Bridging the Gap
Follow
Find
359 views | +0 today
 
Scooped by Franco Zarpellon
onto Bridging the Gap
Scoop.it!

La vignetta della domenica "This really is an innovative approach, but... "

La vignetta della domenica  "This really is an innovative approach, but... " | Bridging the Gap | Scoop.it
Franco Zarpellon's insight:

La vignetta della domenica!

"This really is an innovative approach, but..."
 

----

Cartoon by Aaron Bacall, 2/20/2011, courtesy of Mark Schaeffer, from his Business Grow web site

http://www.businessesgrow.com/2011/02/20/how-social-media-amplifies-competitive-advantage/

more...
No comment yet.

From around the web

Your new post is loading...
Your new post is loading...
Scooped by Franco Zarpellon
Scoop.it!

The Relationship-Focused Sales and Marketing Funnel

The Relationship-Focused Sales and Marketing Funnel | Bridging the Gap | Scoop.it
If you Google something like: “sales funnel,” “purchase funnel,” or “marketing funnel,” you’re likely to find a myriad of differing opinions on how to find
Franco Zarpellon's insight:

Relationships matter in business as much as they do in the rest of life. It’s of paramount importance to focus on this for our sales and marketing efforts.

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

INNOVAREA

INNOVAREA | Bridging the Gap | Scoop.it
INNOVAREA
Franco Zarpellon's insight:

L'impresa significante può risolvere i paradossi di seguito descritti riconducibili alle dimensioni fondamentali dello spazio, del tempo, della qualità-quantità e della conoscenza

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Don’t Train a Duck, but Do Use Cartoons to Build Your Brand

Don’t Train a Duck, but Do Use Cartoons to Build Your Brand | Bridging the Gap | Scoop.it
Blog post at Sparkplug CEO : I met Brad Shorr at SOBCon earlier this month - it turns out he lives the next town away from me! As he started explaining to me his cartoon[..]
Franco Zarpellon's insight:

La vignetta della domenica!
"I have loads of experience in Change Management!"
ps: Happy Mother's Day!

---
Courtesy of Brad Shorr - May 2008; cartoon found on the Sparkplug CEO Blog
http://www.sparkplugging.com/sparkplug-ceo/dont-train-a-duck-but-do-use-cartoons-to-build-your-brand/

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Walking with the Giant: A Balanced Life?

Walking with the Giant: A Balanced Life? | Bridging the Gap | Scoop.it
Franco Zarpellon's insight:

La vignetta della domenica!
"Always strive for a balanced life!"

---
Cartoon by Randy Glasbergen (Copyright 2005), found on evangelist James Croft blog
http://evangelistjamescroft.blogspot.it/2010/12/balanced-life.html

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Navigating Complexity

Navigating Complexity | Bridging the Gap | Scoop.it

"The technology explosion that has revolutionized our capabilities has also created new risks — including a greater risk exposure for organizations if their projects and programs go wrong. In fact, for every US$1 billion dollars spent on projects, US$135 million is lost forever"

Franco Zarpellon's insight:

"The technology explosion that has revolutionized our capabilities has also created new risks — including a greater risk exposure for organizations if their projects and programs go wrong. In fact, for every US$1 billion dollars spent on projects, US$135 million is lost forever"

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

gapingvoid: "cartoons drawn on the back of business cards": free cartoons as "social objects"

gapingvoid: "cartoons drawn on the back of business cards": free cartoons as "social objects" | Bridging the Gap | Scoop.it
Franco Zarpellon's insight:

La vignetta della domenica!
Never try to sell a meteor to a Dinosaur!

 

----

 

Courtesy of Hugh Macleod , 05/18/2008, found in gapingvoid web site...
http://www.gapingvoid.com/Moveable_Type/archives/004543.html

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Autogenerarsi un senso d'urgenza!

Autogenerarsi un senso d'urgenza! | Bridging the Gap | Scoop.it
Reflections & Projections Lean Helps Startup Companies Survive Innovation for some is already a mission-critical strategy to survive and thrive in the decade to come. A fair statement? But what...
Franco Zarpellon's insight:

La vignetta della domenica!

Being late for a meeting... (anche nell'antichità qualcuno riteneva importante generare un senso d'urgenza!)

----

Cartoon, found on acceleratingthejourney website, 11/14/2011

www.acceleratingthejourney.com/?page_id=1010

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Gartner Magic Quadrant for Dummies

Gartner Magic Quadrant for Dummies | Bridging the Gap | Scoop.it
Who's the Greatest?  Muhammad Ali... but who decides who's the greatest?  Just because I say so? Analysts Unite! When it comes to software, customers often want to know what the experts say, becaus...
Franco Zarpellon's insight:

La vignetta della domenica!

Gartner Magic Quadrant for Dummies
 

----

Cartoon by Geek & Poke, found on David Taylor's Business Intelligence Blog, 11/19/2010 http://trustedbi.com/2010/11/19/whos-the-greatest/

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Cartoon – Have You Found Your True Calling?

Cartoon – Have You Found Your True Calling? | Bridging the Gap | Scoop.it
Questions Did you ever have a job that was clearly a bad fit? What does your ideal job look like? Please feel free to use this cartoon - just link back
Franco Zarpellon's insight:

 

La vignetta della domenica!

I want to be a branch manager!

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Tecniche di vendita: affinare la qualità delle domande

Tecniche di vendita: affinare la qualità delle domande | Bridging the Gap | Scoop.it

Tecniche di vendita: affinare la qualità delle domande per stabilire le necessità del Cliente. Solo dopo essere sicuri di aver bene compreso le sue esigenze il venditore di fiducia è nella situazione di poter proporre soluzioni mirate e concrete.

Franco Zarpellon's insight:

Non bisogna dire al cliente quali sono i suoi bisogni, occorre chiederglieli! Fare le domande giuste, nel modo corretto!

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Mobile Retail Marketing: 5 campagne geniali

Mobile Retail Marketing: 5 campagne geniali | Bridging the Gap | Scoop.it
Retail marketing: 5 campagne di advertising mobile che spiegano come portare i vostri clienti dallo store offline a quello online.
Franco Zarpellon's insight:

In una strategia orientata al cliente, il coinvolgimento attivo e continuativo di quest’ultimo è una leva vincente, soprattutto perché, grazie a smartphone e tablet, gli utenti abbattono le barriere dello spazio confrontando prezzi e prodotti.

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Playing catch with the Lead Grenades !

Playing catch with the Lead Grenades ! | Bridging the Gap | Scoop.it
Let's be honest. We've all been there. Launching grenades across the wall - not at our competition - but at our internal partners!  Recently in a mee
more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

You should do a cost-benefit analysis!

You should do a cost-benefit analysis! | Bridging the Gap | Scoop.it
Franco Zarpellon's insight:

La vignetta della domenica!

You should do a cost-benefit analysis!
 

----

Coutesy of Mimi and Eunice; cartoon, 08/25/2011, found on mimiandeunice.com web site http://mimiandeunice.com/2011/08/25/cost-benefit/

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Gap di quattro mesi fra le richieste del business e l’offerta dell'It | LineaEDP

Gap di quattro mesi fra le richieste del business e l’offerta dell'It | LineaEDP | Bridging the Gap | Scoop.it
Il disallineamento frena l'innovazione, la crescita e il vantaggio competitivo
Franco Zarpellon's insight:

Se le aziende vedono l’It come un driver per l’innovazione, l’It deve essere parte del futuro, non un accessorio. L’investimento deve spostarsi verso un It che possa influenzare realmente il business e ridurre il gap.

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

How Internet of Things Will Change Industry | Internet of Things | Industrial IP Advantage

How Internet of Things Will Change Industry | Internet of Things | Industrial IP Advantage | Bridging the Gap | Scoop.it
Technology and network convergence how-to’s.
Franco Zarpellon's insight:

Having observed how the Internet of Things has transformed – and disrupted – virtually every aspect of daily life, today is a good time for industry to start planning to operate and compete in a world running at an Internet of Everything pace of change.

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

The Future of Marketing – and Next Generation Social Science: a Visit to the Center for Advanced Modeling | Constellation Research Inc.

The Future of Marketing – and Next Generation Social Science: a Visit to the Center for Advanced Modeling | Constellation Research Inc. | Bridging the Gap | Scoop.it

Five years ago, as part of Monitor Talent’s annual gathering of thought leaders, we gathered a set of marketing and social media experts to discuss a hypothesis about how current trends would affect marketing.

 

Franco Zarpellon's insight:

Marketing organizations would integrate social-media-based relationships and real-time customer interaction with the older elements of the marketing mix.

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Culture’s Critical Role in Change Management

Culture’s Critical Role in Change Management | Bridging the Gap | Scoop.it
A new survey shows that when executives fail to focus on culture, their change initiatives founder.
Franco Zarpellon's insight:

"It is easier to act your way into a new way of thinking than it is to think your way into a new way of acting"

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Ritorno al futuro: tutto quello che ha previsto (e indovinato)

Ritorno al futuro: tutto quello che ha previsto (e indovinato) | Bridging the Gap | Scoop.it
Il primo film, uscito nel 1985, parla di un viaggio nel passato, trent’anni più indietro. Il secondo proietta i protagonisti nell’ottobre 2015 a Hill valley, California. Uscito nel 1989, il film si basa su una serie di trovate e invenzioni geniali, che hanno segnato una generazione di spettatori. Ma quali di queste si sono realmente verificate?
more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Launching a Start up… | Brainstuck.com

Launching a Start up… | Brainstuck.com | Bridging the Gap | Scoop.it
Franco Zarpellon's insight:

La vignetta della domenica!
Launching a web start-up!

----
Catoon by Anshul Maheshwar, 10/30/2007, courtesy of Brainstuck.com
http://www.brainstuck.com/2007/10/30/launching-a-start-up/

more...
No comment yet.
Rescooped by Franco Zarpellon from Change Management (www.antoniomassari.it)
Scoop.it!

Problem solving efficace con la strategia A3 Thinking - ManagerOnline

Problem solving efficace con la strategia A3 Thinking - ManagerOnline | Bridging the Gap | Scoop.it
Le potenzialità del metodo A3 Thnking per favorire efficienza, produttività e potenziare la competitività dell’azienda.

Via Antonio Massari
Franco Zarpellon's insight:

Come sviscerare un problema e trovare una soluzione seguendo una sequenza logica rigorosa, e utilizzando un unico foglio...

more...
Antonio Massari's curator insight, January 23, 1:27 PM

Le potenzialità del metodo A3 Thnking per favorire efficienza, produttività e potenziare la competitività dell’azienda.

Scooped by Franco Zarpellon
Scoop.it!

2014: anno del digitale - ManagerOnline

2014: anno del digitale - ManagerOnline | Bridging the Gap | Scoop.it
Digitalizzare l'impresa è una necessità che non può più attendere, l'anno prossimo è percepito come quello della svolta in tal senso
Franco Zarpellon's insight:

I CIO sono ottimisti per l'anno che sta per arrivare, vedendo in esso l'anno giusto per la svolta.

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Affrontare il cliente con la tecnica dell'analisi transazionale.

Affrontare il cliente con la tecnica dell'analisi transazionale. | Bridging the Gap | Scoop.it
Continua la collana di articoli che affrontano il tema di come migliorare le tecniche di vendita.
Franco Zarpellon's insight:

Il tempo impiegato per capire, raramente, è tempo sprecato

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

CMO Talk: How to improve customer retention programs - Michael Leander

CMO Talk: How to improve customer retention programs - Michael Leander | Bridging the Gap | Scoop.it
This CMO Talk with Michael Leander covers customer retention and the importance of customer profiling. Also; big data is useless without small data
Franco Zarpellon's insight:

La vignetta della domenica!

Finding new customers or keeping old customers?
 

----

Cartoon, 11/24/2013, found on Michael Leander website

http://www.michaelleander.me/blog/cmo-talk-customer-retention-marketing/

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Email Marketing: percezione e uso delle imprese italiane - Ninja Marketing

Email Marketing: percezione e uso delle imprese italiane - Ninja Marketing | Bridging the Gap | Scoop.it

Stando ai dati Marketing Sherpa del 2013, l'email marketing è lo strumento digital che vanta un ROI fino al 139%.

Franco Zarpellon's insight:

La digital email marketing è entrata in una nuova fase: trend user experience, multicanalità e mobile sono le parole chiavi per le imprese.

more...
No comment yet.
Scooped by Franco Zarpellon
Scoop.it!

Do They Really Know What They Need? – Part 2

Do They Really Know What They Need? – Part 2 | Bridging the Gap | Scoop.it
Last week, we looked at why it’s not necessarily good news when a client comes to you with all aspects of a project blocked out.
Franco Zarpellon's insight:

Four steps that can morph the project from a wish list into a real solution.

more...
No comment yet.