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Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On.
Going viral is an art and also a guessing game.
This is a 14 minute podcast with author Johah Berger who recently wrote Contagious: Why Things Catch On.
You will definitely want to listen to this quick piece because it is chock full of critical information about creating content that is shared. Berger talks about the science behind why people share content and stories. Knowing this information will give you much more understanding and control as you are creating content and hoping it is shared a lot -- or could possibly go viral.
Berger talks about how certain types of both positive and negative emotions facilitate sharing. And that not all negative emotions are bad in this case. And also how to think about controversy, because there are benefits to controversy if handled well. Certain emotions and controversy can move people to action, which is the point to sharing our business stories.
There is lots of other great material Berger shares. May you be able to use his insights well to help you in your business!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
From Harvard Business Blog.