It’s that time again, where we highlight a few pieces of great content that employees are sharing across the social web. We get excited when we see posts that feature compelling stories and drive engagement.
Bryce Kramm | Brand Manager
Helping people build relationships and influence others with Dale Carnegie Training North Central US.
Curated by Dale Carnegie Training North Central US
During the live stream video chat, the Berkshire Hathaway CEO told women to "stop holding yourself back" and shared personal stories — including how he overcame his fear of public speaking — to highlight universal career lessons.
Tuesday, February 23, 2016 - Insight and best practices to engage Millennials in your workplace. RSVP: bit.ly/engagemillenials
Every quarter, sales professionals everywhere keep a watchful eye on their sales pipeline near the end of the selling period. The challenge that both sales reps and managers alike face at the final sprint to the finish line is that pipeline is frequently lacking in both quality and quantity.
A healthy pipeline
Customer Co-Creation is not a fad or “Kumbaya” alternative to traditional ideation. It simply recognizes the fact that your passionate customers remain a talented untapped resource for improving your ideation success rate. There we said it, it’s about the money. Allowing your customers to help drive the process, you will make better decisions, decisions that will allow you to both save and make more money. Isn’t that what a research agency should do? Help you make the best possible decision.
Where to Start
You'll first need to attract members of your target audience — whether that’s middle-aged moms, Millennials, or preschoolers — to fill up your spaces. Then, begin engaging with them, making sure to keep their personal preferences in mind. For instance, Millennials love fast-paced, new technology, but they’re still heavily drawn to analogue experiences: books, jewelry, crafts, and other real-world objects.
Getting involved with incubation labs is, in a sense, an unorthodox way of engaging with Millennials. Start small, try this idea yourself, and see where it leads. By flinging your incubator’s doors wide open, you’ll have the greatest chance of uncovering a gold mine of innovation.
Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-founder and CEO Kevin Systrom of Instagram, a Facebook-owned social photo-sharing app born in 2010.
4. Microsoft – The power of story
Humans are wired to listen to stories, love stories, and tell stories.
A Harvard Business Review article explains that storytelling prompts the body to produce the neurochemical oxytocin. Oxytocin is the “feel-good” hormone; it also is released when people demonstrate trust or kindness toward one another. In one study, Berkeley scientists discovered that the body produces oxytocin when exposed to character-driven stories.
If your content can prompt the body to produce oxytocin, then you know you’ve done something right.
That’s exactly what Microsoft has done. And that’s exactly why Microsoft’s content is so compelling.
Microsoft isn’t supposed to be hormonal. After all, it produces software, right? Software isn’t exactly a topic to produce gushing acts of affection or feel-good surges … or is it? Microsoft thinks that it can be, and the blog Stories proves it to be so.
Stories is just that — stories about people. This article about sportscaster Daniel Jeremiah doesn’t contain the word software. It’s a human-experience story – of triumph, challenge, redemption, and probably a good bit of oxytocin.
And then there’s this brilliant piece of content, a tear-jerking narrative with the theme of helping others.
Why does the world’s largest software company tell a bunch of stories about people?
I can think of a few good reasons. There’s one that is especially important: Stories connect people in powerful and compelling ways.
A story of a sportscaster may not cause you to go out and buy Microsoft Office, but it will stick in your mind, maybe pump some oxytocin into your system, and create a few warm-and-fuzzy feelings toward a software company.
What you can do about it:
Tell stories, and make your content about people. You need to speak as a human to other humans. In their November CCO article, Kevin Lund and Eileen Sutton explain three easy steps to speak human:
Be storied. (Sounds kind of like Microsoft’s blog, huh?)
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The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! Here are three actions to take to adjust to the expanding subscription economy in your industry.