This revision presentation highlights the key opportunities and threats faced by firms outside China looking to do business in and with China. It also provides examples of businesses that have succeeded in China and those that have struggled!
2013 BrandZ Top 100BrandZ Top 100 Rises 7 Percent With Growth Across Categories
In its 8th year, we are proud to present the BrandZ Top 100 Most Valuable Global Brands. Using data collected by Millward Brown on behalf of WPP and tapping into the proprietary valuation method of Millward Brown Optimor, we remain committed to helping you understand how brand building enhances the financial health of your company. Last year we saw negligible growth in value in the BrandZ Top 100, a cause for concern in the marketing community. We are pleased to report a respectable 7 percent increase this year, and in the 8 years we have been tracking brand value, the value of the BrandZ Strong Brands Portfolio has grown by an amazing 58 percent.
This is a great, in-depth video from former KFC executive Warren Liu on KFC's remarkable success in China. The video is just short of 16 minutes but is certainly worth showing students. In the video, Warren analyses some of ...
A great way to practice exam technique in BUSS4 is to spend 5-10 minutes planning an exam answer. A key technique in BUSS4 is being able to focus on a small number of relevant points which directly answer the essay ...
In the final days before the BUSS4 exam, part of your revision should include looking at some exam-style essay questions spending 5-10 minutes planning a relevant answer. A key technique in BUSS4 is being able to focus ...
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