Scientists have wondered for some time if a person could experience a state of unconsciousness without entering into a deep sleep. Now a new anecdotal study, published in the journal Epilepsy and Behavior demonstrates it may be possible to turn someone's consciousness on and off like the switch of a light. The findings of this experiment are not only a first step to identifying the region linked to consciousness. The researchers also say that stimulating the area of the brain may help provide a new way to treat epilepsy and possibly also patients in a coma or with schizophrenia or other disorders.
Chris Venn's insight:
Ok, this is exciting. Interesting application if consciousness - being responsive. There's probably a deeper version that is switch-less. Thoughts?
Ok, here's a nice little shortcut to remember what part of your brain does what. Remember, that in marketing (and the rest of life), both halves of the brain are operating. That means you need to address content that you'll see on both sides of the screen image.
Companies spend a lot of time and money trying to motivate their employees. But when was the last time a mug with your company’s logo or a coffee shop gift card made you truly excited? Real motivation doesn’t come from external rewards--it comes from making some shifts in how you think about your situation, says San Diego, California-based personal empowerment expert Susan Fowler. “Give a whale a fish and it’ll jump as high as you want. Give a pigeon a pellet and it’ll turn 360 degrees. That whole animal behavior theory is what the workplace is built on. We’ve got to get away from that because we’re not pigeons and we’re not whales,” she says.
Chris Venn's insight:
Ok, I like this for a few reasons. First, it's shifting attention to where it needs to be. Second, I like lists. But most importantly, this ties in exactly to what we help teach advisors every day. Brilliant.
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