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Digital Life in 2025

Digital Life in 2025 | Building brands to last | Scoop.it
Asked to predict the future of the internet and how technology/the Web will change over the next decade, hundreds of experts agree that trends now underway will make the internet more important even as it becomes less visible in daily life.
Mark Wing's insight:

Wow, great concept... can't wait !! :)

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How Massey Ferguson uses B2B content marketing and social to sell tractors

How Massey Ferguson uses B2B content marketing and social to sell tractors | Building brands to last | Scoop.it
Farming machinery isn’t necessarily the coolest product on the planet, so it’s good to see a B2B like Massey Ferguson doing interesting things with content, especially when compared to rivals like John Deere, which arguably has wider recognition.
Mark Wing's insight:

Farming machinery is a major purchase, often with a very long lead time, so rather than encouraging you to part with several hundred thousand in cash, it has taken the more sensible route of providing clear information about key features and related products, while gently nudging users towards financing and hire purchase options, together with a handy dealership locator tool. 

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What marketers need to focus on most - Interrelated

What marketers need to focus on most - Interrelated | Building brands to last | Scoop.it
  In 2011 a survey into the points of view held by CEOs, on marketers, revealed that on the whole they do not trust the marketing department. The top three reasons given were; 1) 77% of… Marketers talk about brand, brand values, brand equity with little connection to revenue or sales 2) 74% of… Marketers focus too …
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About Us - Interrelated

We are driven to grow powerful brands. We believe in the power of creativity to transform organisations. And that companies who champion creativity are more successful than those who don’t. Interrelated supports its clients in managing various brand relationships, delivering greater alignment, innovation and transformation in their business. We do this by focusing on image, …
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innocent - little tasty drinks

innocent - little tasty drinks | Building brands to last | Scoop.it
hello, we're innocent and we're here to make it easy for people to do themselves some good (whilst making it taste nice at the same time).
Mark Wing's insight:

One way to tell your brand story in a compelling way is to simply answer the questions people may have about your products - demonstrating openness and honesty - authenticity is the key

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A rock and a hard place | Transform magazine

A rock and a hard place | Transform magazine | Building brands to last | Scoop.it
Mark Wing's insight:

“We were very keen to relay their passion and tell their story,” head of brand experience at Maverick, Andy Myring, says. “We felt that we had to really get the population of Gibraltar behind this to show UEFA, the national association and the people of Gibraltar how ordinary people are engaged in football. It was beyond politics.”

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Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen

Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen | Building brands to last | Scoop.it
Marketers must provide appropriate content marketing and social media engagement that can be consumed across an array of devices to win customers at each moment of truth. Here are the four moments of truth for marketers.
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A Clever Code-Inspired Branding System, From a Design Master | Design | WIRED

A Clever Code-Inspired Branding System, From a Design Master | Design | WIRED | Building brands to last | Scoop.it
This visual system is essentially a kit of parts that can be customized and changed as the business evolves.
Mark Wing's insight:

I like this. Built in Futureproofing. And a more legible and easily memorable translation of the business name

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How much is your small business worth?

How much is your small business worth? | Building brands to last | Scoop.it
Do you know how much your business is worth? Understanding the potential value of your business allows you to monitor the progress of your venture
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A portfolio of brands | Interrelated

A portfolio of brands | Interrelated | Building brands to last | Scoop.it
Mark Wing's insight:

Many entrepreneurs are all too eager to grow brand after brand, assuming they are a sure way to drive revenue streams. Well this may be true in part, but unless carefully managed much of the hard work may be going to waste.

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Building a sense of purpose at Pixar | McKinsey & Company

Building a sense of purpose at Pixar | McKinsey & Company | Building brands to last | Scoop.it
The cofounder of Pixar Animation Studios recalls how a serious organizational rift led him to a new sense of mission—and how it helped Pixar develop a more open and sustainable creative culture. A McKinsey Quarterly article.
Mark Wing's insight:

How do you bottle the good things in a business?

At Interrelated.com we help businesses define their core ideology and shared sense of purpose. 

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Bad to great: The path to scaling up excellence | McKinsey & Company

Bad to great: The path to scaling up excellence | McKinsey & Company | Building brands to last | Scoop.it
Before senior executives try to spread best practices, they should use seven techniques to clear out the negative behavior that stands in the way. A McKinsey Quarterly article.
Mark Wing's insight:

Focus on the best times, the good times and the end

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How Passion Can Kill Your Startup - Business Matters

How Passion Can Kill Your Startup - Business Matters | Building brands to last | Scoop.it
Passion in entrepreneurship is a very good thing. But too much of it can bring your new business to a grinding halt.
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What does it take to be an irresistible #brand? Read more in this free report from @tns_global.

What does it take to be an irresistible #brand? Read more in this free report from @tns_global. | Building brands to last | Scoop.it
The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so.
Mark Wing's insight:

An interesting perspective and some useful tips...

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10 Timeless Marketing Lessons Steve Jobs Taught Us - Postcron Blog

Steve Jobs was a master at reinventing products already on the market, making consumers think they'd never seen anything like it before. So, how'd he do it?
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Bentley Becomes First Automaker to Achieve Triple Carbon Trust Standard | Sustainable Brands

Bentley Becomes First Automaker to Achieve Triple Carbon Trust Standard | Sustainable Brands | Building brands to last | Scoop.it
British luxury carmaker Bentley Motors announced this week it has become the first automotive manufacturer to earn the triple Carbon Trust Standard, having separately secured group’s Standards for Carbon, Water and Waste through significant reductions in these three key areas at its Crewe, Cheshire headquarters. Bentley joins Marks & Spencer and Ireland’s ABP Food Group as one of only five companies to date to achieve the triple standard.
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Where would you be without design? - Interrelated

Where would you be without design? - Interrelated | Building brands to last | Scoop.it
While flicking through the newspaper on the train recently I couldn’t help but notice this double page ad sponsored by thecreativeindustries.co.uk At Interrelated we help our clients achieve strength through image and culture. One of our clients recently asked, what do we mean by ‘image’ in this context? To which our standard reply is that image …
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How to Have a Happy Relationship - BrandonGaille.com

How to Have a Happy Relationship - BrandonGaille.com | Building brands to last | Scoop.it
The key components and characteristics to having a successful and happy relationship that fosters growth.
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The Perfect Storm: When Personal Values and Company Values Align

The Perfect Storm: When Personal Values and Company Values Align | Building brands to last | Scoop.it
Not many companies have a hit Hollywood film to proselytise for them. Google is one of them. Last year’s comedy The Internship dramatised how Google attracts, retains and inspires the best global t...
Mark Wing's insight:

In an interview with Business Week in 1998 on his return to Apple, Jobs was adamant about the need for a new corporate culture:

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The Best Way to Build Your Brand Online

The Best Way to Build Your Brand Online | Building brands to last | Scoop.it
If and when you are trying to find someone online, the first thing that you do is turn to the search engines. It is a natural move in this day and age and it give you a way to learn about the person and his or her business without committing to that person and without getting personally involved yet.
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New AOL logo | Logo Design Love

New AOL logo | Logo Design Love | Building brands to last | Scoop.it
Wolff Olins has created this new AOL logo to be rolled out in December. Designers are split about the success.
Mark Wing's insight:

I love this brave new brand identity for Aol. 

 

However, if you simply want to grab the marque to visually say "Aol" in a presentation (for example), what do you use? It's just not clear what the logo is... unless they are happy for it to be condensed down to just the three letters... but then does that defeat the purpose?

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What are the benefits of branding? | Interrelated

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Why is Ford's social media strategy so good?

Why is Ford's social media strategy so good? | Building brands to last | Scoop.it
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
Mark Wing's insight:

This is an interesting article, especially if you are interested in communication content and methods for brands to stay front of mind with their audiences. Ford has piqued the author's curiosity. Particularly when it comes to social video.

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Seth's Blog: The you called brand

Seth's Blog: The you called brand | Building brands to last | Scoop.it
From the beginning, a brand's legal purpose has been to let people know the origin of the goods. Literally, a brand, a hallmark, a mark of trade. Over time, for some brands, it has become something significantly more. A mirror...
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A starters guide to business incubation in London - Business Matters

A starters guide to business incubation in London - Business Matters | Building brands to last | Scoop.it
The digital revolution has opened up the world and new markets, while digital technology and mobile computing continues to spur innovation and inspire new entrepreneurs.
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