The TV networks officially announced their new programming slates for 2012-2013 at Upfronts in New York City this week. By the time they rolled their first look footage for advertisers and critics, the new series already had dedicated Twitter accounts set up, ready to interact with the shows' first fans.
Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind. (Also, any network that lets a show title like "How to Live With Your Parents (For the Rest of Your Life)" get approved is obviously not in the business of listening to their social media team. Good luck with that one, ABC!)
But the Twitter feeds aren't just to promote new shows, new episodes and teasers -- Lee went on to say what the networks get back from it: "We literally get feedback before, during and after launch. It is a critical tool for us to understand how our audience is responding to our shows."
While metrics on the most popular shows on Twitter aren't measured with an exact science just yet, it's only a matter of time. The fact that every network now has a social media division says that TV executives realize the power of fan reactions, live conversations and making shows tweet-worthy.
There's been a noticeable push to get stars interacting with their fans on Twitter, and Twitter even has celebrity outreach teams and "help" pages to get those TV stars and personalities started and in on the conversation in a smart way.
Read the full story @ http://www.huffingtonpost.com/maggie-furlong/tv-networks-on-twitter_b_1525489.html. ; Via Tony Obregon See how new documentary production models are emerging through the latest ideas in cross-media audience engagement and why transmedia is becoming more and more important for factual programme producers. Via Simon Staffans 
Mark Cuban has been investing in the TV business since he began his career as a tech entrepreneur when he became a billionaire through the sale of broadcast.com to Yahoo!. Over a decade later he continues to invest in ... Via Stefan Lubinski 
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards. Via Annabel Roux 
- Our future TVs will not be controlled through touch, or by talking, or by gestures in the air. The controls will be in the remote control tablet. Today's TV remote is controlled by micro-gestures, a tiny press of the channel button. It makes no sense to replace that with grand gestures, arm waving , etc., Good point. - The remote control is an iPad or any touch screen tablet. The interface offers easy, slider based controls, and it also doubles as the 'second screen' allowing web browsing, and for novel forms of TV show interactions. - The interface NDS has developed runs on Chrome. Even though Google is becoming a competitor in this space, the relationship is defined as 'co-opetition' and the two companies have exchanged some TV related technologies. Via Gary Hayes, Annabel Roux 
Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. 
The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen. Doing so will inspire more informed and creative ideas through the entire broadcast ecosystem, including the original programming on the main screen. Via Gary Hayes 
มีเดียมอนิเตอร์, mediamonitor, มูลนิธิสื่อมวลชนศึกษา, โครงการเสริมสร้างสื่อมวลชนศึกษาเพื่อสุขภาวะ, สื่อมวลชน, สื่อสารมวลชน, ผลการศึกษา, วิจัย, นิเทศศาสตร์... 
Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a means to an end. And the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs, and other people watching those programs, is essential to defining the future of television.
Over the years, I’ve written much about my vision for the long overdue convergence of not only Web and TV, but also how the three screens (TV, mobile, and PC) and human relationships impact adoption and engagement, as it relates to people and programming. So when I hear the term Social TV, I get it. I’ve certainly used it in the past. At the same time, I’ve also said that the future of television is more than integrating Tweets or #hashtags into the programming, to start a “global conversation” around the world’s largest digital water cooler. Via Tony Obregon 2012 NBCUniversal Social TV Symposium - April 3rd, 2012 ROI: Case Studies in Successful Audience Engagement NBC/The Voice - Robert Angelo, VP, Products, NBC ... 
Facebook Key to the Future of Social TV According to the results of a recent industry survey... 
Why do fans engage in social TV activity? To keep their favorite shows on the air! 
Social TV, where viewers comment on the content they are watching, is a fast-growing trend as Marc Cieslak finds out. |
In a guest post for OJB, cross-posted from her blog, Franzi Baehrle reviews a new German TV show which operates across broadcast, web and mobile. 
Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" … Via The Digital Rocking Chair, Thierry Ratsizehena How can visual artists or journalists use the internet for developing, publishing, and selling their works? Via Annabel Roux 
So Cool!:
"TheBlu, a “social digital ocean” that launched Friday, is an ambitious web app that turns computers into interactive nature documentaries, curated by real artists and oceanographers. Wemo Media’s creation — currently available for Mac and PC, and coming soon to tablets, smartphones and connected TVs — allows users to explore the oceans as if they were Nemo, learning about underwater species, tagging their favorite sea creatures and interacting with other “fish” (read: people)....." Via siobhan-o-flynn, Annabel Roux 
Social TV is not disruptive because of the technology, but by challenging several business models, such as the paradigm of TV ratings 
ในคอลัมน์สัปดาห์ที่แล้ว ผมได้เขียนถึง “แนวโน้มของเทคโนโลยี” ในปี 2012 ไปแล้ว ข้อหนึ่งที่กล่าวถึงคือ “สมาร์ททีวี” หรือทีวีแบบใหม่ๆ ที่ฉลาดขึ้น มีความสามารถเพิ่มขึ้นนั่นเองครับ... The Social Media Story storified by Constantin Basturea... 
Social TV is going to change the way we interact with everything. If you don’t think it’s coming, you're going to be in for a bumpy ride. 
Watching television used to be a group activity - can social media integration make it so again? |
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