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Stop Teaching - Start Learning

Stop Teaching - Start Learning | Social TV, Transmedia, Broadcast Trends | Scoop.it
Do you ever teach a class? By ‘teach’ I mean talk to the whole class to share instruction or discuss content. If the answer is yes, then I would like to examine your aims in doing so. The three com...

Via Dr. Susan Bainbridge
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Carlos Rodrigues Cadre's curator insight, October 9, 8:15 AM

adicionar a sua visão ...

Raquel Oliveira's curator insight, October 12, 6:56 AM

Pare de ensinar- comece a aprender !

Ensinar = voce fala a aula inteira :(

Aprender = todos compartilham o saber daquele tema.:D

#avancee

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On Transmedia

On Transmedia | Social TV, Transmedia, Broadcast Trends | Scoop.it

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The Digital Rocking Chair's curator insight, November 13, 2013 3:02 PM


Simon Staffans:  "Transmedia has never been the easiest of terms to throw around. It’s a concept trying to embrace so many different genres and so many different practices, it’s almost guaranteed to give rise to disagreements" ...

Jeni Mawter's curator insight, November 13, 2013 7:42 PM

From transmedia expert, Simon Staffans, comes this simple explanation.

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Speaking With Philo: Interactive Storytelling

Speaking With Philo: Interactive Storytelling | Social TV, Transmedia, Broadcast Trends | Scoop.it
I had one of those thick conversations rich with ideas and potential last Friday. It was with fellow storyteller and tec…

Via i-Docs
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Jens Peter Madsen's curator insight, December 9, 2013 8:00 AM

Very interesting perspective. To my opinion interactive storytelling allready goes on in the social medias. My project in that perspective is to introduce the art of storytelling in social medias. I work with filmed storytelling for digital medias. Watch my site www.digitalstotytelle.dk - it´s just about to open in enlish vesion.

Jens Peter Madsen's curator insight, December 10, 2013 12:10 PM

Sorry the site is www.digitalstoryteller.dk/home

 

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Don't forget audiences like to influence - The new frontier of #transocialmedia participation branding

Don't forget audiences like to influence - The new frontier of #transocialmedia participation branding | Social TV, Transmedia, Broadcast Trends | Scoop.it
The best brand stories encourage participation and interaction, so putting the audience into your brand’s story is perhaps key to winning engaged audiences that actually care.

Via Gary Hayes
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Gary Hayes's curator insight, September 24, 2013 8:58 AM

Quote "

The other popular strategy has been crowdsourcing the story, where the audience becomes the creator of the whole story. While some brands have done this well (Arvo Beer’s Perfect Lager Project, Magnum Pleasure Store, Fanta Flavour Lab, MyStarbucks Idea, The VW People’s Car Project in China, our own digitally customisable London Olympic Mascots), others have missed the mark (Raymond Weil’s ‘Help design a new watch’ Facebook competition springs to mind) .

But the new frontier for participation branding is putting the audience into the story, as an actual character influencing other characters and the outcome. That is, it’s not just about giving a few people a unique experience (such as the ‘Best job in the world’ campaign) any more and relying on the online amplification of that (does anyone even remember who won Best Job?), but actually creating multiple stories for the many, democratising the experience so to speak."

G's curator insight, November 2, 7:04 PM

The best brand stories now encourage different levels of participation to achieve maximum impact and scale. This means designing interactive stories for ‘skimmers’ (those exposed to the story), ‘dippers’ (those sharing the story) and ‘divers’ (those immersing, influencing and advocating the story) is a must for marketers. This article provides information to how the social media and branding have and are affecting each other.

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3 Ways Documentary Filmmakers Are Making Webisodes Work | Mediashift | PBS

3 Ways Documentary Filmmakers Are Making Webisodes Work | Mediashift | PBS | Social TV, Transmedia, Broadcast Trends | Scoop.it
Webisodes, which have long been hyped as a new form of online entertainment (but rarely lived up to it), are expanding beyond Internet television and proving to be a valuable accompaniment to feature-length documentary films.
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The Evolution of Storytelling part 1 of 4

Robert Pratten, CEO of Transmedia Storyteller Ltd presents to the school of Advanced TV & Film at Sheridan College, Canada.

Via Simon Staffans
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Juliana Loh's curator insight, September 4, 2013 6:05 PM

When you love something THAT much... you go out and do it. That's what Robert did. Forsaking a 'traditional' career, Rob dove into film school and then used technology to develop something that is changing the way storytelling is told. You'll have to watch this video to find out (shared courtesy of @simon_staffans). In a few weeks time, I'll be personally interviewing Rob for my 'Chasing Cyborgs' blog. Stay tuned :)

 

Alberto Gago's curator insight, September 6, 2013 3:19 AM

Presentación de Robert Pratten. Muy interesante.

Devadas's curator insight, September 8, 2013 11:06 PM

Pretty instructive.

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Video Interview | Jeremy Mendes Defines Interactive Documentary | Open Documentary Lab at MIT

Video Interview | Jeremy Mendes Defines Interactive Documentary | Open Documentary Lab at MIT | Social TV, Transmedia, Broadcast Trends | Scoop.it

"In this video interview, Mendes answers our first two questions:

1. How would you define interactive documentary?

2. Do you think that interactive documentary, as a form, is a natural evolution of linear documentary?"

By Arnau Gifreu Castells (PhD)


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mirmilla's curator insight, June 24, 2013 3:11 PM

Just a glimpse.

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NBC’s “The Voice” is Changing How We Watch TV…With Twitter

NBC’s “The Voice”  is Changing How We Watch TV…With Twitter | Social TV, Transmedia, Broadcast Trends | Scoop.it

It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that the end result is a fully integrated, interested, and engaged audience for advertisers and brands to reach.


Via Nicholas Barr
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TVFiends's curator insight, May 1, 2013 3:00 PM

Agree- The Voice seems to have mastered Twitter and Second Screen: 

 

Not many networks do social media as well as NBC has with The Voice. 

It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that the end result is a fully integrated, interested, and engaged audience for advertisers and brands to reach.

 
Mattia Nicoletti's curator insight, May 3, 2013 2:03 AM

Talent shows are made for second screen and Twitter. Let's expect a ton of quiz shows that in the same way engage the audience.

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Dick Costolo says Twitter is a reinvention of the town square -- but with TV

Dick Costolo says Twitter is a reinvention of the town square -- but with TV | Social TV, Transmedia, Broadcast Trends | Scoop.it
New forms of media are often disruptive to existing forms, but Twitter CEO Dick Costolo says that his network is complementary to traditional forms like television, because it adds the kind of real-time discussion we associate with the town square...
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5 Things Keeping Second Screen Apps From the Masses

5 Things Keeping Second Screen Apps From the Masses | Social TV, Transmedia, Broadcast Trends | Scoop.it
For all of the attention that Second Screen has received lately, there has yet to be any products developed for the space that has pushed the movement mainstream.

Via Nicholas Barr
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Nicholas Barr's curator insight, April 17, 2013 9:10 AM

There are some good points in this article and it’s interesting to think of second screens as an 'emerging mobile vertical'. It is worth adding though that in addition to boredom, enforced viewing i.e. a partner watching a show you’re not interested in triggers second screen use. However, neither of these use cases is likely to result in true second screen usage i.e. activities integrally related to primary screen content. The existing second screen behaviour that really created this emerging space is the need for discovery: finding content to watch; finding information related to what is being watched; and finding out what others think about it.

 

This presents two big challenges for second screen app developers:

 

1) To make the discovery route second nature. Consumer will take the path with least resistance. This requires apps to be as intuitive as possible with the least number of hurdles that may distract from viewing.

 

2) Currently the easiest route to content discovery is the traditional Remote Control Device (RCD); for related information it is Google, Wikipedia or IMDb searches and for social validation it's the likes of Facebook and Twitter. Modifying ingrained user behaviours may be difficult.

 

Fragmentation is an issue. Chuck Parker, chair of the Second Screen Society currently has over 70 second screen apps on his tablet and is tracking over 130 more. Clearly this is an increasingly crowded market. In an in-depth industry report Chuck predicts that this will continue, marked by consolidation, failure and improved user experiences.

 

Increasing there are calls for some levels of standardisation, which can often be seen as signs of a technology maturing.

 

Healthy debate exists around the merits of show specific apps versus umbrella apps owned by networks or the likes of zeebox. There are advantages for show specific apps. However, the problem is that when the show ends the audience is lost - think NBC's Olympics app. Fox have now consolidated multiple shows into the Fox Now second screen offering.

 

Earlier this year, Hardie Tankersley at Fox said in an Engadget interview "We're investing just enough to be in the game and to try to learn something about it." However, this does not mean Second Screen is something that is added on as an afterthought. As Tankersley says, "For a produced show like Bones or New Girl, it starts with the origin of the script. When the first script comes in we start planning with the show what the second screen content is going to be, what the merchandise that we'll sell is going to be and it gets developed in that writers room."

 

Hopes of a transmedia heavy future for television where viewers can choose their own ending are unlikely to be realised. All that extra content to provide different paths costs money to produce. It doesn't really sit well with the lean-back behaviours associated with TV viewing so is an experience best left to games developers who have a proven audience and means of monetisation.

 

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Q&A: The (Real) State of Social TV Right Now | Social TV and Trending Topics: What's Hot Right Now - Advertising Age

Q&A: The (Real) State of Social TV Right Now | Social TV and Trending Topics: What's Hot Right Now - Advertising Age | Social TV, Transmedia, Broadcast Trends | Scoop.it

Mike Proulx, the guy who wrote the book on social tv -- explains what's changed lately in a conversation with Simon Dumenco.

 

In February of last year, Mike Proulx and his co-author Stacey Shepatin published the book "Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile." As senior VP and director of digital strategy at Hill Holliday, Mr. Proulx knows what he's talking about -- and, in just a few weeks, he and a few hundred other social-TV obsessives will talk even more about where the industry is headed. The third edition of Hill Holliday's annual TVnext Summit, an event Mr. Proulx created, is coming up on April 29 in Boston.

 

As the event approaches, Ad Age's Media Guy Simon Dumenco spoke with Mr. Proulx as part of the ongoing Dumenco's Media Peopleseries of in-depth interviews. What follows is an edited version of a longer conversation.

Simon Dumenco: Talk to me about what's changed in the social-TV space since the publication of your book -- other than everything.

 

Mike Proulx: The biggest change we predicted was that consolidation was going to be the theme for 2013, and that certainly has come true. In Chapter 5 in the book, we talked a lot about the social-TV analytic space, and since the release of the book Nielsen bought SocialGuide, and Twitter bought Bluefin Labs, so that leaves an interesting landscape where you have Trendrr as really the only independent social-TV analytics company now.

 

Dumenco: I have to say that I was surprised how quickly Bluefin sort of disappeared into Twitter's maw. After the acquisition, Bluefin employees almost immediately got Twitter email addresses and now they're essentially just part of the marketing department of Twitter -- because the ex-Bluefinners' jobs now involve proving the efficacy of Twitter, basically.

 

Read the entitre article at http://adage.com/article/trending-topics/q-a-real-state-social-tv/240799/


Via Tony Obregon
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What content marketers need to know about Social TV: Keynote insights at #SESNY

What content marketers need to know about Social TV: Keynote insights at #SESNY | Social TV, Transmedia, Broadcast Trends | Scoop.it
Hill Holliday's senior VP and director of social media Mike Proulx delivers a resounding keynote speech at SES NY about social TV.

Via Gary Hayes
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Gary Hayes's curator insight, March 27, 2013 8:19 AM

1st Belief: TV is dying.
Fact: We’re watching more TV than ever – averaging 35 hours a week, according to Nielsen. Numbers don’t lie, and 40 million Oscar viewers – the show’s biggest ratings since 2010 – prove TV is still popular.

2nd Belief: No one watches TV live
Fact: 87 percent of broadcast and 93 percent of cable watched live.

3rd Belief: Most people use other devices while watching TV
Fact: 78 percent of second screen activity is unrelated to that TV show. Marketers have to get creative to get in front of audiences viewing programs.

4th Belief: Social media affects ratings
Fact: There’s a correlation between TV activity and ratings. Among the 18-24 year-old demographic, season premiere ratings increase 1 percent when Twitter chatter increases by 8.5 percent, and there’s a midseason spike of 1 percent when tweets increase 4.2 percent. (Read more here.)

5th belief: Television is new media.
Fact: Well, maybe this is opinion, but Proulx agreed, and it must be approached that way by marketers

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Using social media to change the ending

Using social media to change the ending | Social TV, Transmedia, Broadcast Trends | Scoop.it
Broadcasters are increasingly clued in on social media chatter about their shows

Via Ludovic Bostral
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Harnessing HTML5 For Storytelling

Harnessing HTML5 For Storytelling | Social TV, Transmedia, Broadcast Trends | Scoop.it
Content can be many things. It can be a five minute video on wine tasting, a how-to on cooking the world’s greatest lasagna, 30 minute coding tutorials, a memory of your daughter’s fifth birthday, ...

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i-Docs's curator insight, October 14, 2013 7:59 AM

"At Storygami we help individuals and brands make interactive online videos. We use a term called “layered video” for our approach. What this means is that we add elements that the audience can interact with over the top of online videos. These elements become visible only when they are triggered by the viewer or user. All these layered elements appear within the video screen itself and they are unlike pop-ups in that they are designed to enhance your viewing experience and not to distract. One of our first commissions was with Virgin Media in the UK where we produced a six part web series using our technology."

 

They are also in the process of creating an online video editing tool and blogging about all their adventures here: http://storygami.co/blog/ ;

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TV = TwitterVision. Watch TV 'inside' Twitter - click the See It link on any device (Comcast only 4 now)

TV = TwitterVision. Watch TV 'inside' Twitter - click the See It link on any device (Comcast only 4 now) | Social TV, Transmedia, Broadcast Trends | Scoop.it
Twitter has already proven to be a popular tool for talking about TV shows, but it's about to become a new way to watch them.

Via Gary Hayes
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Gary Hayes's curator insight, October 10, 2013 8:27 AM

Quote "

"See It will be integrated into a show’s tweet, so that with the click of a button, I can change the channel on my TV right away, record it or even watch on my mobile device," Sam Schwartz, Comcast's chief business development officer, said in a blog post.

The See It button, which will start showing up in tweets later this year, will let customers tune into shows online or from set top boxes, set their DVRs and even buy tickets through Fandango. NBCUniversal's networks like CNBC, SyFy, NBC and others will have access to the feature, for shows including The Voice, Today Show, Access Hollywood and many more.

While subscribers will have access to more options, non-subscribers will also be able to use the See It button to see shows they might be able to access through other apps from places like Hulu or ABC."

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Stay Tuned: The Future of TV

Stay Tuned: The Future of TV | Social TV, Transmedia, Broadcast Trends | Scoop.it
The 80-year-old TV industry at the precipice of a distribution and content revolution. The widely-anticipated convergence of personal computers, the internet and television is finally happening.
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Social TV, Transmedia, Broadcast Trends | Scoop.it

Via The Digital Rocking Chair
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Richard Stadler's curator insight, September 10, 2013 5:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Hans Heesterbeek's curator insight, September 11, 2013 12:10 AM
Social media: the new remote control
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'Social Fiction' Brings Characters to Life via Facebook and Twitter

'Social Fiction' Brings Characters to Life via Facebook and Twitter | Social TV, Transmedia, Broadcast Trends | Scoop.it

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Deborah Banker's curator insight, August 28, 2013 5:30 PM

Not quite sure what to think about this one.

Lisa Belfield's curator insight, August 28, 2013 11:45 PM

Great idea for classroom novel study!

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Sync'd up thinking - The Ideal Transmedia Parallel Production Process

Sync'd up thinking - The Ideal Transmedia Parallel Production Process | Social TV, Transmedia, Broadcast Trends | Scoop.it
Tweet Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated / varied / mysterious / technical'.

Via Gary Hayes
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Binary Racoon's comment, June 20, 2013 11:52 AM
to add to what Gary mentions, we see that loop mainly in social and online games: publish­->listen->adjust->publish...
Binary Racoon's comment, June 20, 2013 11:55 AM
this structure allows to always make improvement based on users feedbacks and behavior. basically, is to see your "product" as a service. The launch of the product is a new beginning. for lot of people, the real work starts there.
Tom Dolan's comment, June 21, 2013 12:06 PM
I'd also say that for too many developers "launched" is the same as "finished". Working with them to understand why a TV entertainment format has twists in weeks five and nine etc can pay dividends in more adaptable sites and frameworks.
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A nation of audience participation

A nation of audience participation | Social TV, Transmedia, Broadcast Trends | Scoop.it
More and more people are watching live-entertainment television shows while simultaneously interacting with the content on mobile devices. But could 'second-screen' viewing also work for documentaries?
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BBC America, Twitter reach first 'in-tweet branded video' deal for a TV series

BBC America, Twitter reach first 'in-tweet branded video' deal for a TV series | Social TV, Transmedia, Broadcast Trends | Scoop.it
Now that Twitter Music has been revealed there will be more anticipation of potential TV integration, and it appears BBC America will be among the first

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UK Social TV: Challenges and Opportunties

Presentation delivered at Social TV Con January 2013
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Valery's curator insight, April 18, 2013 5:52 AM
Between US and Europe, UK is often a good country to watch.
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The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | Social TV, Transmedia, Broadcast Trends | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.

 

In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...


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The 2nd screen becomes the 1st screen "More Cracks In TV’s Business Model" NYTimes

The 2nd screen becomes the 1st screen "More Cracks In TV’s Business Model" NYTimes | Social TV, Transmedia, Broadcast Trends | Scoop.it
Television has thrived on bundling, which offers a way of protecting things but also tends to obscure the weaknesses within. Now those flaws are becoming more apparent.

Via Gary Hayes
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Gary Hayes's curator insight, April 14, 2013 9:12 PM

Quote "The second screen experience slowly replaced the first — I barely looked up at the television. CBS’s reverent, almost whispered coverage took a back seat as I programmed my version of the Masters. The function that would have allowed me to throw the Internet coverage to my big-screen television was not enabled, but that’s only a matter of time. Change often comes very slowly, but then happens all at once.

CBS paid dearly for rights to the Masters, marketers ponied up to advertise in limited spots and my cable provider paid a hefty toll in terms of retransmission fees, but there I was, staring at the device on my lap, looking at a bright future — no cable, no commercials, no bundle required.