A year ago, I stood here and claimed that we had entered an era of content abundance, one that is forcing publishers to confront weaknesses in how they create, manage and disseminate content. I cited four implications of abundance:
• Our content must become open, accessible and interoperable.
• We’ll need to focus more clearly on using context to promote discovery;
• Trying to compete on the cost of content is a losing proposition. We need to develop opportunities that encourage broader use of our content; and
• We distinguish ourselves when we can provide readers with tools that draw upon context to help them manage abundance.
Much of my thinking at that time centered on what publishers could do to succeed in a content-abundant universe. Since then, I’ve been kicking around what abundance means for our industry – not just publishers, but also authors, agents, distributors, wholesalers, retailers, libraries and others.
Increasingly, I’ve come to feel that we need to find a way to all hang together, or surely we will each hang separately. To accomplish that, we need four things...