Wanna know a secret? The headline of this post alone, with proper placement and sharing of the article of course, might take this viral.
The good people over at KISSmetrics did some research a few years back about what makes a good headline, and the results were very helpful. The interesting thing about writing is that while verbiage and colloquialisms will change over time and distance, the basics of communication always remain the same.
All that to say that a quality formula for developing a headline will stay pretty evergreen, as true a decade or two from now as it is today. The method the author developed became SHINE, and I personally found it very helpful. So why not share it?...
Via Jeff Domansky