Social TV, Transmedia, Broadcast Trends
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Social TV, Transmedia, Broadcast Trends
News, Knowledge and Trend on Broadcast topic. Gather all useful information for educators, students and people in this industry. Social TV, Transmedia, Broadcast Trends
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Rescooped by Sakulsri Srisaracam from Transmedia: Storytelling for the Digital Age
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Social TV, Transmedia, Broadcast Trends | Scoop.it

Via The Digital Rocking Chair
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Richard Stadler's curator insight, September 10, 2013 5:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Hans Heesterbeek's curator insight, September 11, 2013 12:10 AM
Social media: the new remote control
Rescooped by Sakulsri Srisaracam from Social TV addicted
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An Analysis of Social TV and the Second Screen - Weber Shandwick Social Studies Blog

An Analysis of Social TV and the Second Screen - Weber Shandwick Social Studies Blog | Social TV, Transmedia, Broadcast Trends | Scoop.it

Via Mattia Nicoletti, Raffaele Nappi
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Rescooped by Sakulsri Srisaracam from Convergence Journalism
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The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | Social TV, Transmedia, Broadcast Trends | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.

 

In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...


Via Lauren Moss, มานะ ตรีรยาภิวัฒน์
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