Marketing budgets aid in the planning of operations by forcing managers to prioritize activities and consider how conditions may change. Read more about determining a budget in the Boundless open textbook.
Wan jin Ko's insight:
Budgeting is a crucial aspect of IMC. The article explains how the budgeting is important for IMC and how it affects to each others. It gives two decisions for budgeting should be solved up front. In order to provide successful budgeting for IMC, manager needs to understand and consider the components of IMC. The article gives good points of budgeting for IMC and it is concise. I was able to get useful information about budgeting and able to understand it easily.
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