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For Online Engagement, Bells and Whistles Can’t Replace Listening

For Online Engagement, Bells and Whistles Can’t Replace Listening | building community through social media | Scoop.it
What are the secrets to creating a successful virtual association? A decidedly non-flashy website serving veterinarians seems to have hit upon a formula that works.

Via Julia Campbell
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building community through social media
Musings on influencing, connecting and sharing through social media
Curated by Becky Gaylord
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How to Structure a Perfect LinkedIn Profile to Make a Strong Impression

How to Structure a Perfect LinkedIn Profile to Make a Strong Impression | building community through social media | Scoop.it

How to Structure a Perfect LinkedIn Profile
Are you making the right connections through LinkedIn? Do you want to create business opportunities?

by Rebekah Radice  via Google+

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14 Ways To Build An Active Social Media Community

14 Ways To Build An Active Social Media Community | building community through social media | Scoop.it
If you are just beginning to build a social media base of fans or friends, here are 14 ways to build an active social media community.

Via Official AndreasCY, Ivo Nový
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16 Top Twitter Chats (Social Communities)

Twitter Chats are transforming how brands and users find value on twitter as these communities empower conversations and build authentic relationships! This l…
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How to influence your stakeholders - Sydney Morning Herald

How to influence your stakeholders - Sydney Morning Herald | building community through social media | Scoop.it
How to influence your stakeholders
Sydney Morning Herald
Everyone from general managers to system engineers is trying to influence stakeholders.
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The Secret to Effective Communication: Being Heard is not Enough

The Secret to Effective Communication: Being Heard is not Enough | building community through social media | Scoop.it
Communication is underrated and vastly misunderstood. The larger the audience, the more cliched and tiresome our communication becomes. Worse still, we seem less wary of the impact of our words whe...
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5 Methods And 15 Tools To Find Your Audience And Build a Community

5 Methods And 15 Tools To Find Your Audience And Build a Community | building community through social media | Scoop.it
When you build a community, you create supportive brand advocates. How do you find and nurture this group? Here are our favorite tools and strategies.
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Rescooped by Becky Gaylord from LeadershipABC
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To Create Real Change, Leadership Is More Important Than Authority

To Create Real Change, Leadership Is More Important Than Authority | building community through social media | Scoop.it

Aspiring young executives dream of climbing the ladder in order to gain more authority.  Then they can make things happen and create the change that they believe in.  Senior executives, on the other hand, are often frustrated by how little power they actually have.

 

The problem is that while authority can compel action it does little to inspire belief.  Only leadership can do that. It’s not enough to get people to do what you want, they have to also want what you want or any change is bound to be short lived.

 

That’s why change management efforts commonly fail.  All too often, they are designed to carry out initiatives that come from the top.  When you get right down to it, that’s really the just same thing as telling people to do what you want, albeit in slightly more artful way.  To make change really happen, it doesn’t need to be managed, but empowered.

 


Via Kenneth Mikkelsen
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Ivon Prefontaine's curator insight, June 1, 4:59 PM

There is a difference between authoritarian and authority. Authority is about authoring authority in the words and actions. It is artful; whereas authoritarian is about management and technique which are imposed. We give people something which is empowers them rather than engaging them in their work, their calling.

donhornsby's curator insight, June 2, 8:03 AM

(From the article): Control is an illusion and always has been an illusion.  It is a Hobbesian paradox that we cannot enforce change unless change has already occurred.  The lunatics always run the asylum, the best we can do as leaders is empower them to run it right.

 

And that’s why change always requires leadership rather than authority.  Respectable people always prefer incumbency to disruption.  Only misfits are threatened by the status quo.  So if you want to create real change, it is not power and influence that you need, but those who seek to overthrow it.

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How CEOs Can Engage through Social Media -- A Conversation with Weber Shandwick CEO Andy Polansky on CEOs and Social Media

How CEOs Can Engage through Social Media --  A Conversation with Weber Shandwick CEO Andy Polansky on CEOs and Social Media | building community through social media | Scoop.it
Andy Polansky sharing CEO social media insights with Robert Reiss Social media has rapidly evolved into an integral part of marketing and public relations strategy.

Via Jessica Kelly
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An Example of a Social Media Contest Done Right! via @FStoppers @ Weeder

An Example of a Social Media Contest Done Right! http://t.co/KzkEnpobgt #photography #arts
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Make Better Business Decisions by Conducting Consumer Research on Social Media - Business 2 Community

Make Better Business Decisions by Conducting Consumer Research on Social Media - Business 2 Community | building community through social media | Scoop.it
Make Better Business Decisions by Conducting Consumer Research on Social Media via @B2Community http://t.co/xNktyFa4r1
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7 Ways To Use Social Media for Student Retention

7 Ways To Use Social Media for Student Retention | building community through social media | Scoop.it
Colleges and universities can use social media to increase their student retention rates. Check out these seven ways to make it work for you.
Becky Gaylord's insight:

What great ideas!

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4 Tools to Find Friends on Social Media | Social Media Today

4 Tools to Find Friends on Social Media | Social Media Today | building community through social media | Scoop.it
Here are four of the best tools for reconnecting with friends on social media.
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What’s So Good About Being Engaging on Social Media? - Brandwatch

What’s So Good About Being Engaging on Social Media? - Brandwatch | building community through social media | Scoop.it
If you work in marketing, it’s likely that either you or someone in your team has a KPI relating to engagement. Indeed, Brandwatch’s own forays into OKRs have included some aims to increase social media engagement.
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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | building community through social media | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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Rescooped by Becky Gaylord from MarketingHits
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How to Increase Engagement in Your Online Community

How to Increase Engagement in Your Online Community | building community through social media | Scoop.it

Connection is important in a community. However, for it to exist, you must first generate trust. Trust arises from your community’s engagement. Unless you give rise to such engagement on the basis of the credibility you earn with what you do and what you say, then there is no community, you have nothing.

 

Engagement is everything


Via Brian Yanish - MarketingHits.com
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Magento Migrate's curator insight, September 16, 9:06 AM

very interesting!

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To Engage Followers, Remember This One Simple Social Media Tip

To Engage Followers, Remember This One Simple Social Media Tip | building community through social media | Scoop.it
While many small businesses blast out content via social channels, some fail to spawn authentic consumer engagement.
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#ShowUcare Social ~ Listen & Learn from the Best & Be Yourself!

#ShowUcare Social ~ Listen & Learn from the Best & Be Yourself! | building community through social media | Scoop.it

In my last post "Did they put the wrong person on the Digital Top 50 list, me?" I went into details about how shocked I was to be listed along side so many great social media leaders and mentors. I


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Brian Fanzo's curator insight, June 30, 11:31 PM
People follow YOU because they want to hear from YOU.. So listen and learn from those that are living social but then find out what makes YOU worth following!
Brian Fanzo's comment, July 8, 1:06 PM
Thanks so much for sharing!
Miguel A. de Jesus's curator insight, July 8, 4:09 PM

I particularly like item #3, "Find your voice and give more than you get"!

Rescooped by Becky Gaylord from SocBiz Employee Engagement
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30 Favorite #TwitterChats from a #TwitterChatAholic

Here is my list of 30 Twitter Chats that I enjoy each week! Social media isn’t just about posting links, gaining followers, telling people what your eating ...

Via Brian Fanzo
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Brian Fanzo's curator insight, May 21, 5:18 PM

If you like communities and want to expand your chats on twitter.. I am sure you will be able to find a couple new ones on my list here..

Rescooped by Becky Gaylord from visualizing social media
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The Ecosystem of Linkedin

The Ecosystem of Linkedin | building community through social media | Scoop.it
LinkedIn has reached over 200 million members worldwide, making it the world’s largest professional network. The Ecosystem of LinkedIn infographic from Dynamic Search explains why LinkedIn is a must have tool for everyone.

Via Lauren Moss
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Phil Lauterjung's curator insight, October 4, 2013 2:38 PM

Great visual for anyone wanting to know more about using LinkedIn.

 

 
Authentis Formations's curator insight, October 15, 2013 7:42 AM

Mieux comprendre Linkedin pour mieux l'utiliser !

Jerome D. Simon's curator insight, October 21, 2013 3:36 AM

Infographie très claire

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Invite Social Media Influencers to Your Brand\'s Home

Invite Social Media Influencers to Your Brand\'s Home | building community through social media | Scoop.it
If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy.
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The Top 100 Most Social Customer Service Pros On Twitter

The Top 100 Most Social Customer Service Pros On Twitter | building community through social media | Scoop.it
The Top 100 Most Social Customer Service Pros On Twitter - The Huffington Post

Via Alessandro Rea
Becky Gaylord's insight:

This is a fabulous list!

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Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter | building community through social media | Scoop.it

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....


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Two Pens's curator insight, July 15, 2013 11:59 AM

Too much mailing/posting and too little value. That's why I unsubscribe and why most others do too.

SCORENAZ's curator insight, July 15, 2013 10:27 PM

Interesting report.

Jeff Domansky's curator insight, July 16, 2013 1:05 PM

Great reminder for marketing and content pros to keep content valuable or find your subscribers disappearing.

Rescooped by Becky Gaylord from Content Curation World
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Find the True Twitter Influencers in Any Niche or Location with Twtrland

Find the True Twitter Influencers in Any Niche or Location with Twtrland | building community through social media | Scoop.it
A simple way to browse the social web

Via Robin Good
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Jeff Domansky's curator insight, July 1, 2013 2:17 PM

Anyone looking to develop an influencer marketing strategy will find Twtrland very helpful and very inexpensive. Robin good provides his assessment.

Elia Morling's comment, July 1, 2013 5:20 PM
Thanks Robin, this is actually one of the better tools I have tested in this nische
Robin Good's comment, July 1, 2013 5:24 PM
Good Elia, I am glad you find it useful.