No, this is not another bait and switch act of verbal irony about how libraries are obsolete. This is about the messages we send. I became aware of this recently when two colleagues I respect greatly and I were talking about the employment in libraries and the economic downturn. We quickly started talking about opportunities for librarians outside of libraries [an idea I support regardless of the employment in libraries]. It wasn’t until I thought about it afterwards that I realized this was akin to talking about getting as many passengers off the sinking ship as possible.