I stumbled across this video today and frankly was very pleased to see it because I've long been a fan of curation but usually get blank stares when I talk about it. I guess that's the price of being an 'early adopter', eh?
Although curation has been around for a few years now and a goodly number of big companies use it, still very few individuals are aware of it.....and if they don't really understand some internet marketing basics they don't 'get it' when you try to explain it.
Personally, I've always like curation because I simply find it fun. But Danny here really hits the nail on the head because he precisely articulates one of the advantages of curation....it's gives you credibility. I just got through spinning and re-writing an article last night talking about 4 reason prospect say 'no' and the biggest reason was that they don't trust the presenter.... i.e. it's a credibility issue.
Danny here is in network marketing and he's talking about using a site called www.scoop.it (SI) to develop leads. SI contributes toward driving leads into the top of your sales funnel because it will return tons of basic content to you from very credible sources, every day, based on whatever key words you tell it to look for.
Then, you (or in this case....the newbie distributor) simply comment on that content and redirect it via the SI functionality to your Facebook FanPage and VOILA....now YOU'RE the person with the credibility (by association). Other than that, all you've got to do is drive traffic to your FP (which most people do with FB ads)
I've been in a few MLMs myself and I know first-hand how easy it is to waste tons of money on 'new tools'. I've done it myself. So....I think the method Danny describe here is something "real" that obviously works.
It sounds to me like the method he's talking about might require an upgrade from the Free Scoop.it platform to the $25 @ month 'Pro' platform (something I've been reluctant to do) but Danny's concept is still something that could probably be done on a smaller scale with the free version. I'm just not sure.
There is another platform somewhat similar to SI in all ways but one. That other platform is RebelMouse. However, although RebelMouse does have what I consider to be a slightly more attractive layout and a few UI functionalities that SI does not have, their site has not been working correctly for me for about a month now and they're either unaware of it or can't fix it or don't want to. I'm starting to suspect that they're censoring my very Libertarian and outspoken political views.
What Scoop.it has that I do not see in RebelMouse is their 'Discovery Engine' and that's what Danny is talking about leveraging to build credibility within his target demographic which is people concerned about 'gold', 'money' and 'currency'. It just makes incredible sense and I'm sure it works in other niches too. For somebody in MLM, I think it's genius. In fact, I wrote an article about it in the MLM magazine I write for...but I never got any feedback on it.
I don't know Danny but obviously he's more independent and has more initiative than the average MLMer who simply sits around and waits for 'the company' to come out with 'exciting new tools' they can waste money on.
Most MLM companies talk a good game about the digital age but, in my view, very few of them really encourage their people to use it. Danny 'gets it'. I don't know anything about his company, Karatbars International, but I think the idea of putting Gold into an MLM model makes sense considering today's very volatile socioeconomic situation.
Yes, it's probably true, that the layers of commission in the MLM model will make the product cost a bit more than if you simply bought it on the open market but I think Gold is going to continue its rapid rise in value as world economies turn to shit (from too much "professional" management").
Will Blog For Food :-)