Google’s latest Panda algorithm will not spell the death of press releases. Rather, it will ensure they contain higher-quality content that consumers and members of the media are looking for, say major wire services.
Google rolled out Panda 4.0, an algorithm designed to prevent sites with poor-quality content from ranking high in its search results. While the company has updated Panda several times throughout the years, a recent report by Search Engine Land claimed wire sites lost "significant rankings" on Google, between 60% and 85%, after the most recent update....
I'm sure I'm not the only person who asks this question, but, "What about what 'we the people' think is 'good content'?"
In this article, I read the phrase (something about), 'what Google considers good content'. Actually I think this is another case where Google is stacking the deck and putting this business of internet marketing more out-of-reach or normal people.
It's not their right to determine what's 'normal'. What are they going to do next, start penalizing us for spelling and punctuation?
WordPress is not the be all and end all of website creation, as some other excellent services will prove to you. The sturdy WordPress platform continues to be one of the top choices for creating a website, and deservingly so. But, in certain scenarios, WordPress as a website solution can be overkill. Say, you're a writer or a…
A few of these could easily be used by a merchants. I suspect they might even be worthwhile for the SEO in certain ways.
Wanna know a secret? The headline of this post alone, with proper placement and sharing of the article of course, might take this viral.
The good people over at KISSmetrics did some research a few years back about what makes a good headline, and the results were very helpful. The interesting thing about writing is that while verbiage and colloquialisms will change over time and distance, the basics of communication always remain the same.
All that to say that a quality formula for developing a headline will stay pretty evergreen, as true a decade or two from now as it is today. The method the author developed became SHINE, and I personally found it very helpful. So why not share it?...
They're right. Headlines the the single most important part of the article/post process. The liberating thing about that realization is that it's so easy to practice writing good headlines. If people realized the infinite possibilities for good content, they'd feel more comfortable with practicing writing good headlines. Just like anything else, practice is the key.
You know... I REALLY have a hard time feeling friendly toward Google. Or YouTube, for that matter. They're both arrogant as the day is long. I mean, where else would any sane person do business with somebody where you couldn't even talk directly to a manger...let alone the 'owner'.
They get all pissy and and toss people off of their platforms with virtually zero recourse at all while at the same time giving the government any and all information they want while ALSO taking our information and using it either (a) for their own purposes and/or (b) against us.
That's good service?
I recall hearing that Google+ is changing into another animal now that the original founder has departed. That's the way these guys do it. They're digital 'pushers'.... get you hooked and then raise the price.
...One way I’ve found to help readers is to use concise language and eliminate redundancies. As Strunk and White advise, “Make every word tell.
Below is a list of phrases in which every word does not tell. These phrases are redundant, repetitive, wordy, and verbose. Paring phrases such as these is an easy way to tighten your writing. (Redundant words are italicized.)
• added bonus • advance planning • armed gunman • circulate around • close proximity • completely full • consensus of opinion ...
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...The formula works like this:- Identify a problem- Agitate that problem- Trot out the solutionIts applications are endless....
Museums curate works of art. We digital marketers curate blog posts.
Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.
Finding and sharing exquisite content has never had more value than it does today.People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible....
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.There are plenty of Google alternatives and many of these players offer a bettersearch experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search...
Learn how to embed Google+ posts on your website or blog in just 5 simple steps.
It's really been amazing to me over the last few months how every time I delve a little deeper in Google+ I discover something else amazing about it that I didn't realize before. In this case it's Google+ Post embeds.
http://www.hartspcrepair.com IT services introduction. We help small business owners with their IT issues. If your business needs an affordable and reliable ...
I've always believed that it was good karma to give thanks where thanks is due and that certainly applies to Paul Hart and his trusty iMac expert Chris Carruthers. They helped over a major hurdle tonight and undoubtedly saved me a lot of further frustration.
I've recently been using an iMac for most of my work. Even though I don't really like Macs very much, I was using it primarily because of the bigger screen. But....
Today I started to have problems with my Adobe Flash.....as and the Firefox platform that I use it on---- it didn't work! So I'm thinking....'What to do?'
I recalled an outsourcing service I'd used before and had pretty good luck with so I went back there and picked out a listing that somehow just 'felt' kinda safe to me. I sent them and email and, even though they're in Georgia and I"m way over here in the UAE, I heart back from the owner, Paul, in just a few hours.
Anybody who's ever dealt with service issues online knows how tense it can be while you wait and wonder and hope that somebody will get back to you, right? That's how I felt.
Much to my relief, I got a skype call from Paul and we set up a time about an hour in the future where he and his Mac guy, Chris, would get back to me and we'd hook-up online and they'd try to solve my problem.
It was obvious that Chris knew what he was doing....i.e. he knew his way 'around' on a Mac but after about 15-20 (much more time than I had prepaid for, Chris began to suspect that it might be a deeper problem than just a configuration issue.
He did some snooping around on various forums and such, right there in 'real time' and...shur'nuff.... he discovered that lots of other people were having similar issue with Macs and Firefox and Flash.
Long-story-short.... we agreed that I should just use Chrome until Firefox got their act together and fixed their Flash plugin to work on Macs. Point is.....they really treated me nice. No bitching about the mystery or goobly-gook trying to 'mouse-up' the ticket. They did exactly what I wanted them to do....they found the answer to my problem.
It made perfect sense to me so....for now.....I'm going to be a Chrome-boy....for now :-) But I would highly recommend Paul and Chris and Hart's PC Repair for any kind of PC problems. Paul's got a real radio-announcer's voice and he and Chris are very easy to communicate with (i.e. they listen well). And last but not least, they're very economical too.
They tell me they do a lot of virus removals (easy to do remotely if you know what you're doing like they do!), remote support and tech support and, just to prove they're not a 'flash-in-the-pan' they've been in business for over 9 years.
Especially for anybody in the US., as cheap as long distance calls are nowadays, it's nice to know that PC frustration relief is just a phone call away .
...If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the medium and are floundering with their social media marketing and content strategies.
Here's the way a large number of social media professionals today go about justifying their programs, along with some recent data that may (and should) scare the hell out of you if you work in social media marketing...
All I can say is that I never really did get 'on' this bandwagon in the sense of trying to milk it for money. I've always thought that most of what I saw/see on FB and Twitter is extremely silly bullshit Who has time for such stuff is hard for me to image...especially nowadays with the economy in the tank.
I've always thought that any kind of content should have some real value to the reader whether they're your customer or not. And furthermore that it should be just as much a type of self expression as anything else.
People will make a decision about whether or not they want to 'like' or 'follow' you based on the perception they get of you as a person...or, in the case of companies, by their impression on what the companies really stands for and what they 'do' (and how it benefits people).
Find out how a major healthcare brand used social media and user-generated content to double the return on their social media investment.
I was thinking about almost exactly the same thing two days ago! My take on it was/is: We all know people who would probably be glad to write something (over their own name/brand) on our blog. I think it would be an obvious win/win/win to encourage that sort of thing.
In my case, I know two or three pastors, 4 dance instructors, two or three dance event promoters, at least one successful guy in internet marketing, one local real-estate guy, and probably several other people I can't think of right now.
What would happen if I sent them an email and just said, "Hey...<Name>, You've been on my contact list for a long time now and I'm pretty sure you know that I have a blog. I'd be more than happy to have you do a guest-post sometime. We can discuss the topic but as long as it's 'good' for my readers, I'm cool with whatever you might have in mind. Please let me know if something like this would interest you. I'm sure you've got a lot to offer and I suspect that I probably know some people you don't :-)"
I even wonder if somebody could come up with some sort of widget or script that would keep an 'offer' like that 'on the table' on my own web properties? I would have no way of knowing who sees one of my posts and might be very open-minded to guest blogging on my properties. So what if they're not a AAA+ brand? Neither am I. I think it would be a good way for 'us' to help each other 'along the internet road to fame'.
P.S. For 'local business' I think it would be a great way to Joint Venture locally.
...No matter where you are, it’s imperative that you connect with both your customers and employees on the go. To provide excellent customer service, put quality behind your brand, and demonstrate that you are with your customer every step of the way, you and your employees have to connect with them on nearly every level. Local marketing,social media, and content are just a few of the channels you can optimize with tools to stay connected.
In this post, we’ve gathered the top 20 social tools that keep your team alert and on task.
Imagine if social networks allowed you to get paid for just posting a picture of a good product, at a guaranteed lowest price, on their social site?
That's basically what's happening. Soon to be launched is Leafit, the new social network that allows you to monetize pictures. Facebook and Pinterest and other social sites just use your content to attract viewers who are exposed to ads that those platforms sell. But now you can turn the tables and monetize your own 'stuff'.
Think about it. How many times do you think you've put a picture on a social post that somebody somewhere, depending on how viral the post content and the picture was, decided they liked that item and went out and bought it somewhere?
It's probably happened at least a few times..... but it won't happen ever again to people who use the soon to be released free ItApp. Just post a picture, tag it and get paid. Get more information here:
...Tom Taylor, co-founder of Newspaper Club tells The Verge that tests of the service have so far been positive. PaperLater appears to be a love or hate service, says Taylor. "The reaction [has been] divided between 'OMG I've wanted this all my life' and 'Why on earth would you print out the internet?'"
PaperLater will never take the place of services like Pocket — even Taylor admits to using it alongside a similar app. Short articles suitable for a commute go to the app, longer articles get pushed to the weekend for reading with PaperLater. "It's about giving people the choice to take something offline, and making it really easy to do that." As odd a service as it may seem, PaperLater's existence isn't without precedent.
Newspaper Club was founded with similar principles, and has been successfully running for years. Rather than offering an automated service like PaperLater, the site provides simple tools to create custom newspapers, and it's printed over four million newspapers since its formation in 2009....
I think this is a great idea. People like having something to hold in their hands and read. A lot of people, like me, get tired of squinting to read content on a computer screen or, even worse, a mobile device.
Also, something you can hold in your hand and carry around with you has the potential go go viral in a way that online stuff simply doesn't.
Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious.
When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They're used for categorization on social media. Yes, they can be annoying if overused. And yes, I've seen the hashtag video of Jimmy Fallon and Justin Timberlake.
Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags....
I agree with this but I never consciously realized that one of the immediate objectives would be to turn Texas into a Democratic state. Texas needs to 'push back'.
Will Perry do it?
I doubt it. But regardless, this is a good example of how the southern states felt pre-Civil War when the north was simply pushing them too fast to change their economy by freeing all the slave immediately.....and look what chaos that created in the southern economy for many years after that.
By Marina Lopes WASHINGTON (Reuters) - Video consumption of the World Cup alone will generate nearly as much Internet traffic as occurred in all of Australia in 2013, according to a new Cisco Systems Inc report that shows growth in Internet traffic is fueled by video. The report, which says video is expected to grow to 84 percent of Internet traffic in the United States by 2018 from 78 percent currently, raises questions about whether Internet service providers should prioritize traffic, which has become a controversial issue. "In the future at some point every month is going to look like the world cup month because the consumption just keeps getting bigger and bigger," said Robert Pepper, Cisco's vice president of global technology policy. Cisco, one of the leading makers of networking equipment, studies the use and speed of devices, connections and data for an annual forecast of Internet traffic growth.
The implications of this are very clear but it's too bad that most business owners don't realize that even a mediocre video is better than none. They don't have to beat the 'guy' on the top. They just have to beat the person who's doing little or nothing.
ThisLearn how to keep your blog going through the help of curation -- and where the heck to find that content when you need it.
This is an interesting amalgamation of information sources but I've always said the nowadays the biggest challenge isn't just about finding information. It's also about determining what that information means (if anything at all) and being able to express that (or those) points to your own unique audience.
In other words..."OK. More information. So what?!" But of course some people already pointed out that curation IS about more than just the raw information itself, right? I've always said that a few wise words, well spoken softly and slowly, are worth a lot more than gigs of info 'dumped' on somebody's head.
On May 5th, LinkedIn will celebrate its 11th birthday.It announced last month that 300 million people had signed up for the professional social network. This evening, LinkedIn will report earnings for first quarter of this year, which analysts expect to surpass the company’s own guidance.
Despite all these positive signs, there is one question that has dogged the network for the majority of its history: What is LinkedIn actually for?Establishing a clearer identity is crucial to LinkedIn’s future.
While more than 300 million people have joined, LinkedIn’s most recent filings suggest that the number of people who log in at least once a month is probably closer to 200 million. Growth in US monthly desktop users and desktop pageviews both slipped into negative territory last year (though visitors from mobile are climbing)....
Google may kill its social network, Google+, following Vic Gundotra's departure.Google is reportedly planning to dismantle its social network, Google+. Google will consider Google+ a platform rather than a product, TechCrunch reports, citing "multiple sources.
"This means that it will no longer exist as a social network aimed at competing with Facebook, but it still might be integrated into Google's existing products. The company has allegedly been shifting the teams that used to be at "the core" of Google+ and is moving more talent toward the Android team....
I must admit that I'm one of those people who was kind of irritated when I started to hear that Google+ was ANOTHER social network I had to worry about. As if Facebook wasn't enough pain-in-the-ass. However, I will admit also that any property that Google has is probably going to be impossible to ignore simply because they clearly are going to give it preferential treatment (just like Blogger).
Use these tools tips to get Google+ analytics, drive traffic to Google+ with +Post Ads, segment your audience, integrate audio, and improved posts.
Here's a post from Ryan Hanley. I don't know who he is but obviously he knows a lot of Google+. I've been endeavoring to learn more about G+ lately and I found several illuminating factoids and illustrations here. There's an interesting video about "Circles" too.
GoDaddy code sigler295 gets a new domain for $2.95, including dot-com names. Or, GoDaddy coupon go35off5 saves 32% off entire single order of all products.
I believe in giving credit where credit is due so I want the world to know that I just got a new domain, (www.buildingawebpresence.com) from GoDaddy for a grand total of ONLY $3.13. It was quick and easy and, needless to say, I'm a 'happy camper'. I've actually got one or two more to order soon.
It was strange though in one way. I tried to use JoinHoney.com, which I had used successfully before, but this time it didn't seem to work. The first time I used it, I was in Manila and it worked fine.
But now I'm in Ras al Khaimah, UAE.... and it didn't seem to work. It's supposed to automatically give you the discount during the GoDaddy checkout process. I'm actually rather surprised because JoinHoney was recommended to me by a very successful internet marketer. But....whatever.
Thanks Scott Sigler! I'll have my new website up in a week or so.