There were many insights, but perhaps the most noteworthy is also the simplest, and it came from my Danish colleague as we framed our discussion: a newspaper must stay connected to its community in as many ways as possible. The Deseret News has been around since 1850 and carries a rich heritage. Mylenberg leads a paper that was printing about 100 years before that and continues to publish.
How does it stay connected? Choir nights.
Subscribers have events they attend and among the most popular are coming together to sing. It's a Danish thing, and it's effective. He tries to hold events every week, giving the public a chance to be with their journalists in any number of activities. Great ideas on story coverage come from those meetings. Cost of entry is a subscription to the paper.