Social TV, Transmedia, Broadcast Trends
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Social TV, Transmedia, Broadcast Trends
News, Knowledge and Trend on Broadcast topic. Gather all useful information for educators, students and people in this industry. Social TV, Transmedia, Broadcast Trends
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ก้าวสู่โทรทัศน์ระบบดิจิทัลทั้งประเทศ....ทำอย่างไร?

ก้าวสู่โทรทัศน์ระบบดิจิทัลทั้งประเทศ....ทำอย่างไร? | Social TV, Transmedia, Broadcast Trends | Scoop.it

จากกิจกรรม Work Shop 'Digital Terrestrial TV braodcasting ในงาน Asia Media Summit 2012 จัดโดย ThaiPbs ที่ผ่านมา ประเด็นเกี่ยวกับโทรทัศน์ระบบดิจิทัลที่น่าสนใจมีอยู่ 2-3 มุมมอง ครอบคลุมเรื่องของความรู้ด้านเทคโนโลยีที่เกี่ยวข้อง การเตรียมความพร้อมกับสังคมที่ไม่ใช่แค่โครงข่ายพื้นฐานแต่รวมถึงเนื้อหาและกฎระเบียบ ความรับผิดชอบอื่นๆ ประกอบกัน รวมถึงรูปแบบของเนื้อหาที่จะเกิดขึ้นเพื่อตอบสนองลักษณะการบริโภคที่เปลี่ยนไปและเพื่อใช้ประโยชน์จากระบบดิจิทัลอย่างเต็มที่

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Exploring transmedia in documentaries : DocumentaryTech

Exploring transmedia in documentaries : DocumentaryTech | Social TV, Transmedia, Broadcast Trends | Scoop.it
Exploring transmedia in documentaries
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Recap: Social TV Summit 2012 San Francisco -

Recap: Social TV Summit 2012 San Francisco - | Social TV, Transmedia, Broadcast Trends | Scoop.it
In this recap brands, media and entertainment companies and publishers will find inspiration on social tv, the second screen, innovation and business models...
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Can transmedia and drama really work? » wolfgarden

Recently I have embarked on writing a transmedia drama project. I am doing this partly as an experiment – I want to see if it really can work. But I am also excited about the possibilities for storytelling. As a filmmaker I have a passion for collaborative storytelling and there is no forum I can think of with greater scope for collaboration than the web.


Via Simon Staffans
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Bauer and Channel 4 in social TV push | News | Marketing Week

Bauer and Channel 4 in social TV push | News | Marketing Week | Social TV, Transmedia, Broadcast Trends | Scoop.it
Heat magazine publisher inks deal with Channel 4 to launch dual-screen social TV initiative.

Via Nicholas Barr
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An Analysis of Social TV and the Second Screen - Weber Shandwick Social Studies Blog

An Analysis of Social TV and the Second Screen - Weber Shandwick Social Studies Blog | Social TV, Transmedia, Broadcast Trends | Scoop.it

Via Mattia Nicoletti, Raffaele Nappi
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The Role of Mobile in Transmedia Storytelling

The Role of Mobile in Transmedia Storytelling | Social TV, Transmedia, Broadcast Trends | Scoop.it

Transmedia storytelling and marketing are hot topics for entertainment brands, independent content producers, and product and service brands. As companies explore how to reach through the maelstrom of digital channels and social media to connect with their audiences, they recognize their stories must cross platforms.


Via Simon Staffans
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German social TV project “Rundshow”: merging internet and television | Online Journalism Blog

German social TV project “Rundshow”: merging internet and television | Online Journalism Blog | Social TV, Transmedia, Broadcast Trends | Scoop.it
In a guest post for OJB, cross-posted from her blog, Franzi Baehrle reviews a new German TV show which operates across broadcast, web and mobile.
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The Hybrid Media Challenge - Broadcasters vs the Force

The Hybrid Media Challenge - Broadcasters vs the Force | Social TV, Transmedia, Broadcast Trends | Scoop.it

Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" …


Via The Digital Rocking Chair, Thierry Ratsizehena
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The challenges of web documentary (9 Feb. 2012)

How can visual artists or journalists use the internet for developing, publishing, and selling their works?

Via Annabel Roux
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Virtual Ocean theBlu Takes Social Interaction to New Depths

Virtual Ocean theBlu Takes Social Interaction to New Depths | Social TV, Transmedia, Broadcast Trends | Scoop.it

So Cool!:

 

"TheBlu, a “social digital ocean” that launched Friday, is an ambitious web app that turns computers into interactive nature documentaries, curated by real artists and oceanographers.

Wemo Media’s creation — currently available for Mac and PC, and coming soon to tablets, smartphones and connected TVs — allows users to explore the oceans as if they were Nemo, learning about underwater species, tagging their favorite sea creatures and interacting with other “fish” (read: people)....."


Via siobhan-o-flynn, Annabel Roux
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Serious Games: Changing the World with Transmedia | International Documentary Association

Serious Games: Changing the World with Transmedia | International Documentary Association | Social TV, Transmedia, Broadcast Trends | Scoop.it
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Beyond the Screen: Documentaries and Transmedia Activism

Beyond the Screen: Documentaries and Transmedia Activism:...
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Advice for Creating a Transmedia Documentary

Advice for Creating a Transmedia Documentary | Social TV, Transmedia, Broadcast Trends | Scoop.it
It's an exciting time for filmmakers and storytellers who are exploring ways to enhance their stories via the web.  One of the new genres to emerge is the "web" or "connected" documentary.  In essence, these are documentary projects that try to engage...
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Zeebox Is Coming To Shake Up Social TV In The US: Here’s What It Looks Like | TechCrunch

Zeebox Is Coming To Shake Up Social TV In The US: Here’s What It Looks Like | TechCrunch | Social TV, Transmedia, Broadcast Trends | Scoop.it

Via Ludovic Bostral
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5 Lessons For Storytellers From The Transmedia World

5 Lessons For Storytellers From The Transmedia World | Social TV, Transmedia, Broadcast Trends | Scoop.it

Transmedia may have become an eyeroll-inducing buzzword in some circles but the ability to tell stories across platforms is a more relevant skill than ever. Writer and game designer Andrea Phillips takes us through some of the key lessons from her career in transmedia--lessons that are applicable to anyone with a story to tell.


Via Gregg Morris
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Consumers Create Own Social TV Experiences

Consumers Create Own Social TV Experiences | Social TV, Transmedia, Broadcast Trends | Scoop.it

Consumers want to make watching TV a more social activity and social media allows them to do so from the comfort of their couches. 


Via Nicholas Barr
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Inside one of the biggest social TV ad campaigns ever

Inside one of the biggest social TV ad campaigns ever | Social TV, Transmedia, Broadcast Trends | Scoop.it
This past year, Unilever has been extremely daring in their TV spends. In January, they enabled Fox to launch “Touch” globally on TV and the social web. Now, their U.S. Hair Care division is leveraging social TV to change the ...

Via Stefan Lubinski
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Entertainment architecture : constructing a framework for the creation of an emerging transmedia form | QUT ePrints

Entertainment architecture : constructing a framework for the creation of an emerging transmedia form | QUT ePrints | Social TV, Transmedia, Broadcast Trends | Scoop.it

Konzal, Adalbert Woitek (2011) Entertainment architecture : constructing a framework for the creation of an emerging transmedia form. PhD thesis, Queensland University of Technology.


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Tweeting TV: How Twitter Has Changed The Business Of Television

Tweeting TV: How Twitter Has Changed The Business Of Television | Social TV, Transmedia, Broadcast Trends | Scoop.it

The TV networks officially announced their new programming slates for 2012-2013 at Upfronts in New York City this week. By the time they rolled their first look footage for advertisers and critics, the new series already had dedicated Twitter accounts set up, ready to interact with the shows' first fans.

 

Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind. (Also, any network that lets a show title like "How to Live With Your Parents (For the Rest of Your Life)" get approved is obviously not in the business of listening to their social media team. Good luck with that one, ABC!)


On an Upfronts call with journalists, ABC entertainment president Paul Lee stressed how important Twitter has become to the business of television, especially with the TV landscape growing. "There is no show now that doesn't have a massive social media component, even before we launch it," he said. "We get a sort of dashboard of a sense of excitement on the web before we even get to launch. It's not just vital to the shows that are up and running -- it's vital to the launch."

 

But the Twitter feeds aren't just to promote new shows, new episodes and teasers -- Lee went on to say what the networks get back from it: "We literally get feedback before, during and after launch. It is a critical tool for us to understand how our audience is responding to our shows."

 

While metrics on the most popular shows on Twitter aren't measured with an exact science just yet, it's only a matter of time. The fact that every network now has a social media division says that TV executives realize the power of fan reactions, live conversations and making shows tweet-worthy.

 

There's been a noticeable push to get stars interacting with their fans on Twitter, and Twitter even has celebrity outreach teams and "help" pages to get those TV stars and personalities started and in on the conversation in a smart way. 

 

Read the full story @ http://www.huffingtonpost.com/maggie-furlong/tv-networks-on-twitter_b_1525489.html. ;


Via Tony Obregon
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Case Studies: New Transmedia Factual Programming - MIPDoc 2012

See how new documentary production models are emerging through the latest ideas in cross-media audience engagement and why transmedia is becoming more and more important for factual programme producers.
See examples of some of the most innovative factual transmedia projects from around the world.


Via Simon Staffans
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Interview with Mark Cuban on social TV and HDNet's 'Bikini ...

Interview with Mark Cuban on social TV and HDNet's 'Bikini ... | Social TV, Transmedia, Broadcast Trends | Scoop.it
Mark Cuban has been investing in the TV business since he began his career as a tech entrepreneur when he became a billionaire through the sale of broadcast.com to Yahoo!. Over a decade later he continues to invest in ...

Via Stefan Lubinski
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Six pros and cons of interactive documentaries | IJNet

Six pros and cons of interactive documentaries | IJNet | Social TV, Transmedia, Broadcast Trends | Scoop.it

IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.


Via Annabel Roux
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