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"Watch The Scarecrow, the companion film for Chipotle's new app-based game. Then download the free app at www.scarecrowgame.com and join the quest for whole sustainable food."
Sounds good. I liked the video I saw.
If the Owners of Chipotle are actually growing and raising their animals organically they have no choice but to approach their competitors aggressively. Growing high volume quality food is a much more expensive and slow process then genetically modifying animals to create higher yields. I thought the commercial was beautifully done and struck a tone I wish I heard more often.
This video probably set some of the leading fast food chains and restuarants on edge. Chipotle is starting an organic agricultural revolution, and with good reason. Most fast food cooperations are like the scare crow foods in the video, not using one hundred percent animal products, and using chemicals to enhance them. It is like that in other places too. Mnay farmers now are breeding chickens to have much larger breasts because that is what is in demand. But none of this is good for our bodies. Chipotle is one of many organic companies trying to go back to the basics and feed us food that is also good for us. They are showing us that this agricultural revolution can feed the people of the world.