The secret to a successful Facebook page is a highly engaged community. You can drive thousands of fans with ads, but the number will be hollow if they aren’t active and engaged.
Why is this important? An engaged fan who interacts with your page is developing a loyalty for your brand. By being actively involved in your page, they are aware of your product launches and special deals, and are therefore more likely to purchase. Just as important, an actively engaged fan is sharing your brand with their friends, thereby expanding your fan base.
Engage, engage, engage. It’s been said so many times that the word is losing meaning. So what does this mean? In the article there are a few examples of how to engage fans on your Facebook page, but feel free to get creative.
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