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Rescooped by wanderingsalsero from Public Relations & Social Media Insight
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Panda 4.0: Good news for content, bad news for link-stuffing

Panda 4.0: Good news for content, bad news for link-stuffing | Building a Web Presence | Scoop.it

Google’s latest Panda algorithm will not spell the death of press releases. Rather, it will ensure they contain higher-quality content that consumers and members of the media are looking for, say major wire services.

 

Google rolled out Panda 4.0, an algorithm designed to prevent sites with poor-quality content from ranking high in its search results. While the company has updated Panda several times throughout the years, a recent report by Search Engine Land claimed wire sites lost "significant rankings" on Google, between 60% and 85%, after the most recent update....


Via Jeff Domansky
wanderingsalsero's insight:

I'm sure I'm not the only person who asks this question, but, "What about what 'we the people' think is 'good content'?"

 

In this article, I read the phrase (something about), 'what Google considers good content'.  Actually I think this is another case where Google is stacking the deck and putting this business of internet marketing more out-of-reach or normal people.

 

It's not their right to determine what's 'normal'.  What are they going to do next, start penalizing us for spelling and punctuation?

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Jeff Domansky's curator insight, July 5, 2014 1:14 AM

When it comes to Panda 4.0, no news is bad news. News releases with useful information and valuable content will still deliver but it's bad news for link-stuffing.

Rescooped by wanderingsalsero from Public Relations & Social Media Insight
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How To Survive A Media Ambush Interview | Mr. Media Training

How To Survive A Media Ambush Interview | Mr. Media Training | Building a Web Presence | Scoop.it

When most people think of ambush interviews, they think of a television interviewer chasing after a scandal-tarred executive with camera and microphone in tow.

 

Those types of ambushes do occur occasionally, but they’re rare. More typically, an ambush occurs in one of two ways:

When a reporter shows up without notice.When a reporter deviates from the agreed-upon topic to blindside a source with something totally unexpected.

 

In both cases, the reporter is after one thing: a great visual that makes you look guilty. If you respond with defensiveness, anger, or shock, the news outlet will run the tape of your bad reaction repeatedly, perhaps for days. You win an ambush by denying the reporter a great visual. If you’re ever ambushed, remember the advice offered in that old deodorant ad: never let ‘em see you sweat. By remaining calm, you prevent reporters from getting the compelling “money shot” they desire. 

 


Via Jeff Domansky
wanderingsalsero's insight:

I haven't even read the article and already I know it's going to be an interesting read (which just goes to show you the power of a headline, doesn't it?).

 

Most small businesses probably very seldom get ambushed into 'media' situation like this article refers to but I still think that being verbally nimble is a very valuable skill.

 

We certainly see it frequently enough in our worthless politicians in Washington, D.C., don't we?

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Jeff Domansky's curator insight, October 24, 2013 3:52 PM

Brad Phillips' advice on ambush interviews by reporters is spot-on. 

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5 reasons mobile will disrupt journalism like the Internet did a decade ago | Poynter.

Imagine being able to rewind to the 1990s and help your news organization make key decisions — and create new habits — to help prevent a landslide of layoffs and enable the business to thrive on the Internet. That’s the opportunity we have today with mobile, the second tidal wave of change about to collide with the news industry. To compete in this new world, news organizations must adopt a “mobile first” mindset and create sustainable mobile businesses. But many newsrooms believe that a “mobile, too” approach will be enough, as advocated by Business Insider’s Henry Blodget....


Via Jeff Domansky
wanderingsalsero's insight:

I can agree with this even without reading it.  I think an interesting way to investigate/ponder moble social media isn't as much from a technology standpoint but also from a niche standpoint...e.g. if I had a dance studio, how could I use mobile social media....with the unique ingredient being 'mobile'.

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Jeff Domansky's curator insight, April 7, 2013 3:14 PM

The impact on Business and Marketing is equally huge...

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A Beginner’s Guide to LinkedIn Showcase Pages

A Beginner’s Guide to LinkedIn Showcase Pages | Building a Web Presence | Scoop.it

Learn how to use LinkedIn Showcase Pages to generate leads.

 

Having more than one buyer persona is a balancing act. If they're very different, you may feel like you're constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Add the problem of keeping all your content grouped together on one social media page, and you're really lost. 

 

Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. Let's take Gap as an example -- they've got a page for Old Navy, Banana Republic, Gap, and Gap Inc. But those pages aren't all connected or centralized around Gap Inc. Showcase Pages, however, fix this problem....


Via Jeff Domansky
wanderingsalsero's insight:

I just scanned the summary here but I know I have a multiple identity problem.  I've got my dance oriented stuff and they don't like my Libertarian political views (they just don't give a shit!) and I've got my Libertarian and American-Police-State stuff and very few of them do any Salsa dancing.  So....this looks interesting.

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Jeff Domansky's curator insight, March 17, 2014 11:30 AM

Basic tips and practical advice for getting the most from your LinkedIn Showcase features.

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The Power Of SMS Marketing | Business 2 Community

The Power Of SMS Marketing | Business 2 Community | Building a Web Presence | Scoop.it

SMS marketing has exploded in popularity over the last few years. It’s becoming one of the most effective methods of marketing for businesses who have repeat customers and need to reach them at specific times. If you’re unfamiliar with this stream of marketing, it allows businesses and organizations to send targeted, opt-in text messages to people who have subscribed to a particular list. Here’s the skinny on how it works…


Via Jeff Domansky
wanderingsalsero's insight:

No doubt SMS is strong but it's definately a marketing weapon that can have a lot of repercussions if used bluntly.  I need to do some homework of 'best practices' for it.  I'm open to source suggestions.

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Jeff Domansky's curator insight, June 6, 2013 1:33 PM

Who knew? Marketing by text message can work well. Here's how.

Tom Fair's comment, June 6, 2013 5:27 PM
SMS is the fastest way to make me end my relationship with a company. Stay out of my phone!
Jeff Domansky's comment, June 6, 2013 8:36 PM
Eventity, agree. SMS must follow strict opt-in guidelines or create ill-wilol.
Rescooped by wanderingsalsero from Public Relations & Social Media Insight
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11 Must-Have Tools for Blog & Social Content Creation | TopRank Blog

11 Must-Have Tools for Blog & Social Content Creation | TopRank Blog | Building a Web Presence | Scoop.it

Try these 11 social and blog content creation tools to get organized, inspired and more efficient at creating content your audience loves....

 

I wanted to share a few of the tools I absolutely couldn’t live without as I go about the content creation tasks that, over the years, have resulted in 60 e-books, thousands of blog posts, dozens of technical or educational manuals and over 300 assorted client writing projects. The right tools make content creation easier and faster, but also more purposeful. Give these 11 tools a try and see if they can help you get organized, more easily access information, and produce higher quality content....


Via Jeff Domansky
wanderingsalsero's insight:

Haven't read it yet but this is an evergreen interest subject to me.  I will comment, however, that it's amazing that so many tiny little companies start up in this nice.  I don't know how they make it.

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Josie's curator insight, April 25, 2013 9:28 AM

Great article! Fluff-free and solid!

Peace:)

H. Wilson's curator insight, May 2, 2013 9:54 AM

A comprehensive list of valuable writing & creation tools available to writers. Take advantage!

Valerie Padilla's curator insight, May 30, 2013 9:42 PM

Excellent summary of essential tech tools- great for creators of online content.