Brittany Berger
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Welcome To My Portfolio!

Thanks for stopping by. This is just a collection of some of the work I've done and recognition I've gotten for it.

 

To make it easier, you can browse by tag:

 

- Posts I've written for either my personal or company blog: http://www.scoop.it/t/brittany-berger/?tag=blog+post

 

- Posts I've written for other blogs, either as a one-time thing or as a regular contributor: http://www.scoop.it/t/brittany-berger/?tag=guest+blog+post

 

- Interviews I've done: http://www.scoop.it/t/brittany-berger/?tag=interview

 

- Articles, websites, and ebooks I've been mentioned in: http://www.scoop.it/t/brittany-berger/?tag=mention

 

- Press releases I've written for eZanga: http://www.scoop.it/t/brittany-berger/?tag=press+release

 

- Slide decks I've created: http://www.scoop.it/t/brittany-berger/?tag=slideshare 

 

If you'd like to contact me, my info can be found at http://www.brittanyberger.com 

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Content Marketer Origin Stories – Part 7

Content Marketer Origin Stories – Part 7 | Brittany Berger | Scoop.it
How did marketers become content marketers? Opentopic...mini-series, “Content Marketer Origin Stories.” The responses illustrate a common theme about how marketers from all industries and walks of life became involved in this dynamic space
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Develop Your Marketing Automation Skills to Become a More Valuable Marketer - Capterra Blog

Develop Your Marketing Automation Skills to Become a More Valuable Marketer - Capterra Blog | Brittany Berger | Scoop.it
The most important marketing automation skills and why should spend time developing them. Capterra helps businesses find and compare software.
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Building a Better Blog for Reputation Management

Brittany Berger's insight:

Blogging for personal branding - this post talks all about it.

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4 Ways to Warm Up Your Influencer Relationships

4 Ways to Warm Up Your Influencer Relationships | Brittany Berger | Scoop.it
  When is the best time to build a relationship with an influencer? Before you need it. Think about it. If you were at Starbucks without a credit or debit card (and don’t have their app) and were a few … Continued
Brittany Berger's insight:

In this guest post for BuzzSumo, I talk about how to use social media to begin relationships with influencers.

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10 Most Useful Chrome Plugins for Social Media Marketers - Bad Rhino Rumblings

10 Most Useful Chrome Plugins for Social Media Marketers - Bad Rhino Rumblings | Brittany Berger | Scoop.it
10 timely plugins for making social marketing easier!
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Get Social with Your Next Pitch

Get Social with Your Next Pitch | Brittany Berger | Scoop.it
Social media has changed the way we do a lot of things. Instead of instant messaging and emailing friends, we’re more likely to send them a Facebook message or a SnapChat. Instead of buying magazin...
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Guest Posting 2.0: Writing Guest Posts for Reputation Building | ReputationManagement.com

Guest Posting 2.0: Writing Guest Posts for Reputation Building | ReputationManagement.com | Brittany Berger | Scoop.it
Why Guest Posting is Still a Good Idea for Reputation Management Early this year, head of Google’s Webspam team Matt Cutts panned guest posting: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more …
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Google+: Do's and Don'ts for Small Businesses

Google+: Do's and Don'ts for Small Businesses | Brittany Berger | Scoop.it
Google+ can play a tremendous role growing your business. Here's how to use Google+ as a small business.
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5 Innovative Uses of Marketing Automation Software - Capterra Blog

5 Innovative Uses of Marketing Automation Software - Capterra Blog | Brittany Berger | Scoop.it
5 new innovative uses of marketing automation software. Capterra helps businesses find and compare software.
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5 Tools for Better Audience Insights - eZanga Articles

5 Tools for Better Audience Insights - eZanga Articles | Brittany Berger | Scoop.it

If there's one thing every single marketer needs, it's good insights into their audience and customers. But how do they go about getting it? Like most marketing, it depends on having great tools in your arsenal.

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Saving Time with Hootsuite: Social Media Coach Guide

When implementing your social media strategy it’s imperative that you figure out ways to save time as saved time equals saved money. We understand that managin…
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5 Reasons Your Blog Needs a Newsletter

5 Reasons Your Blog Needs a Newsletter | Brittany Berger | Scoop.it
Ditch the impersonal RSS feeds and get a little closer to your subscribers with a blog newsletter and email marketing. Here are 5 reasons it'll be worth it.
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Building Social Media Into Your Content Marketing With Brittany Berger of eZanga

Brittany Berger's insight:

Back in November, I hosted a GaggleAMP webinar about tools and strategies for social media and content marketing.

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4 LinkedIn Publishing Tips to Wow Your Network

4 LinkedIn Publishing Tips to Wow Your Network | Brittany Berger | Scoop.it
Publishing content on LinkedIn is huge for marketers these days. What are some of the characteristics of your most-viewed LinkedIn articles?
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How to Pick the Best CRM, Put it to Work and Automate Your Data Entry - The Ultimate Guide to CRM Apps - Zapier

How to Pick the Best CRM, Put it to Work and Automate Your Data Entry - The Ultimate Guide to CRM Apps - Zapier | Brittany Berger | Scoop.it
Zapier makes it easy to automate tasks between web apps.
Brittany Berger's insight:

I'm quoted in this post about how I use a CRM to manage eZanga's guest bloggers, as opposed to the traditional, sales-oriented usage for CRMs.

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5 Creative Ways Small Businesses are Using Marketing Automation | Venture Harbour

5 Creative Ways Small Businesses are Using Marketing Automation | Venture Harbour | Brittany Berger | Scoop.it
There’s no shortage of stories about small businesses that’ve grown their profits by an order of magnitude after implementing marketing automation software
Brittany Berger's insight:

eZanga's marketing automation program, and a drip nurture campaign sent by moi, was highlighted in this post on small business marketing automation.

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Use Social Media to Remind Yourself to Follow Up

Use Social Media to Remind Yourself to Follow Up | Brittany Berger | Scoop.it
My job depends on building a strong network, And social media is a great help. Finding people to help promote content or building a ....
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Work/Life Balance for Young Professionals is Actually Possible - eZanga Articles

Work/Life Balance for Young Professionals is Actually Possible - eZanga Articles | Brittany Berger | Scoop.it
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Larry Kim's Top 10 AdWords Hacks - eZanga Articles

Larry Kim's Top 10 AdWords Hacks - eZanga Articles | Brittany Berger | Scoop.it

Larry Kim recently dropped a whole lot of knowledge in a KISSmetrics webinar. But in case you couldn't make it to the webinar, here's what you missed:

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White It Out: Building Your All-Important Whitelist - eZanga Articles

White It Out: Building Your All-Important Whitelist - eZanga Articles | Brittany Berger | Scoop.it

Whitelisting - it sounds kind of sinister, doesn't it? But really, it's just a tool to improve your PPC campaigns, and one of the best ways to ensure you're only advertising where your ads want to be seen.

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The Best Email Marketing Providers for Bloggers

The Best Email Marketing Providers for Bloggers | Brittany Berger | Scoop.it
RSS is great. It will always be some people's preferred method of reading content. It also makes a lot of awesome things possible. I mean, just look at how many Zapier zaps use RSS. But from a mark...
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How Not to Confuse Landing Page Visitors - eZanga Articles

How Not to Confuse Landing Page Visitors - eZanga Articles | Brittany Berger | Scoop.it

Do you like being confused? No. No one does. And you don't want a prospect associating confusion with your company. That's why you need to make sure you have strong message match in all of your marketing.

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20 Ways to Make a Terrible First Impression

20 Ways to Make a Terrible First Impression | Brittany Berger | Scoop.it
Want to make a good first impression? Don't make any of these mistakes.
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The 9 Biggest Reputation Mistakes

The 9 Biggest Reputation Mistakes | Brittany Berger | Scoop.it
Is your business at risk of making serious reputation mistakes? Find out what experts say are the most common (and damaging) slip-ups.
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