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TNW Academy - Live interactive classes by well-known web professionals

TNW Academy - Live interactive classes by well-known web professionals | Building a Web Presence | Scoop.it
From online marketing and mobile development to Q&A sessions with entrepreneurs. They all share their knowledge and experiences with you.
wanderingsalsero's insight:

I have no idea what this is going to be like but it does goes to show you how the internet is growing up.  Education is really 'starting to happen' on the internet. 

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Google HelpOuts... one more step forward

Google HelpOuts... one more step forward | Building a Web Presence | Scoop.it
wanderingsalsero's insight:

I do think this is BIG but...I also don't think it's any surprise.  It's been pretty obvious that this is the way that the internet was evolving.

 

Considering that one of the fundamental essences of the internet is that it's just a way of connecting 2 or more humans, it only makes sense that anything people can do together (intellectually anyway) should be able to be done on the internet.

 

This obviously includes teaching.  After all, all teaching is is the human equivalent of 'data transfer', right?  One of the biggest limitations has been the size of the screens that people have in their computer set-ups and also the strength of their video connections.

 

I'm thinking especially of how improvements in these two factors (screen size and band width) relate to teaching things like dancing.  This sales pages mentions somebody using Google HelpOuts to teach Yoga but, in my view, that's somewhat similar.

 

But I'll guarantee you that there's going to be gold rush of people getting into using this kind of technology to teach and consult. For one thing, I think that if a person could really learn this....it's going to creat a boatload of opportunity for language teachers (especially when you incorporate the multiple participant features of Google Hangouts).

 

This kind of technology is going to radically effect the 'seminar' business too.  I suspect that to really 'max' it out, a person will need to incorporate Google+ (and various Google+ "Pages"), and know a little bit about SEO. 

 

And probably, in using HelpOuts to market, it would also be a good idea to incorporate YouTube and some astute video SEO too. 

 

But anyway you slice it, I think the opportunities presented by Goodle HelpOuts, and the way of thinking that goes along with it, are awesome.  I've got this product on my 'buy soon' list.

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An Introductory Guide to Content Curation

An Introductory Guide to Content Curation | Building a Web Presence | Scoop.it

Via Robin Good
wanderingsalsero's insight:

It just makes sense.  I'm sorta surprised that content curation hasn't blossomed into a legitimate job title like social media has.

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Dean Mantz's curator insight, January 17, 2014 12:38 PM

Thanks Robin for sharing this Curation guide on your scoop.it site. 

Alfredo Corell's curator insight, January 23, 2014 3:25 PM

A very useful guide from one of the Pioneers in Content Curation

Bookmarking Librarian's curator insight, April 1, 2014 10:35 PM
Content curation
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You Can Learn a Lot By Reading the "Elegant Themes" Website!

You Can Learn a Lot By Reading the "Elegant Themes" Website! | Building a Web Presence | Scoop.it
Amazingly beautiful Premium WordPress Themes coupled with advanced functionality and awesome support.
wanderingsalsero's insight:

I really learned a lot by reading through the Elegant Themes website.  I've been reading and learning a lot about WordPress lately but I had encountered some ideas and some terms which I didn't fully understand.   I found the answers (and some great examples) here on the Elegant Themes site.

 

I also got a couple of ideas that I think I could use myself.  Now I've got this membership on my 'bucket list'. 

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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Building a Web Presence | Scoop.it
Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Via Robin Good
wanderingsalsero's insight:

A ton of great content to explore here.  I'll be back to read more.

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Josep A. Pérez Castelló's curator insight, February 14, 2014 4:01 AM

Si os dedicáis a gestionar y organizar contenidos que después compartís en la red (content curator) este post recomendado por el profesor J. Salinas es fenomenal. Hay que leerlo.

SMOOC's curator insight, February 20, 2014 1:27 PM

Interesting write up on content curation tools from Robin Good (pt. 1)

TeresaSiluar's curator insight, April 12, 2014 1:34 PM

Artículo de Robin Good en el que habla de las posibilidades de las herramientas de content curation.

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How to Perform a Social Audit [Infographic] | Social Media Today

How to Perform a Social Audit [Infographic] | Social Media Today | Building a Web Presence | Scoop.it

When thinking about social media strategy creation, where should a marketer start? One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces. 

 

Through some analysis, a marketer is able to glean what works and what doesn’t based on the performance of competitor’s pages. By understanding how the audience responds to different types of content and calls-to-action, you can set your own channels up for success at the outsight....

 


Via Jeff Domansky
wanderingsalsero's insight:

"Audit".....it has a nice ring to it.  In the mind of the consumer too.

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Jeff Domansky's curator insight, December 16, 2013 7:17 PM

Useful tips to help you plan a social media audit.

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5 Valid Reasons for Ignoring LinkedIn Connection Requests

5 Valid Reasons for Ignoring LinkedIn Connection Requests | Building a Web Presence | Scoop.it

It's not polite to be rude but there are times when you should not feel guilty or bad about it, learn five valid reasons when it is OK to ignore LinkedIn Requests.

 

Many people say that LinkedIn is one of the best professional networking tools available, and that statement is not incorrect. However, the clause “when used correctly” should be tacked to the end of it. Similar to Twitter and other social media outlets, you must be strategic about who you add to your network and who you connect with, as well as what you say and share. The “anyone and everyone” approach that is often used on Facebook and on personal social media sites is not helpful, and in fact can be detrimental, when used on LinkedIn. Below are five reasons to ignore a LinkedIn request....


Via Jeff Domansky
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Don Curtin's curator insight, November 15, 2013 10:51 AM

you must be strategic about who you add to your network and who you connect with

Robert M Staples Molina's curator insight, November 15, 2013 1:08 PM
5 Valid Reasons for Ignoring LinkedIn Connection Requests. 
Investors Europe Stock Brokers's curator insight, November 18, 2013 5:03 AM

Open a trading account Download MT4 demo Download Trading Platform Get a Quotation NOW About Investors Europe

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Community Post: 18 Lorem Ipsum Alternatives For Design Nerds

Community Post: 18 Lorem Ipsum Alternatives For Design Nerds | Building a Web Presence | Scoop.it
Lorem ipsum dolor sit amet. If you're tired of all that, these sites can give you some MUCH more interesting filler text.
wanderingsalsero's insight:

Some great free content from BuzzFeed.  Guaranteed to increase bounce-rate!!

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A Google+ Vanity URL. Is it really a big deal?

A Google+ Vanity URL.  Is it really a big deal? | Building a Web Presence | Scoop.it
Finally, Google+ users can get a vanity URL for their profile. Google Plus has been around since 2011, but in those two years, you haven
wanderingsalsero's insight:

I thought long and hard about accepting this because I really don't trust Google's Term and Conditions. 

 

You never know what's behind the fine print with them.  I actually read some of them and I'm sure that it was all written in their favor. 

 

I still don't really trust them.  I think they're getting much too powerful and I know for a fact they're 'in bed' with the government.  That's a combination that bodes nothing but evil for mankind.

 

But I read this article in MUO saying having your own vanity URL for your Google+ account is a big deal, so........I went ahead and did it.

 

My guess is that they really want everyone to get something like this.

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Curate Browsable Web Page Collections with Nextly

Curate Browsable Web Page Collections with Nextly | Building a Web Presence | Scoop.it
Browse hand-picked collections of webpages and curate your own.

Via Robin Good
wanderingsalsero's insight:

I'm going to have to investigate this further to see how practical it REALLY is.  It seems like every week there's something else like this that comes out. 

 

One thing that occurs to me thought:  I wonder if it would be possible to use this or tools like it, to create sellable content...some new type of curated content ebook?

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Robin Good's curator insight, October 24, 2013 3:44 PM



Nextly is a free web app which allows you to create collections of web pages that can be easily navigated as a tour on any device. 


Via the integrated Add Page feature or the accompanying bookmarklet you can add just about any web page to one of your collections, as well as content coming from Twitter, Facebook or RSS feeds and other social media.


A unique characterizing feature of Nextly is that the content of a collection gets pre-loaded when accessed by a user, making the browsing through elements of the collection quite fast. 


When browsing through a Nextly collection all original web pages are reproduced as they appear on the web, and are rapidly pre-fecthed to provide a faster loading experience.


My comment: Potentially a valuable content curation tool to organize specific sets of articles and distribute them in a format that is effective ad easy to access. It can be used also as an effective new reader and news discovery tool.


Free to use. 


Try it out now: http://nextly.com/ 


Sample collection: http://nextly.com/hackernews 




Review: http://pandodaily.com/2013/10/24/nextlys-curated-browser-provides-an-alternative-to-scammy-news-readers/  






Carlos Bisbal's curator insight, October 24, 2013 5:06 PM

Crea colecciones de páginas Web navegables con Nextly

 

Nextly es una aplicación web gratuita que te permite crear colecciones de páginas web por las que puedes navegar de forma fácil como si realizaras un tour en cualquier dispositivo.

Es potencialmente una valiosa herramienta de curaduría de contenidos para organizar conjuntos específicos de artículos y distribuirlos en un formato que es eficaz y de fácil acceso. También se puede utilizar como un nuevo lector eficaz y como herramienta de descubrimiento de prensa y contenidos.

Alfredo Corell's curator insight, November 3, 2013 8:37 AM

Free 

 

An example:

 

http://nextly.com/hackernews ;

 

In the news:

The New York TimesTechmemehttp://pandodaily.com/2013/10/24/nextlys-curated-browser-provides-an-alternative-to-scammy-news-readers/  ;

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Eric Schmidt: The Future of Magazines Is on Tablets

Eric Schmidt: The Future of Magazines Is on Tablets | Building a Web Presence | Scoop.it

Eric Schmidt has seen the future of magazines, and it's on the tablet....

 

...Five years from now, the world will have "powerful, tablet-looking things — [devices] that look roughly like a tablet — as a substitute for traditional media," Schmidt predicted. Those tablets will have apps that are "incredibly immersive," including magazine apps, which will take advantage of people's social graphs, location data and other features to offer a more interactive experience, he said....


Via Jeff Domansky
wanderingsalsero's insight:

I actually don't own a talet but I can easily agree that tablets are becoming the 'paperback' of our digital community.   It wasn't that long ago that people carried a paperback book around and read it in bits and pieces as time allowed.  Nowadays it's the tablet.

 

It does seem to me however that battery life is keeping the tablet from being as useful as they could be.  I know that when a friend gave me a used iPhone 4s several weeks ago, and I found out how often I had to recharge the damn thing, I said, "Thanks but no thanks!"

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Jeff Domansky's curator insight, October 24, 2013 7:08 PM

Interesting view on tablets but I think he's dead wrong on the demise of long form content. Thanks @pcorwin for the article.

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3 Best Practices for Successful Landing Pages - Chief Marketer

3 Best Practices for Successful Landing Pages - Chief Marketer | Building a Web Presence | Scoop.it

It takes a lot of work to get people to your site and its landing pages—SEO, paid search, banner ads, email marketing, social media, word of mouth …

 

However you get them, it takes time, money, and effort.

 

But getting them there is only half the battle. You still have to get your visitors to convert (whether it’s buying a product or engaging with your content), otherwise all your marketing efforts will go to waste. To get a visitor to convert, you need a killer landing page. Different sites for different goals require different landing pages, and you should always A/B test to find the perfect page for your site. Having said that, there are some universal do’s and don’ts to keep in mind when designing your landing page...


Via Jeff Domansky
wanderingsalsero's insight:

This makes perfect sense.  The trick for most business is, IMHO, to relate these principles to their specific business.  There's just something special about specific examples that make "principles" like this, which are in themselves perfectly plausible and correct, more actionalble to the average small business.

 

In my case, a few weeks ago I wrote an article in an MLM magazine about prospecting with landing pages.  I'm going to 'spin' this article and go back and give the readers there some specific examples.

 

Good job....chief marketer!

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Jeff Domansky's curator insight, October 24, 2013 1:14 AM

Practical tips for better landing pages and results.

Vaango Food's curator insight, October 24, 2013 5:08 AM

above mentioned steps are very good and usable as well as informatable too.

Elizabeth Hall's curator insight, October 24, 2013 10:07 AM

Great article about Landing Pages.  

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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | Building a Web Presence | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


Via Antonino Militello
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Elsie Whitelock's curator insight, October 25, 2013 8:03 AM

Search is more social

Chris Munz's curator insight, October 27, 2013 8:48 PM

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

Marilyn Moran's curator insight, November 2, 2013 2:55 PM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.

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How I lost my $50,000 Twitter username

How I lost my $50,000 Twitter username | Building a Web Presence | Scoop.it
Naoki Hiroshima is the creator of Cocoyon and a developer for Echofon. This post originally appeared on Naoki's Medium blog and has been republished with permission.



Update: ...
wanderingsalsero's insight:

I really have a lot of empathy with this guy even though I've had good service from GoDaddy myself in the past.  YouTube and Google.....in my book, they're the bastards that you can't deal with.  They won't even 'talk' to you like a real person.

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Make Video Presentations from Live Events Searchable with TimeTag.tv

Make Video Presentations from Live Events Searchable with TimeTag.tv | Building a Web Presence | Scoop.it
TimeTag is the fast, easy and affordable way to capture, tag, search and share your video knowledge

Via Robin Good
wanderingsalsero's insight:

I'm for anything that makes video curation easier.

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Robin Good's curator insight, January 26, 2014 4:29 AM



TimeTag is a new speech-to-text service for online video that makes it possible to make any video-based content, immediately searchable.


The TimeTag automated speech-to-text feature creates transcripts, meta tags and subtitles, making it possible to to search and share for specific information also within the video.


TimeTag makes it also very easy to record any live event, conference or presentation directly to the cloud, to sync the video recording with the presentation material and, as mentioned, to add full text captions over the video while making it fully searchable.


Key features include:

  • Cloud-based video recording 
  • Synchronize PowerPoint, PDF and Adobe SWF
  • Upload video from Wirecast, Camtasia and Webex 
  • Auto transcoding to H.264
  • iOS and Android support
  • SSL secure: Operates over HTTPS 
  • Template designs for video player and branding options
  • Integration with Google Analytics
  • In-video search
  • Video player integrating presentation, live video and captions
  • Embedding of video player
  • Password protection of specific content
  • Video editing online 


Base price starts at £199/month for a max of 125 video clips and 4200mins of streaming.


Free 14-day trial available.


More info: https://www.timetag.tv/ 






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Great Examples of Curation Tools and Techniques for Journalists

Great Examples of Curation Tools and Techniques for Journalists | Building a Web Presence | Scoop.it

"Every act of journalism is an act of curation."


Via Robin Good
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rodrick rajive lal's curator insight, January 7, 2014 1:27 AM

How True! "Every act of journalism is an act of curation" - that is as long as what is being reported is accurate and unbiased!

Peinture Deco's curator insight, January 7, 2014 2:49 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
Ennio Martignago's curator insight, January 7, 2014 3:58 AM

Giornalisti a scuola di Curation

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Sourcing Great Free Images for Your Blog Posts

Sourcing Great Free Images for Your Blog Posts | Building a Web Presence | Scoop.it
wanderingsalsero's insight:

Images is a definately a subject that any blogger should take seriously.  Considering that one can get in trouble by using the wrong ones AND that getting good ones really doesn't have to cost anything, it just doesn't make sense to take one's image selection haphazardly.

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How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | Building a Web Presence | Scoop.it

Here a free website analyzer that shows you what you are doing right and wrong from SEO and social media perspectives.

 

Read More: http://www.quicksprout.com/2013/12/11/how-to-analyze-your-competition-in-less-than-60-seconds/#more-15134


Via Antonino Militello
wanderingsalsero's insight:

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

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Nicolas Bulabois's curator insight, December 16, 2013 5:22 AM

Interesting tool for a quick audit of any website...

Lee Tonitto's curator insight, December 17, 2013 4:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 9:40 PM

website marketing tools  ~ be interesting to see

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Announcing WPBeginner Glossary - Dictionary of WordPress Terms

Announcing WPBeginner Glossary - Dictionary of WordPress Terms | Building a Web Presence | Scoop.it
We're proud to announce the launch of WPBeginner glossary, a dictionary of commonly used WordPress terminology and lingo in most tutorials and presentations.
wanderingsalsero's insight:

Just about everybody can learn something from this "WordPress Dictionary".  Thannks, WPBeginner.com !!

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Ever wondered how to start your own online 'store'? Here's the Guide from MUO.

Ever wondered how to start your own online 'store'?  Here's the Guide from MUO. | Building a Web Presence | Scoop.it
Table Of Contents §1 – The Shop System §2 – WordPress 101 §3 – Choosing a Theme §4 – Adding Products and Variations §5 – SEO for eCommerce §6 – Speeding Up the Site and Performance Considerations §7 – Launch and Promotions Good Luck!
wanderingsalsero's insight:

I really like MUO.  They give away so much valuable stuff.

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Home - Freeplane - free mind mapping and knowledge management software

Home - Freeplane - free mind mapping and knowledge management software | Building a Web Presence | Scoop.it
wanderingsalsero's insight:

This comes to me highly recommended.

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The Insider Scoop on Google Hummingbird- What is the Impact on SEO & Social Media Marketing | Maximize Social Media

The Insider Scoop on Google Hummingbird- What is the Impact on SEO & Social Media Marketing | Maximize Social Media | Building a Web Presence | Scoop.it
Today's article is going to shed light on the facts and fiction behind Google algorithm change as well as how it affects social media marketing & SEO.
wanderingsalsero's insight:

Interesting article here from Maximize Social Media.  They always have good stuff.  One of the 'take-aways' I get from it is that good content is becoming even more important.

 

I've seen/read indications of this before but apparently the trend is continuing.  This should be good for web writers.  Another thought I have is that curation is going to get even bigger.... for the simple reason that it makes publishing good content easier.

 

I haven't seen any indication of it yet but I suspect that writers are going to start offering more curating 'gigs'..... and site owners should take advantage of it.

 

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15 top-notch content curation tools - Ragan | #TheMarketingAutomationAlert

15 top-notch content curation tools - Ragan | #TheMarketingAutomationAlert | Building a Web Presence | Scoop.it
Trying to cull the vast expanses of the Internet for content that’s relevant to your readers and customers takes a lot of work, but these tools can help make it easier.

 

Condensed...

 

Aggregation dashboards—multiple source feeds directed to one place
1. NetVibes.com
2. Symbaloo.com
3. ProtoPage.com
4. Feedly.com
5. Individurls.com
6. Google Sites

Content discovery tools—feeds based on keywords and trending posts/topics
7. iFlow.com
8. Zite app
9. ContentGems.com
10. Scoop.it


Discover and deliver—content discovery and publishing with one tool
11. Trap.it
12. PostPlanner.com

 

All-in-one solutions—discovery, organization, and sharing from a central source
13. Curata.com

Content planning tools—taking your original and curated content and organizing it for review/approval and publishing
14. Kapost.com
15. Compendium.com

 

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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via iNeoMarketing, Jeff Domansky
wanderingsalsero's insight:

Lists are good things.  With so much new stuff coming out all the time, it's easy to miss something that might be of use.

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iNeoMarketing's curator insight, October 22, 2013 3:46 PM

For a full description on each tool, click through to the article. This is the best collection that I've seen, even though it does not include curated content publishing as a separate category.

Phil Lauterjung's curator insight, October 25, 2013 10:43 AM

Great Resource!

 

 
Robson Grant's curator insight, November 10, 2013 10:10 PM

It doesn’t matter if you are looking for more search engine rankings, better site authority, a more dedicated following, or more social media buzz. Curation is the best way for busy people to reap the rewards of a high-traffic site without spending all day, every day, writing content and trying to "trick" people into visiting their sites with mediocre content.

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How To Survive A Media Ambush Interview | Mr. Media Training

How To Survive A Media Ambush Interview | Mr. Media Training | Building a Web Presence | Scoop.it

When most people think of ambush interviews, they think of a television interviewer chasing after a scandal-tarred executive with camera and microphone in tow.

 

Those types of ambushes do occur occasionally, but they’re rare. More typically, an ambush occurs in one of two ways:

When a reporter shows up without notice.When a reporter deviates from the agreed-upon topic to blindside a source with something totally unexpected.

 

In both cases, the reporter is after one thing: a great visual that makes you look guilty. If you respond with defensiveness, anger, or shock, the news outlet will run the tape of your bad reaction repeatedly, perhaps for days. You win an ambush by denying the reporter a great visual. If you’re ever ambushed, remember the advice offered in that old deodorant ad: never let ‘em see you sweat. By remaining calm, you prevent reporters from getting the compelling “money shot” they desire. 

 


Via Jeff Domansky
wanderingsalsero's insight:

I haven't even read the article and already I know it's going to be an interesting read (which just goes to show you the power of a headline, doesn't it?).

 

Most small businesses probably very seldom get ambushed into 'media' situation like this article refers to but I still think that being verbally nimble is a very valuable skill.

 

We certainly see it frequently enough in our worthless politicians in Washington, D.C., don't we?

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Jeff Domansky's curator insight, October 24, 2013 3:52 PM

Brad Phillips' advice on ambush interviews by reporters is spot-on. 

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Curation turns up in some interesting places.

Curation turns up in some interesting places. | Building a Web Presence | Scoop.it
wanderingsalsero's insight:

Take a look at this site, www.techmeme.com.  Nice isn't it?

 

I had heard of it before but never actually visited it until I saw that Jack Humphrey, inventor of CurationSoft curation software, mentioned that it (i.e. TechMeme) has been using curation for several years.

 

I thought that was interesting.  You can kinda see the curation style the way they've got it laid out.

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