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UK Social TV: Challenges and Opportunties

Presentation delivered at Social TV Con January 2013
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Valery's curator insight, April 18, 2013 5:52 AM
Between US and Europe, UK is often a good country to watch.
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The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | Social TV, Transmedia, Broadcast Trends | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.

 

In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...


Via Lauren Moss, มานะ ตรีรยาภิวัฒน์
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The 2nd screen becomes the 1st screen "More Cracks In TV’s Business Model" NYTimes

The 2nd screen becomes the 1st screen "More Cracks In TV’s Business Model" NYTimes | Social TV, Transmedia, Broadcast Trends | Scoop.it
Television has thrived on bundling, which offers a way of protecting things but also tends to obscure the weaknesses within. Now those flaws are becoming more apparent.

Via Gary Hayes
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Gary Hayes's curator insight, April 14, 2013 9:12 PM

Quote "The second screen experience slowly replaced the first — I barely looked up at the television. CBS’s reverent, almost whispered coverage took a back seat as I programmed my version of the Masters. The function that would have allowed me to throw the Internet coverage to my big-screen television was not enabled, but that’s only a matter of time. Change often comes very slowly, but then happens all at once.

CBS paid dearly for rights to the Masters, marketers ponied up to advertise in limited spots and my cable provider paid a hefty toll in terms of retransmission fees, but there I was, staring at the device on my lap, looking at a bright future — no cable, no commercials, no bundle required.

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Teaching New Forms of Storytelling, from Database Narratives to Quantum Journalism

Teaching New Forms of Storytelling, from Database Narratives to Quantum Journalism | Social TV, Transmedia, Broadcast Trends | Scoop.it

Susan Currie Sivek: "At the AEJMC conference this summer, Google News head Richard Gingras called for journalism educators to think beyond today's standard news site architecture and story structures and to teach journalism students the tools of computer science and product design" ...


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สารคดี Britian Secret Treasure..ตัวอย่างการรายการทีวีที่เล่าประวัติศาสตร์ให้คนสนใจ

สารคดี Britian Secret Treasure..ตัวอย่างการรายการทีวีที่เล่าประวัติศาสตร์ให้คนสนใจ | Social TV, Transmedia, Broadcast Trends | Scoop.it
รายการทีวีปัจจุบัน ถ้าอยากให้คนติดตามก็ควรมี 3 สิ่ง 1. ประเด็นของเรื่องที่เชื่อมโยงกับคนดูให้ได้ 2. การหารูปแบบวิธีในการสร้างปฏิสัมพันธ์ หรือการมีส่วนร่วมกับรายการ ไม่ว่าจะเป็น การส่งข้อมูล การร่วมเล่นเกม ต่อยอดจากเนื้อหาของรายการ 3. ใช้สื่ออื่นมาช่วยในการเล่าเรื่อง หรือเป็นพื้นที่สร้างการมีส่วนร่วม Transmedia Content สำคัญ แต่แต่ละสื่อต้องมีเนื้อหา รูปแบบที่ต่างโดยใช้ศักยภาพหลักของแต่ละสื่อให้เหมาะสม
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With interactive elements, digital documentaries are changing the way we tell and consume stories

With interactive elements, digital documentaries are changing the way we tell and consume stories | Social TV, Transmedia, Broadcast Trends | Scoop.it

Yonge Street, a weekly online magazine from Toronto region, dedicates a post to the amazing work done by the National Film Board about the interactive documentary.


Via mirmilla, Justin Nalepa, i-Docs
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mirmilla's curator insight, January 9, 2013 3:24 PM

Excellent summary on the milestone work undertaken by NFB.

siobhan-o-flynn's curator insight, January 10, 2013 7:47 AM

great piece in Yonge Street on iDocs, NFB, Kat & Gerry!

Justin Nalepa's curator insight, February 22, 2013 11:23 AM

Great article on the NFB's work in the world of interactive documentaries.

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TEDx Transmedia 2012 - 28/09/12, Rome

TEDx Transmedia 2012 - 28/09/12, Rome | Social TV, Transmedia, Broadcast Trends | Scoop.it
"TEDx Transmedia 2012 - 28/09/12, Rome", a playlist created by TEDxTalks
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Enhanced eBooks: The Transmedia Platform of Choice?

Enhanced eBooks: The Transmedia Platform of Choice? | Social TV, Transmedia, Broadcast Trends | Scoop.it
Transmedia authors need to take a serious look at what enhanced ebooks can do for their projects. Tablet- and smartphone-based stories have the potential to overcome a significant number of usability issues facing transmedia narrative designers.

Via Simon Staffans
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Simon Staffans's curator insight, February 11, 2013 12:37 PM

Interesting post on one of the areas most suitable for transmedia - e-books.

Jeni Mawter's curator insight, February 11, 2013 8:20 PM

Fully agree that ebooks are one marvellous plaform to tell multi-platform stories.

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Akamai Is Working on a Platform for Real-Time Companion Streaming

Akamai Is Working on a Platform for Real-Time Companion Streaming | Social TV, Transmedia, Broadcast Trends | Scoop.it

The aim, the company says, is to take today’s fast-growing but chaotic landscape of TV “companion” apps – such as ones delivering athlete stats to people watching the Olympics, or crime-fighting details to CSI junkies—and make it easier to create and see such additional content.

 

The Akamai proof of concept—shown for the first time to MIT Technology Review last week—consists of a few parts. The first is a piece of software that would reside on whatever device you use, whether it’s a television set fed by a cable or satellite service, a set-top box delivering content over the Internet, or even a DVR playing a recorded show. A one-time authentication process links your tablet or smartphone to the device.

 

Real-time information on what show you’re watching—even as you change the channel—gets sent to Akamai’s servers. Relevant secondary information then gets streamed directly back to your smartphone or tablet in near real-time.


Via Nicolas Weil, Ludovic Bostral, Raffaele Nappi
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Isabelle Bourekeb's curator insight, January 24, 2013 4:39 PM

La guère des données personnelles...

Valery's curator insight, January 25, 2013 6:07 AM

Akamai won't make new friends with this move. Still it seems as smart move.

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Twitter And Nielsen Launch Social TV Ratings - Forbes

Twitter And Nielsen Launch Social TV Ratings - Forbes | Social TV, Transmedia, Broadcast Trends | Scoop.it
Twitter and Nielsen are teaming up to launch a new measurement of television chatter on Twitter.

Via Nicholas Barr
Sakulsri Srisaracam's insight:

น่าสนใจมาก เพราะ Social TV กำลังถูกนำมาเป็นส่วนหนึ่งในการคิด Rating รายการโทรทัศน์อีกรูปแบบด้วย

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Nicholas Barr's curator insight, December 17, 2012 3:50 PM

If it can be measured, it can be sold.

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How to Measure Social Buzz For A TV Show

How to Measure Social Buzz For A TV Show | Social TV, Transmedia, Broadcast Trends | Scoop.it
Agencies can measure social buzz as a barometer for how engaging TV shows are, & Bluefin Labs is helping aggregate social discussion data for agencies & networks.
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Redefined Documentary at IDFA

Redefined Documentary at IDFA | Social TV, Transmedia, Broadcast Trends | Scoop.it

An excellent report from IDFA 2012. Must read!

 

excerpts:

Documentary film was pushing traditional boundaries at the 2012 International Documentary Festival Amsterdam (IDFA). From the DocLab's exhibitions to the intensity of audio, IDFA is leading the way in creative spaces for meaningful documentary that thinks outside the silver screen.

 

 


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5 Things Keeping Second Screen Apps From the Masses

5 Things Keeping Second Screen Apps From the Masses | Social TV, Transmedia, Broadcast Trends | Scoop.it
For all of the attention that Second Screen has received lately, there has yet to be any products developed for the space that has pushed the movement mainstream.

Via Nicholas Barr
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Nicholas Barr's curator insight, April 17, 2013 9:10 AM

There are some good points in this article and it’s interesting to think of second screens as an 'emerging mobile vertical'. It is worth adding though that in addition to boredom, enforced viewing i.e. a partner watching a show you’re not interested in triggers second screen use. However, neither of these use cases is likely to result in true second screen usage i.e. activities integrally related to primary screen content. The existing second screen behaviour that really created this emerging space is the need for discovery: finding content to watch; finding information related to what is being watched; and finding out what others think about it.

 

This presents two big challenges for second screen app developers:

 

1) To make the discovery route second nature. Consumer will take the path with least resistance. This requires apps to be as intuitive as possible with the least number of hurdles that may distract from viewing.

 

2) Currently the easiest route to content discovery is the traditional Remote Control Device (RCD); for related information it is Google, Wikipedia or IMDb searches and for social validation it's the likes of Facebook and Twitter. Modifying ingrained user behaviours may be difficult.

 

Fragmentation is an issue. Chuck Parker, chair of the Second Screen Society currently has over 70 second screen apps on his tablet and is tracking over 130 more. Clearly this is an increasingly crowded market. In an in-depth industry report Chuck predicts that this will continue, marked by consolidation, failure and improved user experiences.

 

Increasing there are calls for some levels of standardisation, which can often be seen as signs of a technology maturing.

 

Healthy debate exists around the merits of show specific apps versus umbrella apps owned by networks or the likes of zeebox. There are advantages for show specific apps. However, the problem is that when the show ends the audience is lost - think NBC's Olympics app. Fox have now consolidated multiple shows into the Fox Now second screen offering.

 

Earlier this year, Hardie Tankersley at Fox said in an Engadget interview "We're investing just enough to be in the game and to try to learn something about it." However, this does not mean Second Screen is something that is added on as an afterthought. As Tankersley says, "For a produced show like Bones or New Girl, it starts with the origin of the script. When the first script comes in we start planning with the show what the second screen content is going to be, what the merchandise that we'll sell is going to be and it gets developed in that writers room."

 

Hopes of a transmedia heavy future for television where viewers can choose their own ending are unlikely to be realised. All that extra content to provide different paths costs money to produce. It doesn't really sit well with the lean-back behaviours associated with TV viewing so is an experience best left to games developers who have a proven audience and means of monetisation.

 

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Q&A: The (Real) State of Social TV Right Now | Social TV and Trending Topics: What's Hot Right Now - Advertising Age

Q&A: The (Real) State of Social TV Right Now | Social TV and Trending Topics: What's Hot Right Now - Advertising Age | Social TV, Transmedia, Broadcast Trends | Scoop.it

Mike Proulx, the guy who wrote the book on social tv -- explains what's changed lately in a conversation with Simon Dumenco.

 

In February of last year, Mike Proulx and his co-author Stacey Shepatin published the book "Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile." As senior VP and director of digital strategy at Hill Holliday, Mr. Proulx knows what he's talking about -- and, in just a few weeks, he and a few hundred other social-TV obsessives will talk even more about where the industry is headed. The third edition of Hill Holliday's annual TVnext Summit, an event Mr. Proulx created, is coming up on April 29 in Boston.

 

As the event approaches, Ad Age's Media Guy Simon Dumenco spoke with Mr. Proulx as part of the ongoing Dumenco's Media Peopleseries of in-depth interviews. What follows is an edited version of a longer conversation.

Simon Dumenco: Talk to me about what's changed in the social-TV space since the publication of your book -- other than everything.

 

Mike Proulx: The biggest change we predicted was that consolidation was going to be the theme for 2013, and that certainly has come true. In Chapter 5 in the book, we talked a lot about the social-TV analytic space, and since the release of the book Nielsen bought SocialGuide, and Twitter bought Bluefin Labs, so that leaves an interesting landscape where you have Trendrr as really the only independent social-TV analytics company now.

 

Dumenco: I have to say that I was surprised how quickly Bluefin sort of disappeared into Twitter's maw. After the acquisition, Bluefin employees almost immediately got Twitter email addresses and now they're essentially just part of the marketing department of Twitter -- because the ex-Bluefinners' jobs now involve proving the efficacy of Twitter, basically.

 

Read the entitre article at http://adage.com/article/trending-topics/q-a-real-state-social-tv/240799/


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What content marketers need to know about Social TV: Keynote insights at #SESNY

What content marketers need to know about Social TV: Keynote insights at #SESNY | Social TV, Transmedia, Broadcast Trends | Scoop.it
Hill Holliday's senior VP and director of social media Mike Proulx delivers a resounding keynote speech at SES NY about social TV.

Via Gary Hayes
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Gary Hayes's curator insight, March 27, 2013 8:19 AM

1st Belief: TV is dying.
Fact: We’re watching more TV than ever – averaging 35 hours a week, according to Nielsen. Numbers don’t lie, and 40 million Oscar viewers – the show’s biggest ratings since 2010 – prove TV is still popular.

2nd Belief: No one watches TV live
Fact: 87 percent of broadcast and 93 percent of cable watched live.

3rd Belief: Most people use other devices while watching TV
Fact: 78 percent of second screen activity is unrelated to that TV show. Marketers have to get creative to get in front of audiences viewing programs.

4th Belief: Social media affects ratings
Fact: There’s a correlation between TV activity and ratings. Among the 18-24 year-old demographic, season premiere ratings increase 1 percent when Twitter chatter increases by 8.5 percent, and there’s a midseason spike of 1 percent when tweets increase 4.2 percent. (Read more here.)

5th belief: Television is new media.
Fact: Well, maybe this is opinion, but Proulx agreed, and it must be approached that way by marketers

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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | Social TV, Transmedia, Broadcast Trends | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


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Dr. Pamela Rutledge's curator insight, March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight, April 2, 2013 7:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 2013 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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The next chapter: storytelling embarks on an interactive adventure

The next chapter: storytelling embarks on an interactive adventure | Social TV, Transmedia, Broadcast Trends | Scoop.it

David Cornish:  Our hero, Publishing, tumbles forth from the Pit of Paper Projects in a flurry of dust and curses. His tunic is torn, his shield lost, and his future far from certain. Regaining his breath, he rises to his knees and looks about him [...]

 

Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies.


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The Digital Rocking Chair's curator insight, February 6, 2013 4:50 AM

A fabulously in-depth look at how publishing is meeting the challenges of changing audience behaviours.

Asil's curator insight, February 6, 2013 11:42 PM

How can you not love a story that leads with a superhero?

 

readmusync's curator insight, March 24, 2013 6:16 PM

We are also making somekind of attempt, do you want to try it?

 

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The Journey of Documentary: a web series about the evolution of documentary

The Journey of Documentary: a web series about the evolution of documentary | Social TV, Transmedia, Broadcast Trends | Scoop.it
This is an online interactive documentary about how to make an online interactive documentary. It is an initiative which has been borne out of my Masters Research undertaking at the Australian Film...
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Transmedia sf - presentation for the IABC Jan 16 2013

A co-presentation by Beth Rogozinski and Maya Zuckerman

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Simon Staffans's curator insight, February 6, 2013 4:21 AM

Good presentation, although some may have issues with the "what it's not" slide...

Dr. Pamela Rutledge's comment, February 6, 2013 12:21 PM
Great presentation! Confused by description of IM in "What it's not." Transmedia stories (in marketing esp.) also rely on psychological transportation into and emotional engagement with an imagined 'world' alongside brand to link story and brand essence; i.e. ultimate story arc resolution is integration of brand in consumer's mind. Great transmedia story experience may not translate into brand awareness or liking. Story enhancements can provide sparks or entry points into projection and identification with brand.
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6 lessons on how to produce a transmedia experience

6 lessons on how to produce a transmedia experience | Social TV, Transmedia, Broadcast Trends | Scoop.it

Startup Weekend Transmedia:  "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...


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Jeni Mawter's curator insight, February 11, 2013 8:31 PM

I'd add a Number 7. Don't forget The Story!

Josette Williams's curator insight, February 15, 2013 1:10 PM

What is Transmedia and how your business can implement it to leverage your marketing.

Brad Tollefson's curator insight, March 4, 2014 12:56 PM

add your insight...

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The End of 'Social TV,' or How #socialTV Jumped the Shark

The End of 'Social TV,' or How #socialTV Jumped the Shark | Social TV, Transmedia, Broadcast Trends | Scoop.it
before social tv, how could you tell if people were enjoying a show? they watched it.

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Nicholas Barr's curator insight, January 18, 2013 6:24 PM

Seems Simon has already slipped into the "trough of disillusionment".

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Social TV's Top 10 Moments For 2012

Social TV's Top 10 Moments For 2012 | Social TV, Transmedia, Broadcast Trends | Scoop.it
What began as a natural phenomenon — you see something on TV, you say something on Social Media — has the attention of every TV exec these days.

That wasn’t quite as true a year ago.

From record engagement to major campaigns to multi-million dollar acquisitions, there’s no question that Social TV has a future. Nobody is clear on what that is, but the point of this post is to look back.

Here is my list of 10 important moments for Social TV. It’s far more idiosyncratic than scientific, and surely I missed something big and good, but it offers a glimpse how much happened in this critical year for the space. Feel free to add to the list.

(Just a few notes first: I did not factor in app roll-outs, per se, although two new arrivals were important beyond the app technologies. And I’m not looking at brand campaigns, though there were many excellent ones, including the Voice, Nissan, True Blood’s #makersday and many more.)

10. Twitter hires Fred Graver as “head of TV” (read Ad Age)
This was fairly quiet news, but everyone already knows Twitter became the king of Social TV without really trying that hard. Graver, a longtime TV exec, is helping the company become a more purposeful trailblazer. ”There’s a whole ecosystem being described here,” he told Ad Age, “and we’ve only begun to map out that frontier.”

9. American Idol’s finale scores big (read Bluefin Labs)
By the time American Idol drew 1.4 million Social Media comments for its May finale, the overall trend of greater engagement was already clear. What amazed people was American Idol set the Social TV record for biggest finalewhile dropping in the Nielsen ratings from the year before.

8. Shazam enters Social TV
With a quarter-billion users and big-time brands as partners, Shazam entered Social TV with a bang. First it was the Super Bowl. Then it was the Olympics. Then Shazam settled into every day TV. Scan for a song while watching TV and you’re getting the message that Shazam wants to be a player.

7. CNN wins the Social TV election war (read Forbes)
Both on election night, and throughout the campaign, CNN won the Election 2012 Social TV battle over its cable and broadcast opponents. It was a reminder that the cable network is still a big digital player.

6. MTV VMAs catch The Grammys (maybe)
In what was arguably the most sophisticated Social TV integration yet, MTV landed in the #2 all-time slot for mentions, or #1, depending on who was counting. It confirmed two things: 1) MTV is awesome at Social TV; 2) There is no standard for Social TV measurement … yet.

5. The Grammys grab 13 million mentions (read Forbes)
The Grammys’ Social TV numbers were more remarkable, however, because no one saw them coming. Surpassing the Super Bowl and all expectations (including those who measure Social TV), the show had one last surprise: It wasn’t necessarily the Whitney Houston tribute that drove the chatter. In fact, the Twitterverse relatively quiet during that section of the show.

Read the rest of the story at http://www.forbes.com/sites/michaelhumphrey/2012/12/13/social-tvs-top-10-moments-for-2012/.
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Social TV and second-screen viewing: the stats in 2012

Social TV and second-screen viewing: the stats in 2012 | Social TV, Transmedia, Broadcast Trends | Scoop.it
What does research from Nielsen, Google, Deloitte, Thinkbox, BSkyB and others tell us?
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Social TV ในอเมริกาปีเดียวเพิ่มขึ้น 800%

Social TV ในอเมริกาปีเดียวเพิ่มขึ้น 800% | Social TV, Transmedia, Broadcast Trends | Scoop.it
Social TV ในอเมริกาปีเดียวเพิ่มขึ้น 800% มาดูเทรนด์การรับชมทีวีพร้อมๆ กับทำอย่างอื่นไปด้วยกันคะ

 

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