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Why is a blog important for your scuba website?

Why is a blog important for your scuba website? | Building a Web Presence | Scoop.it
Do you currently have a blog on your scuba diving website? If you don't then let me tell you the reason you should start thinking about getting one. First, the quick answer - You will get more visi...
wanderingsalsero's insight:

This brings up the interesting point that too many business owners miss the important fact that having dynamic (i.e. regularly updated) content on their blog is just as important as having a website/blog.

 

Of course, nowadays most websites are based on some sort of blogging platform..probably WordPress, Blogger or maybe Typepad, but it's too many people just let'm site there. 

 

That's not good for them but it IS good for Social Media service people (like me) who DO have the time to help them at a reasonable rate.

 

 

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Starbucks’ ‘Race’ Campaign: What They’re Not Telling You

Starbucks’ ‘Race’ Campaign: What They’re Not Telling You | Building a Web Presence | Scoop.it
The white guilt trip you didn't ask for.
wanderingsalsero's insight:

I'm glad to see, in the last few months, that Paul Joseph Watson (the commentator here) is getting more outspoken on the ridiculous political correctness and hypocrisy of the media and most of corporate America.

 

What he says here, about the absurdity of the "Black Lives Matter" fake movement is a good example of the latest outrage that illustrates who 'big money' is trying to manipulate public opinion on our society. It's well worth watching because it includes a lot more information than just this absolutely stupid Starbucks effort to lay a guilt trip on white people.

 

If I was in a Starbucks (which I tend to not do because I can't see paying $5 for something worth $1) and one of those little preppies in there tried to give me a cup with that PC crap on it....I'd tell him/her where they could shove it.

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It’s happening: more US allies join the anti-dollar alliance

It’s happening: more US allies join the anti-dollar alliance | Building a Web Presence | Scoop.it
March 18, 2015
Santiago, Chile

The United States government just went from “Please, baby, don’t leave me,” to frustrated threats and whining.

After the UK announced it will join new China-led Asian Infrastructure Investment Bank (AIIB) as a founding member late last week, Germany, Fran
wanderingsalsero's insight:

Some of my 7 readers will remember that song, "50 Ways To Leave Your Lover" by Paul Simon, right? In that song, he says that basically that when you realize the love affair is over, you just use the Alexander The Great Approach (when he 'solved' the Gordian Knot' puzzle)... you just leave.

 

And that's what a lot of former US 'allies' are doing. They're not saying, 'goodbye', or 'I'm sorry it didn't work out', or 'this hurts me more than it does you', or anything. They're just leaving...in a financial sense.

 

Good ol' Uncle Sam is going wake up some day real soon and his ass is going to be all alone in bed and there's not going to be anybody else coming to buy his 'stuff' because he doesn't make 'stuff' any more. And there's not going to be anybody coming to change their money into his money because they don't need his worthless, crappy, blood-soaked money any more.

 

It's happening here as described in this article. More of our former so-called 'partners' are silently but resolutely packing their bags and getting ready to 'Hit the road, Jack!'

 

They're tired of dealing with our corrupt politicians. They're tired of our government thinking that we own the world. They're tired of us thinking we can tell the world how to live.

 

I'm not saying that I think they've got a 'better way'. In most cases they don't. But they've just got better leadership for the time being and we really don't have anything they need anymore.

 

 

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12 Tools To Create Powerful Presentations

12 Tools To Create Powerful Presentations | Building a Web Presence | Scoop.it

Apart from the corporate world, presentations are used in education as well. Teachers use presentations to deliver information that is successfully incorporated with videos and pictures, thus grabbing the attention of the students and enriching the learning process along the way.While its hard to replace professional presentation designers, here is a list of some powerful tools that would help you to create interactive presentations in case of the absence of professional help..


Via Jeff Domansky
wanderingsalsero's insight:

Nice info. I write for an MLM magazine and I'm going to spin this as a series. MLM'ers typically sit back and let their companies do everything for them (i.e. on the manner of tools). But in fact, most MLM company's tools suck BIG time.

 

They talk a lot about being hi-tech but very few are in the marketing sense. The big money earners are the ones who are pro-active and build their own systems. This info is stuff they could use. Most of them have no idea the incredible bounty of free-stuff that's out there.

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Jeff Domansky's curator insight, March 15, 1:09 AM
Here's a collection of excellent speaking and presentation tools. Recommended reading. 9/10
Marco Favero's curator insight, March 15, 5:21 AM

aggiungi la tua intuizione ...

Gemma Shannon's curator insight, March 16, 8:49 AM

Great selection of tools for creating presentations including 

PowToon  for creating animated videos.

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10 Best Places to Find Free Icons and Image Assets Online

10 Best Places to Find Free Icons and Image Assets Online | Building a Web Presence | Scoop.it

Like many creative types, I tend to get a bit giddy when I find art that inspires and captivates.Thankfully, the web is not short on free image assets for people to find and use in their designs and many of those free options are just as amazing at the premium ones out there.In this post, we have rounded up some of the best sites where you can go to find those free image assets and stock up on your design arsenal for those times when you just can’t create it from scratch....


Via Jeff Domansky
wanderingsalsero's insight:

I'm in total agreement with the value of having good graphics and images. It's that extra touch that actually somewhat compensates for less-than-profound content.... although it's nice to have good content too.

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Nedko Aldev's curator insight, March 18, 2:58 AM

 

91
Marco Bena's curator insight, March 18, 6:26 PM

Creativity and Icons...

Gonzalo Moreno's curator insight, March 19, 7:10 AM

Cool icons for your PPT presentations...

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Most Internet Users Will Soon Be Smartphone-Only

Most Internet Users Will Soon Be Smartphone-Only | Building a Web Presence | Scoop.it

For most Internet users in the West, their first experience with the Internet was through a desktop browser running on a PC. That experience means the desktop web still sees extremely high use rates today in places where PCs dominate, like the U.S. and Western Europe.

 

But globally, the computing world is moving away from PCs and desktop web.Instead, the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet....


Via Jeff Domansky
wanderingsalsero's insight:

People in internet marketing has known for years this is coming and it's going to create a lot of opportunity for people who understand putting a business into the mobile/digital market.

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Jeff Domansky's curator insight, January 2, 10:11 AM

Outside the U.S., the smartphone is king. For many consumers in the future, the smartphone is the only way they will actually see the Internet. Valuable insight for marketers in the future.

Lori Wilk's curator insight, January 3, 9:47 AM

This business #news article  has a huge impact for business owners, especially those who have international business operations. We must understand the importance of #smartphones ,#mobile and #mobilemarketing  and the rapidly changing market dynamics. We need this information to make the right #business  decisions. Are there more mobile devices in use than we have people on the planet yet?  

Christine Donalies's curator insight, January 5, 12:31 PM

"...the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet". If not, its best interest is to make it so today. 

 

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Coupons Lead the Way in Mobile Shopping

Coupons Lead the Way in Mobile Shopping | Building a Web Presence | Scoop.it
Soon after all the holiday shopping is done, we can expect to see the full depth of mobile commerce and its impact on sales. Meanwhile, various studies already point to patterns of mobile behavior and
how consumers are using their phones during all phases of the shopping process. Consumers are using their phones to research, check product reviews, look up product information and, in some cases,
make a purchase from their phone, based on a new report.
wanderingsalsero's insight:

Again, this is probably something MLM'ers should pay attention to. Most MLM companies talk a good game about giving their distributors training and tools to take advantage of the consumers growing comfort and preference for online shopping... but few companies actually 'walk the walk'.

 

However, some companies do AND just because a company does not do so it doesn't preclude the distributor for doing it to some degree on their own. There are ways MLM distributors can make their own simply websites (with coupons) and of course there's ways they can acquire and use coupons from their own FB pages.

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Must-Have Checklist Of Top Twitter Tips For Ambitious Small Biz - SocialBro

Must-Have Checklist Of Top Twitter Tips For Ambitious Small Biz - SocialBro | Building a Web Presence | Scoop.it

Twitter has leveled the playing field for small businesses to take on global brands. With 284 million active users, a single Tweet has the potential to go far beyond any other form of communication and at an unprecedented speed. And with 72% of people more likely to buy from a company they follow on Twitter, small businesses everywhere need to start thinking big and take advantage of Small Business Saturday coming up in the UK (it was last week in the US).

 

A solid foothold on Twitter can be a challenge if your brand isn’t yet established, so to help your SME take that initial leap from unknown to well-known, we’ve compiled six essential steps to optimizing your Twitter account and getting the most out of the socially active audience. If you follow these tips and use our checklist below then you’ll have a Twitter strategy that matches your aspirations in no time....


Via Jeff Domansky
wanderingsalsero's insight:

I know I don't pay enough attention to Twitter and most SME's probably don't either. I think the reason is partly due to the fact that they don't know how to make it pay (as it is anything else). 

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Jeff Domansky's curator insight, December 3, 2014 9:55 AM

Ahead of Small Business Saturday, Social Bro shares a checklist, and some top Twitter tips to help small businesses punch well above their weight on Twitter. Recommended reading if you're new to Twitter.  9/10

Marco Favero's curator insight, December 3, 2014 10:44 AM

aggiungi la tua intuizione ...

Christin Kardos's curator insight, December 7, 2014 5:45 PM

Great tips for beginners!

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Interviews at The 2014 International Business Awards - YouTube

Interviews at The 2014 International Business Awards - YouTube | Building a Web Presence | Scoop.it
Interviews with Stevie® Award winners at The 11th Annual International Business Awards, which were held on Friday, October 10, 2014 at the Westin Paris – Ven...
wanderingsalsero's insight:

You know, it's amazing what you discover or realize when you look at the profit motive for doing things...i.e. the reasons other people do things.

 

I'm not saying there's anything bad about making money... or even that there's anything nefarious about being creative about ways to make money.... or even that there's anything bad about being less than totally candid about the reasons you do things. Sometimes it's just not relevant. . 

 

But sometimes when you look 'under the hood' and find a squirrel in a rotating cage instead of the throbbing engine that you expected, you can really have your 'reverence' shattered.

 

In this case it's "The Stevies". I think it's actually kind of funny.

 

I was writing (another) article about an MLM company tonight that got a Stevie Award. I'd written about other MLM companies that had gotten Stevies too but this was a new 'order' I'd received.

 

In the process of doing some more research to add some 'beef' to my article, I found that 'The Stevies" is a BIG operation and by looking just a little deeper (i.e. Wikipedia and Google) I discovered that they probably make a LOT of money doing what they do.


So...you may ask, "Gee Art...what do they do?

 

Their deal is that they have bunches and bunches of categories of awards, open to companies and individuals from all over the world. And, as I understand it, they charge for entrants and/or nominations (I'm not totally clear on whether it's both or one or the other)... as much as $500 each. Then they charge to attend the award ceremonies (which I think is certainly fair). They might even charge to be a 'judge' but I sorta doubt that that would 'fly'. 

 

Point is...they monetize the crap out their brand. This guy Paul Gallagher who started 'The Stevies' back in 2002, when they were originally called 'The American Business Awards', must have been a pretty sharp cookie. I don't know if he's still alive. I would think so.

 

And I'm not being critical.... more power to'em if they can pull it off. But just look through this website and imagine all the money that's generated from all these awards, and these dinners, and all these tickets to people attending these ceremonies, and all these hotel accommodations, and (maybe)  all these media reproduction rights, etc., etc. 

 

Wow!...I must say it's pretty darn slick!! They ought to get a Stevie themselves :-) for 'creating value'.

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Content Promotion Tools: The Ultimate List | Content Marketing Forum

Content Promotion Tools: The Ultimate List | Content Marketing Forum | Building a Web Presence | Scoop.it

For many marketers, there is not enough time in the day to sufficiently promote all the content they create. But, as the content marketing tool landscape continues to grow, there are more tools (both free and for a price) that can help a busy content marketer promote content in a variety of ways.

 

To figure out which tools will fit for your needs best, we have put together the following list of content promotion tools.

 

This list includes social media networks, social media management tools, paid promotion tools, distribution tools and advocacy tools. Please note that this list is not comprehensive and there are other ways to promote content (such as emails and newsletters). For a look at the entire ecosystem, see our complete content marketing tools map....


Via Jeff Domansky
wanderingsalsero's insight:

Hmmm... interesting. I can see the makings of a good article by just defining what each of these categories is :-)

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Jeff Domansky's curator insight, November 10, 2014 1:40 AM

Are you looking to expand the reach of your content? Consult Content Marketing Forum's list of promotion tools.

Cambridge Marketing Colleges's curator insight, November 11, 2014 5:17 AM

Creating the content is only half the battle getting it out there is thither .A great list of  tools here. 

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WHICH 50 : By 2020 half of the world's population will be connected to the mobile web: GSMA

WHICH 50 : By 2020 half of the world's population will be connected to the mobile web: GSMA | Building a Web Presence | Scoop.it

Within six years half of the human race will be on the mobile web, as 1.6 billion new subscribers join the third of the world’s population already connected, according to a report by the Groupe Special Mobile Association (GSMA), a global body set up to represent the interests of mobile operators worldwide. Called “Digital Inclusion report 2014”, the findings were released today at the GSMA Mobile 360-Africa.

According to Anne Bouverot, Director General of the GSMA, “Our new findings underline how mobile is now the gateway to the Internet for billions of citizens across the world and will be responsible for connecting millions of currently ‘offline’ global citizens to the Internet in the years to 2020 and beyond.”

She said developing innovative ways to accelerate digital inclusion in the form of affordable mobile Internet access is now a key focus for the GSMA, its operator members and the broader mobile industry ecosystem.

The report found that the vast bulk of new mobile subscribers will come from the developing world, where the number of mobile internet users will double from 1.5 billion in 2013 to three billion by 2020 — rising from 25 per cent of the developing world population to 45 per cent over the period

By way of contrast, in Sub-Saharan Africa only 17 per cent of the population were mobile internet subscribers in 2013, but penetration is forecast to increase to 37 per cent by 2020....


Via Jeff Domansky
wanderingsalsero's insight:

It's significant to note that the prediction pertains to EVERYBODY. That's a big number.

 

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Jeff Domansky's curator insight, November 10, 2014 5:54 PM

Mobile increases growth globally  and will continue to predominate in the future.

aitouaddaC's curator insight, November 11, 2014 12:37 PM

Scary...?

Elsie Whitelock's curator insight, November 14, 2014 8:56 AM

And mobile continues to grow.

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Take Over Google Plus With These 8 Marketing Tools

Take Over Google Plus With These 8 Marketing Tools | Building a Web Presence | Scoop.it
G+ is a great place to market your business both in terms of SEO and in terms of its user base. Want to get better at using it? Check out these 8 tools!
wanderingsalsero's insight:

These all look useful. I only knew a little bit about one of them. 

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Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action

Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action | Building a Web Presence | Scoop.it
If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold.
wanderingsalsero's insight:

I learned something by reading this. The result of reading it however, for most people anyway, will be that they'll realize they need to be more careful about the way their CTA'a  constructed.

 

Personally, I still think I'd prefer to put the CTA, or a CTA, above-the-fold.

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Scoop.it Introduces New Layout Templates, Full Topic Embeds and Direct White-Label Publishing to WordPress

Scoop.it Introduces New Layout Templates, Full Topic Embeds and Direct White-Label Publishing to WordPress | Building a Web Presence | Scoop.it

 

 

Scoop.it, the content discovery, curation, distribution and publishing platform has recently added some very significant improvements to its offering, that make it service even more interesting for any kind of online publisher, company or agency looking forward to find, vet and curate the best content available online on a specific topic.

 

The first and long-awaited new feature is the availability of multiple layout templates that Scoop.it publishers can now utilize and which can be swtiched to instantly.

 

The second one is full embedding of curated topics onto any web page to make it easiest for any publisher to rapidly integrate and display scoop.it content directly on their sites.

 

The third and most powerful new addition is the availability of a new white label direct publishing feature for WordPress-based publishers.

 

Although I have not had the opportunity to test this new feature, which is available only through a new Marketers subscription plan, it surely looks as the perfect fit for all those publishers who wanted to use Scoop.it more as a backend for producing curated content for their site than as a final publishing destination.

 

With these new additions Scoop.it consolidates itself as feature-rich, reliable and affordable content curation system that can satisfy many different types of needs: from education, to content marketing, news publishing and community building.

 

 

Find out more: http://blog.scoop.it/2014/07/23/introducing-templates-embedded-topics-and-website-integration-through-scoop-it/

 

 

 

 


Via Robin Good
wanderingsalsero's insight:

Nice to see SI moving along.  I haven't read this and I wonder if it's the news I read a few weeks ago.  At any rate I think SI is getting a bit ahead in the race between them and RebelMouse.  

 

I've had an issue in the UI with RM for almost 2 months and they don't seem inclined to do anything about it....but SI has always worked fine.

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Deb Nystrom, REVELN's curator insight, September 4, 2014 5:56 PM

ScoopIt keeps looking for ways to integrate and be highly relevant in the service it provides.  Integrating with Wordpress is worth a good look.  ~  D

Nedko Aldev's curator insight, April 5, 12:25 PM

 

196
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Major church denomination fully embraces same-sex marriage

Major church denomination fully embraces same-sex marriage | Building a Web Presence | Scoop.it
A Free Press For A Free People Since 1997
wanderingsalsero's insight:

Oh yeah?? You just watch.... something is going to happen to that church. God is not mocked.

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7 of The Best Free Image Sources for Your Content

7 of The Best Free Image Sources for Your Content | Building a Web Presence | Scoop.it
If you are managing a website, then there is a big chance that you need beautiful images. Either for articles on the website, social media (you know that in som
wanderingsalsero's insight:

Here's some free photo resource sites that you've probably not seen all of. I knew a few of them but others were completely new to me. When you add these photos to free editing resources like PicMonkey, Picassa, or some others whose name escapes me know...you've got a great start for an attractive blog post.

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Welcome to the ‘8-Second Era’

Welcome to the ‘8-Second Era’ | Building a Web Presence | Scoop.it

Short consumer attention spans.

 

For modern digital marketers, it’s one of the biggest struggles to optimizing consumer engagement despite having more channels than ever before.  In fact, the average consumer attention span has decreased over the last decade to just 8 seconds (!), but I’m sure we all know people will shorter attention spans too!...


Via Jeff Domansky
wanderingsalsero's insight:

I haven't read this but just the title is enough to tell me that they're addressing an important topic. I scan a lot myself and I probably should do it even more critically. I'm an information junkie and it's hard to control my curiosity most of the time.

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Jeff Domansky's curator insight, March 16, 1:56 AM

Marketing online? You've got eight seconds!

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Moovly - Create Animated Content like a Pro

Moovly - Create Animated Content like a Pro | Building a Web Presence | Scoop.it
Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.

Via Nik Peachey
wanderingsalsero's insight:

I think this has uses far beyond education but I suspect most business people wouldn't pay for it. It might be a good tool for an agency to try out....i.e. to sell to businesses (depending upon license costs).

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Gust MEES's curator insight, March 18, 12:59 PM

Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.


Filomena Gomes's curator insight, March 20, 10:26 PM
Nik Peachey's insight:

This looks like a really useful tool. It's run on a freemium model. The free version allows for the unlimited creation of videos up to 10mins long at 480p.

Andrew Sparks's curator insight, April 24, 12:07 AM

this could be good when explaining historical events.  Say for a teacher giving a lecture

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North Korea Says Obama Behind “The Interview”

North Korea Says Obama Behind “The Interview” | Building a Web Presence | Scoop.it
A more likely culprit is the CIA.
wanderingsalsero's insight:

This whole thing with N.Korea has been mis-handled since the Korean War and it has been even more convoluted because our governments have lied to us about their foreign policy motivations.

 

This current thing, about the movie, I still think the US was behind it. Obola needed it for a distraction. Notice that now, once again, they're milking the Ukrainian/Russian issue for all it's worth.

 

I think it's entirely plausible that they're trying to taunt and pressure Russia into a proxy war either in the middle east and/or in Ukraine, coupled with trying to squeeze their economy. And I don't think they'd even be disappointed to create a real war...like with some bombs and attacks on expendable targets. They need it for their industrialist, NWO donors. 

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How Online Reviews are Affecting the Consumer Decision Making Model - Local Marketing Circle

How Online Reviews are Affecting the Consumer Decision Making Model - Local Marketing Circle | Building a Web Presence | Scoop.it

Reviews are playing a major role in the consumer decision making model. They provide information about your business for your customers while helping boost your local SEO in the process. With the access of countless online reviews and commentary on social media networks consumers are now more informed, connected, and empowered than ever before.

 

Our objective for this post is to break down the 5 steps in the consumer decision making model to discuss the impact of online reviews and strategies you can implement to encourage potential customers to choose your business with their purchases....


Via Jeff Domansky
wanderingsalsero's insight:

Network marketers should pay attention to this too. As the economy gets worse, which I'm sure it will, people are going to 'cocoon' themselves more and more and they'll be using the internet to look for information to make purchases (if and when they have money).

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Jeff Domansky's curator insight, December 22, 2014 2:01 AM

Here's a look at the impact of online reviews on social marketing.

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7 Online Marketing Tools That Make Blogging A Breeze

7 Online Marketing Tools That Make Blogging A Breeze | Building a Web Presence | Scoop.it

As a blogger, you have an unending list of things to do in a day. Be it coming up with article ideas, curating content, researching keywords or writing a blog post; it seems like bloggers are always super-busy and some are rather burnt out with the process.

 

Thankfully, there are tools that come to your rescue and ease the process, making it a breeze without costing you a fortune....


Via Jeff Domansky
wanderingsalsero's insight:

Some of these were new to me and probably would be nice. On the one hand, people are fascinated with 'bells and whistles' but the eternal problem remains that most people really don't have any design skills nor the time (or even interest) to learn.

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iWebContact's curator insight, November 19, 2014 1:10 PM

Vous avez un blog ? consultez ces outils

Lori Wilk's curator insight, November 20, 2014 9:19 AM

One of the most helpful articles I've read about #blogging. I have some new #resources and #education.

Vincent Dickie's curator insight, November 23, 2014 7:17 PM

Most businesses know that blogging helps their website more visible in Google, but, let's face it, blogging can be time consuming. Clients frequently ask me how they can make blogging more manageable. The post has some great tools that make it easier to juggle a business and manage online media. 

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Bullet Viral Traffic - Home Page Intro - YouTube

Bullet Viral Traffic - Home Page Intro - YouTube | Building a Web Presence | Scoop.it
A brief description of the bullet viral traffic plugin, why it works, and what the offer is.
wanderingsalsero's insight:

I don't know this guy. I DO know a couple guys with the first name of 'Justin' but when I say this guy's email, I wondered if it was spam. But I'm glad I looked at it because (1) I do know the value of viral traffic and (2) I do understand curation.

 

I'm also impressed with this guy because he comes across as polite. I'm getting more than a bit jaded and typical 'internet marketers' who don't know me/you 'from Adam' but they seem to been it's OK to address everybody as 'Hey Guys'....i.e. like we're their bowling team or something. That kinda pisses me off.

 

And Justin here does have a nice voice and a sincere, quiet confidence. I don't think I even know what his product costs but I'm definitely going to bookmark it and probably get it.

 

P.S. You'll learn something by watching his video too. I made some notes I intend to follow up.

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51% Online Every Waking Hour, 82% Connect to Find Locations

51% Online Every Waking Hour, 82% Connect to Find Locations | Building a Web Presence | Scoop.it

For mobile commerce, convenience is king.

While convenience may mean different things to different people, it looks like one of the main reasons consumers connect.

While consumers around the world go online for any number of reasons, there are four primary needs, based on a new study.

Three of the motivations to go online are connecting with family and friends, expressing opinions and exploring new subjects, but convenience  is key, according to a study of consumers who connect to the internet at least once a week....


Via Jeff Domansky
wanderingsalsero's insight:

People already in internet marketing know this but I suspect the average shop or store owner doesn't consciously realize it yet.

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Jeff Domansky's curator insight, November 10, 2014 1:18 PM

Valuable mobile marketing insight.

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11 Marketing Trends To Watch For In 2015

11 Marketing Trends To Watch For In 2015 | Building a Web Presence | Scoop.it

Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it.The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be devoured by their competitors. Here is what I believe could be some of the most interesting developments next year:..


Via Jeff Domansky
wanderingsalsero's insight:

I write for an MLM and Direct Selling industry magazine and I think this article applies to them too.

 

Generally speaking, the only info the 'general public' gets about our industry is when somebody like Bill Ackman tries to bring down a company like Herbalife.

 

But MLM and DS people do a lot of good too and the industry pumps a lot of money into local economies. I'm going to spin this article for our pub.

 

I think the MLM and DS industry isn't as proactive as it could be in their PR.

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Jeff Domansky's curator insight, November 11, 2014 1:19 AM
Transparency: welcome to the future, marketing.
SocialSensr's curator insight, November 11, 2014 10:51 AM

Especially agree with the Transparency bit here.

최혜진's curator insight, November 13, 2014 7:11 PM

Marketing trends are always changing~

Scooped by wanderingsalsero
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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy | Building a Web Presence | Scoop.it
Check out these six traits of quality copywriting to figure out how you can better your own marketing copy.
wanderingsalsero's insight:

A most-excellent story to start off this article. And it really makes the point. Very touching, isn't it? That lady was an EXCELLENT copywriter. I hope to be that good some day.

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Link Building: How To Do It For A Brand New Website

Link Building: How To Do It For A Brand New Website | Building a Web Presence | Scoop.it

“Link building” as it is traditionally defined is fraught with risks, gray-hat techniques, and dangerous mistakes. Don’t approach link building in a let’s-build-some-links kind of way.

 

If you do, you’re headed for dangerous waters. Instead, consider link building as a byproduct of being a networker, a content marketer, a local expert, a personal brand, and a social animal.

 Read More: http://www.searchenginejournal.com/link-building-brand-new-website/115075/


Via Antonino Militello
wanderingsalsero's insight:

Always a worthwhile subject... and this fro a reputable source too.

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