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BreakingNews.ie Social media spreads and splinters Brazil protests NBCNews.com (blog) "Social media has helped us organize without having leaders," said Victor Damaso, 22, demonstrating on Sao Paulo's main Paulista Avenue on Thursday night.
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?
There are only so many hours in the day for you to get tasks done. On top of your normal work, you also have to go to meetings, schedule work, network and ensure that your online channels are up to date and that there’s a strategy in place.
However, while there was a time where we struggled to make time for digital marketing, it’s now a case where we perhaps put too much time into it. Being active online is great to see, but it shouldn’t come at the expense of your other tasks. All that time dwelling on what to post, figuring out what content people will like and how it ties into your business are things that mightn’t seem significant, but quickly add up over time.
If you don’t have a proper handle on it, you can end up being constantly busy, but not being productive. If this sounds like something you experience regularly, here’s what you can do to reverse the trend.
Create A Schedule And Stick To It
It’s a simple idea but it’s amazing how few actually bother to put one together.
Prepare In Advance
That said, there’s nothing wrong with preparing content in advance as there are always ideas, posts and images that aren’t time sensitive.
Break Down And Delegate
Not all businesses can afford the luxury of a community manager so if you have a small team, why not break up duties between each other?
So long as you don’t resort to automating the process, which can work against you since it shows you didn’t put time into it, then you can post the same image/video on another account.
Less Is More
If you’re tweeting and posting regularly, that’s great. However, if it’s a case that each post is getting low levels of engagement, you may want to reconsider your content strategy.
Jonha Ducayag Revesencio (@jonharules), a Social Media Strategist and Community Manager from the Philippines (now based in Singapore), has been included in the Top 100 Community Managers to follow on Twitter (Worldwide) alongside the community management veterans Laurel Papworth (@SilkCharm), Jennifer Grayeb (@JenniferGrayeb) and many other
If you’re tweeting about a new subject, be sure to check the hashtags and pick ones that will correctly target your audience.
There are four sites that can be recommended.
1) Hashtags.org. This site gives a list of trending hashtags, a graph and a search box to type in potential hashtags. After typing in a hashtag, it lists current tweets containing that hashtag. 2) Trendistic.IndexTank.com. It also gives you a graph, along with a search box. But it’s graph allows you to check the trends for the past 180 days. 3) WhatTheTrend.com. Like the others, What the Trend has current trends, a graph and a search box. I included it because it also explains why a particular hashtag is trending. 4) Trendsmap.com - this site has a map that tells you what is trending where. This is particularly helpful if you’re targeting a specific area. by Edie Melson
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