO | Scoop.it
Why Organic traffic you ask? Not only is it easy on the wallet, but ensures your audience on your content's quality. Learn the details here!
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Traffic Strategy #7: Write Reviews or Top 10 Lists - Omaginarium

Traffic Strategy #7: Write Reviews or Top 10 Lists - Omaginarium | Small Business Marketing & SEO | Scoop.it
Writing a Top 10 List is a great way to build traffic to your website or blog. In these top 10 lists I would research the experts, give an example of their work, write a small blurb about what I find valuable about them, and of course give a link back to their site, and maybe a link to one of my favorite articles that they’ve written; the one that pushed me to name them on this list.
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The Big Simple Secret to Creating a Blog People Will Remember - Omaginarium

The Big Simple Secret to Creating a Blog People Will Remember - Omaginarium | Small Business Marketing & SEO | Scoop.it
Do you have a website with great content but, alas, are not getting the traffic you were hoping for? You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo,  but still your missing consistent traffic. Is your opt-in box getting rusty […]
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Having memorable content is one thing, but how can you make your audience remember YOU?

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Why Should Your Business Have A Blog? Top 5 Reasons Your Business Needs A Blog - Business 2 Community

Why Should Your Business Have A Blog? Top 5 Reasons Your Business Needs A Blog - Business 2 Community | Small Business Marketing & SEO | Scoop.it

Via Steven Healey
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Debating on weather or not your business needs a blog? If so, this article will enlighten you on how blogging does wonders for your business. 

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Beyond the Buzz: Klout for Healthcare Marketing | HealthWorks ...

Beyond the Buzz: Klout for Healthcare Marketing | HealthWorks ... | Small Business Marketing & SEO | Scoop.it
Klout, a company that quantifies people's online influence, has recently revamped its business model with a new emphasis on content aggregation. While many people have been critical of Klout's ranking methodology in the ...

Via Rami Kantari
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With Healthcare demand on the rise, Healthcare comapnies' emphasis on their marketing is rising as well. This article is a great example of how Klout Healthcare's marketing successfully revamped it's business as a whole. Read the article to get ideas how you can successfully revamp your business as well.

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Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | Small Business Marketing & SEO | Scoop.it
While some debate whether Google+ is a ghost town or not, the search giant's social network quietly passed the 1 Billion user mark. That's right: 1 Billion people have a Google+ account which is 2x Twitter's user base and only 15% less than Facebook's. Perhaps more importantly, the +1 button is pressed more than 5 million times a day and 340 million of its users are active.
Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. So today, after integrating  with Facebook profiles and pages, LinkedIn profiles, groups and pages, Twitter and many other social platform such as Wordpress or Tumblr, we’re excited to launch our integration with Google+ with 2 new features:



Adding Google+ Company pages as a sharing option to Scoop.it


Adding Google+ authorship to your Scoop.it profile Continue reading →
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The merging of Google+ and Scoopit now make it much more efficient to network and spread your content. Read this article to learn how your business can make the most from the change.

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7 Reasons you are not getting enough Social Media Traffic

7 Reasons you are not getting enough Social Media Traffic | Small Business Marketing & SEO | Scoop.it
This article discussed the 7 reasons why you may not be driving significant Social media traffic to your blog and also suggested what to do to improve it...
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Read this article to find out what you can be doing to increase your social media traffic. Great tips and insight. 

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Which Social Networks Should You Care About In 2014

Which Social Networks Should You Care About In 2014 | Small Business Marketing & SEO | Scoop.it

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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It is always to any business' advantage to know what sites gives them the best bang for their buck. This infograph neatly show which social media sites would be the most promising to market on.

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John Anderson's curator insight, February 2, 1:03 PM

Social Impact on the Auto business is undeniable, but it is like the wild,wild west out there in cyberspace. How will you approach the coming year with Social?

Aurelia Di Lenardo's curator insight, February 18, 12:09 AM

Quelques statistiques, illustrées dans une infographie, du nombre d'utilisateurs des différents réseaux sociaux. 5.7millards de profils pour ce top 20 des réseaux.