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Rescooped by wanderingsalsero from Public Relations & Social Media Insight
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WHICH 50 : By 2020 half of the world's population will be connected to the mobile web: GSMA

WHICH 50 : By 2020 half of the world's population will be connected to the mobile web: GSMA | Building a Web Presence | Scoop.it

Within six years half of the human race will be on the mobile web, as 1.6 billion new subscribers join the third of the world’s population already connected, according to a report by the Groupe Special Mobile Association (GSMA), a global body set up to represent the interests of mobile operators worldwide. Called “Digital Inclusion report 2014”, the findings were released today at the GSMA Mobile 360-Africa.

According to Anne Bouverot, Director General of the GSMA, “Our new findings underline how mobile is now the gateway to the Internet for billions of citizens across the world and will be responsible for connecting millions of currently ‘offline’ global citizens to the Internet in the years to 2020 and beyond.”

She said developing innovative ways to accelerate digital inclusion in the form of affordable mobile Internet access is now a key focus for the GSMA, its operator members and the broader mobile industry ecosystem.

The report found that the vast bulk of new mobile subscribers will come from the developing world, where the number of mobile internet users will double from 1.5 billion in 2013 to three billion by 2020 — rising from 25 per cent of the developing world population to 45 per cent over the period

By way of contrast, in Sub-Saharan Africa only 17 per cent of the population were mobile internet subscribers in 2013, but penetration is forecast to increase to 37 per cent by 2020....


Via Jeff Domansky
wanderingsalsero's insight:

It's significant to note that the prediction pertains to EVERYBODY. That's a big number.

 

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Jeff Domansky's curator insight, November 10, 2014 5:54 PM

Mobile increases growth globally  and will continue to predominate in the future.

aitouaddaC's curator insight, November 11, 2014 12:37 PM

Scary...?

Elsie Whitelock's curator insight, November 14, 2014 8:56 AM

And mobile continues to grow.

Rescooped by wanderingsalsero from Public Relations & Social Media Insight
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How Good Does Your Site REALLY Look on Mobile Devices? [Free Tool]

How Good Does Your Site REALLY Look on Mobile Devices? [Free Tool] | Building a Web Presence | Scoop.it

Our stat-hounds cannot keep up. Figures for website traffic from mobile devices have jumped again. This time from 13% in 2012 to nearly one-fourth (24%) in the first quarter of 2013 -- a 78% increase in total.

 

So if it's all the same to you, whenever someone asks about mobile driven traffic from this point forward, we're just going to say, "more than the last time you looked."

 

You already know that mobile is a force to be reckoned with, and odds are, you've put some thought into it. You may have pulled up your site on your mobile phone or checked it out on a tablet to see how the experience comes across. But as you add more content and consumer tech adds more and more devices, it can be difficult to scale that approach.

 

Enter HubSpot's Device Lab, a free tool we've just created to help you see how your site looks across all sorts of devices -- from iPhones to Galaxys to Desktops. It's a little like playing dress up with your website, except this game could save you from losing a hefty slice of your visitors to competitor sites....


Via Jeff Domansky
wanderingsalsero's insight:

This isn't the only such tool but it does appear to work quiet well.

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Jeff Domansky's curator insight, September 20, 2013 11:20 AM

Use this free tool to see what your site looks like across the most popular mobile devices.

Rescooped by wanderingsalsero from Public Relations & Social Media Insight
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51% Online Every Waking Hour, 82% Connect to Find Locations

51% Online Every Waking Hour, 82% Connect to Find Locations | Building a Web Presence | Scoop.it

For mobile commerce, convenience is king.

While convenience may mean different things to different people, it looks like one of the main reasons consumers connect.

While consumers around the world go online for any number of reasons, there are four primary needs, based on a new study.

Three of the motivations to go online are connecting with family and friends, expressing opinions and exploring new subjects, but convenience  is key, according to a study of consumers who connect to the internet at least once a week....


Via Jeff Domansky
wanderingsalsero's insight:

People already in internet marketing know this but I suspect the average shop or store owner doesn't consciously realize it yet.

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Jeff Domansky's curator insight, November 10, 2014 1:18 PM

Valuable mobile marketing insight.