This week I read the article in Business Week, “Proof that it pays to be America’s Most Hated companies.” and found myself feeling pretty disturbed by the research conducted and was driven to put finger to keyboard. The article uses data to analyse the relationship between Customer Satisfaction and Stock Market Return and draws […
Five lessons big brands can learn from growth hacking, Borne out of the start-up scene in Silicon Valley, 'growth hacking' is a set of tactics and best practices that deal with the issue of online user growth, namely, by growing it.
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