Building Radical Brands
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Building Radical Brands
Building Radical Brands
To differentiate your company form your competitors you need to make your brand stand out with a radical message and unique positioning.
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21 Social Media Marketing Tips From the Pros | Social Media Examiner

21 Social Media Marketing Tips From the Pros | Social Media Examiner | Building Radical Brands | Scoop.it
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.
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Dreams Don't Come True If You Quit - Home Based Business | Success from Home | It Works! | Natural Health Supplements | Weight Loss

Dreams Don't Come True If You Quit - Home Based Business | Success from Home | It Works! | Natural Health Supplements | Weight Loss | Building Radical Brands | Scoop.it
“If you can dream it, you can do it.”  Walt Disney Are you thinking about quitting your Network Marketing Business?
Jerry W. Burt's insight:

This article speaks to everyone of us who creates, plans, aspires, collaborates, markets, sells, with the hope of becoming a value creator.

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MediaPost Publications Subway, Google Top 'Social Currency' Ranking 03/18/2013

MediaPost Publications Subway, Google Top 'Social Currency' Ranking 03/18/2013 | Building Radical Brands | Scoop.it

Subway, Google, Target, Heineken, Verizon and Dunkin’ Donuts took the top places in a “Social Currency Impact Ranking” from global consulting firm Vivaldi Partners.

 

Vivaldi defines social currency as the degree to which customers share a brand or information about a brand with others. The firm surveyed more than 5,000 consumers in the U.S., Germany and the U.K. (from a multimillion online panel), researching several hundred digital and social initiatives over more than 60 brands and businesses. 

 

Consumers were surveyed about brands and their perceptions of how well brands enable six social behaviors or dimensions: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty.

 

Among Vivaldi’s overall conclusions: Achieving top scores in social currency and driving brand performance is expensive and requires continuous commitment and continuity, requiring brands to address the various dimensions of social currency and drive social buzz, large social audiences, and ultimately, engagement. 



Read more: http://www.mediapost.com/publications/article/195883/subway-google-top-social-currency-ranking.html#ixzz2Nv3LsEeq


Via Russ Merz, Ph.D.
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Renee Spicer's comment, March 21, 2013 4:41 AM
I like just finding out which brands are the highest ranked. It was intersting to know that Subway, Google, Target, Heineken, Verizon and Dunkin’ Donuts were the brands which customers share a brand or information about a brand with others.

My prediction straight away is Subway was a new innovation and it is health and popular. Google has become like everyones 'bible'. Target is a good all round store to fit everyones needs at an affordable price. Heineken has amazing advertisments that captures everyones attention. I didnt know what Verizon was. And I was suprised about dunkin' donuts, as I dont see it popular here in New Zealand.

However all predictions aside this reading tells us why they are the top rank brands. Which is helpful to know why they are were they are, so other brands can strive for those qualities.
Rosie Ioane Mulipola's comment, March 21, 2013 5:33 AM
It's interesting how subway ranks number one on the six behavioural dimensions as well as impacting on their customers through consideration, purchase and loyalty. I find that their approach to customers was simple yet effective in terms that they are promoting their deals but not pushing their advertising too far which is a great idea as i myself as a consumer wouldn't like to have so many things pushed in my face. As well as Google being ranked second which i understand it to lead other brands such as Apple and Microsoft because most users do access Google to get to other networks, and as mentioned in the article it does have a big portfolio and a ecosystem of brands that people access daily such as Gmail, Google Maps, Youtube etc. I agree with Ishika on how she mentions that in keeping the consumer engaged would involve finding the right balance of advertising, entertainment and information. This balance would indeed keep the consumer attracted to the brand.
Trang Tran's comment, March 21, 2013 10:25 AM
It's good to learn that there is a name for the extent to which customers inform others about a brand which I would call it word of mouth, formally known as social currency in the article. Different forms of social currency provide brands with the opportunity to promote themselves to different audiences. Rosie and Eden are right when they say that Subway effectively advertises their products but only to a certain extent so that customers don't feel like they're being bombarding. It's about finding the right balance to cater for the business and the target market. I think that Subway, Google and Target all deserve their rankings as these brands have come a long way by integrating different social behaviours and proving their brand performance over others.
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Meet the Gatekeepers to Twitter and Facebook Data | Digital - Advertising Age

Meet the Gatekeepers to Twitter and Facebook Data | Digital - Advertising Age | Building Radical Brands | Scoop.it

Twitter and facebook have drastically different approaches when it comes to meting out access to the millions of conversations occurring daily on their platforms.

 

Social data is the nectar all brands want to drink, but tapping into the source can be a costly and arduous undertaking.

 

Consider Facebook and Twitter, the suppliers with the most scale to offer. They have drastically different approaches when it comes to meting out access to the millions of conversations occurring daily on their platforms. And in Twitter's case, the approach seems subject to constant change.

 

Twitter's "firehose" of tweets is already an important revenue stream for the company, and it takes a cut from sanctioned resellers that furnish raw data to enterprise customers. But it's also been looking to restrict the firehose access of existing partners. Facebook, meanwhile, has nothing resembling a firehose and keeps the majority of conversations taking place on its pages under wraps. Brands that want to know what's being said about them can use listening tools to tap into public posts that haven't been hidden by privacy settings, but no more.

 

"My standard canned response to clients is, "I can only see what Facebook lets me see, and that depends on each individual user's setting and what their API feels like giving me at the time,'" said GolinHarris Director of Insights Eric Swayne.

 

The social network has no agreements in place with data resellers, so in theory an individual who knows how to code can get just as much out of Facebook's data conduit—its Graph API—as an enterprise-level service. (API stands for application-programming interface; it's a set of rules that enables third parties to interact with platforms and services.) In practice, of course, the infrastructure that social-listening companies have built up makes them better equipped to handle the available data.


Via Russ Merz, Ph.D.
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Social Analytics 101 - Loves Data Blog

Social Analytics 101 - Loves Data Blog | Building Radical Brands | Scoop.it

The basics on how to track engagement & social shares in Google Analytics

It is no surprise that Social Analytics are becoming more important for many organisations considering how fast social media is evolving. In particular, this is true for social's importance as a marketing channel. This is irrespective of whether you make use of e-commerce or simply want to measure the impact of social on your brand. 

Most often the struggle is 'how do I measure the effectiveness of my social activities and initiatives?' According to Google, four elements define your impact through social: 

Network ReferralsLanding PagesConversionsSocial Plugins

The Social Reports in Google Analytics allow you to review and analyse this information. You find the Social Reports under Traffic Sources in the left navigation menu of Google Analytics. 


Via Russ Merz, Ph.D.
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Use as your foundation for articles, meetings, position papers, blogs, radio content. Your always in the loop.

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How Social Sellers Write Effective LinkedIn Profiles

How Social Sellers Write Effective LinkedIn Profiles | Building Radical Brands | Scoop.it
To outperform their peers, Social Sellers use LinkedIn as a sales tool. In this article I outline 4 principles of an effective LinkedIn profile.

Via Anita Windisman
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Anita Windisman's curator insight, February 22, 2013 5:03 PM

How does YOUR profile stack up?

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Clothing Shop Online - Buy Cheap or Discount Name Brand Clothing

Clothing Shop Online - Buy Cheap or Discount Name Brand Clothing | Building Radical Brands | Scoop.it
Clothing Shop Online is the web's destination for buying Cheap and Discount Name Brand Clothing. We have apparel of all types and sizes for Men, Women and Kids.
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kane beatz's comment, August 17, 2013 7:12 AM
good information about oonline shopping.
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Ideal website design ideas for businesses when the market is revamping again

Apprehension website planning ideas in consideration of businesses however the marketing is revamping as new: .hkS http://t.co/Rnar9kd00Z
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Game Changers: Hotsauce Partners Vir2o to Break Facebook’s Hegemony

Game Changers: Hotsauce Partners Vir2o to Break Facebook’s Hegemony | Building Radical Brands | Scoop.it
BrandCrunch.com.ng is A marketing, Advertising, PR Communication and Media News platform originating from Nigeria to the World (A new challenge to facebook hegemony! HotSauce, a Nigerian digital marketing company is involved in this coup....
Jerry W. Burt's insight:

Great things are happening accross the world in digital marketing, even in Nigeria.

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My Mobile Money Pages

Mobile marketing website builder. Create mobile affiliate sites with a few clicks. (My Mobile Money Pages: Mobile marketing website builder. Create mobile affiliate sites wit...
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In the networked society money is transfered through mobile devices

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How To Choose A Network Marketing Company - Sherman Smith's Blog

If you're someone who's looking for a work at home business then you're probably wondering what to look for.
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Five examples of B2B companies achieving success in social marketing

Five examples of B2B companies achieving success in social marketing | Building Radical Brands | Scoop.it
While it’s fairly common for consumer brands to shout about their successes in social media marketing, finding convincing B2B case studies is a far more difficult task.
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In-N-Out's Billionaire Heiress Explains Why Her Burger Joints Haven't Expanded All Over America

In-N-Out's Billionaire Heiress Explains Why Her Burger Joints Haven't Expanded All Over America | Building Radical Brands | Scoop.it
"We're not a sellout." ("#InNOut's Billionaire Heiress Explains Why Her Burger Joints Haven't Expanded All Over USA" http://t.co/87FfsSfVCX #franchising #branding)...
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Cali has its secrets, one of them is its drive up Berger Joints

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Promote Your Business - Gangarampur, Marketing/Advertising - Sheryna.in - 235662

Promote Your Business - Having Business but no website that means less progress, less growth. You may be wasting lots of mon...
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The No. 1 Way To Fail At Content Marketing | Social Media Today

The No. 1 Way To Fail At Content Marketing | Social Media Today | Building Radical Brands | Scoop.it
Creating content solely about your business, its products or its services is a great way to fail at content marketing.
Jerry W. Burt's insight:

Most make this mistake,starting with me! But its a great lesson to learn before you jump into content marketing with little direction.

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Linksys brand lives on after Belkin acquisition « CanoeTech Blog

Linksys brand lives on after Belkin acquisition « CanoeTech Blog | Building Radical Brands | Scoop.it
Belkin announced Friday that they have finally completed the acquisition of Linksys from Cisco and has decided that rather than absorbing the product into Belkin's existing brand, Linksys will be managed and maintained as a ...
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El GOP? It will take more than marketing outreach to woo Latinos - San Francisco Chronicle (blog)

El GOP? It will take more than marketing outreach to woo Latinos - San Francisco Chronicle (blog) | Building Radical Brands | Scoop.it
San Francisco Chronicle (blog)
El GOP? It will take more than marketing outreach to woo Latinos San Francisco Chronicle (blog) In its autopsy/marketing reboot released Monday, the national GOP proposes spending $10 million on grassroots outreach to...
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(EN) - Dictionary of Marketing | MediaLine.de

(EN) - Dictionary of Marketing | MediaLine.de | Building Radical Brands | Scoop.it

"Wolfgang J. Koschnick, the author of more than 40 acknowledged reference books has compiled this “Dictionary of Marketing and Market Research” for Focus Magazin Verlag in Munich. It is by far the largest and most exhaustive trade dictionary of its field. A reviewer has termed Koschnick’s earlier Marketing Dictionary the “flagship of all marketing dictionaries”. In addition to the field of marketing, this online dictionary also includes market and social research terms.

 

Market data, media facts, research, online dictionaries, service information and more for marketing specialists, journalists, students and readers."


Via Stefano KaliFire
Jerry W. Burt's insight:

I didn't know about this resource until I came accross this article. Now I have another great resource for info,research, analysis, data, and much, much more.

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Six secrets for successful marketing event planning

Six secrets for successful marketing event planning | Building Radical Brands | Scoop.it
This post will give you 6 critical secrets for successful marketing event planning.
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Burberry Introduces Smart Personalisation - The Burberry Prorsum Womenswear A/W13 Collection

The creative story behind each Burberry Prorsum Autumn/Winter 2013 runway Made To Order piece comes to life through smart personalisation. Technology in each...
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Jake Bugg brands One Direction 'terrible' - and thinks they know it | Sugarscape

Jake Bugg brands One Direction 'terrible' - and thinks they know it | Sugarscape | Building Radical Brands | Scoop.it
We'd say more 'sexy and they know it' (RT @1DDWorldWide: Jake Bugg calls One Direction terrible and SH*T KICKS OFF http://t.co/zHzRplY1Rl)
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Twitter Marketing Tips Daily

Twitter Marketing Tips Daily | Building Radical Brands | Scoop.it
Twitter Marketing Tips Daily, by Robert Tyson: updated automatically with a curated selection of articles, blog posts, videos and photos. (Twitter Marketing Tips Daily is out!
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Check out our daily Paper.li news: SmallBiz Network 2020 and subscribe.

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Celebrity endorsements gone bad | News | Marketing Week

Celebrity endorsements gone bad | News | Marketing Week | Building Radical Brands | Scoop.it
Marketing Week takes a look at the top five endorsement deals brands might wish they had never signed, for our sake and theirs.
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Hair Salon Marketing - Beauty Salon Marketing - Consulting - Coaching | Salon and Spa Marketing Toolkit

Hair Salon Marketing - Beauty Salon Marketing - Consulting - Coaching | Salon and Spa Marketing Toolkit | Building Radical Brands | Scoop.it
Spa and Hair Salon Owners: easily dominate your markets with these cutting-edge spa, beauty salon and hair salon marketing strategies that help you find and get new clients on a regular basis.
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Why creative direction is so vital for the success of a luxury fashion brand?

Why creative direction is so vital for the success of a luxury fashion brand? | Building Radical Brands | Scoop.it
RT @cppluxury: Why creative direction is so vital for the success of a luxury fashion brand?... - http://t.co/hls1Js1ihE
Jerry W. Burt's insight:

Brands don't just happen they are concieved, guided, and strategically developed.

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