Building a Web Pr...
Follow
Find
1.2K views | +2 today
 
Scooped by wanderingsalsero
onto Building a Web Presence
Scoop.it!

Off-Page SEO For Beginners | Social Media Today

Off-Page SEO For Beginners | Social Media Today | Building a Web Presence | Scoop.it
Off-page SEO is the process of optimizing your web pages outside your website. These back links act as a vote to the content of your blog.
wanderingsalsero's insight:

Great primer here on off-page SEO and link-building.  My comments centered around the fact that Google has caught on to the various methods of fraudulent link-building. 

 

The impression I get from what I read is that Google is more and more looking for quality content back up by quality 'votes' via social media. 

 

Curation, like we do here on Scoop.it, is the fastest and easiest way to generate good content.

more...
No comment yet.
Building a Web Presence
Easier, faster and better ways to use the internet.
Your new post is loading...
Your new post is loading...
Scooped by wanderingsalsero
Scoop.it!

Here's What Happens When Hackers Shut Down a Jeep's Engine Going 70mph on a Highway

Here's What Happens When Hackers Shut Down a Jeep's Engine Going 70mph on a Highway | Building a Web Presence | Scoop.it
Some of you have probably already read Wired's shocking article published yesterday titled: Hackers Remotely Kill a Jeep on the Highway—With Me in It. If not, I strongly suggest getting caught up. ...
wanderingsalsero's insight:

All you business people...guess what? I don't know for sure but I'd be willing to bet that a lot of your cash registers are digital too, right? Does that give you the same ideas it does me? :-)

 

Welcome to the New Digital World War 3.

more...
No comment yet.
Scooped by wanderingsalsero
Scoop.it!

Top U.S. evangelist goes public on Confederate flag

Top U.S. evangelist goes public on Confederate flag | Building a Web Presence | Scoop.it
A Free Press For A Free People Since 1997
wanderingsalsero's insight:

Now that I understand fully what Mr. Graham said, I can see that he's bowing a bit to political correctness. One of the commenters here is exactly right: the flag didn't hurt anybody and there were a lot of people who fought for it under the best of motives. And that's not even considering the fact that the people who say they don't like it will FOR SURE be coming after the US flag next. I don't know why some people are too stupid to understand that. It's like they can't think beyond the level of a garden slug.

more...
No comment yet.
Scooped by wanderingsalsero
Scoop.it!

Get To Know ACRBO - Ep: 1 - Paul Hart - Hart's PC Repair

Listen to Get To Know ACRBO - Ep: 1 - Paul Hart - Hart's PC Repair by Herman Pool #np on #SoundCloud
wanderingsalsero's insight:

Here's a great interview that my friend Paul Hart, owner of Harts PC Repair, did with the owner of a professional group called ACRBO which is a professional group for ccmputer remote service specialists.

more...
No comment yet.
Scooped by wanderingsalsero
Scoop.it!

Grammarly Handbook | Sometime, Sometimes, and Some Time Grammar Rules

All three of these adverbs are considered acceptable for formal writing. Some time When using some time, some is an adjective. It is describing the ...
wanderingsalsero's insight:

Here's a little piece of information I'll bet has tripped up lots of people who do their own writing. I was just writing an article and I wanted to clarify for myself, 'Is it SOMETIME or SOMETIMES?'

 

Now I know...and so do you. The answer is really pretty logical once you see it in these examples.

more...
No comment yet.
Rescooped by wanderingsalsero from Public Relations & Social Media Insight
Scoop.it!

Content Marketing Tips: 11 Types of Content People Love To Share

Content Marketing Tips: 11 Types of Content People Love To Share | Building a Web Presence | Scoop.it

Content marketing is about attracting attention. But attracting traffic and attention is getting harder.

 

Here are some content marketing tips that will help in getting your content shared....


Via Jeff Domansky
wanderingsalsero's insight:

I haven't read this yet but I suspect this is the kind of 'brain jogger' that a lot of people could use. We all know we need good content but sometimes our brains instinctively feel it's a tedious task.

more...
Willem Kuypers's curator insight, May 31, 11:06 AM

Ici une vue sur ce que les gens aiment partager en ligne.

 

Janet Vasil's curator insight, June 1, 11:55 AM

Handy list for content creation inspiration.

Brandon Daniels's curator insight, June 8, 11:39 AM

I've done some research on my own and have confirmed much of what Jeff Bullas points out in this article. Great summary!

Scooped by wanderingsalsero
Scoop.it!

Wi-Fi vs Ethernet: Which Should You Use and Why?

Wi-Fi vs Ethernet: Which Should You Use and Why? | Building a Web Presence | Scoop.it
The world is going wireless. The lack of clutter and the convenience of being able to connect to the Internet almost anywhere means Wi-Fi is the first choice for anyone who is looking to go online. The emergence of the Internet of Things means that soon we'll have dozens of devices in our homes all…
wanderingsalsero's insight:

This was an interesting article because, as the article points out, it's one of those 'it depends' answers. Luckily, there is an 'in between' answer based on the fact that many routers today do have a wireless and ethernet option (did I say that right?).

 

But.... I think it's a non-issue for most people when one considers that both options are so much better than they were must a few years (if not months) ago....and most people were perfectly happy back then.

 

For a business owner wanting to attract customers, wifi is obviously the way to go not only for the convenience of their customers (i.e. assuming they offer wifi 'hot spots') but also because they're not really under any obligation to provide security (of ethernet) to thier customers.

 

Personally, I'd chose ethernet for my home because I think it is LESS susceptible to CIA/NSA hacking.. although I'm sure there are ways, if they wanted to, that 'they' could hack your system even if it is hard-wired.

 

 

more...
No comment yet.
Rescooped by wanderingsalsero from Tools for Teachers & Learners
Scoop.it!

Free online file storage (15GB)

Free online file storage (15GB) | Building a Web Presence | Scoop.it

Copy offers a simple cloud solution to manage business and personal storage.


Via Nik Peachey
wanderingsalsero's insight:

I'm all for online storage. It amazing how soon the minimal free limits on various services get filled up.

more...
Nik Peachey's curator insight, May 15, 6:34 AM

This looks useful and the basic free plan comes with 15GB storage.

Nandan Choksi's curator insight, May 15, 2:43 PM

Web Tutoring is a simple and efficient way to get the tutoring you want at the time and place you want. Contact anpadh@hotmail.com for further details.

Gatis Šeršņevs's curator insight, June 2, 3:03 PM

15 gigi par brīvu

Scooped by wanderingsalsero
Scoop.it!

Starbucks’ ‘Race’ Campaign: What They’re Not Telling You

Starbucks’ ‘Race’ Campaign: What They’re Not Telling You | Building a Web Presence | Scoop.it
The white guilt trip you didn't ask for.
wanderingsalsero's insight:

I'm glad to see, in the last few months, that Paul Joseph Watson (the commentator here) is getting more outspoken on the ridiculous political correctness and hypocrisy of the media and most of corporate America.

 

What he says here, about the absurdity of the "Black Lives Matter" fake movement is a good example of the latest outrage that illustrates who 'big money' is trying to manipulate public opinion on our society. It's well worth watching because it includes a lot more information than just this absolutely stupid Starbucks effort to lay a guilt trip on white people.

 

If I was in a Starbucks (which I tend to not do because I can't see paying $5 for something worth $1) and one of those little preppies in there tried to give me a cup with that PC crap on it....I'd tell him/her where they could shove it.

more...
No comment yet.
Scooped by wanderingsalsero
Scoop.it!

It’s happening: more US allies join the anti-dollar alliance

It’s happening: more US allies join the anti-dollar alliance | Building a Web Presence | Scoop.it
March 18, 2015
Santiago, Chile

The United States government just went from “Please, baby, don’t leave me,” to frustrated threats and whining.

After the UK announced it will join new China-led Asian Infrastructure Investment Bank (AIIB) as a founding member late last week, Germany, Fran
wanderingsalsero's insight:

Some of my 7 readers will remember that song, "50 Ways To Leave Your Lover" by Paul Simon, right? In that song, he says that basically that when you realize the love affair is over, you just use the Alexander The Great Approach (when he 'solved' the Gordian Knot' puzzle)... you just leave.

 

And that's what a lot of former US 'allies' are doing. They're not saying, 'goodbye', or 'I'm sorry it didn't work out', or 'this hurts me more than it does you', or anything. They're just leaving...in a financial sense.

 

Good ol' Uncle Sam is going wake up some day real soon and his ass is going to be all alone in bed and there's not going to be anybody else coming to buy his 'stuff' because he doesn't make 'stuff' any more. And there's not going to be anybody coming to change their money into his money because they don't need his worthless, crappy, blood-soaked money any more.

 

It's happening here as described in this article. More of our former so-called 'partners' are silently but resolutely packing their bags and getting ready to 'Hit the road, Jack!'

 

They're tired of dealing with our corrupt politicians. They're tired of our government thinking that we own the world. They're tired of us thinking we can tell the world how to live.

 

I'm not saying that I think they've got a 'better way'. In most cases they don't. But they've just got better leadership for the time being and we really don't have anything they need anymore.

 

 

more...
No comment yet.
Rescooped by wanderingsalsero from Public Relations & Social Media Insight
Scoop.it!

12 Tools To Create Powerful Presentations

12 Tools To Create Powerful Presentations | Building a Web Presence | Scoop.it

Apart from the corporate world, presentations are used in education as well. Teachers use presentations to deliver information that is successfully incorporated with videos and pictures, thus grabbing the attention of the students and enriching the learning process along the way.While its hard to replace professional presentation designers, here is a list of some powerful tools that would help you to create interactive presentations in case of the absence of professional help..


Via Jeff Domansky
wanderingsalsero's insight:

Nice info. I write for an MLM magazine and I'm going to spin this as a series. MLM'ers typically sit back and let their companies do everything for them (i.e. on the manner of tools). But in fact, most MLM company's tools suck BIG time.

 

They talk a lot about being hi-tech but very few are in the marketing sense. The big money earners are the ones who are pro-active and build their own systems. This info is stuff they could use. Most of them have no idea the incredible bounty of free-stuff that's out there.

more...
Jeff Domansky's curator insight, March 15, 1:09 AM
Here's a collection of excellent speaking and presentation tools. Recommended reading. 9/10
Marco Favero's curator insight, March 15, 5:21 AM

aggiungi la tua intuizione ...

Gemma Shannon's curator insight, March 16, 8:49 AM

Great selection of tools for creating presentations including 

PowToon  for creating animated videos.

Rescooped by wanderingsalsero from Public Relations & Social Media Insight
Scoop.it!

10 Best Places to Find Free Icons and Image Assets Online

10 Best Places to Find Free Icons and Image Assets Online | Building a Web Presence | Scoop.it

Like many creative types, I tend to get a bit giddy when I find art that inspires and captivates.Thankfully, the web is not short on free image assets for people to find and use in their designs and many of those free options are just as amazing at the premium ones out there.In this post, we have rounded up some of the best sites where you can go to find those free image assets and stock up on your design arsenal for those times when you just can’t create it from scratch....


Via Jeff Domansky
wanderingsalsero's insight:

I'm in total agreement with the value of having good graphics and images. It's that extra touch that actually somewhat compensates for less-than-profound content.... although it's nice to have good content too.

more...
Nedko Aldev's curator insight, March 18, 2:58 AM

 

91
Marco Bena's curator insight, March 18, 6:26 PM

Creativity and Icons...

Gonzalo Moreno's curator insight, March 19, 7:10 AM

Cool icons for your PPT presentations...

Rescooped by wanderingsalsero from Public Relations & Social Media Insight
Scoop.it!

Most Internet Users Will Soon Be Smartphone-Only

Most Internet Users Will Soon Be Smartphone-Only | Building a Web Presence | Scoop.it

For most Internet users in the West, their first experience with the Internet was through a desktop browser running on a PC. That experience means the desktop web still sees extremely high use rates today in places where PCs dominate, like the U.S. and Western Europe.

 

But globally, the computing world is moving away from PCs and desktop web.Instead, the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet....


Via Jeff Domansky
wanderingsalsero's insight:

People in internet marketing has known for years this is coming and it's going to create a lot of opportunity for people who understand putting a business into the mobile/digital market.

more...
Jeff Domansky's curator insight, January 2, 10:11 AM

Outside the U.S., the smartphone is king. For many consumers in the future, the smartphone is the only way they will actually see the Internet. Valuable insight for marketers in the future.

Lori Wilk's curator insight, January 3, 9:47 AM

This business #news article  has a huge impact for business owners, especially those who have international business operations. We must understand the importance of #smartphones ,#mobile and #mobilemarketing  and the rapidly changing market dynamics. We need this information to make the right #business  decisions. Are there more mobile devices in use than we have people on the planet yet?  

Christine Donalies's curator insight, January 5, 12:31 PM

"...the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet". If not, its best interest is to make it so today. 

 

Scooped by wanderingsalsero
Scoop.it!

Coupons Lead the Way in Mobile Shopping

Coupons Lead the Way in Mobile Shopping | Building a Web Presence | Scoop.it
Soon after all the holiday shopping is done, we can expect to see the full depth of mobile commerce and its impact on sales. Meanwhile, various studies already point to patterns of mobile behavior and
how consumers are using their phones during all phases of the shopping process. Consumers are using their phones to research, check product reviews, look up product information and, in some cases,
make a purchase from their phone, based on a new report.
wanderingsalsero's insight:

Again, this is probably something MLM'ers should pay attention to. Most MLM companies talk a good game about giving their distributors training and tools to take advantage of the consumers growing comfort and preference for online shopping... but few companies actually 'walk the walk'.

 

However, some companies do AND just because a company does not do so it doesn't preclude the distributor for doing it to some degree on their own. There are ways MLM distributors can make their own simply websites (with coupons) and of course there's ways they can acquire and use coupons from their own FB pages.

more...
No comment yet.
Scooped by wanderingsalsero
Scoop.it!

The Illusion of Choice When You Book Travel in Advance

The Illusion of Choice When You Book Travel in Advance | Building a Web Presence | Scoop.it
When you look at all the possible places to book travel online in advance, it seems like you have a lot of choices for finding the best deal. Think again...
wanderingsalsero's insight:

Excellent article, as is everything else on Tim's site, and this is information I was totally unaware of.

more...
No comment yet.
Scooped by wanderingsalsero
Scoop.it!

gFriend - Welcome

gFriend - Welcome | Building a Web Presence | Scoop.it
Learn English FREE - Family-Friendly Social Network - Affiliate Program
wanderingsalsero's insight:

A friend of mine in California told me about this site tonight because I told him I was setting up an online English coaching site.  I must say I'm pretty impressed.


The technology really is amazing and it works for any English learner in almost any major country who wants to learn English.


The best part about it is that it's free AND would compliment quite well an online teacher, like me, who wanted an additional resource to give students something they could benefit from and have fun with on their own.  

http://wanderingsalsero.gfriend.com

 

http://wanderingsalsero.gfriend.com

more...
No comment yet.
Rescooped by wanderingsalsero from Public Relations & Social Media Insight
Scoop.it!

20 Free LinkedIn Apps for Better Social Network and Business - Quertime

20 Free LinkedIn Apps for Better Social Network and Business - Quertime | Building a Web Presence | Scoop.it

This is a great medium for the beginners, as well as for those experts who have been working and employed for more than many years. They share their thoughts, opinions and point of views regarding the professional approach and consult the minor details.

 

This forum has also generated countless applications to facilitate the users and fans on a daily basis. New updates have been seen on the site of LinkedIn, which makes your profile more attractive and impressive in the community. Experts suggest that every LinkedIn user should be acquainted and familiarized with these applications, so that they can better work and take advantage of the networking site, for business as well as socializing purposes.

 

Covering all the dimensions, this forum has made sure that users are facilitated to the maximum extent and for this purpose, various business related as well as new techniques have been observed....


Via Jeff Domansky
wanderingsalsero's insight:

I haven't had a chance to peruse this recommended resource yet. And actually this intro seems a bit unfocused. But, I'm going to check it out b/c I've been more interested in LinkedIn lately.

more...
Jeff Domansky's curator insight, June 18, 10:48 AM

Go straight to the list of useful LinkedIn tools and you'll find one or two you can use.

frivkiziyepion's curator insight, June 18, 11:51 AM

hi, im kizi

Matt Davis's curator insight, July 6, 8:32 PM

20 free LinkedIn Apps for better Social Network / Business, which provide a lot of interesting and different websites that are similar to LinkedIn, but might be easier / more inviting depending on personal preference.

Rescooped by wanderingsalsero from Public Relations & Social Media Insight
Scoop.it!

Top 5 free online logo maker tools - TechieGIG

Top 5 free online logo maker tools - TechieGIG | Building a Web Presence | Scoop.it

I have got a few free online logo maker tools that are awesome ones to design professional logos. I am still trying out few of those tools and trying different designs to get a final logo for my blog.

 

During my Hit & Trial efforts, I have a collected list of few online logo maker tools that I would like to share with you so that you can use them whenever there is any requirement....


Via Jeff Domansky
wanderingsalsero's insight:

What could an article on this subject be EXCEPT extremely valuable. The majority of people mistakenly think that logos are ONLY something you put on the header of a website. 

 

But that's far from the truth. There are a lot more creative uses for logo/graphic tools. For example, they're great for using in the headers or for specific articles or other content.

more...
Linda Buckmaster's curator insight, June 1, 5:17 AM

I am still trying out few design tools and trying different designs to get a final logo for my blog.  Try these ...



KellyLynnetteDesigns's curator insight, June 2, 1:08 PM

Awesome tools to speed up the logo design process!

Vickens Moscova El Moscova El Bey's curator insight, June 6, 4:16 PM

Similar to Canva DEmocratization of Graphic arts..now anyone can do it that has time....

Scooped by wanderingsalsero
Scoop.it!

The Ideal Length for All Online Content

The Ideal Length for All Online Content | Building a Web Presence | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
wanderingsalsero's insight:

I recently decided that I wanted to run a 'Content Generation Special' for new customers in my free-lance writing business. But I first needed to know what the 'sweet spot', in number of words, was for various types of content.

 

I already had some ideas what those numbers would be. I knew they would vary depending on with the type of content, i.e. Facebook content, Twitter content, Video optimization, blog articles, Case Studies, White Papers, etc. but I thought I should do some research to make a truly fair offer. 

 

First, I Googled the general phrase, "ideal length for online content".

 

One of the articles that came up very highly ranked was this one I'm curating here, from bufferapp.com (which also happens to be a very highly esteemed social media tool). I did a couple other variations of that search term and they generally tended to have similar information.

 

From that research I've read I've reached one conclusion: The answer is: "It depends."

 

No, that's not a 'cop-out'. It really does depend because there are two things you should keep in mind.  

 

First of all: Google does like longer content because they're in the information business. You usually (but not always) should keep Google happy if you want your content to rank highly.

 

Second: It depends on the purpose of your content. Very tightly focused content needs enough length to present and then solve a problem. 

 

On the other hand, other web content, e.g. social media posts, can be effective even if it's more general in nature, i.e. 'edu-tainment' type content.

 

Shorter content can still be entertaining and help build brand loyalty if it's done well but two facts are clear:

 

1. People are busier than ever nowadays therefore they simply don't have (or take) the time to read like they used to.

 

2. The general reading level is going down... therefore people aren't able to read as well or fast as they used to be able to.

 

While many studies show that the optimal article length in some situations is around 1000 to 1500 words (depending on what study you read), there are many web content writers who remain adamant that 350 - 500 words is an ideal article length.

 

Generally speaking, the more academic or technical content is or the more problem AND solution it is...the longer it is. The more entertaining or 'social' it is...the shorter the writing can be.

 

The 'in-between' situation is that problem-focused content can be shorter if it has a strong call-to-action to click a link to another page which is part of the sales process. If a reader is NOT specifically reading to find a solution to a problem they will (usually) be less likely to read longer articles.

 

An exception would be an instance where the article is entertaining in some fashion AND it is very well-written. Some people can write like that.

 

Seth Godin, well-known American author, entrepreneur, marketer, and public speaker, is notorious for writing ultra-short posts and articles. Seth is an example of a good thinker who can write as well as he thinks. He expresses himself very well and usually doesn't need a lot of words.

 

If you noticed the graphic on the top of this article, you noticed that BuzzApp says that the optimal article length is 1600 words. I tend to disagree with that. At least, not the kind of article the average small businessperson needs.

 

I can't believe the average chiropractor, hardware store owner, dog breeder, attorney, personal trainer, dance studio owner, professional photographer, remote IT support specialist, et.al. requires length articles.

 

Most of their customers don't have time to read a 1600 word article. In my opinion, the kind of content that most small business owners need is more in the vicinity of 300 to 400 words.

 

Such content should consist of an Intro, a couple of key points with some examples or elaboration, a summary, and a call-to-action (i.e. CTA).

 

That's it.

 

Which brings me to MY point:

 

The best content is content that engages the reader (you're still here...right?). If you're still here, that means I have 'engaged' you. That's the kind of content I write.

 

My writing style maybe isn't for everybody but if you Google "WanderingSalsero" or "InforwarsTrooper" you'll find examples of my writing on a wide variety of subject going all the back to September, 2003.

 

Yeah, I've taken a few courses in the past (and I continue to study and observe) but I don't just talk about writing. I've been doing it compulsively for almost 12 years now.

 

I'm actually a full-time writer now...for an online magazine in the Direct Selling and Multilevel Marketing business. But that doesn't take much time and what I'd like to do is add another couple of clients, on a monthly contract, wherein I would write 5 pieces of content for them (for their blog or social media platform) every week for a very affordable price.

 

I could probably write about almost anything.

 

Busy business people know that their time is better utilized 'doing' their business rather than writing about it. But they also know that they don't have the time (or the inclination) to generate all the content they need themselves.

 

It's a fact that 'content mills' (i.e. online shops that employ very low-paid, struggling writers who are frequently not native-English speakers) where you get articles written 'for cheap' are dying.

 

They're dying for two reasons.

 

First, they're dying because Google can recognize that kind of content and Google knows that people don't read it therefore Google doesn't like to rank it because they can't sell advertising on sites that people don't stay on for very long (it's called 'bounce rate').

 

The reason people don't stay on those sites or read articles like that is because the content is very seldom well-written. The writers can't speak well in English therefore they also can't write well in English.

 

Me...?

 

Most people tell me I do pretty well in getting my point across and engaging the reader. Imagine if I had a working relationship with YOU and, over a period of time imagine if I got to know you, your brand's 'voice', and your market and wrote about it every day (i.e. 5 to 6 days a week).

 

What do you think content like that would do for your blog, your social media content, and your sales or brand awareness? Would one piece of good content a day be worth a very affordable rate...considerably less that the going rate for '-brank' writers?

 

If your answer is 'yes', then I've got an idea in mind that I'd like to discuss with you. And it's such a bargain that I can only afford to do it for two clients.

 

Why am I doing it?

 

To build my portfolio....it's that simple.  Good writers (like me) typically get a minimum of $50+ per blog post. Often as much as $100 or more.

 

But I'm expanding my 'book' of business right now so I'm making an offer that will appeal to anybody with a content problem on their online presence.If you need content for your online presence and would like to discuss letting me help you, contact me via Skpe at 'atwill4'. I'm almost always at the keyboard.

It sometimes does take more words to write effectively about problems and their solutions.

more...
No comment yet.
Scooped by wanderingsalsero
Scoop.it!

Articles

Articles | Building a Web Presence | Scoop.it
English Proficiency in the Workplace Makes Headlines
Staying up to date on what’s important in workforce English proficiency can help take your business to the next level. Here you’ll find helpful information gathered from leading news and business sources across the globe, as well as original articles that address this ever-evolving topic.
wanderingsalsero's insight:

Here's a golden tip in 'how to write articles' for your website.

 

See this webpage? It's a bunch of different articles, right?

 

But they all point toward the same point....right? Specifically, that English language proficiency is a necessity in today's global marketplace.

 

So.....how could you use this one webpage (or any page similar to it) to write an article?

 

Easy....take each of these article, summarize it into 2 - 4 sentances, turn each of those groups of sentences into a pagegraph.

 

BAM! 

 

There's your article. just remember that 99.99% of everything you think is new...it's not. Somebody else heard it from somebody else. Just because words have been recycled, rearranged, re-phrased...doesn't mean that YOUR customers won't find them interesting.

 

You're welcome.....

 

Don't forget that I also freelance. Reach me on Skype at 'atwill4' or by email at 'xpatflipper@gmail.com'.

 

 

more...
No comment yet.
Rescooped by wanderingsalsero from SEO and Social Media Marketing
Scoop.it!

How To Marry Keywords & Compelling Content

How To Marry Keywords & Compelling Content | Building a Web Presence | Scoop.it

'The death of keywords has been a bit exaggerated. Despite Google’s efforts to move towards entity search (“things, not strings“), understanding the words that people use to search for things is likely to continue to be valuable for online businesses.

That said, it is true that some of the “old ways” of keywords optimization simply don’t work as well as they once did.

 

As Google has been inundating webmasters with pandas, penguins, and other speciesover the last few years, I’ve seen business owners and marketing departments alike become increasingly confused about how to actually target a specific keyword that they want to rank for.

 

So, how should you be thinking about keywords in this “create great content” era ofsearch engine optimization (SEO) and online marketing?

 

In this post, Columnist Tom Demers will walk through how to incorporate keyword research and keyword targeting into high-quality content, thereby positioning it to help drive leads, links, shares and sales.

 

Read More: http://searchengineland.com/marry-keywords-compelling-content-218174

 

 


Via Antonino Militello
wanderingsalsero's insight:

Actually I haven't read INTO this article yet but it's an interesting subject and I plan to explore it more.

more...
Marco Favero's curator insight, May 15, 10:16 AM

aggiungi la tua intuizione ...

Scooped by wanderingsalsero
Scoop.it!

Major church denomination fully embraces same-sex marriage

Major church denomination fully embraces same-sex marriage | Building a Web Presence | Scoop.it
A Free Press For A Free People Since 1997
wanderingsalsero's insight:

Oh yeah?? You just watch.... something is going to happen to that church. God is not mocked.

more...
No comment yet.
Scooped by wanderingsalsero
Scoop.it!

7 of The Best Free Image Sources for Your Content

7 of The Best Free Image Sources for Your Content | Building a Web Presence | Scoop.it
If you are managing a website, then there is a big chance that you need beautiful images. Either for articles on the website, social media (you know that in som
wanderingsalsero's insight:

Here's some free photo resource sites that you've probably not seen all of. I knew a few of them but others were completely new to me. When you add these photos to free editing resources like PicMonkey, Picassa, or some others whose name escapes me know...you've got a great start for an attractive blog post.

more...
No comment yet.
Rescooped by wanderingsalsero from Public Relations & Social Media Insight
Scoop.it!

Welcome to the ‘8-Second Era’

Welcome to the ‘8-Second Era’ | Building a Web Presence | Scoop.it

Short consumer attention spans.

 

For modern digital marketers, it’s one of the biggest struggles to optimizing consumer engagement despite having more channels than ever before.  In fact, the average consumer attention span has decreased over the last decade to just 8 seconds (!), but I’m sure we all know people will shorter attention spans too!...


Via Jeff Domansky
wanderingsalsero's insight:

I haven't read this but just the title is enough to tell me that they're addressing an important topic. I scan a lot myself and I probably should do it even more critically. I'm an information junkie and it's hard to control my curiosity most of the time.

more...
Jeff Domansky's curator insight, March 16, 1:56 AM

Marketing online? You've got eight seconds!

Rescooped by wanderingsalsero from Tools for Teachers & Learners
Scoop.it!

Moovly - Create Animated Content like a Pro

Moovly - Create Animated Content like a Pro | Building a Web Presence | Scoop.it
Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.

Via Nik Peachey
wanderingsalsero's insight:

I think this has uses far beyond education but I suspect most business people wouldn't pay for it. It might be a good tool for an agency to try out....i.e. to sell to businesses (depending upon license costs).

more...
Gust MEES's curator insight, March 18, 12:59 PM

Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.


Filomena Gomes's curator insight, March 20, 10:26 PM
Nik Peachey's insight:

This looks like a really useful tool. It's run on a freemium model. The free version allows for the unlimited creation of videos up to 10mins long at 480p.

Andrew Sparks's curator insight, April 24, 12:07 AM

this could be good when explaining historical events.  Say for a teacher giving a lecture

Scooped by wanderingsalsero
Scoop.it!

North Korea Says Obama Behind “The Interview”

North Korea Says Obama Behind “The Interview” | Building a Web Presence | Scoop.it
A more likely culprit is the CIA.
wanderingsalsero's insight:

This whole thing with N.Korea has been mis-handled since the Korean War and it has been even more convoluted because our governments have lied to us about their foreign policy motivations.

 

This current thing, about the movie, I still think the US was behind it. Obola needed it for a distraction. Notice that now, once again, they're milking the Ukrainian/Russian issue for all it's worth.

 

I think it's entirely plausible that they're trying to taunt and pressure Russia into a proxy war either in the middle east and/or in Ukraine, coupled with trying to squeeze their economy. And I don't think they'd even be disappointed to create a real war...like with some bombs and attacks on expendable targets. They need it for their industrialist, NWO donors. 

more...
No comment yet.