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Signs of the Times: How to Build a Better Brand this 2013

Signs of the Times: How to Build a Better Brand this 2013 | GiftBasketVillas News - from my home to yours | Scoop.it

In holticulture, people marked their cattle with a hot iron stamp to denote ownership and identity, that is, to set them apart from other similar packs of species a cattle might mix themselves in so that at the end of the day, these grazing animals can go back home to their rightful owners. Identification and ownership is deeply rooted in the human psyche and have been manifested throughout different human languages and cultures.


“Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs…” – Charles Morris,Foundations of the Theory of Signs

 

The practice of branding has found its way to business and marketing too and branding takes on an extended definition to include a much larger field. The American Marketing Association Dictionary defines brand as the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, January 18, 2013 8:13 AM

This is one of the best branding articles I have read in a long time. Cheby does a great job explaining why any business in 2013 can become a success IF they tell a different story. Who likes boring? 


Find your story, how are you different?


"Innovation distinguishes between a leader and a follower." Steve Jobs

Matmi's curator insight, January 18, 2013 8:50 AM

Building a decent brand is essential for any business. One great way to do this is by releasing a branded game . Matmi have proved time and time again that branded games are cost effective, have a great ROI, and greatly increase customer engagement and customer loyalty - why wouldn't you business want its own branded game when it gives such great results? - HK

Patrizia Splendiani's curator insight, January 20, 2013 4:39 AM

Brand wish and to do list... How to build a Better Brand (and have a better work)!

Let'so do it...

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Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well

Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well | GiftBasketVillas News - from my home to yours | Scoop.it

Mobile Marketing: Many Doing It; Few Doing It Well.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 4:36 PM

The opening paragraph says it all: lol


"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "




Pedro Barbosa's curator insight, January 24, 2013 4:00 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Patricia Valerio's comment, January 24, 2013 7:47 AM
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Three Basic Elements of Content that Spreads -- It's All About Storytelling

Three Basic Elements of Content that Spreads -- It's All About Storytelling | GiftBasketVillas News - from my home to yours | Scoop.it
Have you ever asked yourself why a specific blog post stopped you dead in your tracks? Did you truly feel the author's pain? Maybe the post was so cap

Via Karen Dietz
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Karen Dietz's curator insight, January 16, 2013 11:24 AM

Well here is a fab post that summarizes biz storytelling into 3 points of view so you can grow your business. If you need a refresher or just some inspiration as 2013 unfolds, you will enjoy this article.


The author Paul Jun sums it up the process of crafting biz stories into results as follows:

  1. Be willing to be vulnerable. He cites Brene Brown's TED talk on vulnerability which is a masterpiece and must-view video for storytellers. Just search this site for Brene Brown and you'll go right to the link. Or click the link in the article :)
  2. Share stories -- they enchant your audience. Yep! And I like Jun's story that he shares, along with a link to Seth Godin to explain why biz storytelling is so important.
  3. Focus on the why -- not the what. Storytelling is about creating meaning. When you share the 'why' it inspires action. Anwer the few questions he poses and you'll be good to go for crafting stories that people re-share.



Now there are actually 4 parts to Jun's post, not 3. The last one is 'practice'. You get better over time at crafting and sharing your stories. So keep practicing! 


As Jun says at the end, "Remind yourself of two things: You can either write content that is dry, safe, and has no personality, or you can write something daring and transparent — something that will shake the floor beneath your reader’s feet. You have this power within you. All you need to do is use it."


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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America's Poorest Lost Almost EVERYTHING During The Great Recession

America's Poorest Lost Almost EVERYTHING During The Great Recession | GiftBasketVillas News - from my home to yours | Scoop.it
Families living in poor neighborhoods lost almost everything during the Great Recession, potentially making it more difficult for them to gain a better life in the future, according to a recent report.
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For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing

For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing | GiftBasketVillas News - from my home to yours | Scoop.it
Content marketing is moving up the chain in importance for marketers, and that holds especially true for those in the B2B space.

Via Karen Dietz
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Karen Dietz's curator insight, January 16, 2013 12:15 PM

OK -- here's another back-end approach to why storytelling is critical in business2business (B2B) sales and where companies can leverage stories for maximum value.


Yes, we know that sharing stories is the best process a business can use for creating relationships.


This study show how to use those stories (see the second chart):

Creating content based on specific business needs and solutions comes out on top. 74% of respondents say they create content based on these. So focus your storytelling here!


The rest of the chart is just as helpful. Here are a few:

  1. Craft your stories specific to industries or company types you are targeting.
  2. Create product descriptions in the form of stories.
  3. Develop buyer personas and then tailor your stories to them.


The third chart explains the respondents long-term online marketing strategy -- and this mirrors the points above.


Now here is the kicker: over 50% of B2B marketers said they didn't really know who they were targeting, or who they could sell to. LOL -- some days I feel the same! If you find yourself in that place, you are in good company. 


The take away is to keep figuring these 2 pieces out as you fine-tune your marketing and your stories -- they do inform each other.


Overall, there is great information here to help you market better with stories in 2013.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Best recipes of 2012 - Minneapolis Star Tribune

Best recipes of 2012 - Minneapolis Star Tribune | GiftBasketVillas News - from my home to yours | Scoop.it
Best recipes of 2012 Minneapolis Star Tribune Note: "When I was a kid and my mom made tomato soup, she would cut buttered toast into squares and float them on top of each bowl," writes Tom Douglas in "The Dahlia Bakery Cookbook." "My twist on Mom's...
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Six-Word Memoirs: Life Stories Distilled : NPR

Six-Word Memoirs: Life Stories Distilled : NPR | GiftBasketVillas News - from my home to yours | Scoop.it
Can you pare the story of your life into just six words? Not Quite What I Was Planning is a collection of six-word memoirs by famous and not-so-famous writers. Their stories are sometimes sad, often funny — and always concise.
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Harness the Power of the Communication Age

Harness the Power of the Communication Age | GiftBasketVillas News - from my home to yours | Scoop.it
The Communication Age is here, and it’s time we harness it. Why? Because informing is a one-way conversation between you and your employees, customers, or other stakeholders.
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Celebrating Women Entrepreneurs: A Look by Industry

Celebrating Women Entrepreneurs: A Look by Industry | GiftBasketVillas News - from my home to yours | Scoop.it
We take a look at how women-owned businesses are powering the economy by industry.
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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | GiftBasketVillas News - from my home to yours | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates.  

www.scoop.it/t/just-story-it ;


Via Karen Dietz, eNews
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11 Iconic Business Cards Of The Rich And Famous

11 Iconic Business Cards Of The Rich And Famous | GiftBasketVillas News - from my home to yours | Scoop.it

They do say you should never judge a book by it’s cover, but that doesn’t always apply when it comes to business cards. They’re designed to make a statement, generate impact and leave you with an impression.

 

Some would say that Zuckerberg’s first attempt left a lot to be desired, but as you’re about to see, there’s no doubting the retro cool of Bill Gates’s card or the bling bling of Donald Trump faux gold foil business cards.

 

Our personal favourite though has to go to Kevin Mitnick – a convicted criminal and serial hacker, who’s business card (it’s actually a lock pick tool set) is just as startling as the illegal feats he accomplished. Way back in 1995 he single-handily hijacked and broke into the servers of the likes of Motorla, Fujitsu and even Nokia stealing vital information and data.


Via Brian Yanish - MarketingHits.com
eNews 's insight:

add your insight...

Favorite:  Kevin Mitnick – a convicted criminal and serial hacker, who’s business card (it’s actually a lock pick tool set)!

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Jazz Up Your Living Room With Colourful Pillows - HomeDesignLove.Com

Jazz Up Your Living Room With Colourful Pillows - HomeDesignLove.Com | GiftBasketVillas News - from my home to yours | Scoop.it
Decorate your living room using jazzy fabrics on pillows is a great way to design the interior according to season or your own mood. Throw in a colour...
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eNews 's curator insight, August 13, 2014 12:35 PM
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30 Careless Mistakes That Will Totally Muck Up Your Marketing

30 Careless Mistakes That Will Totally Muck Up Your Marketing | GiftBasketVillas News - from my home to yours | Scoop.it

 

We've all had those moments. You know, the ones when you do something completely careless or idiotic, and then quickly follow up with a Ron Burgundy-esque thought like, "I immediately regret this decision" ... or a more classic example, the Homer Simpson "D'OH!"

 

But how much worse is it when that "D'OH!" moment comes right after you hit "send" on that really, really important marketing email, only to realize there's a big, glaring typo in the subject line? And there's nothing you can do about it. That email is already getting delivered, whether you like it or not. To all 5,000 people.


Read through 30 careless, but totally preventable mistakes, that often make marketers look like schmucks.


Via Gregg Breward
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Scientists discover new form of magnetism

Scientists discover new form of magnetism | GiftBasketVillas News - from my home to yours | Scoop.it
Researchers at MIT have demonstrated the existence of an entirely new form of magnetism, called quantum spin liquid, only the third type ever to be discovered.

Via Stuart Logan
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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | GiftBasketVillas News - from my home to yours | Scoop.it

Excerpted from article on Copyblogger:

"Your content is good. You know your material. You know how to put words together in a way people want to read.

 

No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.

The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor.

 

- 10 ways to get known online:
You know that high-quality content marketing attracts attention and builds your reputation — it lets people see who you are and why you’re worth listening to.
Your audience grows in proportion to the quality of content that you create and deliver.
How do you “become known?”
1. Get clear on who you’re talking to...
2. Assert expertise in your niche...
3. Create the right content...

- 10 actions to build likeability online:
A high profile alone is not enough to convert prospects into customers. You must also build relationships to nurture your likeability.
Here are ten ways to become better-liked online.
11. Be authentic...
12. Be real...
..
15. Be relevant...

- 10 factors that build trust with your audience:
While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line. When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.
Here’s ten ways to gain trust online.
21. Give away (some of) your best stuff...
22. Don’t disappoint...
23. Be consistently good...

Check out the original article to read full list and more information here:
http://www.copyblogger.com/30-know-like-trust-actions/

 


Via Giuseppe Mauriello
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Einstein Against the WorldScoop.it

Einstein Against the WorldScoop.it | GiftBasketVillas News - from my home to yours | Scoop.it
..This is one of my favorite quotes of all time. It resonates with me on such a fundamental level that it has become a foundational element of my life -- finding the correct alignment between what I do and who I am...Before I had my big “ah ha!
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What's trending in fitness? Workplace programs, boot camps, yoga uptick - The Courier-Journal

What's trending in fitness? Workplace programs, boot camps, yoga uptick - The Courier-Journal | GiftBasketVillas News - from my home to yours | Scoop.it
What's trending in fitness? Workplace programs, boot camps, yoga uptick The Courier-Journal “Obesity epidemic concerns have led both individuals and employers to collaborate with fitness professionals in an effort to inspire healthier lifestyles,”...
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The Only Map You Need

The Only Map You Need | GiftBasketVillas News - from my home to yours | Scoop.it
Grocery shopping can be a stressful experience, especially around holiday time. So unless you're a trained pro, a map might come in handy.
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http://www.giftbasketvillas.com

http://www.giftbasketvillas.com | GiftBasketVillas News - from my home to yours | Scoop.it

 

Siimon Reynolds

12/15/2011 @ 7:44PM |67 views

 

Surprising Your Clients.

  

You don’t need me to tell you that business is more competitive than ever. It’s hard out there for business owners. Getting new customers can be ridiculously difficult, time consuming, and with the cost of marketing these days, expensive. That’s why it’s crucial that you keep the customers you’ve got.

 

But so many entrepreneurs forget this. They’re so focused on acquiring new customers they forget to look after the ones that are already buying from them. As the old Texan saying goes, “When you’re at the dance, don’t forget who brought you.” One of the very best ways to keep clients is by giving them regular surprises.

Little things that touch them in some way, or remind them why they chose to do business with you.

 

When was the last time you surprised your clients?  

1. With a Thank You gift. 2.An interesting book. 3. A relevant report on what’s happening in their industry.

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The Carrot Principle

The Carrot Principle | GiftBasketVillas News - from my home to yours | Scoop.it
In 'The Carrot Principle - How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance' management consultants Adrian Gostick and Chester Elton explain how organizations and managers can use praise and...
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Great marketing Starts with Inside-Out Storytelling: Of Penguins and Elephants

Great marketing Starts with Inside-Out Storytelling: Of Penguins and Elephants | GiftBasketVillas News - from my home to yours | Scoop.it
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