Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media platform. Are marketers not properly tracking those Facebook efforts into ROI?
Interesting that this post would come up as I'm going through my potential 'scoops'. I was just thinking that what 99% of busiensses, especially local businesses, need isn't the latest and greatest technology. It's somebody they can depend on to consistently do 'the basics' -- simple social media updates, YouTube channel maintenance, basic blog posts, etc.
If businesses think they'll ever be 'totally modern', they're crazy. Things change too fast. One will NEVER be able to keep up with the learning curve if they're trying to chase that elusive goal.
The important thing, IMHO, is to find a tool that works (as most of them do) and learn to use it well and then use it and us it and use it and use it. Consistent action will win most of the time.
That's why I think there's a lot of opportunity in providing really basic social media services to SMB owners. They just need to get 'in the game' and stay in it.....I'm talking about things that don't take much time to do at all but for which the business owner would gladly pay $50 - $100 a week.
The trick, as is usually the case, FINDING those potential clients and getting them to put their guard down long enough to listen to a simple proposal.
I really think the business is out there. Seems to me that 5 to 10 clients could yield a respectable income...especially for someone living abroad (like me).