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Heart Centered Business to Make the World a Better Place for All
Curated by Renee Baribeau
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Rescooped by Renee Baribeau from Just Story It Biz Storytelling
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Going Viral--The Science of Sharing Biz Stories

Going Viral--The Science of Sharing Biz Stories | Building Authentic Business Relationships | Scoop.it

Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On.


Via Karen Dietz
Renee Baribeau's insight:

Going viral is an art and also a guessing game.

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Karen Dietz's curator insight, June 3, 2013 10:15 AM

This is a 14 minute podcast with author Johah Berger who recently wrote Contagious: Why Things Catch On.


You will definitely want to listen to this quick piece because it is chock full of critical information about creating content that is shared. Berger talks about the science behind why people share content and stories. Knowing this information will give you much more understanding and control as you are creating content and hoping it is shared a lot -- or could possibly go viral.


Berger talks about how certain types of both positive and negative emotions facilitate sharing. And that not all negative emotions are bad in this case. And also how to think about controversy, because there are benefits to controversy if handled well. Certain emotions and controversy can move people to action, which is the point to sharing our business stories.


There is lots of other great material Berger shares. May you be able to use his insights well to help you in your business!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Mirjana Podvorac's curator insight, June 4, 2013 3:17 AM

From Harvard Business Blog.

Jose Nevarez's comment, June 27, 2013 7:29 AM
Thanks Karen, I just purchased the book because of your insight.
Rescooped by Renee Baribeau from Just Story It Biz Storytelling
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Have We Lost The Art Of Storytelling In Marketing?

Have We Lost The Art Of Storytelling In Marketing? | Building Authentic Business Relationships | Scoop.it

"As the buzz about content marketing, social media and all things digital continues to rise, one of the catch phrases that gets a lot of attention is storytelling in marketing. We afford it incredible lip service but do we actually practice it?"


Hmmmm -- good question. Here the author, Drew McLellan asks if in previous decades business was better at storytelling in its marketing and advertising.

 

Makes you think. Drew includes 3 videos to make his point. The first is a 1980s video from Dunkin Donuts as an example of effective storytelling. Well -- it is definitely not storytelling but instead an add that is all features and benefits.

 

The other two advertising videos however, are great examples from the past of really good stories.

 

I don't know if our biz storytelling is not as good these days as in previous decades. But I do like the questions Drew poses at the end of the post to help us decide.

 

What do you think? Is our biz storytelling better or worse than before?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Renee Baribeau from Just Story It Biz Storytelling
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The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger

The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger | Building Authentic Business Relationships | Scoop.it
Guest post by Gregory Ciotti. When it comes to crafting words that sell, the research shows us that stories are ...

Via Karen Dietz
Renee Baribeau's insight:

Give people facts and they may be swallowed by dinner, but tell people a story and they may remember it a lifetime.

 

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Karen Dietz's comment, February 21, 2013 2:02 PM
So true Renee! I concur with comeja -- thanks for both of your comments!
ozziegontang's curator insight, February 21, 2013 2:03 PM

Read Karen Dietz's insights

Ignacio Conejo Moreno's curator insight, February 22, 2013 3:49 AM

Seis claves para contar historias perfectas:

1- Audiencia (target)

2- Realismo

3- Engadgement

4- Imágenes

5- Estructura

6- Contexto

Rescooped by Renee Baribeau from Just Story It Biz Storytelling
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Just Story It - Scoops

Just Story It - Scoops | Building Authentic Business Relationships | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 


Via Karen Dietz
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ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.