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How Demographics and Storytelling Style Affect Video Ad Effectiveness

How Demographics and Storytelling Style Affect Video Ad Effectiveness | Building brands to last | Scoop.it
The latest from Unskippable Labs: an experiment in video advertising. Do different age groups respond differently to various levels of production value?
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Brand Trust And Its Role In Brand Differentiation | Branding Strategy Insider

Brand Trust And Its Role In Brand Differentiation | Branding Strategy Insider | Building brands to last | Scoop.it
Brand trust resides in different places in different markets. The location and nature of that trust should directly influence how you compete.
Mark Wing's insight:

Is brand trust in a crisis? Brand trust is earned through consistently delivering on the brand’s promise. Brand trust is the only way you can build loyal brand advocates. But the global trend is working in the opposite direction.

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15 Employer Branding Best Practices You Need to Know

15 Employer Branding Best Practices You Need to Know | Building brands to last | Scoop.it
I was fortunate to share many wonderful moments with friends and partners during my 2014 Employer Brand Global Tour, which took me to London, New York, Milan, V
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15 Employer branding best practices to focus on in 2015

15 Employer branding best practices to focus on in 2015 | Building brands to last | Scoop.it
Mark Wing's insight:

Branding from the inside out is increasingly interested in the outside in - as employer brand excellence is adopting a greater focus on the communities it serves

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Every Brand Must Know What It Is Competing For | Branding Strategy Insider

Every Brand Must Know What It Is Competing For | Branding Strategy Insider | Building brands to last | Scoop.it
Brands with a strong purpose agenda are competing on new levels for brighter futures. Competition as we know it is being redefined.
Mark Wing's insight:

I've become something of a fan of Tesla and its owner, Elon Musk. This article quite nicely explains why...

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How to Create a Customer Journey Map -

How to Create a Customer Journey Map - | Building brands to last | Scoop.it
Here is how to create a Customer Journey Map — a visual interpretation from an individual’s perspective of their relationship with an organization.
Mark Wing's insight:

a useful summary, including video overview of best practice

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WATCH LIVE: Is It Important To Have A Personal Brand These Days? With brand expert Mark Wing

Watch Jobhop (jobhopjulie) talk about Is It Important To Have A Personal Brand These Days? With brand expert Mark Wing live on Blab
Mark Wing's insight:

We all have a personal brand. It's up to us to manage it

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Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up To 2003

Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up To 2003 | Building brands to last | Scoop.it
pictures, instant messages, and tweets all add to this
Mark Wing's insight:

It is the conversation at the foot of this piece (the comments) which I found most rewarding to read

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What are influencers and how do you find them?

What are influencers and how do you find them? | Building brands to last | Scoop.it
I may be new to writing about digital marketing, but I’ve been working in and around it long enough to know the industry is littered with the kind of buzzwords that would earn me a rebuke from my editor if I used them.
Mark Wing's insight:

Great article

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Apple re-inventing itself as a luxury brand

Apple re-inventing itself as a luxury brand | Building brands to last | Scoop.it
There's been a lot written about Apple Watch. There have been those hailing it as a game changer, those who have declared it DOA (even before it's arrived), and those who've taken a more balanced v...
Mark Wing's insight:

A case of focusing on the money...

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▶ Brian Solis and the End of Business as Usual - YouTube

Brian is a digital analyst, sociologist and currently principal at Altimeter Group. His new book, What's the Future of Business, explores the landscape of co...
Mark Wing's insight:

Just spent a good half hour learning from what this interview shares. Well worth it.

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52 Types of Marketing Strategies

52 Types of Marketing Strategies | Building brands to last | Scoop.it
Here are 52 types of marketing strategies your business can use to attract more customers and grow your business.

Via The Fish Firm
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Maria Rekrut's curator insight, January 16, 2015 10:56 PM

Just when you knew all the different types of #MarketingStrategies.  Here are 52 more to consider.

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Digital Life in 2025

Digital Life in 2025 | Building brands to last | Scoop.it
Asked to predict the future of the internet and how technology/the Web will change over the next decade, hundreds of experts agree that trends now underway will make the internet more important even as it becomes less visible in daily life.
Mark Wing's insight:

Wow, great concept... can't wait !! :)

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8 Reasons Why Loyalty Programs Are Imperative For Marketers

8 Reasons Why Loyalty Programs Are Imperative For Marketers | Building brands to last | Scoop.it
Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining
Mark Wing's insight:

Weaving a loyalty program into your marketing plan is an essential part of brand success. Identifying which of the many tools available to you to use is the main hurdle and the key to getting it right for your specific business. Each tool will help you leverage something different. So - as always - you should start with a clear strategy.

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Branding From The Inside Out | Branding Strategy Insider

Branding From The Inside Out | Branding Strategy Insider | Building brands to last | Scoop.it
As important as making a unique and compelling brand promise is keeping that promise. It's that simple. That’s where inside out branding comes in. The process of activating the brand promise with the help of an organizations' greatest asset - its people.
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The Insiders Guide to Employer Branding - 27 Best Practice Insights

Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the ch…
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BBC launches 'Taster' for experimentation and collaboration

BBC launches 'Taster' for experimentation and collaboration | Building brands to last | Scoop.it
BBC Taster is designed to offer a space for teams across online, TV and radio to innovate on new projects and ideas
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Jobhop

Jobhop | Building brands to last | Scoop.it
This is jobhop
Mark Wing's insight:

My 3-point strategy for building a great personal brand is - Mitigate, Manage, Master

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Multisensory Series #4 - Sound

Multisensory Series #4 - Sound | Building brands to last | Scoop.it
The Greek Stoic philosopher Epictetus was recorded by his pupil Arrian in the latter’s Discourses as teaching, “We have two ears and one mouth so tha
Mark Wing's insight:

“We have two ears and one mouth so that we can listen twice as much as we speak.”

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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand | Building brands to last | Scoop.it
In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.
Mark Wing's insight:

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.

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The future of brands: as technology proliferates, humanity prevails

The future of brands: as technology proliferates, humanity prevails | Building brands to last | Scoop.it
The future of brands: as technology proliferates, humanity prevails, Marketing columnist Tracey Follows reviews this weeks' Google Brand Reimagined conference, finding that as much as technology unearths new behaviours, brands still need to stick to fundamental human truths. | Marketing Magazine
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How Apple is changing the world’s perception of the smart watch — Medium

How Apple is changing the world’s perception of the smart watch — Medium | Building brands to last | Scoop.it
Here’s why Apple is spending 6 months taking control of the Apple Watch conversation — before you’re even invited to buy it.
Mark Wing's insight:

Nice one Jamie. Apple doing what it does best... it hasn’t just fielded a competitor to the Samsung Gear; they’re trying to change the game so completely so that they don’t have to compete.

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8 Ways To Build A More Valuable Brand

8 Ways To Build A More Valuable Brand | Building brands to last | Scoop.it
We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that.
Mark Wing's insight:

If demand generation is part of your role, here are eight things that you can be doing... There's a book in here.

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About | Service Design Tools

About | Service Design Tools | Building brands to last | Scoop.it
Mark Wing's insight:

The service design takes form from a multidisciplinary process, merging several figures and competences.

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SOSTAC ® marketing planning model guide - Smart Insights Digital Marketing Advice

SOSTAC ® marketing planning model guide - Smart Insights Digital Marketing Advice | Building brands to last | Scoop.it
What is PR Smith's SOSTAC® marketing planning model and how do you use it? If you don't know PR Smith's SOSTAC® model, it's worth getting to know if you're. Marketing topic(s):Digital marketing strategy. Advice by Dave Chaffey.
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