It won’t be long before wearing a device on your wrist is considered passé.
A San Jose-based company called NeuroSky is building sensors to detect your brain activity, so you can control things with your thoughts. The applications for this kind of technology are endless — and are best known in the gaming community – but the company raised an undisclosed sum today to push into the health and fitness market.
The funding comes from Softbank, a Japanese corporation, in a round that chief executive Stanley Yang describes as “strategic.” Neurosky has raised about $40 million since its inception in 2006.
The company builds the chips and software and strikes partnerships with device manufacturers. It has developed a complex set of algorithms that can track analog electrical brainwaves and turn them into digital measurements. This kind of technology is still nascent, but is referred to by futurists as “thought controlled computing.”