"As the buzz about content marketing, social media and all things digital continues to rise, one of the catch phrases that gets a lot of attention is storytelling in marketing. We afford it incredible lip service but do we actually practice it?"
Hmmmm -- good question. Here the author, Drew McLellan asks if in previous decades business was better at storytelling in its marketing and advertising.
Makes you think. Drew includes 3 videos to make his point. The first is a 1980s video from Dunkin Donuts as an example of effective storytelling. Well -- it is definitely not storytelling but instead an add that is all features and benefits.
The other two advertising videos however, are great examples from the past of really good stories.
I don't know if our biz storytelling is not as good these days as in previous decades. But I do like the questions Drew poses at the end of the post to help us decide.
What do you think? Is our biz storytelling better or worse than before?
Here are the best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!