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Small Businesses Social Media Budgets - Small Business Trends

Small Businesses Social Media Budgets - Small Business Trends | Building an audience | Scoop.it
Small Business Trends
Small Businesses Social Media Budgets
Small Business Trends
But what if you're not part of the $100K club for social media budgets?
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What is a social media budget? Allocating time for different people to share, read, and post? Or is it to hire people to do the job. But if you are not directly engaged in social media- who's opinions or views are we hearing? 

 

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The 10 Best Social Media Campaigns | Jeffbullas's Blog

The 10 Best Social Media Campaigns | Jeffbullas's Blog | Building an audience | Scoop.it
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
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Social media changes landscape for job seekers in good ways and bad - GazetteNET

Social media changes landscape for job seekers in good ways and bad - GazetteNET | Building an audience | Scoop.it
Social media changes landscape for job seekers in good ways and bad GazetteNET Chances are that if you've been active on the Internet, a lot of what you've said or done will come up with a search of your name, including posts on social media sites...
Lalita Krishna's insight:

So true. Better include a disclaimer with your application if you are not proud of some of your  comments on Facebook or Twitter. 

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6 Social Media Tips That Will Improve Your Marketing - Fast Company

6 Social Media Tips That Will Improve Your Marketing - Fast Company | Building an audience | Scoop.it
Fast Company
6 Social Media Tips That Will Improve Your Marketing
Fast Company
What happened over the last few weeks though is that we collected a number of awesome tips to post on social media, that didn't quite all fit together.
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Gay-rights groups will avoid Olympics -- and spread message via social media - NBCNews.com (blog)

Gay-rights groups will avoid Olympics -- and spread message via social media - NBCNews.com (blog) | Building an audience | Scoop.it
NBCNews.com (blog)
Gay-rights groups will avoid Olympics -- and spread message via social media
NBCNews.com (blog)
... gay-rights activists.
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Good plan

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Manage your Facebook page like a boss

Manage your Facebook page like a boss | Building an audience | Scoop.it
There is an art and a science to maintaining an engaging and interesting Facebook page. Using the tools that Facebook provides, your own brain power, and a smart mix of content, you can have a fant...

Via The Fish Firm
Lalita Krishna's insight:

Yes it takes time but worth doing

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Valerie van S's curator insight, January 29, 7:27 AM

Some good advice here to manage your Facebook page.

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Why your small business should use social media

Why your small business should use social media | Building an audience | Scoop.it
A real world example of how maintaining Social Media accounts and interacting with your customers on them can help your small business.
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Creating a social media marketing plan: Six tips for success

Creating a social media marketing plan: Six tips for success | Building an audience | Scoop.it
We offer six top tips on creating a social media marketing plan, from planning your activities to using analytical tools to measure your success.
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The Anti-Social CEO's Guide To Social Media

The Anti-Social CEO's Guide To Social Media | Building an audience | Scoop.it
My fellow contributor Mark Fidelman in 2012 claimed that an IBM study showed that CEOs who don't use social media are at a competitive disadvantage to those who do.
Lalita Krishna's insight:

And there are those who have minions who do it for them. 

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5 Social Media Optimization Tips

5 Social Media Optimization Tips | Building an audience | Scoop.it
Want to Optimize Your website for Facebook Open Graph, Google Plus, and Twitter? Take a look at the 5 Tips outlined here.
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Pinterest Announces Rich Pins for Articles

Pinterest Announces Rich Pins for Articles | Building an audience | Scoop.it

So now, if you're a brand that wants to take advantage of Pinterest but finds original visual content too high a resource investment for you to make, you don't have to be left out of the Pinterest game. You can pin, say ... those awesome blog articles you're always writing!

 

The article pins will now include critical information in a more prominent fashion that helps your written content get traction, including

- Story Headline

- Author Name

- Description of the Story (like your meta description)

- Source URL

 

Now you might be saying to yourself, "Self, I used to pin my articles on Pinterest, anyway." Well, good for you for being scrappy -- but now those pins will look waaaay better. The biggest difference? The images will be bigger, and critical information like your meta data is displayed more prominently....


Via Jeff Domansky
Lalita Krishna's insight:

I've used Pinterest for images but this is interesting. 

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Brett.Ashley.Crawford's curator insight, September 30, 2013 10:54 AM

pinterest joins the scoop-it and evernote clan!

 

Two Pens's curator insight, September 30, 2013 1:54 PM

Visual content still rules, but Pint is bowing to word pressure to make context more available. Helpful.

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Social Media

Social Media | Building an audience | Scoop.it
The 80 Unspoken Rules Of Social Media [Infographic] (The 80 Unspoken Rules Of Social Media [Infographic] http://t.co/UW53DTROmY)
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Twitter: The angriest site on the Internet?

Twitter: The angriest site on the Internet? | Building an audience | Scoop.it
Twitter has become the place to vent -- sometimes with nasty, bigoted comments, such as those seen after Miss America. (#Twitter: The angriest site on the Internet?
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Buffer, the social media optimizer, hits $2M revenue and 1M users

Buffer, the social media optimizer, hits $2M revenue and 1M users | Building an audience | Scoop.it
Buffer, the social media optimization service announced yesterday that it has now one million users and over $2 million in annualized revenue. (Buffer, the social media optimization service announced yesterday that it has now one million u..
Lalita Krishna's insight:

I've used Buffer and find it extremely efficient. 

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How mobile has changed Super Bowl ads forever - VatorNews

How mobile has changed Super Bowl ads forever - VatorNews | Building an audience | Scoop.it
How mobile has changed Super Bowl ads forever VatorNews "There is more participation from the viewer than on a 30 second spot with traditional placements because the idea is that if youre going all in, the Super Bowl is the largest platform to do...
Lalita Krishna's insight:

Def more interactivity while watching the game even on TV< 

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Kerala Police active on social media - The Hindu

Kerala Police active on social media - The Hindu | Building an audience | Scoop.it
The Hindu
Kerala Police active on social media
The Hindu
The Kerala Police will launch its new Facebook and Twitter accounts on Monday as part of using social media platforms to maintain law and order and check crime.
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App downloads set to double in next 4 years | memeburn

App downloads set to double in next 4 years | memeburn | Building an audience | Scoop.it
Even though app download numbers fluctuate even on a daily basis, the company says, the annual total is only likely to keep growing as smartphone and tablet use grows, especially in emerging market countries.
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The 7 Rules of Social Media

The 7 Rules of Social Media | Building an audience | Scoop.it
Experts share the do's and don'ts of social media to help governments better communicate with the public online.
Lalita Krishna's insight:

Considering the fallout from irresponsible tweets, this would be a good idea!

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Social Media is two-way communication – when you reach out to customers, don’t be surprised if they reach right back! | RI Small Business Journal

Social Media is two-way communication – when you reach out to customers, don’t be surprised if they reach right back! | RI Small Business Journal | Building an audience | Scoop.it
There is a great bakery near my house that I visit almost daily. Food is yummy and the clientele represents my neighborhood. It’s a real local place. For the most part, I’m a big brand advocate.
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Will Social Media Marketing Replace Traditional Methods? | Social Media Management & Viral Videos – Marketme

Will Social Media Marketing Replace Traditional Methods? | Social Media Management & Viral Videos – Marketme | Building an audience | Scoop.it
Social Media and Viral Video Marketing Specialists (RT @Marketmetv: Will Social Media Marketing Replace Traditional Methods?
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Startup Professionals Musings: Your Social Media Profile is the Resume that Counts

Startup Professionals Musings: Your Social Media Profile is the Resume that Counts | Building an audience | Scoop.it
Startup Professionals Musings: Your Social Media Profile is the Resume that Counts http://t.co/TWBREuxbBy
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How to Create an Influencer Plan that Drives Your Content Marketing | Copyblogger

Social Media Influencer Plan - Do You Have One? Great case study and advice | @Copyblogger http://t.co/0li2wq8wLI
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9 Philosophical Thought Experiments That Will Keep You Up at Night

9 Philosophical Thought Experiments That Will Keep You Up at Night | Building an audience | Scoop.it
Sometimes, the best way to illustrate a complicated philosophical concept is by framing it as a story or situation. Here are nine such thought experiments with downright disturbing implications.

Via harish magan
Lalita Krishna's insight:

Disturbing alright...scary

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100 Social Media Mistakes You Do Not Want to Make |

100 Social Media Mistakes You Do Not Want to Make | | Building an audience | Scoop.it
Mistakes happen. That’s a fact of life. Can they be frustrating? Sure. But mistakes also offer a valuable opportunity to learn something new and make (Are you guilty of any of these?
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Too much time on social media may affect short-term memory - Hindustan Times

Too much time on social media may affect short-term memory - Hindustan Times | Building an audience | Scoop.it
Always online? Take a break! People who spend too much time browsing social media could be squandering their memories or losing important information, a new study has warned.
Lalita Krishna's insight:

Oh Yeah !

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Why Pinterest Marketing Makes Sense for Your Brand

Why Pinterest Marketing Makes Sense for Your Brand | Building an audience | Scoop.it
It’s no secret that consumers love Pinterest. The network has soared to 70 million users, who spend more time there than any other social site. Yet some marketers wonder whether Pinterest can drive business value.

Via Brian Yanish - MarketingHits.com, Gerrit Bes
Lalita Krishna's insight:

I have used Pinterest only for work. We share designs and comment on the boards. I guess once we finalize a design we can share with the public. 

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Five Surefire Ways to Lose Social Media Followers - Jarrod Galm Marketing

Five Surefire Ways to Lose Social Media Followers - Jarrod Galm Marketing | Building an audience | Scoop.it
In this post, Jarrod Galm discusses five ways to lose social media followers and offers his tips for avoiding these pitfalls.
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