building community through social media
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building community through social media
Musings on influencing, connecting and sharing through social media
Curated by Becky Gaylord
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Rescooped by Becky Gaylord from Nonprofits & Social Media
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29 Nonprofit Resources to Follow on Twitter

29 Nonprofit Resources to Follow on Twitter | building community through social media | Scoop.it
A long overdue follow up to my post on 29 Nonprofit Bloggers to Follow on Twitter, below are 29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobi...

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The Best Times to Post, Part III: The Two Types of Posting Personality Types | Soshable | Social Media Blog

The Best Times to Post, Part III: The Two Types of Posting Personality Types | Soshable | Social Media Blog | building community through social media | Scoop.it
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Spreading many social media users’ thanks through Storify

Spreading many social media users’ thanks through Storify | building community through social media | Scoop.it
» Spreading many social media users’ thanks through Storify | Successful communication solutions...
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Report predicts 'explosive growth' in mobile fundraising

Report predicts 'explosive growth' in mobile fundraising | building community through social media | Scoop.it
The majority of UK charities are investing in mobile technologies and nearly two-thirds expect individual income to rise next year, according to a report.

Via AAM Associates, Deborah Spector, Julia Campbell
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Social Media User Types: How You Can Better Connect With Each One

Social Media User Types: How You Can Better Connect With Each One | building community through social media | Scoop.it
When I make new connections on social networks like Twitter, Facebook, and LinkedIn I get excited because 9 times out of 10 I have either made a new friend with (Social Media User Types: How You Can Better Connect With Each One
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Schools Are Using Social Networking to Involve Parents - Education Week News

Schools Are Using Social Networking to Involve Parents - Education Week News | building community through social media | Scoop.it
Education Week NewsSchools Are Using Social Networking to Involve ParentsEducation Week NewsThe 640,000-student Los Angeles school district hired its first-ever director of social media this past spring, whose main charge is communicating and sharing...
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Valuable lessons Aesop’s fables offer modern-day presenters

Valuable lessons Aesop’s fables offer modern-day presenters | building community through social media | Scoop.it
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How to Find Influential People With Social Media | Social Media Examiner

How to Find Influential People With Social Media | Social Media Examiner | building community through social media | Scoop.it

How to use social media to network with the key influencers in your industry. Here's how to create the relationships you need for your business. (LÄSVÄRT!

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It’s not about the Klout – It’s about the passion.

It’s not about the Klout – It’s about the passion. | building community through social media | Scoop.it

When I first read about Laura Arrillaga-Andreessen (from Beth Kanter’s blog post regarding #GivingTuesday), I was immediately smitten.


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Rescooped by Becky Gaylord from Social Media Strategies
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14 surefire ways to engage Facebook users

14 surefire ways to engage Facebook users | building community through social media | Scoop.it

The secret to a successful Facebook page is a highly engaged community. You can drive thousands of fans with ads, but the number will be hollow if they aren’t active and engaged.

 

Why is this important? An engaged fan who interacts with your page is developing a loyalty for your brand. By being actively involved in your page, they are aware of your product launches and special deals, and are therefore more likely to purchase. Just as important, an actively engaged fan is sharing your brand with their friends, thereby expanding your fan base.

 

Engage, engage, engage. It’s been said so many times that the word is losing meaning. So what does this mean? In the article there are a few examples of how to engage fans on your Facebook page, but feel free to get creative.

 

Read More at: http://www.johnhaydon.com

 


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Rescooped by Becky Gaylord from AtDotCom Social media
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Social Network Demographics In 2012

Social Network Demographics In 2012 | building community through social media | Scoop.it
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.

Pingdom shows here the age and gender distribution on 24 of today’s most popular social networks and online communities.

 

Social media is most definitely not just for the young:

55% of Twitter users are 35 or older. 63% of Pinterest users are 35 or older. 65% of Facebook users are 35 or older. 79% of LinkedIn users are 35 or older.

 

Some sites have a considerable bias toward younger users:

58% of Reddit users are under 35. 60% of Github users are under 35. 63% of Hi5 users are under 35. 69% of Hacker News users are under 35. 69% of deviantART users are under 35. 83% of Orkut users are under 35.

 

Average user age per site

Based on the sites in this survey, the estimated age of the average social media user is just under 37 years old. Here are some other observations:

The oldest users. LinkedIn has the oldest user base, with the average user being 44.2 years old. The average Facebook user is 40.5 years old. The average Twitter user is 37.3 years old. The age trend for Facebook and Twitter.  Twitter’s user base is getting younger, while Facebook’s is getting older.

 

What about gender?

Based on the United States demographics data (from Ad Planner) there is a clear gender imbalance on many of these sites. Some are much more male dominated, and vice versa. However, when you look at all the data together, it becomes clear that women rule social media. More than two thirds of the sites in this survey have more female than male users.

 

Other observations:

17 out of 24 sites (71%) have more female than male users. The average gender distribution is 48.75% male, 51.25% female. Most male-dominated site? Slashdot (87% males) is the standout, followed by Hacker News (77% males) and Stack Overflow (76% males). In general, the more tech-focused sites in this survey have more male users than female. Most female-dominated site? Pinterest (79% females) is in a league of its own, followed by Goodreads (70% females) and Blogger (66% females). Facebook and Twitter have the same gender distribution: 40% male, 60% female.

As you can see, the only sites in this survey with more male than female users are Quora, Reddit, Orkut, Github, Stack Overflow, Hacker News and Slashdot.

Takeaway:  There’s a place for everyone in today’s social media landscape. These sites have users that span the entire age spectrum, and there really are no limits to what you can achieve online, regardless of age or gender.

 

A note on the source data: All the demographics data in this survey is for the United States, but the patterns shown here should translate roughly to other countries as well. That said, there are regional differences, so keep that in mind if you’re applying this to other parts of the world.

 

By Pingdom. http://bit.ly/SyLoDW

Ad Planner. http://bit.ly/PHQxqk

Source. http://bit.ly/PDK965


Via maxOz, Katia Frolova, John van den Brink
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New Report: Growing Your Community

New Report: Growing Your Community | building community through social media | Scoop.it
The third report in a series on digital community building, Growing Your Community provides tactics and examples for building a digital community through a combination of social channelsand email.
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Rescooped by Becky Gaylord from Content Curation World
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Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web

Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web | building community through social media | Scoop.it

Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).

 

The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."

 

Specific sections of the article cover:

How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content

 

 

Well done. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx

 

 

 


Via Robin Good
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El código Gutenberg's comment, August 18, 2012 2:01 PM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight, February 17, 2013 5:45 PM

This is an excellent article, which lays out the groundrules for using, or citing someone else's content.

Nevermore Sithole's curator insight, August 29, 2013 8:32 AM

A Good Resource

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Municipal groups maximizing social media

Municipal groups maximizing social media | building community through social media | Scoop.it
It began as a way to keep people informed about local events or sales being offered by businesses in Tahlequah.
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11 Best Practices for Nonprofits In Social Media

11 Best Practices for Nonprofits In Social Media | building community through social media | Scoop.it

Nonprofits are using social media tools more than ever, but many nonprofit professionals are overwhelmed and overworked and lack the necessary training and support to effectively build and manage successful online communities.


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For Online Engagement, Bells and Whistles Can’t Replace Listening

For Online Engagement, Bells and Whistles Can’t Replace Listening | building community through social media | Scoop.it
What are the secrets to creating a successful virtual association? A decidedly non-flashy website serving veterinarians seems to have hit upon a formula that works.

Via Julia Campbell
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Rescooped by Becky Gaylord from AtDotCom Social media
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Social Business = Social Bonding

Social Business = Social Bonding | building community through social media | Scoop.it

This piece is from MITSLoan Management Review with some great findings about the benefits of social business.

 

What is really happening in social business?

 

Intro:

 

A study by FedEx and Ketchum found:

 

** 52% of respondents said social business was strengthening relationships with the general public

 

**51% said it was strengthening relationships with clients

 

**40% said it was strengthening relationships with partners and suppliers

 

Here are some highlights:

 

**connections between social business and improved stakeholder relationships is supported by other researchers in the field.

 

In a recent interview with MIT SMR, strategy and management consultant Nilofer Merchant discussed how her research found that social enhances a firm’s relationships with employees and customers.

 

Jacob Morgan, principal of Chess Media Group, a management consulting and strategic advisory firm on collaboration and the author of The Collaborative Organization (McGraw-Hill, 2012), told us that based on his observations, the benefits of collaboration even positively impacts the quality of life of employees at home, outside of the workplace.

 

Dion Hinchcliffe, in his four-stage Capability Ladder of Social Business, says that the highest level in the ladder is also relationship based, what he calls the ability to “partner with the world.”


Takeaway:

 

**Some benefits, like good relationships, don’t require an ROI study.


Selected by Jan Gordon covering "Curation, Social Business & Beyond"


Read full article here: [http://bit.ly/VNuPHT]


Image from marketingbrainfodder.com


Via janlgordon, John van den Brink
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YouTube and Social Media Marketing: 6 Tools/Tips For Success

YouTube and Social Media Marketing: 6 Tools/Tips For Success | building community through social media | Scoop.it
YouTube and Social Media Marketing: YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites.
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5 Steps to Awesome Community: Leaders Go Social - Forbes

5 Steps to Awesome Community: Leaders Go Social - Forbes | building community through social media | Scoop.it
Recently, I wrote about employees as brand ambassadors and how they can help – or hurt – an organization's global and social brand. It depends on how well the lines between personal brand and company brand are drawn.
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How To Integrate Live Tweets Into Your Presentations | Edudemic

How To Integrate Live Tweets Into Your Presentations | Edudemic | building community through social media | Scoop.it

I’ve seen plenty of presentations that try to incorporate social media, polling, and other interactive tools. It’s all an effort to engage the audience and keep the conversation going. But usually these presentations don’t do it right.

 

Lucky, there is a new tool that’s designed to incorporate live tweets into your presentation.

 

It’s called SAP Web 2.0 it’s as simple to use as PowerPoint. In fact, you just add in a slide that is supplied to you and that’s it. Quite simple. Click here to check out the instructions page on how to use SAP Web 2.0.

 

by Jeff Dunn

 


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Thomas Wooldridge's comment, April 5, 2013 9:49 AM
this is really amazing. real time results
Rescooped by Becky Gaylord from Digital Marketing Essentials
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5 essentials for your content marketing strategy

5 essentials for your content marketing strategy | building community through social media | Scoop.it

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Rescooped by Becky Gaylord from Social Strategies
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Brilliant Minds Behind Intel's Social Media ~ @Ekaterina

Brilliant Minds Behind Intel's Social Media ~ @Ekaterina | building community through social media | Scoop.it
Lately I’ve focused on individuals who build influence through the effective use of social media.

Via Bryan Kramer
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Rescooped by Becky Gaylord from AtDotCom Social media
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20 Ways to Succeed in Social Media Engagement

Social media allows you to be in direct contact with your customers, potential customers and brand representatives about everything from products to challenges.

Via Khaled El Ahmad, John van den Brink
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Communities: The Hub of Social Collaboration | Social Media Today

Communities: The Hub of Social Collaboration | Social Media Today | building community through social media | Scoop.it
  Image Ask any knowledge and collaboration strategist what the driving force is behind successful enterprise collaboration and they will undoubtedly say “communities.” I’ll venture further to say that it is company-sponsored, strategic communities...
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Rescooped by Becky Gaylord from Just Story It! Biz Storytelling
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Brands that mastered the art of subtlety in its storytelling

Brands that mastered the art of subtlety in its storytelling | building community through social media | Scoop.it

Managing this combination artfully is the essence of marketing. Today, brands live in such a fluid digital ecosystem that these pixels are constantly being refreshed in real-time to keep the story of the brand alive and relevant. New platforms and technologies allow marketers to manage each of their "pixels" in sophisticated transmedia storytelling. Three growing trends that are improving multi-platform marketing include deeper storytelling, sophisticated curation, and using artificial intelligence to improve the contextual relevance of ambient marketing.

 

This is a thoughtful article that I enjoyed because it highlights the notion of 'subtlety' in marketing/branding activities. What does the author, Victoria Young, mean by subtlety?

 

She uses Kate Spade as an example -- where the company uses different platforms to post different content that in its entirety tells a story.

 

The activity is call curation and as the author says, "This is an effective, graceful, and non-intrusive way to continue to reinforce the Kate Spade story. Furthermore, this allows consumers to identify with aspects of the brand that are not so directly commercial, and therefore more relatable."

 

Curating content in a variety of ways across different social mediums (this is a take on transmedia storytelling) which can lead to deeper story sharing experiences between companies and their customers without hitting people over the head with repetitive messages. That is a good thing!

 

So how subtle are you in your marketing efforts and is this a quality you want to bring into your branding? Definitely food for thought!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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