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Scientists discover new form of magnetism

Scientists discover new form of magnetism | GiftBasketVillas News - from my home to yours | Scoop.it
Researchers at MIT have demonstrated the existence of an entirely new form of magnetism, called quantum spin liquid, only the third type ever to be discovered.

Via Stuart Logan
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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | GiftBasketVillas News - from my home to yours | Scoop.it

Excerpted from article on Copyblogger:

"Your content is good. You know your material. You know how to put words together in a way people want to read.

 

No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.

The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor.

 

- 10 ways to get known online:
You know that high-quality content marketing attracts attention and builds your reputation — it lets people see who you are and why you’re worth listening to.
Your audience grows in proportion to the quality of content that you create and deliver.
How do you “become known?”
1. Get clear on who you’re talking to...
2. Assert expertise in your niche...
3. Create the right content...

- 10 actions to build likeability online:
A high profile alone is not enough to convert prospects into customers. You must also build relationships to nurture your likeability.
Here are ten ways to become better-liked online.
11. Be authentic...
12. Be real...
..
15. Be relevant...

- 10 factors that build trust with your audience:
While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line. When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.
Here’s ten ways to gain trust online.
21. Give away (some of) your best stuff...
22. Don’t disappoint...
23. Be consistently good...

Check out the original article to read full list and more information here:
http://www.copyblogger.com/30-know-like-trust-actions/

 


Via Giuseppe Mauriello
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Robin Martin's curator insight, March 30, 2013 7:51 AM

Great article...another way to "humanize" your brand...build trust and just be "real!" Thanks for sharing!

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Einstein Against the WorldScoop.it

Einstein Against the WorldScoop.it | GiftBasketVillas News - from my home to yours | Scoop.it
..This is one of my favorite quotes of all time. It resonates with me on such a fundamental level that it has become a foundational element of my life -- finding the correct alignment between what I do and who I am...Before I had my big “ah ha!
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What's trending in fitness? Workplace programs, boot camps, yoga uptick - The Courier-Journal

What's trending in fitness? Workplace programs, boot camps, yoga uptick - The Courier-Journal | GiftBasketVillas News - from my home to yours | Scoop.it
What's trending in fitness? Workplace programs, boot camps, yoga uptick The Courier-Journal “Obesity epidemic concerns have led both individuals and employers to collaborate with fitness professionals in an effort to inspire healthier lifestyles,”...
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The Best Places For Business - Forbes

The Best Places For Business - Forbes | GiftBasketVillas News - from my home to yours | Scoop.it
Looking for opportunity? Try Texas, skip California.
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The Only Map You Need

The Only Map You Need | GiftBasketVillas News - from my home to yours | Scoop.it
Grocery shopping can be a stressful experience, especially around holiday time. So unless you're a trained pro, a map might come in handy.
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http://www.giftbasketvillas.com

http://www.giftbasketvillas.com | GiftBasketVillas News - from my home to yours | Scoop.it

 

Siimon Reynolds

12/15/2011 @ 7:44PM |67 views

 

Surprising Your Clients.

  

You don’t need me to tell you that business is more competitive than ever. It’s hard out there for business owners. Getting new customers can be ridiculously difficult, time consuming, and with the cost of marketing these days, expensive. That’s why it’s crucial that you keep the customers you’ve got.

 

But so many entrepreneurs forget this. They’re so focused on acquiring new customers they forget to look after the ones that are already buying from them. As the old Texan saying goes, “When you’re at the dance, don’t forget who brought you.” One of the very best ways to keep clients is by giving them regular surprises.

Little things that touch them in some way, or remind them why they chose to do business with you.

 

When was the last time you surprised your clients?  

1. With a Thank You gift. 2.An interesting book. 3. A relevant report on what’s happening in their industry.

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The Carrot Principle

The Carrot Principle | GiftBasketVillas News - from my home to yours | Scoop.it
In 'The Carrot Principle - How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance' management consultants Adrian Gostick and Chester Elton explain how organizations and managers can use praise and...
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Great marketing Starts with Inside-Out Storytelling: Of Penguins and Elephants

Great marketing Starts with Inside-Out Storytelling: Of Penguins and Elephants | GiftBasketVillas News - from my home to yours | Scoop.it
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TEDxOakville - Scott Stratten - Keep Going Until We Stop

A must see. Being a big deal isn't a big deal!

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Facebook Is Changing the Way You Deliver Content to Fans … And Other Hot Topics

Facebook Is Changing the Way You Deliver Content to Fans … And Other Hot Topics | GiftBasketVillas News - from my home to yours | Scoop.it
It’s time to rethink the way you’re delivering content to your fans on Facebook. Facebook has revamped its Post Targeting tool for Pages and soon you’ll be able to customize the type of content tha...
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21 Best Beaches

21 Best Beaches | GiftBasketVillas News - from my home to yours | Scoop.it
Get ready to dig your toes in the sand: From white strands to secret coves, we've found the ultimate spots by the shore, plus fabulous lodging so you can stay as long as you like.

...

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Quantum dots control brain cells for the first time - health - 14 February 2012 - New Scientist

Quantum dots control brain cells for the first time - health - 14 February 2012 - New Scientist | GiftBasketVillas News - from my home to yours | Scoop.it
Using quantum dots to generate brain signals offers new potential for treating blindness, Alzheimer's and even depression...

Via Ingrid M
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For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing

For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing | GiftBasketVillas News - from my home to yours | Scoop.it
Content marketing is moving up the chain in importance for marketers, and that holds especially true for those in the B2B space.

Via Karen Dietz
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Karen Dietz's curator insight, January 16, 2013 9:15 AM

OK -- here's another back-end approach to why storytelling is critical in business2business (B2B) sales and where companies can leverage stories for maximum value.


Yes, we know that sharing stories is the best process a business can use for creating relationships.


This study show how to use those stories (see the second chart):

Creating content based on specific business needs and solutions comes out on top. 74% of respondents say they create content based on these. So focus your storytelling here!


The rest of the chart is just as helpful. Here are a few:

  1. Craft your stories specific to industries or company types you are targeting.
  2. Create product descriptions in the form of stories.
  3. Develop buyer personas and then tailor your stories to them.


The third chart explains the respondents long-term online marketing strategy -- and this mirrors the points above.


Now here is the kicker: over 50% of B2B marketers said they didn't really know who they were targeting, or who they could sell to. LOL -- some days I feel the same! If you find yourself in that place, you are in good company. 


The take away is to keep figuring these 2 pieces out as you fine-tune your marketing and your stories -- they do inform each other.


Overall, there is great information here to help you market better with stories in 2013.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Building relationships by gifting, GiftBasketVillas com

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Best recipes of 2012 - Minneapolis Star Tribune

Best recipes of 2012 - Minneapolis Star Tribune | GiftBasketVillas News - from my home to yours | Scoop.it
Best recipes of 2012 Minneapolis Star Tribune Note: "When I was a kid and my mom made tomato soup, she would cut buttered toast into squares and float them on top of each bowl," writes Tom Douglas in "The Dahlia Bakery Cookbook." "My twist on Mom's...
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Six-Word Memoirs: Life Stories Distilled : NPR

Six-Word Memoirs: Life Stories Distilled : NPR | GiftBasketVillas News - from my home to yours | Scoop.it
Can you pare the story of your life into just six words? Not Quite What I Was Planning is a collection of six-word memoirs by famous and not-so-famous writers. Their stories are sometimes sad, often funny — and always concise.
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Harness the Power of the Communication Age

Harness the Power of the Communication Age | GiftBasketVillas News - from my home to yours | Scoop.it
The Communication Age is here, and it’s time we harness it. Why? Because informing is a one-way conversation between you and your employees, customers, or other stakeholders.
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Schedule Now and Make it Easy on Yourselves.

Schedule Now and Make it Easy on Yourselves. | GiftBasketVillas News - from my home to yours | Scoop.it
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Celebrating Women Entrepreneurs: A Look by Industry

Celebrating Women Entrepreneurs: A Look by Industry | GiftBasketVillas News - from my home to yours | Scoop.it
We take a look at how women-owned businesses are powering the economy by industry.
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Women Owned Business Club

Women Owned Business Club | GiftBasketVillas News - from my home to yours | Scoop.it
Check out http://womenownedbusinessclub.com! Women Owned Business Club...
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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | GiftBasketVillas News - from my home to yours | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates.  

www.scoop.it/t/just-story-it ;


Via Karen Dietz, eNews
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Discovery of 'God particle' may explain how world came to exist

Discovery of 'God particle' may explain how world came to exist | GiftBasketVillas News - from my home to yours | Scoop.it
Scientists say the missing cornerstone of physics has been discovered with the identification of a subatomic particle called the Higgs boson which could help explain why all matter has mass.

Via The Ryno, eNews
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Don't Yawn: Chambers of Commerce Are Really Quite a Kick

Don't Yawn: Chambers of Commerce Are Really Quite a Kick | GiftBasketVillas News - from my home to yours | Scoop.it
Chambers of commerce have had a hand in more excitement than most people realize, from the flight of Charles Lindbergh to the downfall of Al Capone.
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To Everyone Feeling Screwed Over by the Economy

To Everyone Feeling Screwed Over by the Economy | GiftBasketVillas News - from my home to yours | Scoop.it

One of those things that makes you think about the future of humankind, and the future of Earth. Perhaps the ultimate victory of consumerism is that many people have lost their ability to find meaning outside of work. Many people will tell you they simply wouldn’t know how to spend their time without a job. Can they really see no higher value in their lives?


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