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How to Think Like a Customer | Business 2 Community

How to Think Like a Customer | Business 2 Community | Small Business Marketing & SEO | Scoop.it

From the article:

"If you’re a long-time reader of this blog then you’ll know I’ve reviewed her book before, but Kristin Zhivago’s Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy has been a great influencer of how I think about marketing. Thinking like a marketer is all well and good, until it’s time to sell a product or service to someone who is not, and will never be, a marketer.

 

Who are you trying to sell to? The customer.

And how does your customer think? Unless you are very lucky, he or she probably does not think like you. And in order to sell to them, you need to know what they are feeling, thinking, and planning on doing. [..]"

 

Read the entire article here: http://www.business2community.com/strategy/how-to-think-like-a-customer-0203450


Via Flavian Mihai
Suzen Pettit's insight:

Knowing your customer is key no matter what business you belong to, bulding customer relationships always starts with understanding their perspectives.

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Small Business Marketing & SEO
Small Business Marketing & SEO
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Epic Content Marketing: A Musical Book Review

Epic Content Marketing: A Musical Book Review | Small Business Marketing & SEO | Scoop.it
I am a huge fan of Joe Pulizzi and all of his books and this new one, which knocks it out of the park, “Epic Content Marketing; How to tell A Different Story, Break Through the Clutter and Win More Customers by Marketing Less, so call this a tribute...
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You might want to sit down before viewing this. Don't say I didn't warn you!

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Content Marketing Strategies to Grow Your Business BIG

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content marketing strategies that will help clarify the why's, how's and where's of content marketing, right here at Brio in the Danbury Fair Mall, this Tuesday March 10
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16 Questions to Ask BEFORE You Redesign Your Website - Omaginarium

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16 Questions to Ask BEFORE You Redesign Your Website

Designing, and re-designing a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. While aesthetics are important, functional and back end considerations will make all the difference in determining the effectiveness of your site. It s not just about the package, baby, it s what s inside. Here are 16 essential questions to consider before you make a decision to redesign your website.  Content Is the content relevant, current and engaging, tailored to the buying cycle? Is the content written with a specific target audience persona in mind? SEO  Is the site optimized for the right key words? What key words are driving traffic and to which pages? Are Blog, RSS, email subscription options included? Does the back end include an xml sitemap and a simple to use SEO plug-in?  Sharing Do visitors have plenty of convenient options (sharing tools) that make it easy for
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