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URL Shorteners: The Unsung Hero Of Social Media Marketing

URL Shorteners: The Unsung Hero Of Social Media Marketing | Building a Web Presence | Scoop.it
A URL shortener is a social media manager's unsung hero. Learn about 3 popular URL shorteners and why you should use them.

Via The Fish Firm
wanderingsalsero's insight:

I thought this was an interesting subject.  I have not, up to this point, ever felt the need for URL shorteners but I know they do have their uses.  It's often for privacy too, isn't it?

 

I remembered reading somewhere, perhaps in something internet marketing related, that URL shorteners hurt your on-page SEO.  So, I goggled it and found this brief article on SEO MOZ that says it does but only just an itty-bitty bit.

 

http://moz.com/community/q/does-bitly-hurt-your-seo

 

(P.S. I do blogging gigs)

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Top MLM Earners | They're all Hypocrites

Top MLM Earners? Here's who they are and why I believe they're hypocrites. http://www.entrepreneursuccessonline.com/mlm-secrets-opt-in/?s1=MLM-Earners&ad=yt ...
wanderingsalsero's insight:

I could be wrong...but I don't think I am.  This fellow is obviously very sharp and experienced and he has learned his craft very well.  He's actually correct in 95% of what he says.  The only problem is that there's a difference between "some" of the truth and 'the whole truth'.

 

What he's not telling you is that the MLM he's part of is (I suspect) The Empower Network.  TEN has made  many people a LOT of money but....those were the people who were willing to spend a lot more that $25 or $30 a month.  And TEN has had more than its share of controversy too.

 

I don't doubt for a minute that his 'system' that he sells does everything he says it'll do.  I know those things are necessary because I know something about internet marketing myself and the steps/tools he talks about here are the exact same things that big 'list builders' in internet marketing use to make BIG money....if they persevere.

 

What he's NOT telling you here is that the initial $30 he talks about has 2 or 3 further levels of upgrades(i.e. the REST of the truth) and you can BET that if you hang around long enough to get excited, you WILL want those other levels.

 

Should you care, i.e. as long as it works for you?  

 

That's your decision.  Frankly, I would say that you could probably learn a lot from him and/or TEN but you better be ready to spend some more money, work very hard, and be comfortable selling at least a little bit of 'blue sky'.

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Obama pushes for Ex-Im Bank extension - The Hill

Obama pushes for Ex-Im Bank extension - The Hill | Building a Web Presence | Scoop.it
Obama pushes for Ex-Im Bank extension
The Hill
Republicans have been divided over whether the Ex-Im Bank should be renewed.
wanderingsalsero's insight:

From what I hear, most Ex-Im money goes to liberal Democratic, well-connected Obama croonies.  I'm in favor of just letting free-market capitalism go where the wind blows it.  If we've learned anything in this present administration lately it's that they screw up everything they touch.  And furthermore, why should we waste any more of our money on countries that always criticize us anyway.   You'd think that by now we would have learned that money can't buy real friendship.

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5 Ways To Enrich Your Life By Developing A Sense Of Humor

5 Ways To Enrich Your Life By Developing A Sense Of Humor | Building a Web Presence | Scoop.it
Humor – oh, dearest humor. Without it, life would be much more dull, and the basic human function of laughter would be absolutely useless. How boring that world would be!
wanderingsalsero's insight:

I'm going to spin this in my 'other life' of writing for an MLM magazine.  We mostly write about topic directly related to MLM and Direct Selling but this subject would make a good diversion I think.

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8 Tools to Help Optimize Your SEO

8 Tools to Help Optimize Your SEO | Building a Web Presence | Scoop.it
SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update.
Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan.
Continue reading →
wanderingsalsero's insight:

I thought this was interesting. Some of the tools I was already at least somewhat familiar with and others I wasn't.  Honestly, I thought the Snippet Organizer was an interesting idea because I know that it's just as much a pain-in-th- butt to fill in those On-Page SEO fields in the WP composition page as it is to write the article.

 

I mean, I rack my brain trying to write an article that's easily readable and has a few nuggets of truth and value in it and then I look down in the Yoost SEO (that's the SEO plugin that's on all my blogs) and I see they're asking me MORE questions because they don't know what I just got through saying!!!

 

So that leads me to realize another good use for a VA....i.e. to do that kind of thing.  And, considering that the average small or medium sized business person who even tries to figure out all this stuff is deluged with articles just like this wherein each one has another bushel of tools they're supposed to use.  

 

BAM...information overload.  It's a wonder anybody ever makes it upstream to the spawning grounds.

 

BTW:  I write article for businesses too :-)

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The Top 5 Presentation Myths - Debunked!

The Top 5 Presentation Myths - Debunked! | Building a Web Presence | Scoop.it
Whether they have more experience facing an audience or sitting in one, most people have str...

Via Baiba Svenca
wanderingsalsero's insight:

I'm not sure if this is similar content but it's worth looking through.  Presentations are the new discussions nowadays.  Style is so much more critical today.

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Baiba Svenca's curator insight, August 17, 2:45 AM

5 typical mistakes we make when presenting. Read the truth about these myths.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | Building a Web Presence | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

 

Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth

 

Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....


Via Jeff Domansky
wanderingsalsero's insight:

I remember reading somewhere that Google has somehow changed their perspective about Google+ and that henceforth it wasn't destined to be such a powerful social media tool.  Didn't they even assign a new guy to lead that department..... and the original guy who had all the great dreams for it went somewhere else?

 

On the other hand, I suppose it'll always enjoy some degree of favoritism from Google simply because it's one of their own.

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Getplus's curator insight, August 19, 4:58 AM

Inbound marketing et Google plus. Tout est dans la creation et la diffusion de votre contenu via google plus.

Gonzalo Moreno's curator insight, August 19, 5:16 AM

Este año me pongo con Google+... Lo juro!

jaycee.eteamsys's curator insight, August 19, 9:51 AM

It's all about sharing !

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25+ websites to find free images for your blog and projects

25+ websites to find free images for your blog and projects | Building a Web Presence | Scoop.it
In this day and age, writing high-quality articles is not enough. Visitors want to be entertained visually as well. Adding images to your content will certainly make a difference in the experience of your audience. It will also increase your chances of being found in search engine results.

Via Cendrine Marrouat - www.socialmediaslant.com
wanderingsalsero's insight:

This is a subject of continual value to anybody who blogs... which includes me.

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Clearing Up The Mystery: Does Google Allow Links in Press Releases?

Clearing Up The Mystery: Does Google Allow Links in Press Releases? | Building a Web Presence | Scoop.it
It’s been almost a year since Google revamped its quality guidelines specific to press releases. Misinformation is everywhere. Many people have taken the guidelines out of context or jumped to the …
wanderingsalsero's insight:

There have been quite a few press release generation products sold in the internet marketing category on the premise that they get picked up, syndicated and provide lots of backlinks.  Just like most of those techniques, sooner of later Google wises up to it.

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Argentina Economy Minister: "Who believes in the rating agencies?"

Argentina Economy Minister: "Who believes in the rating agencies?" | Building a Web Presence | Scoop.it
August 1, 2014
Tallinn, Estonia

What a disaster.

For the second time in the last fifteen or so odd years, Argentina has defaulted on its debt. And as we reported a few weeks ago, there was no easy way out.

Years ago, most of the creditors that Argentina had stiffed in 2001 agreed on a sett
wanderingsalsero's insight:

As the article say, "Why indeed?"

 

It's not a superfluous question and the point Simon so correctly makes is that the same question applies to a lot of assumptions so many people have held dear for the last 50 years.

 

I'm thinking that when the end of the dollar does come, it WILL come as a big surprise to 99% of the public but there will be insiders who know it's arrival date days or weeks in advance.

 

Matter of fact, I wouldn't be surprised if somehow they position themselves to make money from it and or even precipitate it.  But you can bet that the administration and our Great Deceiver will try to spin it and pin the rap on somebody else....probably some element of the 'patriot' movement.

 

I also think the biggest unknown factor affecting the direction and velocity of this downhill snowball is.... Russia.  It's like a doctor (the West and the globalists) trying to give a screaming, moving kid (Russia and the rest of the world) a shot.....it's often doesn't go like the doctor plans.

 

Let's see.

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Epic Rant: Watch Joan Rivers Take A Sledgehammer And Completely Obliterate The Mainstream Media

Epic Rant: Watch Joan Rivers Take A Sledgehammer And Completely Obliterate The Mainstream Media | Building a Web Presence | Scoop.it
It's refreshing to see a Hollywood actress express her thoughts freely...
wanderingsalsero's insight:

I gotta tell ya....somebody who speaks simple language is so refreshing.  Joan is right.

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Panda 4.0: Good news for content, bad news for link-stuffing

Panda 4.0: Good news for content, bad news for link-stuffing | Building a Web Presence | Scoop.it

Google’s latest Panda algorithm will not spell the death of press releases. Rather, it will ensure they contain higher-quality content that consumers and members of the media are looking for, say major wire services.

 

Google rolled out Panda 4.0, an algorithm designed to prevent sites with poor-quality content from ranking high in its search results. While the company has updated Panda several times throughout the years, a recent report by Search Engine Land claimed wire sites lost "significant rankings" on Google, between 60% and 85%, after the most recent update....


Via Jeff Domansky
wanderingsalsero's insight:

I'm sure I'm not the only person who asks this question, but, "What about what 'we the people' think is 'good content'?"

 

In this article, I read the phrase (something about), 'what Google considers good content'.  Actually I think this is another case where Google is stacking the deck and putting this business of internet marketing more out-of-reach or normal people.

 

It's not their right to determine what's 'normal'.  What are they going to do next, start penalizing us for spelling and punctuation?

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Jeff Domansky's curator insight, July 5, 1:14 AM

When it comes to Panda 4.0, no news is bad news. News releases with useful information and valuable content will still deliver but it's bad news for link-stuffing.

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10 Ways To Create A Small And Simple Website Without The Overkill

10 Ways To Create A Small And Simple Website Without The Overkill | Building a Web Presence | Scoop.it
WordPress is not the be all and end all of website creation, as some other excellent services will prove to you. The sturdy WordPress platform continues to be one of the top choices for creating a website, and deservingly so. But, in certain scenarios, WordPress as a website solution can be overkill. Say, you're a writer or a…
wanderingsalsero's insight:

A few of these could easily be used by a merchants.  I suspect they might even be worthwhile for the SEO in certain ways.

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VPN Unlimited Premium Plan: 3 Years Of Hacker Protection & More | StackSocial

VPN Unlimited Premium Plan: 3 Years Of Hacker Protection & More | StackSocial | Building a Web Presence | Scoop.it
StackSocial is the marketplace for digital tastemakers. Get distinctive apps, gadgets, and digital resources at up to 90% off.
wanderingsalsero's insight:

I thought this was an interesting product.  It's very affordable and certainly for anybody who (1) travels or (2) works abroad it should be useful.  I'm in the UAE and they block a lot of stuff for no apparent reason.  I'll probably be picking this up myself.

 

Also, (if I might make an entrepreneurial suggestion), I think this would make a great product to put in a businesses blog just as 'nice to know' news.  Depending on your niche and clientele, I think a lot of people would appreciate being told about this product.

 

(Note:  I do blogging gigs)

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What Everyone Needs To Know About MLM | TimothyTiah.com

What Everyone Needs To Know About MLM | TimothyTiah.com | Building a Web Presence | Scoop.it
I always thought that given how MLM has been around for so long people would know better but from the comments above it's obvious that's not the case. People still are getting into it with the wrong expectations.
wanderingsalsero's insight:

This is interesting because it's a case of somebody being angry.  First of all, it sounds like they're perhaps in China or some China continuous area.  And the fact is that the Asian countries and the consumers therein in really don't have the background to evaluate MLM 'offers' properly.  

 

That's partly why Avon got into problems in China....as also did (I believe) USANA, and NuSkin.... i.e. some distributors got carried away and simply said some things they shouldn't have said.  

 

In general, I think the reputable companies (like FGXpress, MonaVie, Vemma, Sunrider, Organo Gold, Legal Shield, Primerica, Mommys Club (it's got a new name now but I forget what it is), Synergy, and several others give the average person a lot better 'shot' at success than the average company does that will let them work 40 years of their life for a worthless fake gold watch to retire on 50% of what they couldn't live decently on in the first place.

 

Where people make their big mistake in MLM is to put all their eggs in one basket too early.  The time to have a P/T MLM job is when you DON'T need it.  Most people in the US know better how to evaluate an MLM opportunity nowadays but it's unfortunate that people in many other countries don't AND there isn't yet any well-informed regulatory bodies in most of those countries to establish a reasonable set of guidelines within which these companies work.

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China's homegrown OS with app store support may be ready for desktops in October, will extend to mobile devices later (Adam Jourdan/Reuters)

China's homegrown OS with app store support may be ready for desktops in October, will extend to mobile devices later (Adam Jourdan/Reuters) | Building a Web Presence | Scoop.it
Adam Jourdan / Reuters: China's homegrown OS with app store support may be ready for desktops in October, will extend to mobile devices later  —  China targets own operating system to take on likes of Microsoft, Google  —  (Reuters) - China could ...
wanderingsalsero's insight:

I'll tell you something:  Don't be surprised to see some good software coming out of China.  Yeah, yeah.... I know they don't always 'get it' about our culture.  But they 'think big', they're aggressive and they're probably going to be willing to invest the long-term resources into tackling an industry that's as profitable as software.  Lord knows they've got a big enough built-in test market that probably won't have much choice but to use their 'home-grown' stuff.

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Danny Votra, Successful MLMer With Karatbars "Gets It" and Uses Scoop.it To Pull Traffic

Join our team build http://karat10k.com Fb Room https://www.facebook.com/groups/1427700144124825/ Develop Instant Credibility with your new fan base no matte...
wanderingsalsero's insight:

I stumbled across this video today and frankly was very pleased to see it because I've long been a fan of curation but usually get blank stares when I talk about it.  I guess that's the price of being an 'early adopter', eh?

 

Although curation has been around for a few years now and a goodly number of big companies use it, still very few individuals are aware of it.....and if they don't really understand some internet marketing basics they don't 'get it' when you try to explain it.

 

Personally, I've always like curation because I simply find it fun.  But Danny here really hits the nail on the head because he precisely articulates one of the advantages of curation....it's gives you credibility.  I just got through spinning and re-writing an article last night talking about 4 reason prospect say 'no' and the biggest reason was that they don't trust the presenter.... i.e. it's a credibility issue.

 

Danny here is in network marketing and he's talking about using a site called www.scoop.it (SI) to develop leads.  SI contributes toward driving leads into the top of your sales funnel because it will return tons of basic content to you from very credible sources, every day, based on whatever key words you tell it to look for.  

 

Then, you (or in this case....the newbie distributor) simply comment on that content and redirect it via the SI functionality to your Facebook FanPage and VOILA....now YOU'RE the person with the credibility (by association).  Other than that, all you've got to do is drive traffic to your FP (which most people do with FB ads)

 

I've been in a few MLMs myself and I know first-hand how easy it is to waste tons of money on 'new tools'.  I've done it myself.  So....I think the method Danny describe here is something "real" that obviously works.

 

It sounds to me like the method he's talking about might require an upgrade from the Free Scoop.it platform to the $25 @ month 'Pro' platform (something I've been reluctant to do) but Danny's concept is still something that could probably be done on a smaller scale with the free version.  I'm just not sure.

 

There is another platform somewhat similar to SI in all ways but one.  That other platform is RebelMouse.  However, although RebelMouse does have what I consider to be a slightly more attractive layout and a few UI functionalities that SI does not have, their site has not been working correctly for me for about a month now and they're either unaware of it or can't fix it or don't want to.  I'm starting to suspect that they're censoring my very Libertarian and outspoken political views.

 

What Scoop.it has that I do not see in RebelMouse is their 'Discovery Engine' and that's what Danny is talking about leveraging to build credibility within his target demographic which is people concerned about 'gold', 'money' and 'currency'.  It just makes incredible sense and I'm sure it works in other niches too.  For somebody in MLM, I think it's genius.  In fact, I wrote an article about it in the MLM magazine I write for...but I never got any feedback on it.  

 

I don't know Danny but obviously he's more independent and has more initiative than the average MLMer who simply sits around and waits for 'the company' to come out with 'exciting new tools' they can waste money on.    

 

Most MLM companies talk a good game about the digital age but, in my view, very few of them really encourage their people to use it. Danny 'gets it'.  I don't know anything about his company, Karatbars International, but I think the idea of putting Gold into an MLM model makes sense considering today's very volatile socioeconomic situation.  

 

Yes, it's probably true, that the layers of commission in the MLM model will make the product cost a bit more than if you simply bought it on the open market but I think Gold is going to continue its rapid rise in value as world economies turn to shit (from too much "professional" management").

 

Art Williams
Will Blog For Food :-) 

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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
wanderingsalsero's insight:

I always sorta thought it was but it's nice to see somebody else thinks so too.  

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Jeff Domansky's curator insight, August 21, 10:40 PM

Real ROI from curation worth noting! Thanks Guillaume for sharing the post. 

Chris Agro's curator insight, August 22, 9:56 AM

Content curation is a  great way to reinforce your interests, beliefs and knowledge. -Chris Agro (@agrotising)

Ken Dickens's curator insight, August 29, 3:46 PM

Yet more proof that you should Curate content in addition to creating it.  Third party curated content also has the advantage of adding credibility. -Ken

 

www.2080nonprofits.org

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30+ Presentation Tips and Tutorials for the Savvy Presenter

30+ Presentation Tips and Tutorials for the Savvy Presenter | Building a Web Presence | Scoop.it
We've been compiling a list of top presentation resources that will help you become a master presenter. Check out the resources below nicely divided into categories of articles, infographics, Quora and videos. There's something for every presenter!

Via Baiba Svenca
wanderingsalsero's insight:

Back before the digital age it was Dale Carnegie and Toastmasters.  While those are both still very valuable resources, the digital environment adds a slightly different nuance to it.  That's why I think this compilation of resources is valuable.

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Barbara Hartzler's curator insight, August 18, 3:23 PM

For future reference. :)

Benjamin Labarthe-Piol's curator insight, August 19, 12:22 AM

Good and exhaustive ressources, many things to look at.

delta14's curator insight, August 28, 12:26 PM

Muy interesante conviene revisar, experimentar y compartir experiencias.

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Schedule meetings in seconds with Assistant.to

Schedule meetings in seconds with Assistant.to | Building a Web Presence | Scoop.it
Small business owners know it. Scheduling meetings can be a hassle. You have to check potential dates, send them to people, and wait until they get back to you. This may lead to a lot of...
wanderingsalsero's insight:

This is an interesting topic.  Which this particular article doesn't address every conceivable meeting scenario it's still useful.  Now I need to find something to explain Google Calendar to me.

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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Building a Web Presence | Scoop.it
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are ...

Via Cendrine Marrouat - www.socialmediaslant.com
wanderingsalsero's insight:

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

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Jeff Domansky's curator insight, August 6, 11:02 PM

Copywriters and content marketers take note.

Nicoletta Gay's curator insight, August 8, 7:01 AM

How important are words for modern marketers?
Take a look at this infographic!

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Rush: How ’bout these ‘high crimes, misdemeanors’?

Rush: How ’bout these ‘high crimes, misdemeanors’? | Building a Web Presence | Scoop.it
A Free Press For A Free People Since 1997
wanderingsalsero's insight:

I think it's clear that our Great Deceiver doesn't deserve to be where he is.  The issue is how to get him out... and on what grounds.  This article points out that there are at least 1,800 reasons why to kick his ass out into the street (and probably also in jail).  

 

But the real question is, by what process?

 

Frankly I'm not sure congress has enough balls to do it.  But what about the process of 'states conventions' outlined in the Constitution?  I'm not so sure that couldn't be pulled off successfully.

 

If the Great Deceiver starts detaining people (i.e. rather than taking care of them) because they're suspected of having an airborne infectious disease, I think you might see certain states rise up and revolt.  Maybe a LOT of them.  It could literally become the basis for another 'great national contest' of the kind we haven't seen since....1860.

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If You Think Guns Should Be Controlled To Keep Women Safe, This Video Might Change Your Mind

If You Think Guns Should Be Controlled To Keep Women Safe, This Video Might Change Your Mind | Building a Web Presence | Scoop.it
Which woman in this video would you rather be?
wanderingsalsero's insight:

funny

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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | Building a Web Presence | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

Via Robin Good
wanderingsalsero's insight:

Thanks Robin.  I like these Zeef pages too.

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Jeff Domansky's curator insight, August 16, 9:20 PM

What an excellent list of video tools and resources from Robin Good. highly recommended 9.5/10.

Alison Rostetter's curator insight, August 19, 10:49 AM

Thanks to the collector, Robin Good, of this great list.  I'm sure many people will be interested to learn about all these sites

Julia Echeverría's curator insight, Today, 1:49 PM

Excelente recopilación

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Leafit -- Easily Monetize Your Social Content

Leafit -- Easily Monetize Your Social Content | Building a Web Presence | Scoop.it
wanderingsalsero's insight:

Imagine if social networks allowed you to get paid for just posting a picture of a good product, at a guaranteed lowest price, on their social site?

 

That's basically what's happening.  Soon to be launched is Leafit, the new social network that allows you to monetize pictures.  Facebook and Pinterest and other social sites just use your content to attract viewers who are exposed to ads that those platforms sell.  But now you can turn the tables and monetize your own 'stuff'.

 

Think about it.  How many times do you think you've put a picture on a social post that somebody somewhere, depending on how viral the post content and the picture was, decided they liked that item and went out and bought it somewhere?

 

It's probably happened at least a few times..... but it won't happen ever again to people who use the soon to be released free ItApp.  Just post a picture, tag it and get paid.  Get more information here:

www.leafit.biz/dancer

 

You can join for free as an affiliate or take advantage of some extended income options by joining as an associate for a small monthly fee.  Either way, it's the direction that social media is going. 

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