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IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive - Forbes

IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive - Forbes | Bright Ideas | Scoop.it
The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change.

Via Maddie Grant
Ted Fickes's insight:

I think a CEO - or any c-suite person - can really screw up the "be social" thing but being good at online networks is probably, by now, a basic expectation for most organizations and businesses. More valuable than a good golf game, perhaps. 

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Tom Hood's curator insight, April 28, 2013 7:17 AM

Three insights for me, 1) Social CEO = More Competitiveness (and more openness); 2) Skills identified = Skills identified by CPA Vision & Horizons 2025 Projects, "CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success to operate in a more complex, interconnected environment"; 3) IBM is a perefect example of a "social company" from CEO to their army of employee bloggers. 

Beach Buzz Media's curator insight, April 28, 2013 4:07 PM

The change is coming quickly!

theWebChef's curator insight, April 29, 2013 10:52 AM

Beyond the CEO, the whole "C-Suite" should be social to interpret and intercept ideas and to innovate for the future success of the business. 

Bright Ideas
Progressive ideas in data and communications to power social change networks. We're also looking at implications for fundraising, the mobile web, innovative social startups around the globe. Cheers.
Curated by Ted Fickes
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Tales from a Fundraiser Craving Activism

Tales from a Fundraiser Craving Activism | Bright Ideas | Scoop.it
I’m sure that you’ve had experiences in life that have deeply altered you in some way, shape or form. I think that is the best way to describe my 2013 Web of Change experience Web of Change is an a...
Ted Fickes's insight:

Thoughtful insights on how fundraisers can be both more empowered in their work and build stronger relationships between organizations and donors when having time/space to help donors meet their larger need to help community. I think this is transferable to how campaigners work with activists & volunteers as well other organization-individual relationships in campaigns and nonprofits. 

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The Incomplete Activist

The Incomplete Activist is a collaboration between CreativeConnection and Chris Erskine. This animation explores recently completed research exploring the Li...
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The Nonprofit Sector is a Bad Christmas Present

The Nonprofit Sector is a Bad Christmas Present | Bright Ideas | Scoop.it
» The Nonprofit Sector is a Bad Christmas Present | Ideation Strategist, Networker, and Compassionary
Ted Fickes's insight:

Better data about what nonprofits are really doing could improve the signals that organizations are able to give supporters, staff, and communities about the impact of their work. The article touches lightly on nonprofit sector transparency - something that needs a lot of work if organizations are going to improve their data use. 

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The Next Facebook

Thanks to the smartphone, people are adopting new social services faster than ever. However, folks are drawn to these products for their novel interactions — not novel networks of people — making them more analogous to games than social networks.

Ted Fickes's insight:

People are used to online social networks and the concept of quickly using their personal contacts to populate new, non-Facebook networks that offer different ways of social interaction. This emphasis on creative or niche social interactions opens, I think, opportunities for organizations to connect constituents that don't necessarily know each other in new ways that strengthen their tie to the cause and, potentially, the organization. 

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Obama campaign’s chief data guy gets candid about the data strategy that won the election

You’d think the team would have worked with huge amounts of data, but Rayid Ghani says “it was the smallest dataset,” he’d ever used in a real problem.
Ted Fickes's insight:

Takeaway here for advocacy/campaign organizations (and people working over data in fundraising and marketing) is that you don't need BIG massive amounts of data. You need the right data about user behavior in the context of your communications and goals. That and Facebook Open Graph can be your friend. 

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You are your data: The scary future of the quantified self movement

You are your data: The scary future of the quantified self movement | Bright Ideas | Scoop.it
Few if any consumers who fell behind on their credit card payments in the early 2000s thought that half a decade later employers would use their credit score to determine their job worthiness. Few ...
Ted Fickes's insight:

Sure, we've all heard of Facebook's privacy issues. But putting it all out there on social media and consumer databases is much more pervasive than most think and can have real consequences. Organizations and businesses would be wise to be as transparent as possible about user data. They should also help guide users towards a positive experience with participation data. 

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Diversifying NGO Leadership (SSIR)

Diversifying NGO Leadership (SSIR) | Bright Ideas | Scoop.it
There was a time when the all the senior staff of international NGOs working in developing countries came from North America and Europe. That is changing.

Via Bonnie Koenig
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Revealed: Most Influential Emotions on Social Networks

Revealed: Most Influential Emotions on Social Networks | Bright Ideas | Scoop.it
Chinese researchers have compared the way that tweets labeled with specific emotions influence other people on the network.
Ted Fickes's insight:

Researchers look at spread of emotion on social networks in China. They found that anger spreads farthest/fastest which, they hypothesize, why posts about social problems move quickly on China's Weibo network. 

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The Future of Marketing Is About Listening, Curating and Building Good Relationships

The Future of Marketing Is About Listening, Curating and Building Good Relationships | Bright Ideas | Scoop.it

Via Robin Good
Ted Fickes's insight:

Digital communications gives individuals the ability to compete with companies (think car sharing, room sharing, etc.) and nonprofit organizations (Change.org, crowdfunding). Listening + quality relationships more important every day to create partnerships (not memberships) with people . 

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Fab GOUX-BAUDIMENT's curator insight, September 24, 2013 11:03 AM

pour le projet du CG79

Jeff Domansky's curator insight, October 3, 2013 4:02 PM

Valuable insight into generation Z. and how they process information.

Amal Rafeeq's comment, October 4, 2013 9:05 AM
Just loved it :) ♥
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Why Your Fan Count Doesn't Matter - The Magic Bean Laboratory

Why Your Fan Count Doesn't Matter - The Magic Bean Laboratory | Bright Ideas | Scoop.it
Why do we think fans matter? And what should we be doing instead? This presentation was given on 22nd May 2013 at Digital Shoreditch "Future of Brands."
Ted Fickes's insight:

Fan count doesn't matter, the monkey brain, homophily, and how social media works. 

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Annoying your list works except when it doesn't

Annoying your list works except when it doesn't | Bright Ideas | Scoop.it
This goes in the category of things you probably shouldn't adapt from the Obama campaign for your organization. A friend sent me an excerpt from Wednesday morning's Politico Playbook. It amounted t...
Ted Fickes's insight:

The Obama campaign sent more email than its email staff thought they should but testing was showing that it worked. In the end, being annoying was a $100 million win. Organizations should test frequency. More email can mean more donations. But you can't build long-term relationships by being annoying. 

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How Digital Technology Has Changed Communication - First of Three Posts

Changes in technology require changes in communication.
Ted Fickes's insight:

Nick Morgan's first of three posts reflecting on how radical connectivity described by Nicco Mele in "The End of Big" changes communications. One, everyone is online and can be heard. This creates a lot of noise. Two, people interact differently with communications media via immediate sharing and repurposing. Morgan doesn't touch much on the second but seems related and important. 

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E-mail open rates spike when organizers add amusing extras

E-mail open rates spike when organizers add amusing extras | Bright Ideas | Scoop.it

For the Washington Bus movement, finding success in digital engagement is not only a surprise, but also an accident. While the movement looks to engage young people aged 15 to 35 in advocacy for their communities, most of its past success has come by way of good old-fashioned ground tactics.

Ted Fickes's insight:

Great read for my email marketing folks out there. Tangible insights on how to make your email less damn boring and get more people to engage. 

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Rescooped by Ted Fickes from Humanize
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IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive - Forbes

IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive - Forbes | Bright Ideas | Scoop.it
The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change.

Via Maddie Grant
Ted Fickes's insight:

I think a CEO - or any c-suite person - can really screw up the "be social" thing but being good at online networks is probably, by now, a basic expectation for most organizations and businesses. More valuable than a good golf game, perhaps. 

more...
Tom Hood's curator insight, April 28, 2013 7:17 AM

Three insights for me, 1) Social CEO = More Competitiveness (and more openness); 2) Skills identified = Skills identified by CPA Vision & Horizons 2025 Projects, "CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success to operate in a more complex, interconnected environment"; 3) IBM is a perefect example of a "social company" from CEO to their army of employee bloggers. 

Beach Buzz Media's curator insight, April 28, 2013 4:07 PM

The change is coming quickly!

theWebChef's curator insight, April 29, 2013 10:52 AM

Beyond the CEO, the whole "C-Suite" should be social to interpret and intercept ideas and to innovate for the future success of the business. 

Rescooped by Ted Fickes from Social Advertising Campaigns
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Dumb Ways to Die Is Now a Video Game for the iPhone and iPad

Dumb Ways to Die Is Now a Video Game for the iPhone and iPad | Bright Ideas | Scoop.it
There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year.

Via Osocio
Ted Fickes's insight:

Clever Australian ad campaign video turns into a game. Makes perfect sense, really. Be sure to watch the original video in this post if you haven't seen it. 

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