BTCC
Follow
Find
8 views | +0 today
BTCC
Curated by ACG
Your new post is loading...
Your new post is loading...
Scooped by ACG
Scoop.it!

Participant Media to create Social Action campaign for 'Fifth Estate'

Participant Media to create Social Action campaign for 'Fifth Estate' | BTCC | Scoop.it
Participant Media, a key backer of touchstone documentaries such as “An Inconvenient Truth” and “Food,” Inc., isn’t afraid to take on divisive issues like government secrecy and the state of Palestine. The 9-year-old company has just released Dan Setton’s “State 194,” a documentary about Salam Fayyad’s efforts to gain United Nations recognition for the independence of the Palestinian territories. And it’s in post on Bill’s Condon’s WikiLeaks drama “The Fifth Estate” (pictured above), due out Oct. 11 from Disney. Both titles also are receiving Participant’s unique added-value component: a Web-based social action campaign aimed at sparking discussion and getting people involved with the issues represented in the movie. It’s a strategy exemplified in the company motto: “Entertainment that inspires social change.” A third of the 150 or so employees at Participant’s Beverly Hills headquarters work on social action campaigns, reaching out to communities of engaged and influential individuals via TakePart.com — the company’s digital arm. The site has been attracting more than 4.5 million visits a month with 11,000 pieces of content a year — each with links that connect users to an action they can take. For “State 194,” the site features several stories about the film as well as a Take Part link to the Fund for Reconciliation, Tolerance and Peace, which is working to break down psychological barriers between Israelis and Palestinians. “The basic idea is to get people talking about the issues,” Participant’s Chad Boettcher says. “We’re under no illusions that the crisis will be solved the next day. The film is an opportunity to bring awareness into this area.” Boettcher, the company’s exec VP for social action, notes that Participant, which has released 43 films in nine years, typically plans the social action campaigns for about half a dozen films at once, which currently include those of “The Fifth Estate,” “The Great Invisible,” “The 99 Percent” and Donald Rumsfeld documentary “The Unknown Known.” He says “The Fifth Estate” campaign — not yet approved — will highlight the notion of digital literacy, and the opportunity to use that to create communities that empower people. “We’re developing (and piloting) a social impact index that incorporates lessons from our nine years of social action campaigns, and pulls them together in a consistent methodology and approach that both we, and our partners, can regularly use,” Boettcher says. While it may sound wonky, the issue-based film biz hasn’t been doing too badly lately. In the past two years, the movie production company, founded by Jeff Skoll in 2004, has turned the corner in terms of profitability, with four of its films — “The Help,” “The Best Exotic Marigold Hotel,” “Contagion” and “Lincoln” — combining for more than $750 million in worldwide grosses. That would be filmmaking success enough for any production company, but Participant wants to change the world, too. Every one of its films includes a social-action component tied to the movie, including such issues as prison sentencing (“Snitch”), dolphin slaughter (“The Cove”), the path of epidemics (“Contagion”); elderly housing (“Marigold Hotel”), and homelessness (“The Soloist”). “We have two bottom lines — one for profit and one for social action,” notes chief exec Jim Berk.
more...
No comment yet.
Scooped by ACG
Scoop.it!

Cumberbatch to narrate Jerusalem

Cumberbatch to narrate Jerusalem | BTCC | Scoop.it
National Geographic Cinema Ventures (NGCV) announced on Thursday [23] that Star Trek Into Darkness star Benedict Cumberbatch will narrate Jerusalem. The 45-minute film tells the stories of real-life inhabitants and archaeologists exploring the ancient city and will be available in 2D and 3D. “We have been excited about this film from the very beginning,” said NGCV president of distribution Mark Katz. “Now, in addition to the stunning visuals and captivating story, we have the perfect person to guide the audience through this cinematic journey.
more...
No comment yet.
Scooped by ACG
Scoop.it!

Benedict CumBEARbatch ditches the deerstalker for guardsman's hat as he continues filming new series of Sherlock

Benedict CumBEARbatch ditches the deerstalker for guardsman's hat as he continues filming new series of Sherlock | BTCC | Scoop.it
His character Sherlock Holmes is known for wearing a deerstalker as he goes about solving various crimes. (RT @cafemode: Quelques petites photos de Cumberbatch sur le tournage de Sherlock, vivement le retour de la série!
more...
No comment yet.
Scooped by ACG
Scoop.it!

Remember When Actors Wanted to Be Versatile? Benedict Cumberbatch Does - The Atlantic

Remember When Actors Wanted to Be Versatile? Benedict Cumberbatch Does - The Atlantic | BTCC | Scoop.it
Hypable Remember When Actors Wanted to Be Versatile?
more...
No comment yet.
Scooped by ACG
Scoop.it!

Benedict Cumberbatch, Rebecca Hall, Downton Abbey fly the flag for Britain at ... - Radio Times

Benedict Cumberbatch, Rebecca Hall, Downton Abbey fly the flag for Britain at ... - Radio Times | BTCC | Scoop.it
Radio Times Benedict Cumberbatch, Rebecca Hall, Downton Abbey fly the flag for Britain at ...
more...
No comment yet.
Scooped by ACG
Scoop.it!

Sherlock relaxes upstairs at 221B Baker Street as filming on series three takes a break

Sherlock relaxes upstairs at 221B Baker Street as filming on series three takes a break | BTCC | Scoop.it
Sherlock's not usually one to enjoy downtime – he'd rather be out on a case or shooting holes in the living room wall while repeatedly shouting the word "Bored!" at anyone who'll listen. But it seems as if getting the first two episode of series three in the can was enough to prompt even Benedict Cumberbatch's detective to slip on his dressing gown (or smoking jacket) and have a nice sit down. We may not be able to see his face but the silhouette in this shot is unmistakable. Sherlockco-creator Mark Gatiss tweeted the photo to mark the end of filming on the first two episodes of the detective drama – The Empty Hearse and The Sign of Three – before a summer break allows Cumberbatch and co-star Martin Freeman to fulfil some of their many other work commitments.
more...
No comment yet.
Scooped by ACG
Scoop.it!

Amanda Abbington: Sherlock's Martin and Benedict have a fantastic chemistry

Amanda Abbington: Sherlock's Martin and Benedict have a fantastic chemistry | BTCC | Scoop.it
"Coming into Sherlock you have to up your game, ’cause they’re so good together" (RT @Sherlock_Canada: Amanda Abbington - “They’re very sweet girls.
more...
No comment yet.