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The Power Of SMS Marketing | Business 2 Community

The Power Of SMS Marketing | Business 2 Community | Building a Web Presence | Scoop.it

SMS marketing has exploded in popularity over the last few years. It’s becoming one of the most effective methods of marketing for businesses who have repeat customers and need to reach them at specific times. If you’re unfamiliar with this stream of marketing, it allows businesses and organizations to send targeted, opt-in text messages to people who have subscribed to a particular list. Here’s the skinny on how it works…


Via Jeff Domansky
wanderingsalsero's insight:

No doubt SMS is strong but it's definately a marketing weapon that can have a lot of repercussions if used bluntly.  I need to do some homework of 'best practices' for it.  I'm open to source suggestions.

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Jeff Domansky's curator insight, June 6, 2013 1:33 PM

Who knew? Marketing by text message can work well. Here's how.

Tom Fair's comment, June 6, 2013 5:27 PM
SMS is the fastest way to make me end my relationship with a company. Stay out of my phone!
Jeff Domansky's comment, June 6, 2013 8:36 PM
Eventity, agree. SMS must follow strict opt-in guidelines or create ill-wilol.
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5 Ways to Improve Your Gmail Security in Under 5 Minutes

5 Ways to Improve Your Gmail Security in Under 5 Minutes | Building a Web Presence | Scoop.it
You can never be too conscious about email security. After all, scams are still commonplace and there are so many ways that email accounts can be exploited. Vulnerabilities are everywhere. And while you may feel safe right now, just know this: everyone is always one mistake away from being hacked. Security is a game of…
wanderingsalsero's insight:

This is always a worthwhile topic to keep current on and this article is scanable in less than 5 minutes.

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Snapchat or Instagram? Deciding Which Platform Is Ideal for Your Visual Content

Snapchat or Instagram? Deciding Which Platform Is Ideal for Your Visual Content | Building a Web Presence | Scoop.it
Is visual content part of your social media marketing? This article shares insights on how to use Snapchat or Instagram for your visual content campaigns.
wanderingsalsero's insight:

Another one of those 'which is best' articles that ultimately gives you the highly useful answer of, 'it depends'. But I suppose the article is is instructive if you didn't know that....it depends. Or anything about either of the platforms.

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6 Less-Mentioned Ways to Grow Your Instagram Quickly | Social Media Today

6 Less-Mentioned Ways to Grow Your Instagram Quickly | Social Media Today | Building a Web Presence | Scoop.it

We’ve all heard the cookie cutter advice - get a nice camera, post relevant photos, and other simple tips that won’t really do anything to spurt the growth of your Instagram account.

 

The methods below, on the other hand, will give you that rapid increase you’re looking for. Assuming you have the basics down - good photos, descriptions, everything like that - the guidelines below will help you go above and beyond where you currently are. Read on....


Via Jeff Domansky
wanderingsalsero's insight:

Using IG, IMHO, might an incremental advantage over your competition.

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Jeff Domansky's curator insight, October 24, 2015 1:41 AM

These Instagram tips will help you get kick started.

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Facebook is unleashing universal search across its entire social network

Facebook is unleashing universal search across its entire social network | Building a Web Presence | Scoop.it
Almost a year ago, Facebook transformed the search bar normally used to find other Facebook users into a tool for finding what those users were saying. The company indexed everyone's posts so you...
wanderingsalsero's insight:

The video at the bottom of this article has nothing to do with the article although it is interesting. But I think the article is most interesting because of what it means for the new type of searches one will be able to do on FB. It could have some pretty strong repercussions for people searching about stores and brands.

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Free online voice recorder - SpeakPipe

Free online voice recorder - SpeakPipe | Building a Web Presence | Scoop.it
SpeakPipe allows your customers, podcast listeners, blog readers and fans to send you voice messages (voicemail) right from a browser without any phone calls.

Via Nik Peachey
wanderingsalsero's insight:

I've known about this tool for a long time but haven't used it. However, I do think it would be very useful to most business owners. And they can expand to a paid-for plan with more capacity if they want.

 

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Nik Peachey's curator insight, October 10, 2015 8:52 AM

This is a really simple way for you and your students to create audio. Great free tool. Runs on Flash in the browser.

fernandofvh's curator insight, October 11, 2015 3:42 AM

Una forma de tener siempre a mano un grabador de voz por si las moscas. Eso sí, fundamental tener una conexión a internet sino todo nuestro gozo en un pozo.

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Nuzzel - News From Your Friends

Nuzzel - News From Your Friends | Building a Web Presence | Scoop.it

Discover the best news stories shared by your friends
on Facebook and Twitter, without being overwhelmed
or missing anything.


Via Nik Peachey
wanderingsalsero's insight:

I have mixed feelings about this. If everybody found the same news interesting it seems like that would be rather dull.

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Nik Peachey's curator insight, October 20, 2015 12:55 AM

This looks like a useful tool if you want to create Twitter and facebook feeds for selective groups of people.

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Pablo 2.0: Create Social Media Images, Perfect for Everywhere

Pablo 2.0: Create Social Media Images, Perfect for Everywhere | Building a Web Presence | Scoop.it

Today we’re thrilled to announce Pablo 2.0, the simplest way to create beautiful images that fit every social network perfectly.

 

We’ve expanded Pablo’s functionality to work with all social media networks – on top of Twitter, you can now create images with the perfect size and format for Facebook, Instagram, and even Pinterest. You can create the visuals, share them across all platforms and then analyze them with Buffer’s analytics to know how well they’re performing. ...


Via Jeff Domansky
wanderingsalsero's insight:

This looks interesting.

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Jeff Domansky's curator insight, October 18, 2015 3:32 AM

Pablo 2.0 helps you create beautiful images for social media sharing on every major network, with ideal sizes for Instagram, Pinterest, Twitter, and more.

Jalel Oueslati's curator insight, October 21, 2015 10:02 AM

ajouter votre perspicacité ...

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LIVE Town Hall Recap: — Blab Daily Digest — Medium

LIVE Town Hall Recap: - Blab Daily Digest - Medium
The 10th Town Hall called for a live Blab!
wanderingsalsero's insight:

Lots of new developments at blab.im. I'm watching this live event right now. I'm not sure if the link will curate here on scoop.it. I hope so.

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Weebly is the easiest way to create a website, store or blog

Weebly is the easiest way to create a website, store or blog | Building a Web Presence | Scoop.it
Weebly makes it surprisingly easy to create a high-quality website, blog or online store. Over 30 million people use Weebly to bring their unique ideas to life.
wanderingsalsero's insight:

I've long believed that a person could go out with a handful of business cards and pick up several website building customers simply by cold-calling. Even today, with the web environment as mature as it is, I believe there's still plenty of business out there.

 

One of the companies that's had a DIY website builder for several years is Weebly. And they have gotten better every year. Here's their newest innovation.

 

They're not the only one that does this sort of thing. There's Wix and Blinkweb, for example. But the point isn't how they compare to each other. It's what any entrepreneurial could do for OTHERS by using any of them.

 

It's a shame that more people don't realize the opportunity offered by this kind of software.

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Advanced Marketing Institute - Emotional Marketing Value Headline Analyzer

Advanced Marketing Institute - Emotional Marketing Value Headline Analyzer | Building a Web Presence | Scoop.it

This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts...


Via Jeff Domansky
wanderingsalsero's insight:

What's the takeaway from this, yet another 'Headline Analyzer' tool? 

 

I think it's simply the realization that 'You Can Learn A Lot From Lydia' (that's a joke). But seriously, you CAN learn a lot from reading almost anything.

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Mark George's curator insight, September 23, 2015 7:45 AM
Grabbing attention with a good headline is important. An interesting aspect to think about!
Mike Allen's curator insight, September 24, 2015 9:12 AM

Will it work?? try and find out

Jeff Domansky's curator insight, September 25, 2015 1:39 PM

Think you know how to write a powerful headline? This tool may convince you to do more work on your headline writing before you hit publish. Recommended reading. 9/10

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50 One-Sentence Social Media Hacks for Bloggers

50 One-Sentence Social Media Hacks for Bloggers | Building a Web Presence | Scoop.it

So with this post, I’ve tried to do things a little bit differently.

 

My aim is not that you’ll have a huge amount of new knowledge after you finish reading it.

 

Instead, I want you to come away with just a few quick, actionable (big emphasis on actionable)tips that you can start applying immediately.

 

To that end, I’ve collected 50 one-sentence, bite-sized social media hacks that you can start implementing today. These are short, easily-executed tips that you should be able to apply in as little time as 10 minutes....


Via Jeff Domansky
wanderingsalsero's insight:

There's a LOT of things any business owner could use this information for.

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Jeff Domansky's curator insight, September 24, 2015 2:31 AM

We regularly don't take action on advice we read. So in this post the author collected 50 one-sentence, bite-sized social media hacks you can implement today. Highly recommended. 9/10

Marco Favero's curator insight, September 24, 2015 2:43 AM

aggiungere la vostra comprensione ...

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Scientists claim they have grown human sperm in the lab

Scientists claim they have grown human sperm in the lab | Building a Web Presence | Scoop.it
Human sperm cells have been made in the laboratory for the first time by culturing immature cells taken from the testes of infertile men. The breakthrough promises to help young boys made sterile by cancer treatments and adult men who cannot make their own sperm, scientists have claimed.
wanderingsalsero's insight:

What are the odds that there is something wrong with it? What are the odds that if there IS a God (which there is), He's not real happy about this little concoction His mischievous kids have brewed up.

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The 8-Step System for a Perfect Autoresponder Email Series

The 8-Step System for a Perfect Autoresponder Email Series | Building a Web Presence | Scoop.it
Learn how to hook up your auto-responders in Mailchimp and get our Email Script to write your first 8 emails in your funnel.
wanderingsalsero's insight:

This is valuable information. It's not 'secret' but it IS the kind of thing many business owners neglect to give due attention. And once you 'get it'....you 'got it' for good.

 

He also other valuable info...like the info on free images.

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Amazon starting restaurant delivery service in major US markets

Amazon starting restaurant delivery service in major US markets | Building a Web Presence | Scoop.it
The service will be available everywhere in the Prime Now delivery area.
wanderingsalsero's insight:

The restaurant niche has been targeted by the  "local biz" Internet Marketing crowd for a long time. They've also come up with a lot schemes (many of which work just fine) for integrating Amazon functionality into their various ideas. This is a further evolution of that idea and is also going to get a LOT of people's attention on the opportunities that local businesses have to use Amazon in a variety of creative ways.

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How to Get More Instagram Followers: The Ultimate Guide

How to Get More Instagram Followers: The Ultimate Guide | Building a Web Presence | Scoop.it

.Dubbed the “king of social engagement” by Forrester Research, the top brands on Instagram are seeing a per-follower interaction rate of 2.3 percent, which far surpasses the engagement rate these brands are seeing on both Facebook (0.2 percent) and Twitter (0.02 percent).

 

With high engagement rates and over 400 million active monthly users, it comes as no surprise then that gaining more Instagram followers is a high priority for any business using the platform.

 

Unfortunately there’s no magic formula on how to get more. But this guide will help....


Via Jeff Domansky
wanderingsalsero's insight:

Another IG tip. Actually, once you learn how to use it, IG is kind of fun.

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Jeff Domansky's curator insight, October 22, 2015 3:35 AM

Want to know how to get more Instagram followers? This guide covers tactics Hootsuite has found most effective for gaining new followers on Instagram

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Launch Your Online Store with Strikingly. Simple Store is here.

Launch Your Online Store with Strikingly. Simple Store is here. | Building a Web Presence | Scoop.it
We're excited to bring you Simple Store - the easiest and fastest way to launch a beautiful online store, and reach the world with your story and products.
wanderingsalsero's insight:

This company makes good stuff so this is probably a good way for somebody to get started in ecommerce. All the stuff I've seen over the last year has been very complicated and a bit expensive.

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The Best Leaders Are Constant Learners

The Best Leaders Are Constant Learners | Building a Web Presence | Scoop.it

Reinvention and relevance in the 21st century instead draw on our ability to adjust our way of thinking, learning, doing and being. Leaders must get comfortable with living in a state of continually becoming, a perpetual beta mode. Leaders that stay on top of society’s changes do so by being receptive and able to learn.

 


Via Kenneth Mikkelsen
wanderingsalsero's insight:

I agree. And I really learned a lot by reading this ;-)

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Kenneth Mikkelsen's curator insight, October 18, 2015 7:29 AM

Sustainable competitive advantage depends on having people that know how to build relationships, seek information, make sense of observations and share ideas through an intelligent use of new technologies. To help leaders do that, we’ve developed a process we call Personal Knowledge Mastery (PKM), a lifelong learning strategy. It is a method for individuals to take control of their professional development through a continuous process of seeking, sensing-making, and sharing.


Harold Jarche and I wrote this piece for the Drucker Society Europe. It's part of a series of articles leading up to the Global Drucker Forum 2015. The theme of conference in 2015 is: Claiming Our Humanity: Managing in the Digital Age.


Joe Boutte's curator insight, October 19, 2015 7:27 AM

When a leader stops learning, that leader stops leading.

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Free Video Maker Software - Make Animation Online - Try it!

Free Video Maker Software - Make Animation Online - Try it! | Building a Web Presence | Scoop.it
Biteable is packed with broadcast quality animation styles. Simply select the scene styles you’d like in your video and edit the text, colours, photos and music.

Via Nik Peachey
wanderingsalsero's insight:

Anything video (almost) is worth checking out. Local business owners really don't need anything too fancy anyway. Nor do they have time for it.

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Nik Peachey's curator insight, September 23, 2015 3:49 PM

Create infographic type videos using simple templates.

Luffrj G C's curator insight, September 25, 2015 2:30 AM

adicionar sua visão ...

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Here’s an Easy Trick to Keep Spam Out of Your Inbox

Here’s an Easy Trick to Keep Spam Out of Your Inbox | Building a Web Presence | Scoop.it
Every time you type your email address, you're playing with fire. Websites ask for email addresses all the time -- but there's no way to guarantee that said websites will play nicely. Many places will store your email address and sell them to email harvesters for money. Tada! Your email is now available to spammers.…
wanderingsalsero's insight:

Good idea.

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8 Ways to Use Periscope to Drives More Sales

8 Ways to Use Periscope to Drives More Sales | Building a Web Presence | Scoop.it

The big question, of course, is: SO WHAT? After all, live streaming is nothing new; it’s been around for the better part of a decade. However, as Northern Lights PR from the UK points out, the audience for live streaming is suddenly much larger due to widespread adoption of smartphones, social media is part of our daily lives now, and Periscope was designed and integrated into the Twitter platform for easy access to your contacts there.

 

Many a marketer head spins when thinking about the possible applications for such a tool. Thankfully, we’ve boiled down eight of the most effective ways companies are using Periscope to boost sales conversions....


Via Jeff Domansky
wanderingsalsero's insight:

I don't claim to be an expert in Periscope but I know that people who use it seem to like it a lot.

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Marc Wachtfogel, PhD's comment, October 19, 2015 9:15 AM
Interesting to see how things shake up!
Jeff Domansky's comment, October 19, 2015 7:46 PM
Craig, I look forward to hearing how it works for you.
Jeff Domansky's comment, October 19, 2015 7:47 PM
Marc, there is definitely potential but like any new social channel will have to experiment a little.
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Sidepreneurs.com

Sidepreneurs.com | Building a Web Presence | Scoop.it
Joshua Rivers is a web developer, audio editor, voice-over artist, consultant and podcaster who currently offers his skills for hire through a number of
wanderingsalsero's insight:

I'm curating this website only because I think it's a nice theme. I like it. In my opinion, it's ridiculous for most online business people to waste to much time on picking a theme...

 

Why?

 

Because most of them don't know how to maximize the space on it anyway. I think most of 'us' have ideas but we're not that strong in design and packaging. That's a separate skill.

 

And I had another thought looking through this particular site: They all (pretty much) look and sound alike. I'm getting very conscious of experts who make money primarily because they've mastered to art of creating problems where none existed.

 

For example, a line of copy that says, "How To Make Your Lists Pull Prospects Like Super Magnets".

 

What's wrong with that title?

 

It's the fact that there wasn't anything wrong with the frigging list in the first place. 97% of anybody's competition doesn't even have a damn list so don't waste their time, and siphon investment capital away from, people who at LEAST went so far as to HAVE a list.

 

I don't claim to be an expert in doing it... but there is a school of thought that says that if you get good at producing content that resonates with people, and if you do it consistently enough, the right people will eventually see it and your business will grow.

 

Nevertheless...I like this blog theme.

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Todd Falcone: Network Marketing Trainer and Speaker - YouTube

Share your videos with friends, family, and the world
wanderingsalsero's insight:

I don't say much about it but I do respect network marketing. And honestly, when you consider the number of really unique MLM companies there are today with uber-cool products, I think the average business person is crazy not to find one of those companies that's compatible with his/her lifestyle, ethics, dreams, etc. and get-going on it.

 

I can think of at least four companies right now that would be great for almost anybody. The key, IMHO, to success is to have a mentor and accountability partner AND (last but not least) to START doing it while you can afford the learning curve.

 

Most people get into MLM after they're fired or so far down a dead-end path to nowhere that they're too despondent and semi-broke to be able to focus on or afford the small investment that most MLM opportunities cost (and some cost very, very little).

 

There are some major paradigm shifts in the way that successful MLM'ers think about their MLM career and the way they respect their profession. That's important too... getting rid of the guilt-factor that people who choose to NOT accept the challenge of going after their dreams try to put on you... not just for MLM but for anything else that looks like it might make YOU more successful than THEM.

 

This trainer, Todd Falcone, talks about some of them.

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8 Tools to Take Your Content Marketing Efforts to The Next Level | Social Media Today

8 Tools to Take Your Content Marketing Efforts to The Next Level | Social Media Today | Building a Web Presence | Scoop.it

In a recent survey by Smart Insights, content marketing was indicated as the top performer for driving commercial results in 2015. Needless to say, it’s becoming more and more imperative for digital marketers to create not only consistent online content, but engaging content as well. And that can be a very daunting and overwhelming process.

 

The following list includes 8 tools that I find particularly helpful as a content marketer. Each tool tackles a different obstacle: content management, visual content creation, personalizing email outreach, idea generation, scheduling, writing and note-taking, idea organization and content discovery....


Via Jeff Domansky
wanderingsalsero's insight:

I found some interesting resources here. I hope I don't forget to come back and check them out :-)

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Jeff Domansky's curator insight, September 24, 2015 2:46 AM

Content marketing is one of the top performing process for driving commercial results in the modern marketplace. But creating consistent, engaging content can be a challenge. Here are 8 tools to help.

Jeff Domansky's curator insight, September 25, 2015 1:38 PM

Content marketing is one of the top performing process for driving commercial results in the modern marketplace. But creating consistent, engaging content can be a challenge. Here are 8 tools to help.

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Sources: Joe Biden Has Wife's Support for WH Bid

Sources: Joe Biden Has Wife's Support for WH Bid | Building a Web Presence | Scoop.it
Contrary to reports suggesting Vice President Joe Biden's wife remains an obstacle to his potential presidential run, sources tell NBC News that Jill Biden is fully behind him for another bid.
wanderingsalsero's insight:

Out of all the president's we've had in the last 50 years of so, how many of them have been gentlemen of character and integrity?

 

Obola? Clinton? Bush? Bush? Reagan? Carter? Johnson, Nixon? Eisenhower?

 

I'd say two (Reagan and Carter). And one of them was an idiot.

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McDonald’s Leads Corporate Effort to Publicize Migrants’ Plight

McDonald’s Leads Corporate Effort to Publicize Migrants’ Plight | Building a Web Presence | Scoop.it
The fast-food giant asked companies such as Facebook and MasterCard to provide media access to help the World Food Program respond to a growing crisis.
wanderingsalsero's insight:

First and foremost... this is a public relations ploy. If anything, they care about this issue because they know that 99% of those people who make it to the US will have billions of dollars of government welfare money to spend and they're going to want to spend a lot of it at McDonalds... and Disneyland.

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