The Whole Story - Social Media and TV - 12/06/2012 (RT @fondalo: The Whole Story - #socialmedia and TV - http://t.co/NbrlQbIm...)...
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Scooped by Lalita Krishna onto Building an audience |
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Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways. Delete the scoop?
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Chocolate entrepreneurs say their obsession with controlling every step of production, from the farm to the finished bar, makes for better tasting chocolate, and a more ethical, open relationship with farmers. Via Choco-Locate Delete the scoop?
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Imagine eating a chocolate with mango or pistachio filling, or flavored with saffron. These are some of the offerings from Indian American entrepreneurs dabbling in chocolates, sweets and confections for Indian palates. Via Choco-Locate
Lalita Krishna's insight:
Way to combine two popular treats! Delete the scoop?
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Keywords are just one element—and an ever-changing one, at that. Take a look at these essentials of online brand engagement. (5 ways to attract social media followers: Keywords are just one element—and an ever-changing one, at that. Delete the scoop?
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Via Choco-Locate
Lalita Krishna's insight:
Great timing for Ben and Jerry's to jump on the Fairtrade wagon! Delete the scoop?
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The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.
Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Via Debe Maxwell www.iCharlotteRealEstate.com, Steve Mattison, Raphael Doctah Love, The Fish Firm
Lalita Krishna's insight:
No one can deny that social media is a powerful tool to build community. What is not stated is how much time it takes. And how focussed you need to be in order to grab people's attention amid all the noise. 
Jenifer Rak's curator insight,
February 2, 1:06 PM
i really enjoyed reading this because it becomes applicable to myself with both of my jobs, 37 ways to use social media when marketing your website Delete the scoop?
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Chris Summers lifts the lid on practical ways that social media can drive traditional marketing. Via The Fish Firm 
Barbara Kurts's comment,
January 9, 11:45 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Two Pens's curator insight,
February 1, 6:33 PM
The problem that social media marketing has is that so many people think of it as the end-all-be-all. It's only one tool; it works great but not if it's the only tool. Delete the scoop?
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Mobile social media marketing will rise in 2013.
Lalita Krishna's insight:
more to read on smaller screens. Delete the scoop?
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The Whole Story - Social Media and TV - 12/06/2012 (RT @fondalo: The Whole Story - #socialmedia and TV - http://t.co/NbrlQbIm...)...
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Africa produces 70% of the world’s chocolate and 60% of the world’s vanilla crop--yet the continent makes just 1% of finished chocolate bars, with very little profit getting back to the farmers themselves. Via Choco-Locate Delete the scoop?
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We've been analyzing the social media buzz surrounding the LeWeb conferences: Who are the hottest speakers, startups, and influencers attending? What are the top trending topics? What are the most active... Delete the scoop?
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How to put social media buttons on your header or sidebar. The HTML and CSS to use just one image sprite and show the relevant bit by CSS positioning. Delete the scoop?
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The Art of Social IntelligenceBusiness 2 Community... understand what is happening in their marketplace – this is not as easy as it sounds. Via Thomas McClintock, Pedro Barbosa Delete the scoop?
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stefano oldrati's comment,
February 28, 8:27 AM
I agree Denis that life is more complex than that yet models shouldn't be too much complicated even if complexity is to be embraced.
stefano oldrati's comment,
February 28, 8:34 AM
For sure as Marius says customisation is what can add value to this basic vision. There are industries, or consumer attitudes, where people can jump from awareness to purchase and engage in a medium term loyalty in a kind of shortcut because the variable to push or pull people there are different and elevate in quantity and quality they represent; example this could happen in high tech business when within the Spirit industry everything works at a slower pace even for unique performances in exceptional situations/environments. I personally witnessed some, and been responsible for, within my career... and maybe you are still enjoying some drinks I created.
Leslie Lilly's curator insight,
March 20, 7:07 AM
Worth a conversation that tests your own organizational theory about moving your audience and building your constituency Delete the scoop?
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Despite its increasing popularity with employees, consumers, and as a source of competitive advantage, many leaders still shy away from social media. They fear making a mistake, the lack of control, and being overwhelmed by information. Via The Fish Firm 
Coffee Beanies's comment,
February 11, 7:36 PM
Looking for fabulous facilitators globally to take our game into their country and start your own Empower In An Hour Clubs, please go to www.empowerinanhour.co.uk
Bastiaan Preseun's curator insight,
February 12, 3:11 AM
McKinsey rapport: many leaders still shy away from social media. They fear making a mistake, the lack of control, and being overwhelmed by information. 
youga fally mbengue's comment,
February 12, 5:23 AM
Hello. My name is Youga Fally Mbengue. I am Senegalese, 30 years old. I have discovered this wieb site and I see that I have found what I was loooking for. I followed English studies and I graduated in 2009 in American Literature and Civilization. Since 2009, I have been unemployed because of this wrong governmental system. For 4 years I have been looking for a job, in vain. I come now to discover to web site, I read the testimonial of successful work partners and I became convince by the possibilities you offer.
I am among the rarest Senegalese people who master the English Language and who are aware of the worldwide technological development. My love for the English Language, My lust for a job, and my understanding of the new world order are my assets to work with you. I confess, I have no experience in Marketing, or Sale and I have never had a bank account but I really wish to work with you nomatter how. I send you attached the scanned copy of my passport to prove my words and make sure that I am not a scammer as there are in African countries. I need someone to guide me step by step, hoping that I will be the first Senegalese to ever become a millionnaire working online. Thank you for your assistance. Delete the scoop?
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If you intend to establish your presence on social networks but you are not sure how to start, then you probably might want to consider getting (7 Things Your Social Media Consultant Should Tell You http://t.co/1hpuzEVa)...
Lalita Krishna's insight:
How much of social media is original content? Delete the scoop?
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The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.
Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Via Debe Maxwell www.iCharlotteRealEstate.com, Steve Mattison, Raphael Doctah Love, The Fish Firm
Lalita Krishna's insight:
Good synopsis.
Jenifer Rak's curator insight,
February 2, 1:06 PM
i really enjoyed reading this because it becomes applicable to myself with both of my jobs, 37 ways to use social media when marketing your website Delete the scoop?
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Global crowdfunding platform Indiegogo released its 2012 statistics last week, focusing on campaigning, community and video within the past year. Via Marty Koenig
Lalita Krishna's insight:
Amazing success. Would love to see an analysis on the projects that didn't work and why. 
Rob Neumann's curator insight,
January 28, 3:46 PM
These stats are useful indicators of where this is going in 2013... Delete the scoop?
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Commentary By David Drake While 2012 was an amazing year for crowdfunding, 2013 should outdo it. Here are my half dozen predictions for the year – and why this new form of capital formation will co... Via Marty Koenig 
Marja Wouters's curator insight,
January 25, 6:20 AM
Marja Wouters's comment, Today, 11:52 AMI am still very skeptical about crowdfunding becoming a factor of importance in The Netherlands. Think there will be major changes needed both in the giving culture of it's citizens as well as in the tax laws of our country. And most important: the politicians need to change their negative attitude towards the arts before anything towards a different system of investing in the arts can and will succeed.
Lalita Krishna's comment,
January 25, 8:00 AM
I am also skeptical. I think it puts another burden of content creators to keep track of funds and be accountable. In Canada we have a lot of issues on Taxes and what is considered a grant versus a donation.
Therese Lemarchand's comment,
January 27, 3:33 PM
In response to previous comments, in any kind of funds, taxes are an issue, as are production costs to a creator. Crowdfunding allows to enlarge the basis of funders, and I am convinced it will become of great importance for institutions, and especially in France where the state disengages.
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Small Business Trends
Lalita Krishna's insight:
What is a social media budget? Allocating time for different people to share, read, and post? Or is it to hire people to do the job. But if you are not directly engaged in social media- who's opinions or views are we hearing?
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The way businesses use social media in 2013 will change the way customers and companies interact on the medium. Here's what you'll see. Delete the scoop?
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RT @nlctb: 27 #SocialMedia Facts, Figures and Statistics for 2012 - Infographic via @jeffbullas http://t.co/SKrs7zMF... Delete the scoop?
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Stephanie Schwab shares 5 social media trends that social media and digital marketers should give some brain space to in 2013. Delete the scoop?
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Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results. Delete the scoop?
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Learn the proper way to run a contest on the most popular social media networks. Delete the scoop?
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Measuring Social Media ROI; 12 New Factors to include in the Equation, Return on Investment, How does social media work, Marketing,Networking,Posting,Net (Measuring Social Media ROI; 12 New Factors to include in the Equation Check out the Power Point... Delete the scoop?
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