Some interesting thoughts on common pitfalls for community managers. I'm not surprised about some of these - it seems to me that it is in the nature of someone who believes in community to perhaps get too personally invested but, like all things in the professional sphere, we need to manage that to ensure our wellbeing!
The business case for community has already been made — defensible business, increased engagement, increased retention, and increased lifetime value.
Brodie Wales's insight:
I'm always pleased whenever someone challenges the "show me the ROI" mentality in regards to communities.
The growth of online communities is a pleasing trend in marketing - a trend away from only doing things because stats show us we should. A trend towards wanting to give people something more than just product - I like that!
Working as a marketer within the Education sector, "community" is a really important element of my product.
People can choose to study the courses I market at almost any University in the country. Our research suggests that students are choosing our University based on a perception of a strong, friendly community. No better way to demonstrate this than to nurture it online!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.