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Social TV, Transmedia, Broadcast Trends
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5 Lessons For Storytellers From The Transmedia World

5 Lessons For Storytellers From The Transmedia World | Social TV, Transmedia, Broadcast Trends | Scoop.it

Transmedia may have become an eyeroll-inducing buzzword in some circles but the ability to tell stories across platforms is a more relevant skill than ever. Writer and game designer Andrea Phillips takes us through some of the key lessons from her career in transmedia--lessons that are applicable to anyone with a story to tell.


Via Gregg Morris
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Consumers Create Own Social TV Experiences

Consumers Create Own Social TV Experiences | Social TV, Transmedia, Broadcast Trends | Scoop.it

Consumers want to make watching TV a more social activity and social media allows them to do so from the comfort of their couches. 


Via Nicholas Barr
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Inside one of the biggest social TV ad campaigns ever

Inside one of the biggest social TV ad campaigns ever | Social TV, Transmedia, Broadcast Trends | Scoop.it
This past year, Unilever has been extremely daring in their TV spends. In January, they enabled Fox to launch “Touch” globally on TV and the social web. Now, their U.S. Hair Care division is leveraging social TV to change the ...

Via Stefan Lubinski
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Entertainment architecture : constructing a framework for the creation of an emerging transmedia form | QUT ePrints

Entertainment architecture : constructing a framework for the creation of an emerging transmedia form | QUT ePrints | Social TV, Transmedia, Broadcast Trends | Scoop.it

Konzal, Adalbert Woitek (2011) Entertainment architecture : constructing a framework for the creation of an emerging transmedia form. PhD thesis, Queensland University of Technology.


Via Simon Staffans
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Tweeting TV: How Twitter Has Changed The Business Of Television

Tweeting TV: How Twitter Has Changed The Business Of Television | Social TV, Transmedia, Broadcast Trends | Scoop.it

The TV networks officially announced their new programming slates for 2012-2013 at Upfronts in New York City this week. By the time they rolled their first look footage for advertisers and critics, the new series already had dedicated Twitter accounts set up, ready to interact with the shows' first fans.

 

Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind. (Also, any network that lets a show title like "How to Live With Your Parents (For the Rest of Your Life)" get approved is obviously not in the business of listening to their social media team. Good luck with that one, ABC!)


On an Upfronts call with journalists, ABC entertainment president Paul Lee stressed how important Twitter has become to the business of television, especially with the TV landscape growing. "There is no show now that doesn't have a massive social media component, even before we launch it," he said. "We get a sort of dashboard of a sense of excitement on the web before we even get to launch. It's not just vital to the shows that are up and running -- it's vital to the launch."

 

But the Twitter feeds aren't just to promote new shows, new episodes and teasers -- Lee went on to say what the networks get back from it: "We literally get feedback before, during and after launch. It is a critical tool for us to understand how our audience is responding to our shows."

 

While metrics on the most popular shows on Twitter aren't measured with an exact science just yet, it's only a matter of time. The fact that every network now has a social media division says that TV executives realize the power of fan reactions, live conversations and making shows tweet-worthy.

 

There's been a noticeable push to get stars interacting with their fans on Twitter, and Twitter even has celebrity outreach teams and "help" pages to get those TV stars and personalities started and in on the conversation in a smart way. 

 

Read the full story @ http://www.huffingtonpost.com/maggie-furlong/tv-networks-on-twitter_b_1525489.html. ;


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Case Studies: New Transmedia Factual Programming - MIPDoc 2012

See how new documentary production models are emerging through the latest ideas in cross-media audience engagement and why transmedia is becoming more and more important for factual programme producers.
See examples of some of the most innovative factual transmedia projects from around the world.


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Interview with Mark Cuban on social TV and HDNet's 'Bikini ...

Interview with Mark Cuban on social TV and HDNet's 'Bikini ... | Social TV, Transmedia, Broadcast Trends | Scoop.it
Mark Cuban has been investing in the TV business since he began his career as a tech entrepreneur when he became a billionaire through the sale of broadcast.com to Yahoo!. Over a decade later he continues to invest in ...

Via Stefan Lubinski
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Six pros and cons of interactive documentaries | IJNet

Six pros and cons of interactive documentaries | IJNet | Social TV, Transmedia, Broadcast Trends | Scoop.it

IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.


Via Annabel Roux
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Our TV lounges in the near future? Full wall, social, multi screen, voice/gesture control - NDS

Our TV lounges in the near future? Full wall, social, multi screen, voice/gesture control - NDS | Social TV, Transmedia, Broadcast Trends | Scoop.it

- Our future TVs will not be controlled through touch, or by talking, or by gestures in the air. The controls will be in the remote control tablet. Today's TV remote is controlled by micro-gestures, a tiny press of the channel button. It makes no sense to replace that with grand gestures, arm waving , etc., Good point.

- The remote control is an iPad or any touch screen tablet. The interface offers easy, slider based controls, and it also doubles as the 'second screen' allowing web browsing, and for novel forms of TV show interactions.

- The interface NDS has developed runs on Chrome. Even though Google is becoming a competitor in this space, the relationship is defined as 'co-opetition' and the two companies have exchanged some TV related technologies.


Via Gary Hayes, Annabel Roux
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Music, Film, TV: How social media changed the entertainment experience - Brian Solis

Music, Film, TV: How social media changed the entertainment experience - Brian Solis | Social TV, Transmedia, Broadcast Trends | Scoop.it

Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.

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Strategy? The future of TV is more than social, it’s a multi-screen experience that needs design - Brian Solis

Strategy? The future of TV is more than social, it’s a multi-screen experience that needs design - Brian Solis | Social TV, Transmedia, Broadcast Trends | Scoop.it

The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen. Doing so will inspire more informed and creative ideas through the entire broadcast ecosystem, including the original programming on the main screen.


Via Gary Hayes
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คอลัมน์: มองหลากมิติ: ปัญหาการเติบโตของ Internet TV ในประเทศไทย

คอลัมน์: มองหลากมิติ: ปัญหาการเติบโตของ Internet TV ในประเทศไทย | Social TV, Transmedia, Broadcast Trends | Scoop.it
มีเดียมอนิเตอร์, mediamonitor, มูลนิธิสื่อมวลชนศึกษา, โครงการเสริมสร้างสื่อมวลชนศึกษาเพื่อสุขภาวะ, สื่อมวลชน, สื่อสารมวลชน, ผลการศึกษา, วิจัย, นิเทศศาสตร์...
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The Future of TV is More Than Social, It’s Distributed and Always-On

The Future of TV is More Than Social, It’s Distributed and Always-On | Social TV, Transmedia, Broadcast Trends | Scoop.it

Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a means to an end. And the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs, and other people watching those programs, is essential to defining the future of television.

 

Over the years, I’ve written much about my vision for the long overdue convergence of not only Web and TV, but also how the three screens (TV, mobile, and PC) and human relationships impact adoption and engagement, as it relates to people and programming. So when I hear the term Social TV, I get it. I’ve certainly used it in the past. At the same time, I’ve also said that the future of television is more than integrating Tweets or #hashtags into the programming, to start a “global conversation” around the world’s largest digital water cooler.


Via Tony Obregon
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Can transmedia and drama really work? » wolfgarden

Recently I have embarked on writing a transmedia drama project. I am doing this partly as an experiment – I want to see if it really can work. But I am also excited about the possibilities for storytelling. As a filmmaker I have a passion for collaborative storytelling and there is no forum I can think of with greater scope for collaboration than the web.


Via Simon Staffans
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Bauer and Channel 4 in social TV push | News | Marketing Week

Bauer and Channel 4 in social TV push | News | Marketing Week | Social TV, Transmedia, Broadcast Trends | Scoop.it
Heat magazine publisher inks deal with Channel 4 to launch dual-screen social TV initiative.

Via Nicholas Barr
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An Analysis of Social TV and the Second Screen - Weber Shandwick Social Studies Blog

An Analysis of Social TV and the Second Screen - Weber Shandwick Social Studies Blog | Social TV, Transmedia, Broadcast Trends | Scoop.it

Via Mattia Nicoletti, Raffaele Nappi
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The Role of Mobile in Transmedia Storytelling

The Role of Mobile in Transmedia Storytelling | Social TV, Transmedia, Broadcast Trends | Scoop.it

Transmedia storytelling and marketing are hot topics for entertainment brands, independent content producers, and product and service brands. As companies explore how to reach through the maelstrom of digital channels and social media to connect with their audiences, they recognize their stories must cross platforms.


Via Simon Staffans
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German social TV project “Rundshow”: merging internet and television | Online Journalism Blog

German social TV project “Rundshow”: merging internet and television | Online Journalism Blog | Social TV, Transmedia, Broadcast Trends | Scoop.it
In a guest post for OJB, cross-posted from her blog, Franzi Baehrle reviews a new German TV show which operates across broadcast, web and mobile.
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The Hybrid Media Challenge - Broadcasters vs the Force

The Hybrid Media Challenge - Broadcasters vs the Force | Social TV, Transmedia, Broadcast Trends | Scoop.it

Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" …


Via The Digital Rocking Chair, Thierry Ratsizehena
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The challenges of web documentary (9 Feb. 2012)

How can visual artists or journalists use the internet for developing, publishing, and selling their works?

Via Annabel Roux
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Virtual Ocean theBlu Takes Social Interaction to New Depths

Virtual Ocean theBlu Takes Social Interaction to New Depths | Social TV, Transmedia, Broadcast Trends | Scoop.it

So Cool!:

 

"TheBlu, a “social digital ocean” that launched Friday, is an ambitious web app that turns computers into interactive nature documentaries, curated by real artists and oceanographers.

Wemo Media’s creation — currently available for Mac and PC, and coming soon to tablets, smartphones and connected TVs — allows users to explore the oceans as if they were Nemo, learning about underwater species, tagging their favorite sea creatures and interacting with other “fish” (read: people)....."


Via siobhan-o-flynn, Annabel Roux
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Log In - The New York Times

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m.guardian.co.uk

m.guardian.co.uk | Social TV, Transmedia, Broadcast Trends | Scoop.it
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Nicolas Bry: Social TV: Tapping into Disruptive Innovation

Nicolas Bry: Social TV: Tapping into Disruptive Innovation | Social TV, Transmedia, Broadcast Trends | Scoop.it

Social TV is not disruptive because of the technology, but by challenging several business models, such as the paradigm of TV ratings

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คนดังนั่งเขียน : 2012 ปีแห่ง

คนดังนั่งเขียน : 2012 ปีแห่ง | Social TV, Transmedia, Broadcast Trends | Scoop.it
ในคอลัมน์สัปดาห์ที่แล้ว ผมได้เขียนถึง “แนวโน้มของเทคโนโลยี” ในปี 2012 ไปแล้ว ข้อหนึ่งที่กล่าวถึงคือ “สมาร์ททีวี” หรือทีวีแบบใหม่ๆ ที่ฉลาดขึ้น มีความสามารถเพิ่มขึ้นนั่นเองครับ...
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