Building communities online
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10 Twitter chats you need to be participating in – CloudPeeps Blog

10 Twitter chats you need to be participating in – CloudPeeps Blog | Building communities online | Scoop.it
Participating in Twitter chats is an effective way to build brand awareness, establish yourself as a thought leader, learn industry trends and make friends.
Brodie Wales's insight:
I've been following a few of these hashtag and they are a great way to connect with CM peers and learn new things. Cloud peeps share great content on their newsletters, sign up!
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» Dark Side of Community Management SOCIAL SILK

» Dark Side of Community Management SOCIAL SILK | Building communities online | Scoop.it
Brodie Wales's insight:

Some interesting thoughts on common pitfalls for community managers. I'm not surprised about some of these - it seems to me that it is in the nature of someone who believes in community to perhaps get too personally invested but, like all things in the professional sphere, we need to manage that to ensure our wellbeing!

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What Understanding User Behavior Means for Community | Community.is

What Understanding User Behavior Means for Community | Community.is | Building communities online | Scoop.it
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"We discuss with our clients and friends how in order to connect with an audience or a person, you must truly understand their wants, needs, motivations, habits, and emotions."


Seems pretty basic, but how often do you see examples of organisations trying to force what they want from their community onto the community rather than being responsive to community desire?

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Bike Share Creates A Social Network For Riders - PSFK

Bike Share Creates A Social Network For Riders - PSFK | Building communities online | Scoop.it
Bike sharing system collects GPS data for riders to share stats with friends.
Brodie Wales's insight:

Thanks to Sarah Judd Welch for sharing this great piece on building a Bike share community. Love that organisations are starting to see community as a part of their product!

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Why The ROI of Online Community Doesn't Matter

Why The ROI of Online Community Doesn't Matter | Building communities online | Scoop.it
The business case for community has already been made — defensible business, increased engagement, increased retention, and increased lifetime value.
Brodie Wales's insight:

I'm always pleased whenever someone challenges the "show me the ROI" mentality in regards to communities.

 

The growth of online communities is a pleasing trend in marketing - a trend away from only doing things because stats show us we should. A trend towards wanting to give people something more than just product - I like that!

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10 Reasons You Should Be Paying your Community Manager More

10 Reasons You Should Be Paying your Community Manager More | Building communities online | Scoop.it
Scooped for obvious reasons! Give them a hug and a raise
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It's just social media management, right? - mUmBRELLA

It's just social media management, right? - mUmBRELLA | Building communities online | Scoop.it
While many people don't know the difference between a social media manager and community managers Venessa Paech argues defining which one you need for a ro
Brodie Wales's insight:

Venessa really nails what I believe is a big issue here in Australia - a lack of understanding of the difference between social media management and community management.

 

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Can Facebook and Twitter be friends?

Can Facebook and Twitter be friends? | Building communities online | Scoop.it
We talk about Facebook people and Twitter people like they live in different nations. Maybe we shouldn’t.
Brodie Wales's insight:

I enjoyed this read on the roles that Twitter and Facebook play in social sharing. Certainly has impacts for community building.

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Why Do You Build Community? « The Community Manager

Why Do You Build Community? « The Community Manager | Building communities online | Scoop.it
Brodie Wales's insight:

Working as a marketer within the Education sector, "community" is a really important element of my product.

 

People can choose to study the courses I market at almost any University in the country. Our research suggests that students are choosing our University based on a perception of a strong, friendly community. No better way to demonstrate this than to nurture it online! 

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