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Rescooped by John Paul Walker from Business in a Social Media World
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Selling or not selling on social media...

Selling or not selling on social media... | Brilliant Panda | Scoop.it
... That is truly the question. ;-) A question I often have to debate with participants in my classes. And the perfect idea to start my new advice series. Thank you to Véronique Mermaz, of For Your Brand Only, for asking me to talk about it.

Via Cendrine Marrouat - cendrinemarrouat.com
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BlairEvanBall's curator insight, February 25, 2014 4:38 PM

In the Social Media world...if you constantly Sell, Sell, Sell, the audience will run from you. For traditional marketers this is a big switch and continues to be a struggle for many.

The sales people who get it are outperforming their peers with social media being the driving factor for increased customers and sales.

You still have to sell, but the Vilfredo Pareto principal applies, only do it 20% of the time.

Chris Perkowski's curator insight, February 25, 2014 6:56 PM

Many people expect coupons and ads to be delivered to their doorsteps, so that they can visit stores and try products. They will then pursue or break  the relationship depending on the level of service they have received or the quality of those products.


Things are different online. Audiences will not purchase anything if the companies have not proven their worth beforehand. Audiences have the power. And they do not hesitate to make their voices heard whether they are happy or not. When it comes to social media content, 8 out of 10 of your shares should be valuable and relevant to your audience while the rest can be self-promotional.


I think the ideas in this article are extremely accurate. Social media marketing today is all about real time up-to-date information whether it's from a company, organization or a customer. Many people trust the reviews and shares of other customers rather than the proclamations of the company trying to sell you their products. This article accurately explains the Pareto Principle as it pertains to social media marketing.  

Cendrine Marrouat - cendrinemarrouat.com's comment, February 25, 2014 9:57 PM
Thank you @John van den Brink for sharing my article!<br><br>@Chris, I appreciate the kind words!
Rescooped by John Paul Walker from visualizing social media
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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Brilliant Panda | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
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John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

Rescooped by John Paul Walker from visualizing social media
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How Social Media Changed the Way We Consume News [Infographic]

How Social Media Changed the Way We Consume News [Infographic] | Brilliant Panda | Scoop.it

Social media is fast becoming one of the main destinations for news online. An infographic created by the University of Florida Online, explores the evolution of the news industry and the way news is consumed.

In 2012 there were 2.4 billion Internet users, and 1.4 billion of them were using social media. Nearly 50 percent of Internet users surveyed said they regularly or occasionally heard about a breaking story on social media before it broke on mainstream sources. In fact, since 2009, social media buzz has resulted in a 57 percent increase in traffic to news sites.

Now online dominates the news market, with 64.5 percent of people going to official sites like The New York Times to get their news. Surprisingly, nearly 30 percent of people still get their news from the papers, but social media is hot on print’s heels with 27.7 percent of consumers.

Find more details at the link.


Via Lauren Moss
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BlairEvanBall's curator insight, February 21, 2014 4:38 PM

Social Media is closing in on print media as consumers choice for news. Online news has exploded, and is probably one of the reasons why Facebook continues to push NEWS in their news feed.

We as consumers seem to be hungry for news as it happens, and Social Media plays a big role in the delivery of content.

Mr Tozzo's curator insight, February 26, 2014 4:12 AM
How Social Media Changed the Way We Consume News [Infographic]
Sara Prendergast's curator insight, March 6, 2014 10:00 PM

Social media is incredibly important for the exchange of news. This infographic shows the evolution of news in social media, and what made it the important source of information it is today.

Rescooped by John Paul Walker from The Content Marketing Hat
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B2B Content Marketing Success on the Rise for Small Businesses

B2B Content Marketing Success on the Rise for Small Businesses | Brilliant Panda | Scoop.it
In last week’s post about the Content Marketing Awards, Mike Sawyer of Tier 1 Writing asked a question I hear often: “How can small-type guys compete [against larger brands] to gain some glory?

Via Mike Allton
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Rescooped by John Paul Walker from visualizing social media
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Social Media Security Tips [INFOGRAPHIC]

Social Media Security Tips [INFOGRAPHIC] | Brilliant Panda | Scoop.it

In the past 5 years social media growth has exploded around the globe and, as platforms such as Twitter and Facebook expand and begin to increasingly mirror and reflect “real life”, they take on many of the problems of the offline world, too.

For example: security. With millions of social media views, updates and registrations taking place literally each and every minute, the potential for identify thieves, hackers and good, old-fashioned burglars to exploit your personal information has never been greater.

Which means it’s solely your responsibility to ensure you’re protecting yourself when using these channels...


Via Lauren Moss
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aanve's curator insight, March 7, 2014 9:46 PM

www.aanve.com

 

Ajo Monzó's curator insight, March 27, 2014 4:08 AM

very interesting and clear, thanks!

Javier Antonio Bellina's curator insight, March 27, 2014 5:41 PM

Brechas de Seguridad en las Redes Sociales: Una Infografía:

Rescooped by John Paul Walker from Social Media, SEO, Mobile, Digital Marketing
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13 Essential Tools to Check Cross-Browser Compatibility

13 Essential Tools to Check Cross-Browser Compatibility | Brilliant Panda | Scoop.it
We've compiled a list of free and premium cross-browser testing tools to help you easily test any kind of browser combination for your website.

Via Kamal Bennani
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Rescooped by John Paul Walker from visualizing social media
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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Brilliant Panda | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

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Are You writing Quality Headlines?

Are You writing Quality Headlines? | Brilliant Panda | Scoop.it
When it comes to content marketing, there is little doubt that the headline is one of the most important aspects of every post you make.
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OTAs selling advertising?

OTAs selling advertising? | Brilliant Panda | Scoop.it

Prominently feature your hotel at the point of purchase on priceline.com. Your ads are only shown to customers searching in your market when you have availability.

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Rescooped by John Paul Walker from Megatrends
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Technological Innovation, Entrepreneurship, and Development

Technological Innovation, Entrepreneurship, and Development | Brilliant Panda | Scoop.it

How nations harness their knowledge-economies and entrepreneurs to invent and innovate will continue to shape the dynamics of global business and international development.


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, October 25, 2013 6:28 AM

Wim Naudé (Maastricht School of Management) and Adam Szirmai (Maastricht Graduate School of Governance) discuss the relationship between technological innovation, entrepreneurship and development.

Fishtree Education's curator insight, October 25, 2013 12:43 PM

"In conclusion, technological innovation is a core driver of development. How nations harness their knowledge-economies and entrepreneurs to invent and innovate will continue to shape the dynamics of global business and international development in the decades to come, just as it has in the past."

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10 interesting digital marketing stats we've seen this week ...

10 interesting digital marketing stats we've seen this week ... | Brilliant Panda | Scoop.it
Here are some of the most interesting digital marketing statistics we've seen this week.
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Eyetracking And The Neuroscience Of Good Web Design - Fast Company

Eyetracking And The Neuroscience Of Good Web Design - Fast Company | Brilliant Panda | Scoop.it
Fast Company
Eyetracking And The Neuroscience Of Good Web Design
Fast Company
Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web.
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Rescooped by John Paul Walker from Social Media, SEO, Mobile, Digital Marketing
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6 Benefits of Using Infographics - Search Engine Journal

6 Benefits of Using Infographics - Search Engine Journal | Brilliant Panda | Scoop.it

Studies have found that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where 1.5 billion pieces of content, 140 million tweets, and 2 million videos are created on a daily basis, and you can easily understand why a simple visual aid can make your brand stand out.

 


Via Kamal Bennani
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sophiedesc's curator insight, October 24, 2013 3:41 PM

Scientific proof.of the Data visualisation "magic"  - let's get visual !

Rescooped by John Paul Walker from Public Relations & Social Media Insight
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What's Content Marketing Again?

What's Content Marketing Again? | Brilliant Panda | Scoop.it

And what isn't content?

 

In an article yesterday on another financing in content marketing, Re/code’s Peter Kafka raised some legitimate questions about what’s going on here, why this a real challenge for marketers, and how big the potential for the space actually is. Or, as he put it: “What is content marketing again, and why is it a thing people are fighting over?”

 

If Peter is asking these questions, that means there are many more folks in and around the technology industry wondering the same thing....

 

Since Peter really asked three questions, I’m going to approach them one at a time. “What is content marketing,” why is “finding something to say to [their] followers” a challenge for marketers and is this “a market that grows beyond a certain size”?...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 27, 2014 2:08 AM

Noah Brier explains why the big Hurrah about a $16 million financing for a content marketing company.

Rescooped by John Paul Walker from Social Media, SEO, Mobile, Digital Marketing
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Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing | Brilliant Panda | Scoop.it

Learn the value of a multi-channel marketing approach from this case study of an influencer outreach campaign created by Daily's Cocktails and Wholly Guacamole.


Via Kamal Bennani
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5 Easy Steps To EPIC Content Marketing

5 Easy Steps To EPIC Content Marketing | Brilliant Panda | Scoop.it
Content marketing is a noisy world now. You must create EPIC content marketing to win. Here are 5 EASY Steps to begin your EPIC content journey.

Via Ally Greer
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Guillaume Decugis's curator insight, February 25, 2014 8:30 PM

Content Marketing has grown up fast and [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] gives some great advice in this post. One of these is what he calls COPE for Create Once Publish Everywhere which I think is a great #leancontent rule:


1. Because everytime you can remix your own content, you should: this is not being boring, this is acknowledging that the world is vast and that people are busy so they might not be reading your tweet just because you shared something.


2. Content curation or creation only works if it's coupled with strong distribution.


3. SEO and social shares are tightly correlated.

aanve's curator insight, February 25, 2014 9:39 PM
www.aanve.com
Nine0Media's curator insight, February 26, 2014 1:04 PM

#SocialMediaTools #DIYSEO #Nine0Media

Rescooped by John Paul Walker from Business in a Social Media World
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The 80-20 rule in social media (Infographic)

The 80-20 rule in social media (Infographic) | Brilliant Panda | Scoop.it
After yesterday's article on the Pareto Principle, I decided to create an infographic to make the information I had shared a little more interactive. I hope you will find it useful.

Via Cendrine Marrouat - cendrinemarrouat.com
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Sara Prendergast's curator insight, March 6, 2014 9:46 PM

This infographic is a quick and easy way to understand the basics of the Pareto Principle as it pertains to social media.

Cendrine Marrouat - cendrinemarrouat.com's comment, March 8, 2014 6:07 PM
Thank you all SO much for sharing my infographic!
Philippe-Didier Gauthier's curator insight, March 11, 2014 4:30 AM

#Socialisation. La loi de Pareto (20/80) appliquée aux médias sociaux ?

Rescooped by John Paul Walker from Designing service
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Merging Design Thinking and Business Thinking

Merging Design Thinking and Business Thinking | Brilliant Panda | Scoop.it
Interview with Jeffrey Tjendra, DEO of Business Innovation by Design on growing a startup merging design and business thinking.

Via Fred Zimny
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Rescooped by John Paul Walker from Public Relations & Social Media Insight
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LinkedIn walks like a publisher and talks like a publisher. But is it? - Fortune Tech

LinkedIn walks like a publisher and talks like a publisher. But is it? - Fortune Tech | Brilliant Panda | Scoop.it

The business-focused social network opens its publishing platform to its members, raising lots of questions.

 

Ryan Roslansky, head of content products for the company, strenuously rejects LinkedIn's media ambitions. Or at least he refuses to address them head on. "We are not approaching this from a publishing or media-company perspective," he told me last week.

 

The "this" in question is LinkedIn's announcement that it is opening its "publishing platform" to all its 277 million members, beginning with a test group of 25,000. The move essentially means providing a juiced-up blogging tool to LinkedIn users, but with a twist. Blogging sites like Tumblr (owned by Yahoo) or even Medium, the new site run by Twitter (and Blogger) founder Evan Williams, are relative free-for-alls. Post your blog, tell other people about it using social media, and hope someone will see it.

 

A post on LinkedIn is targeted at the people already in your professional network. "Your LinkedIn identity is your professional profile of record," Roslansky says. Adding the ability to post long-form professional information, he says, "helps to ensure someone can stand out and look better in their career."...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 27, 2014 3:19 AM

Walks like a duck and quacks like a duck to me. I say its a publishing strategy.

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Clear Edge Living - Branding by IYBI - If You Build It

Clear Edge Living - Branding by IYBI - If You Build It | Brilliant Panda | Scoop.it
IYBI created Clear Edge Living's brand to display their core values of innovation, integrity, creativity and communication. We also gave them a kick ass tagline.
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Rescooped by John Paul Walker from Brand Strategy, Branding and Marketing
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Does your business marketing strategy work?

Do your dealings marketing approach bring about?: .kDF http://t.co/LmjDgOAZ8r

Via Dennis Bailen, CMO, Chief Outsiders
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Brilliant Panda | [BRAND] Endorsed

Brilliant Panda | [BRAND] Endorsed | Brilliant Panda | Scoop.it
We help people grow their business with the use of online reputation management and having their digital presence up and running at all times
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Twitter Hires Google Advertising Exec Ahead of Its IPO | Digital ...

Twitter snatched sales exec J.J. Hirschle from Google to lead its retail ad category.
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Top Trends That Will Shape Digital Marketing [Infographic] - Social Barrel

Top Trends That Will Shape Digital Marketing [Infographic] - Social Barrel | Brilliant Panda | Scoop.it
Top Trends That Will Shape Digital Marketing [Infographic]
Social Barrel
Wouldn't it be great if you had the chance to know the future of digital marketing?
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Rescooped by John Paul Walker from SEO and Social Media Marketing
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Social Media and SEO: Different Purposes

Social Media and SEO: Different Purposes | Brilliant Panda | Scoop.it

The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.

 

Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.

 

Read More:  http://socialmediatoday.com/expo09/1843601/social-media-and-seo-overlap-different-purposes


Via Antonino Militello
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Naomi Assaraf's curator insight, October 24, 2013 3:57 PM

They're both building visibility. FIne, social and search are not currently and entirely in the same place, but clearly, social is replacing search rankings, and is therefore providing a more interchangeable visibility.