Subway, Google, Target, Heineken, Verizon and Dunkin’ Donuts took the top places in a “Social Currency Impact Ranking” from global consulting firm Vivaldi Partners.
Vivaldi defines social currency as the degree to which customers share a brand or information about a brand with others. The firm surveyed more than 5,000 consumers in the U.S., Germany and the U.K. (from a multimillion online panel), researching several hundred digital and social initiatives over more than 60 brands and businesses.
Consumers were surveyed about brands and their perceptions of how well brands enable six social behaviors or dimensions: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty.
Among Vivaldi’s overall conclusions: Achieving top scores in social currency and driving brand performance is expensive and requires continuous commitment and continuity, requiring brands to address the various dimensions of social currency and drive social buzz, large social audiences, and ultimately, engagement.
Twitter and facebook have drastically different approaches when it comes to meting out access to the millions of conversations occurring daily on their platforms.
Social data is the nectar all brands want to drink, but tapping into the source can be a costly and arduous undertaking.
Consider Facebook and Twitter, the suppliers with the most scale to offer. They have drastically different approaches when it comes to meting out access to the millions of conversations occurring daily on their platforms. And in Twitter's case, the approach seems subject to constant change.
Twitter's "firehose" of tweets is already an important revenue stream for the company, and it takes a cut from sanctioned resellers that furnish raw data to enterprise customers. But it's also been looking to restrict the firehose access of existing partners. Facebook, meanwhile, has nothing resembling a firehose and keeps the majority of conversations taking place on its pages under wraps. Brands that want to know what's being said about them can use listening tools to tap into public posts that haven't been hidden by privacy settings, but no more.
"My standard canned response to clients is, "I can only see what Facebook lets me see, and that depends on each individual user's setting and what their API feels like giving me at the time,'" said GolinHarris Director of Insights Eric Swayne.
The social network has no agreements in place with data resellers, so in theory an individual who knows how to code can get just as much out of Facebook's data conduit—its Graph API—as an enterprise-level service. (API stands for application-programming interface; it's a set of rules that enables third parties to interact with platforms and services.) In practice, of course, the infrastructure that social-listening companies have built up makes them better equipped to handle the available data.
The basics on how to track engagement & social shares in Google Analytics
It is no surprise that Social Analytics are becoming more important for many organisations considering how fast social media is evolving. In particular, this is true for social's importance as a marketing channel. This is irrespective of whether you make use of e-commerce or simply want to measure the impact of social on your brand.
Most often the struggle is 'how do I measure the effectiveness of my social activities and initiatives?' According to Google, four elements define your impact through social:
BrandCrunch.com.ng is A marketing, Advertising, PR Communication and Media News platform originating from Nigeria to the World (A new challenge to facebook hegemony! HotSauce, a Nigerian digital marketing company is involved in this coup....
Jerry W. Burt's insight:
Great things are happening accross the world in digital marketing, even in Nigeria.
Belkin announced Friday that they have finally completed the acquisition of Linksys from Cisco and has decided that rather than absorbing the product into Belkin's existing brand, Linksys will be managed and maintained as a ...
San Francisco Chronicle (blog) El GOP? It will take more than marketing outreach to woo Latinos San Francisco Chronicle (blog) In its autopsy/marketing reboot released Monday, the national GOP proposes spending $10 million on grassroots outreach to...
"Wolfgang J. Koschnick, the author of more than 40 acknowledged reference books has compiled this “Dictionary of Marketing and Market Research” for Focus Magazin Verlag in Munich. It is by far the largest and most exhaustive trade dictionary of its field. A reviewer has termed Koschnick’s earlier Marketing Dictionary the “flagship of all marketing dictionaries”. In addition to the field of marketing, this online dictionary also includes market and social research terms.
Market data, media facts, research, online dictionaries, service information and more for marketing specialists, journalists, students and readers."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.