"For the “Teens, Kindness and Cruelty on Social Network Sites” report, you chose not to lead with the term “bullying.” Has the word become problematic?
There has been a lot of research and media coverage around the concept of bullying and cyberbullying, and we wanted this study to be able to speak to that, but through our own focus group work and through other qualitative work from experts such as danah boyd and Alice Marwick, we knew the term bullying was not really resonating with all youth. An alternate term “drama” was much more widely recognized, and when asked to describe it in these qualitative research moments, youth often described what we would call -- as adults – bullying and ascribed this term drama to that. It became clear that the term bullying wasn’t doing all the work that needed to be done to fully understand what was going on in this digital space..."
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