With 15 years of multiplatform experience under her belt, Rosie Allimonos has produced content for such iconic BBC brands as Doctor Who and EastEnders. We caught up with her in San Francisco to chat about audience engagement, silo breaking, and why transmedia is poised to go mainstream.
Webisodes, which have long been hyped as a new form of online entertainment (but rarely lived up to it), are expanding beyond Internet television and proving to be a valuable accompaniment to feature-length documentary films.
It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that the end result is a fully integrated, interested, and engaged audience for advertisers and brands to reach.
Tweet Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated / varied / mysterious / technical'.
More and more people are watching live-entertainment television shows while simultaneously interacting with the content on mobile devices. But could 'second-screen' viewing also work for documentaries?
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