This piece is from MITSLoan Management Review with some great findings about the benefits of social business.
What is really happening in social business?
A study by FedEx and Ketchum found:
** 52% of respondents said social business was strengthening relationships with the general public
**51% said it was strengthening relationships with clients
**40% said it was strengthening relationships with partners and suppliers
Here are some highlights:
**connections between social business and improved stakeholder relationships is supported by other researchers in the field.
In a recent interview with MIT SMR, strategy and management consultant Nilofer Merchant discussed how her research found that social enhances a firm’s relationships with employees and customers.
Jacob Morgan, principal of Chess Media Group, a management consulting and strategic advisory firm on collaboration and the author of The Collaborative Organization (McGraw-Hill, 2012), told us that based on his observations, the benefits of collaboration even positively impacts the quality of life of employees at home, outside of the workplace.
Dion Hinchcliffe, in his four-stage Capability Ladder of Social Business, says that the highest level in the ladder is also relationship based, what he calls the ability to “partner with the world.”
**Some benefits, like good relationships, don’t require an ROI study.
Selected by Jan Gordon covering "Curation, Social Business & Beyond"
Read full article here: [http://bit.ly/VNuPHT]
Image from marketingbrainfodder.com
Via janlgordon, John van den Brink