Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.
In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.
However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...
Susan Currie Sivek: "At the AEJMC conference this summer, Google News head Richard Gingras called for journalism educators to think beyond today's standard news site architecture and story structures and to teach journalism students the tools of computer science and product design" ...
Transmedia authors need to take a serious look at what enhanced ebooks can do for their projects. Tablet- and smartphone-based stories have the potential to overcome a significant number of usability issues facing transmedia narrative designers.
The aim, the company says, is to take today’s fast-growing but chaotic landscape of TV “companion” apps – such as ones delivering athlete stats to people watching the Olympics, or crime-fighting details to CSI junkies—and make it easier to create and see such additional content.
The Akamai proof of concept—shown for the first time to MIT Technology Review last week—consists of a few parts. The first is a piece of software that would reside on whatever device you use, whether it’s a television set fed by a cable or satellite service, a set-top box delivering content over the Internet, or even a DVR playing a recorded show. A one-time authentication process links your tablet or smartphone to the device.
Real-time information on what show you’re watching—even as you change the channel—gets sent to Akamai’s servers. Relevant secondary information then gets streamed directly back to your smartphone or tablet in near real-time.
Documentary film was pushing traditional boundaries at the 2012 International Documentary Festival Amsterdam (IDFA). From the DocLab's exhibitions to the intensity of audio, IDFA is leading the way in creative spaces for meaningful documentary that thinks outside the silver screen.
Mike Proulx, the guy who wrote the book on social tv -- explains what's changed lately in a conversation with Simon Dumenco.
In February of last year, Mike Proulx and his co-author Stacey Shepatin published the book "Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile." As senior VP and director of digital strategy at Hill Holliday, Mr. Proulx knows what he's talking about -- and, in just a few weeks, he and a few hundred other social-TV obsessives will talk even more about where the industry is headed. The third edition of Hill Holliday's annual TVnext Summit, an event Mr. Proulx created, is coming up on April 29 in Boston.
As the event approaches, Ad Age's Media Guy Simon Dumenco spoke with Mr. Proulx as part of the ongoing Dumenco's Media Peopleseries of in-depth interviews. What follows is an edited version of a longer conversation.
Simon Dumenco: Talk to me about what's changed in the social-TV space since the publication of your book -- other than everything.
Mike Proulx: The biggest change we predicted was that consolidation was going to be the theme for 2013, and that certainly has come true. In Chapter 5 in the book, we talked a lot about the social-TV analytic space, and since the release of the book Nielsen bought SocialGuide, and Twitter bought Bluefin Labs, so that leaves an interesting landscape where you have Trendrr as really the only independent social-TV analytics company now.
Dumenco: I have to say that I was surprised how quickly Bluefin sort of disappeared into Twitter's maw. After the acquisition, Bluefin employees almost immediately got Twitter email addresses and now they're essentially just part of the marketing department of Twitter -- because the ex-Bluefinners' jobs now involve proving the efficacy of Twitter, basically.
Eddie Rehfeldt: "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."
David Cornish: Our hero, Publishing, tumbles forth from the Pit of Paper Projects in a flurry of dust and curses. His tunic is torn, his shield lost, and his future far from certain. Regaining his breath, he rises to his knees and looks about him [...]
Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies.
Startup Weekend Transmedia: "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...
What began as a natural phenomenon — you see something on TV, you say something on Social Media — has the attention of every TV exec these days.
That wasn’t quite as true a year ago.
From record engagement to major campaigns to multi-million dollar acquisitions, there’s no question that Social TV has a future. Nobody is clear on what that is, but the point of this post is to look back.
Here is my list of 10 important moments for Social TV. It’s far more idiosyncratic than scientific, and surely I missed something big and good, but it offers a glimpse how much happened in this critical year for the space. Feel free to add to the list.
(Just a few notes first: I did not factor in app roll-outs, per se, although two new arrivals were important beyond the app technologies. And I’m not looking at brand campaigns, though there were many excellent ones, including the Voice, Nissan, True Blood’s #makersday and many more.)
10. Twitter hires Fred Graver as “head of TV” (read Ad Age) This was fairly quiet news, but everyone already knows Twitter became the king of Social TV without really trying that hard. Graver, a longtime TV exec, is helping the company become a more purposeful trailblazer. ”There’s a whole ecosystem being described here,” he told Ad Age, “and we’ve only begun to map out that frontier.”
9. American Idol’s finale scores big (read Bluefin Labs) By the time American Idol drew 1.4 million Social Media comments for its May finale, the overall trend of greater engagement was already clear. What amazed people was American Idol set the Social TV record for biggest finalewhile dropping in the Nielsen ratings from the year before.
8. Shazam enters Social TV With a quarter-billion users and big-time brands as partners, Shazam entered Social TV with a bang. First it was the Super Bowl. Then it was the Olympics. Then Shazam settled into every day TV. Scan for a song while watching TV and you’re getting the message that Shazam wants to be a player.
7. CNN wins the Social TV election war (read Forbes) Both on election night, and throughout the campaign, CNN won the Election 2012 Social TV battle over its cable and broadcast opponents. It was a reminder that the cable network is still a big digital player.
6. MTV VMAs catch The Grammys (maybe) In what was arguably the most sophisticated Social TV integration yet, MTV landed in the #2 all-time slot for mentions, or #1, depending on who was counting. It confirmed two things: 1) MTV is awesome at Social TV; 2) There is no standard for Social TV measurement … yet.
5. The Grammys grab 13 million mentions (read Forbes) The Grammys’ Social TV numbers were more remarkable, however, because no one saw them coming. Surpassing the Super Bowl and all expectations (including those who measure Social TV), the show had one last surprise: It wasn’t necessarily the Whitney Houston tribute that drove the chatter. In fact, the Twitterverse relatively quiet during that section of the show.
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