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Social TV, Transmedia, Broadcast Trends
News, Knowledge and Trend on Broadcast topic. Gather all useful information for educators, students and people in this industry. Social TV, Transmedia, Broadcast Trends
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Web TV, audiences and content producers of the XXI century: challenges and opportunities for creating a new media experience

Web TV, audiences and content producers of the XXI century: challenges and opportunities for creating a new media experience | Social TV, Transmedia, Broadcast Trends | Scoop.it

How to tell engaging TV stories for the XXI century´s audiences? Dr. Aleks Krotoski, presenter of the BBC 2 series Virtual Revolution (2010), explains why the convergence between the online and the offline has changed the way people consume media and how content creators and web developers can work together to transform the “linear-story-telling” television into a holistic, interconnected and interpretative experience.

 

Carolina Roncarolo (TV Observatory, School of Communication, Universidad Austral)

 

How has the convergence of social and technological networks changed the way people consume TV content?
The convergence between the online and the offline is a really interesting and new development. Primarily, because so many people are using companion screens, whether they are using a mobile phone, or a laptop, a desktop or even an I pad or another type of tablet. They are engaging with television content in a way that tends to be distractive, so they are half looking at it or they are engaged in a different way, by actually following Twitter streams, or getting involved in the direction of a storyline if it is a drama. For example, in the UK there is a program called The million pound drop, and that is very much online environment which is a quiz show that has a very strong Internet element, but is broadcasted on TV.

 

I think, primarily, the key part of this is the evolution of the audience member, and his or her belief in their role in the participation of television content. No longer are they necessarily be happy to simply consume in a very linear way when somebody else is managing the direction or how the content is going forward, how the content is laid out for consumption. They actually want to engage, want to participate, want to be involved in the storyline, the news idem…They want to feel that they are actually participating and taking part in the story. Part of this has to do with this phenomenon that I like to call “the cult of me”, in which the individual is the centre of his or her network. The individual is the hero of his or her journey, and this is facilitated because of the participatory elements of television and the participatory elements of the online, and they are now the centre of the story, and, therefore, they want to feel they are part of the story.

 

What are the new possibilities that multi-platform television presents for audiences and producers?...


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Crossover Summit at Sheffield Doc/Fest 2012: Creating Immersive Experiences

Creating Immersive Experiences Which Bring History Alive The History Channel has embraced interactive media experimenting with 4Square and through a partners...

 

[excerpt]

The History Channel has embraced interactive media experimenting with 4Square and through a partnership with the Museum of London to create augmented reality experiences that bring history alive in the streets of the capital. Chris Hancox will discuss their strategy to make history more accessible and relevant to the present day by engaging younger viewers and how this helps redefine the channel identity; Andrew Markus from The Museum of London will elaborate their ongoing digital strategy, and Kevin Brown from digital agency Brothers and Sisters will explain how they integrated material from the History Channel into an augmented reality app, how to measure success and the benefits of legacy products.

 

Sheffield Doc/Fest has finally published 2012 stuff.

Among the others, watch:

Why Documentaries Matter, Nick Fraser

(http://bit.ly/U0rwun)

 

Absolutely interesting and exciting topics.

 

 


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Nielsen Social TV findings slides

Social Panel: Focus on Social TelevisionAEJMC, Chicago, August 9, 2012 Mike Hess EVP, Data Fusion and Social Television Analytics...

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Participatory Storytelling – Transmedia Storyteller

I was delighted to be invited to speak to Toronto 101, Toronto’s go-to community of transmedia storytellers and tell them about Conducttr and how it could be use for participatory storytelling. Here’s the presentation!


Via Simon Staffans
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TV Broadcasters lack common strategy in battle for Social TV audiences.

TV Broadcasters lack common strategy in battle for Social TV audiences. | Social TV, Transmedia, Broadcast Trends | Scoop.it

A new report published by specialist research company Futurescape suggests that there is a bifurcation of opinion amongst broadcasters on the best way to tackle Social TV and the second screen phenomenon.


Via Nicholas Barr, Ludovic Bostral
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Is Second Screen a passing fad or dawn of a new age?

Is Second Screen a passing fad or dawn of a new age? | Social TV, Transmedia, Broadcast Trends | Scoop.it

While we are currently astounded by the stats in the industry around second screens, these stats are going to continue to grow as the generation Y and generation M (Millennial) grow up and get their own smart phones and tablets.


Via Nicholas Barr
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Transmedia Storytelling, Fan Culture and the Future of Marketing

Transmedia Storytelling, Fan Culture and the Future of Marketing | Social TV, Transmedia, Broadcast Trends | Scoop.it

Andrea Phillips first encountered transmedia storytelling back in 2001 when a friend told her about a baffling website by the Anti-Robot Militia, a group opposed to the advance of cybernetic humans. On further investigation, she found other online clues that expanded the mystery, and she even participated in real-world events related to the story, such as an Anti-Robot Militia rally in New York. Phillips later discovered these elements were part of an elaborate marketing campaign -- later known as "The Beast" -- created by a team at Microsoft to promote Steven Spielberg's forthcoming film, A.I. Artificial Intelligence.

 

Knowledge@Wharton recently sat down with Phillips in New York City to discuss the evolution of transmedia storytelling and how these narrative techniques are being used to engage consumers and find new ways to market everything from movies to consumer products.


Via Gregg Morris
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TV & web: A match made in heaven?

TV & web: A match made in heaven? | Social TV, Transmedia, Broadcast Trends | Scoop.it
Rory-Cellan Jones journeys from Silicon Valley to the Consumer Electronics Show in Las Vegas - on a quest to discover whether television and the internet were born to be together.
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Supercalifragilisticexpialidocious: How to develop television shows for a social and multiplatform world

Supercalifragilisticexpialidocious: How to develop television shows for a social and multiplatform world | Social TV, Transmedia, Broadcast Trends | Scoop.it
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MIPTV Wrap: Getting hands-on with Branded Entertainment

MIPTV Wrap: Getting hands-on with Branded Entertainment | Social TV, Transmedia, Broadcast Trends | Scoop.it
The key trends and developments in Branded Entertainment, as discussed by brands, agencies & broadcasters at MIPTV 2012.
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Twitter on TV: A Producer's Guide | Twitter Developers

Twitter on TV: A Producer's Guide | Twitter Developers | Social TV, Transmedia, Broadcast Trends | Scoop.it
Here's a compendium of best practices for engaging and growing your audience on Twitter using the power of the TV screen.
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Serious Games: Changing the World with Transmedia | International Documentary Association

Serious Games: Changing the World with Transmedia | International Documentary Association | Social TV, Transmedia, Broadcast Trends | Scoop.it
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social tv / Trendrr.tv More signal. Less Noise.

social tv / Trendrr.tv  More signal. Less Noise. | Social TV, Transmedia, Broadcast Trends | Scoop.it
social tv analytics and insights platform...

Via มานะ ตรีรยาภิวัฒน์
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TVTechnology: IBC: Multiscreen Delivery, Manufacturer Consolidation

TVTechnology: IBC: Multiscreen Delivery, Manufacturer Consolidation | Social TV, Transmedia, Broadcast Trends | Scoop.it
TVTechnology Media companies seeking to monetize their assets believe that one-third of their media is inaccessible to consumers, and currently 75 percent are exploring future cloud deployments.

Via miradatv, Raffaele Nappi
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How a transmedia producer used mobile to create an audience for her documentary – with Choco-Locate creator Lalita Krishna | UNTETHER.tv

How a transmedia producer used mobile to create an audience for her documentary – with Choco-Locate creator Lalita Krishna | UNTETHER.tv | Social TV, Transmedia, Broadcast Trends | Scoop.it
How a transmedia producer used mobile to create an audience for her documentary - with Choco-Locate creator Lalita Krishna...

Via Simon Staffans
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Interview with Transmedia Author: Andrea Phillips

Interview with Transmedia Author: Andrea Phillips | Social TV, Transmedia, Broadcast Trends | Scoop.it

Last week, I reviewed A Creator’s Guide to Transmedia Storytelling, by Andrea Phillips. As part of the deal, I had a lovely online chat with Ms. Phillips. We talked for the better part of an hour, and she proved to be an absolute gem: approachable, easy-going, and a true aficionado of the transmedia arts. From that really long talk, here are some of the more interesting bits.


Via Simon Staffans
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The future of TV as seen in Super Hi-Vision

The future of TV as seen in Super Hi-Vision | Social TV, Transmedia, Broadcast Trends | Scoop.it

This month the NHK Science & Technology Research Laboratories is exhibiting prototype examples of the innovations it expects to see in our living rooms in the 2020s, 30s, and beyond, ranging from impossible leaps in screen size and resolution to breathtaking breakthroughs in 3D imagery. It's a head-spinning display of the presently unattainable that leaves us decidedly unimpressed with our own 1080p 3D sets. Read on to find out exactly how you'll be watching TV in the future...


Via planetMitch, videographer, Zan Chandler, philippe reinaudo, Torsakul Thira
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Transmedia Tuesday: Macbeth Gets Interactive With "Sleep No More"

Transmedia Tuesday: Macbeth Gets Interactive With "Sleep No More" | Social TV, Transmedia, Broadcast Trends | Scoop.it

Chaunton: "This week, we are hopping back across the pond to visit an American production of what has proven to be one of the most enduring and successful immersive theater experiences of the new millennium, Sleep No More."


Via The Digital Rocking Chair
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SocialTV and Emerging Platforms Overview

Mark Silva from Anthem! provides an overview of the SocialTV ecosystem. 


Via Tony Obregon
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How To Turn Audiences Into Activists: 5 Lessons in Social Engagement from Participant Media

How To Turn Audiences Into Activists: 5 Lessons in Social Engagement from Participant Media | Social TV, Transmedia, Broadcast Trends | Scoop.it
It seems as if the global--or at least national--crisis documentary has become nearly an annual tradition. It started with An Inconvenient Truth, the 2006 Al Gore documentary that helped to open people’s eyes to the devastation of global warming.
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Juliana Koranteng: Facebook needs TV more than TV needs Facebook

Juliana Koranteng: Facebook needs TV more than TV needs Facebook | Social TV, Transmedia, Broadcast Trends | Scoop.it
"TV can afford to play hard-to-get; it has other suitors", says the editor of MediaTainment Finance of Facebook...
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ก้าวสู่โทรทัศน์ระบบดิจิทัลทั้งประเทศ....ทำอย่างไร?

ก้าวสู่โทรทัศน์ระบบดิจิทัลทั้งประเทศ....ทำอย่างไร? | Social TV, Transmedia, Broadcast Trends | Scoop.it

จากกิจกรรม Work Shop 'Digital Terrestrial TV braodcasting ในงาน Asia Media Summit 2012 จัดโดย ThaiPbs ที่ผ่านมา ประเด็นเกี่ยวกับโทรทัศน์ระบบดิจิทัลที่น่าสนใจมีอยู่ 2-3 มุมมอง ครอบคลุมเรื่องของความรู้ด้านเทคโนโลยีที่เกี่ยวข้อง การเตรียมความพร้อมกับสังคมที่ไม่ใช่แค่โครงข่ายพื้นฐานแต่รวมถึงเนื้อหาและกฎระเบียบ ความรับผิดชอบอื่นๆ ประกอบกัน รวมถึงรูปแบบของเนื้อหาที่จะเกิดขึ้นเพื่อตอบสนองลักษณะการบริโภคที่เปลี่ยนไปและเพื่อใช้ประโยชน์จากระบบดิจิทัลอย่างเต็มที่

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