Budgeting IMC Week 5-8
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Direct Response Marketing: Your Way To Branding Success

Direct Response Marketing: Your Way To Branding Success | Budgeting IMC Week 5-8 | Scoop.it
Securing brand loyalty with healthy revenue outlook using Direct Response Marketing and Branding.
Zachariah Tiava'asu'e's insight:

This informative article gives purpose to direct marketing mainly in the context of small busines owners, usually unable to allocate thousands of dollers to their marketing budget.A notable point is made in highliting in how the more human the relationship ,the more loyal the customer base will be.So when utilising direct response marketing with a consumer while maintainging a healthy relationship it is more likely a sale will be made.

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Want To Be Successful On Facebook? Don't Run A Campaign

Want To Be Successful On Facebook? Don't Run A Campaign | Budgeting IMC Week 5-8 | Scoop.it
By Catherine Lautier Despite chatter about a potential decline of Facebook, recent studies by ComScore and Nielsen have shown that the Facebook audience continues to grow, even in mature markets such as the U.S.  And a new DDB Paris/OpinionWay study...
Zachariah Tiava'asu'e's insight:

When firms are planning to use Social Media sites such as Facebook to engage with consumers this article poses a useful tip in stating not to run a conventional marketing campaign. Rather a more promising communications mix in using Facebook would be a 'program'.These programs,  are on going communications that are fully integrated with the rest of the marketing mix. The article quotes "one off Facebook campaigns are a waste of money". On the other hand establishing a program allows firms to engage with their consumers by understanding their consumers and keeping in touch with their consumers on a daily basis.

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Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | Budgeting IMC Week 5-8 | Scoop.it
Zachariah Tiava'asu'e's insight:

This article offers an example of one of my favoured brands 'Dickies' employing an integrated marketing campaign.Dickies have traditionally targeted the Tradesman industry as it's main target market, however indirectly in past decades Dickies clothing became a popular choice for youth. As this trend has declined with today's youth, Dickies have been pressured to employ a new marketing campaign.As said in the article Dickies has targeted new market segments such as motorcycle users.Their campaign involves using their tradidional black and white styled images for print television and the internet.

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Three Steps To A Solid Marketing Budget

Three Steps To A Solid Marketing Budget | Budgeting IMC Week 5-8 | Scoop.it
Developing a solid marketing budget is an important part of creating a plan of action that is realistic and will help improve revenues. Without a solid budget, you can accidentally overspend on marketing costs.
Zachariah Tiava'asu'e's insight:

This step by step article gives a general approach of how to prepare and follow a marketing budget. It would be most relevant to smaller companies, however shows similarities to Belch & Belch's approach in improving the budget appropriation by tying the measures of effectiveness to communications objectives, rather than to broader-based marketing objectives. The article  highlights factors to consider such as the budget size, your past experiences and where you can reach the right audience.

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